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How To: Social Media Marketing in the Restaurant Industry

Modern Restaurant Management

The idea of using social media marketing to attract customers, all the while managing inventory and payroll, can be exhausting. And one thing we know about those 35 and younger – they love social media. Social media has become an ingrained part of our digital lives. How to Approach Social Media.

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What Social Media Is Right for Your Restaurant? (Infographic)

Modern Restaurant Management

Social media platforms, such as Facebook, Instagram, and Pinterest, make it easy to connect with potential customers. However, understanding the strengths (and weaknesses) of each social media platform allows you to allocate your limited resources for maximum impact. Want more customers? Organic Reach.

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‘Marketing Doesn’t Stop at Getting Customers in the Door’

Modern Restaurant Management

Omnichannel communications and value-oriented customer expectations are two elements challenging restaurant owners and operators, according to a survey from Klaviyo. Restaurateurs should monetize word-of-mouth recommendations through referral programs and social media contests.

Marketing 490
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Four Ways To Up Your Social Media Game Post-Shutdown

Modern Restaurant Management

But social media will continue to play a role in their choices, perhaps an even more critical during pandemic recovery. And in the wake of such staggering loss, the competition has only grown more intense, compelling restaurateurs to use every tool at their disposal to reengage with customers. Create Anticipation.

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Restaurant Market Research: Ultimate Guide to Market Analysis

7 Shifts

Just like a well-crafted mission statement will help guide your business decisions, identifying and understanding your target customers and competitors through restaurant market research will give your business a competitive edge. Do you want to find out which food items your customers love the most?

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Pandemic Reflections: What Lessons Has the Restaurant Industry Learned?, Part One

Modern Restaurant Management

These changes have become permanent shifts in how they target customers, market themselves, and design their offerings." Customer habits have also shifted after the pandemic. The focus now is finding the minimum necessary seating capacity while maximizing kitchen efficiency and service throughput.

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How AI and Gig Workers Will Improve Customer Service for Restaurants

Modern Restaurant Management

Especially during the pandemic, restaurants have grappled with unexpected challenges, particularly in maintaining exceptional customer service amidst shifting operational dynamics. The State of Customer Service in the Restaurant Industry Customer service in restaurants is just as critical as the food itself.