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Loyaltyprograms are the secret sauce for keeping customers hooked, whether you're a cozy corner café or a massive restaurant chain. Restaurants are going digital, with innovations like contactless ordering, reservation apps, and personalized marketing driven by data. But it’s not just about convenience.
As digital transactions become ubiquitous, businesses across all sectors are embracing innovations that reshape the way they interact with customers. In 2025, the restaurant industry will continue to adapt to these payment innovations, with a focus on eliminating cash transactions and prioritizing seamless, digital payment methods.
Here’s how loyaltyprograms often pan out: A customer downloads the app. Although the average consumer belongs to 15 or so loyaltyprograms, they use fewer than seven. So how can you make your loyaltyprogram stand out instead of going stale? Does that sound familiar?
Personalization is key to successful loyaltyprograms, according to the 2024 Paytronix Loyalty Trends Report. "Top "Loyaltyinnovation is not always true innovation," Lynch added. "It’s "Restaurants have a loyaltyprogram but haven’t put in place many best practices (i.e.
Still, keeping a steady team remains the top challenge, highlighting the need for ongoing innovation in restaurant workforce management. Embracing these innovations will be essential to meeting the evolving needs of the industry and its workforce. At the same time, technology is poised to play an even bigger role in the coming year.
More than eight in ten restaurant operators expect 2025 sales to meet or exceed 2024 levels, but rising competition will require differentiation through experience, service, and innovation, according to The National Restaurant Association’s 2025 State of the Restaurant Industry report. Consumers have pent-up demand for restaurant meals.
“This enduring customer loyalty drives the restaurant industry forward, creating clear opportunities for restaurants to enhance the dining experience through strategic limited time offers, efficient delivery and exceptional in-person service," said Samir Zabaneh, CEO of TouchBistro.
As we step into 2025, the restaurant, bar, and hospitality industries are experiencing transformative shifts driven by evolving consumer preferences, technological innovation, and economic dynamics. As we navigate these changes, one theme stands out: innovation.
Customers expect seamless online ordering, loyaltyprograms, and delivery options, and franchise systems need to invest in tech to stay competitive. Customers expect seamless online ordering, loyaltyprograms, and delivery options, and franchise systems need to invest in tech to stay competitive.
Other restaurants never completely closed but were met with the immense task of sharing new protocols and offerings at a sometimes seemingly dizzying rate, including offerings of curbside pickup, delivery options and revised hours of operation, as well as in implementing preemptive customer safety precautions.
"We are seeing many restaurants, chains and independents use price value messages to win new customers and grow visits and loyalty with existing customers. However, it’s not just about slashing prices—combo deals and loyalty promotions are gaining traction as operators focus on adding value, with 9.9-yuan
For example, Chick-fil-A ihas used drone footage and cameras to optimize speed and accuracy at their drive-thru and Tang expects more innovation from the brand. "If The increasing accuracy of AI predictive models will accelerate delivery of high-quality foods while minimizing waste. Offer the loyaltyprogram and gain 10 points.
Simplifying LoyaltyPrograms Efficiency in integrating loyaltyprograms can distinguish between successful and failed initiatives. Franchises need to ensure that loyaltyprograms are consistent across all locations. This means easy sign-ups, uncomplicated point systems, and a hassle-free redemption process.
workers now operating in a hybrid model, restaurants can focus on becoming the go-to destination for office-day meals through targeted promotions, convenient ordering options and other innovations. In our study, 35 percent of diners report increasing their takeout orders, and 28 percent use delivery more often. With 53 percent of U.S.
For a deeper dive, Modern Restaurant Management (MRM) magazine reached out to Yevgeni Tsirulnik, SVP, Innovation and Incubation at Toshiba Global Commerce Solutions How should restaurant operators approach digital investments moving forward? What are some things restaurant operators can do to deliver a better delivery experience?
But two non-negotiables have remained strong for diners: convenience and loyalty. Loyalty Reigns Supreme Although consumers may be more selective on where and when they dine out, they still want to frequent their favorite restaurants and access any deals possible. They also want convenience and frictionless digital experiences.
That path lies in innovation and adaptation, both of which restaurants have demonstrated in spades. Full-service restaurants pivoted quickly to curbside pickup, takeout and delivery. Case in point: the Pret A Manger program costs $26.60 But in general, restaurants have had to chart their own path to recovery.
As one of the largest generations of consumers, they continually influence the ways restaurants innovate, and there are identifiable characteristics that differentiate Gen Z consumers from their older counterparts. Loyalty rewards don’t have to include discounts and coupons anymore.
Delivery and DIY. But, some owners have used this adversity as an opportunity to innovate and find alternative ways to keep their businesses running. If you have not put in a takeout or deliveryprogram, it's not too late. If you have not put in a takeout or deliveryprogram, it's not too late.
With the rise of on-demand delivery and easy-to-use checkout technology driving consumer demand for quick service, restaurant operators are implementing modern payment solutions that provide a more seamless and customer-friendly dining experience ahead of the busy holiday shopping season. remain eager to dine out. In the U.S. In the U.S.
Mobile ordering has become the preferred method for customers, with 71% saying they would rather use a restaurants branded mobile app over third-party platforms because its more affordable, easy to use, and personalized due to loyaltyprograms. Online ordering and delivery apps. Here is an example of a restaurants branded app.
Smart QSR and fast casual chains like Chipotle and Shake Shack reconfigured their strategies to lean heavily into delivery apps, digital ordering, and loyaltyprograms. Get your digital ducks in a row: Your app, loyaltyprogram, and digital ordering solution are just as important as when restaurants were closed.
When restaurants find their perfect blend of tools, they can transform challenges into opportunities for growth and innovation. Technology opens the doors for efficiency and innovation while meeting guest demands for seamless, convenient experiences. This gradual method minimizes disruption and gives your team time to adapt.
However, history shows time and again: businesses that continue marketing through downturns emerge stronger, and enjoy robust consumer loyalty. Businesses that continue marketing through downturns emerge stronger, and enjoy robust consumer loyalty. Haven’t partnered with a food delivery service like GrubHub or Postmates?
To revitalize the workforce and enhance operational efficiency, it is imperative that we boldly explore innovative solutions across reskilling, retention, and robotics. This can ultimately lead to lower customer satisfaction and loyalty. Investing in comprehensive training programs is key to meeting these skill requirements.
The research found that businesses worldwide – particularly restaurants – intend to experiment more in 2025, especially with customer retention programs like loyalty, as they face the triple challenge of sustained high inflation, shrinking consumer wallets and the need to raise prices across the board.
There are several related practices that I think we’re going to see prevail as dining brands look for innovative ways to not just survive but thrive. These co-marketing initiatives could tie in-game accomplishments to QSR brand offers and rewards, like purchasing points or other loyalty incentives. Appeal to Mobile Gamers.
Adaptability became non-negotiable as takeout, delivery, and digital ordering shifted from secondary revenue streams to essential lifelines." Self-ordering kiosks, QR codes, mobile apps and loyalty reward cards have created more personalized experiences, which increase the likelihood customers will return.
While these tools have so far proven revolutionary as time-savers, the months ahead will reward innovation-minded restaurant leaders willing to go beyond these entry-level AI uses and find new ways to leverage it for improved customer engagement, back-end data processing and more. Their commentary, however, was telling.
In this edition of MRM News Bites, we feature a webinar that looks into the future of restaurants, face pay, delivery robots, drone delivery and a new venture for MRM. PopID accounts also tie to loyaltyprograms for automatic credit with every purchase. The Main Course. US Foods Ghost Kitchens. US Foods Holding Corp.
Online Ordering and Delivery Management: With the increasing demand for delivery and takeout services, integrating online ordering capabilities is critical. An organized tech stack also ensures that delivery services are efficiently managed, reducing delays and miscommunications.
.” Insight #1: 30 percent of respondents reported using drive-thru and takeout more or much more than pre-pandemic, and 25 percent increased their use of delivery. Respondents reported forming new habits as a result of the pandemic, primarily turning to contactless, delivery, and takeout options in the wake of stay-at-home orders.
Other advancements include: integrating data from various sources, including social media, reviews, and loyaltyprograms, to gain a holistic view of customer behaviour as well as as well as the implementation of real-time analytics for immediate insights into customer behaviour and preferences. Nothing is fraud proof.
Among the other insights: Restaurants expect 62 percent of their revenue to come from takeout or delivery in 2021. 58 percent of restaurants prefer to use their own app or website for delivery. 42 percent of restaurants plan to invest in customer loyaltyprograms.
Additional funding has been allocated for the Paycheck Protection Program (PPP ). “Our We Help You Make It approach has always been about helping operators succeed, and never has that been more important than it is today,” said Jim Osborne, senior vice president of customer strategy and innovation at US Foods.
We saw “homegating” become a trend in 2020 and have concluded that because of the innovations being introduced in the space, it will continue for years to come as consumers are now accustomed to enjoying direct-to-consumer food and beverage options. In fact, The Distilled Spirits Council reported that U.S. sales rose 7.7
That means providing clear, action-oriented messages, delivered through proper delivery channels. Leverage a combination of your website, social media platforms, news outlets, in-store signs, app notifications, loyaltyprogram emails, etc. To accomplish this: Prepare in advance. Rely on tech tools.
The technology space is still the “wild west” in the spirits realm, and it is likely that technology will continue to innovate, and inevitably consolidate, the playing field. Expand Customer Loyalty : This year, many restaurants didn’t necessarily see a drop in topline sales, but instead suffered drops in visit frequency.
Americans preferred to pick-up their food (38 percent US vs. 22 percent UK), while the UK preferred home-delivery (57 percent UK vs. 33 percent US). Restaurants vs. delivery services. Despite the popularity of third-party delivery apps, many consumers prefer to interact directly with the restaurant itself.
Given the increase in off-premise, we expect to see more drive-thru’s similar in format to Checkers & Rally’s iconic double drive-thru model, which dedicates one lane to traditional consumer drive-thru service and one to e-commerce only, including pre-paid digital orders for pickup and third party-delivery orders.
TouchBistro acquired Boston-based TableUp, a provider of loyalty and marketing solutions for the restaurant industry. and will enable TouchBistro to fully integrate customer loyalty and guest marketing into its all-in-one point-of-sale (POS) and restaurant management platform. TouchBistro Acquires TableUp.
Moreover, mobile applications for restaurant smart order provide such options as work with reserves and kitchen notification, payments accepting, work with combos and discounts (that can help restaurants to operate loyaltyprograms). This innovative system helps to discipline a team through an additional control that cannot be cheated.
Additional funding has been allocated for the Paycheck Protection Program (PPP ). “Our We Help You Make It approach has always been about helping operators succeed, and never has that been more important than it is today,” said Jim Osborne, senior vice president of customer strategy and innovation at US Foods.
Early in the pandemic, 72 percent of operators invested in delivery and mobile/online ordering to boost revenue during mandated stay-at-home orders according to TD's 2020 survey, and it appears the popularity of these offerings is here to stay. Investment in delivery and mobile ordering pays off.
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