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How to Find the Target Market for Your Restaurant

ChowNow

Lifestyle Choices: Do they prefer fast, casual meals or long, social dining experiences? How to Research and Identify Your Ideal Customers Now that you understand the key factors that give you a broad definition of your target market, the next step is gathering real data to pinpoint exactly who your ideal customers are.

Marketing 195
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MRM EXCLUSIVE: Five CX Strategies Restaurants Can Use to Gain a Competitive Edge During Challenging Times

Modern Restaurant Management

According to Upserve’s 2020 State of the Restaurant Industry Report, the industry will collectively lose $240 billion, with casual dining sales volume down by 60 percent and fast casual down 50 percent. Above-average CX doesn’t just happen, and it definitely doesn’t happen overnight.

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Restaurant Experts’ 2021 Outlook, Part Two

Modern Restaurant Management

I think that guests will be choosy with where they go out in the future, and concepts that provide an authentic and safe experience will definitely have the edge. With technology at the forefront of restaurant operations, we think there will be an increase in branded mobile apps along with a rise in loyalty programs.

2021 576
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NCR Reveals 2022 Hospitality Trends and Predictions

Modern Restaurant Management

Research has long suggested service with a smile reinforces the relationship between restaurant and customer, increasing tips and loyalty. With 38 percent of consumers noting they will be ordering carryout instead of dining out and 28% ordering delivery instead of dining out, contactless options will definitely be here to stay in 2022.

2022 473
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MRM Research Roundup: Mid-April 2020 Edition

Modern Restaurant Management

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features the dismal March restaurant sales, security, loyalty, trends and teen consumer behaviors. Fine dining and upscale casual were the worst performing segments during March based on same-store sales growth. Emotional Connection and Loyalty.

2020 491
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MRM Franchise Feed: TCBY at 40 and, Mr. Potato Spread to Franchise

Modern Restaurant Management

The Mexican quick serve segment is definitely the place to be,” said Dejbakhsh. “The food at Taco John’s was definitely a differentiator as I was doing my research in the industry. For more information on the program, including the 2022 scholarship application details, visit [link]. ” CPK in Hong Kong.

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MRM Research Roundup: Holiday Spending, Franchise Optimism, and Pickle Energy

Modern Restaurant Management

Those priorities include increased marketing and sales efforts alongside new benefits and programs to attract and retain staff. If employees were heading back to the office, they were definitely getting their corporate dollars worth! This was the only fast-food sales channel that saw positive traffic compared to the previous month.