ChowNow

FEBRUARY 12, 2025

Email marketing might not be as flashy as social media marketing, but for restaurants, its possibly the most effective way to stay connected with customers. When used correctly, restaurant email marketing keeps your restaurant top of mind, turning occasional diners into loyal regulars.

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ChowNow

FEBRUARY 12, 2025

This guide will teach you everything you need to know about getting started with restaurant marketing. By the time you finish this article, youll know how to approach restaurant marketing the right way and not waste time doing guesswork, crossing your fingers, and then hoping you see new customers walking through the door.

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2025 Marketing Email Marketing Operations 195

Modern Restaurant Management

JUNE 24, 2021

As a restaurant owner, digital marketing can be a daunting task that takes up valuable time, energy, and resources. Most simply do not have the time needed to research digital marketing strategies, let alone implement them. This often means marketing and advertising efforts are done on-the-fly or simply 86’d. A double win!

Marketing 508

Marketing Social Media Mobile Ordering Website Management 508

Modern Restaurant Management

DECEMBER 23, 2024

Self-serve kiosks, QR-code menus, and personalized ordering systems will continue to redefine how patrons interact with venues. Establishments that invest in creating experiences—rather than just serving meals or drinks—will set themselves apart in a crowded market.

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Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Basant Baruah, Senior Content Marketer, Beaconstac. Below are a few examples of small and big F&B chains applying unique marketing techniques. Here are their insights.

Marketing 585

Marketing Social Media Food Safety Email Marketing 585

Modern Restaurant Management

NOVEMBER 15, 2023

It only exists online; customers can order food through a delivery app. Virtual Restaurants can be a great way to test new menu ideas or reach a new market. Mobile Optimization : Optimize your website for mobile devices. List on Delivery Apps Customers today want convenience, so delivery apps are very important.

Marketing 492

Marketing SEO Social Media Mobile Ordering 492

Modern Restaurant Management

MARCH 30, 2020

Restaurants are scrambling to accommodate a new kind of market – the frenzied and fearful delivery customer. People are self-quarantining at home, on edge and ordering in. What does the delivery customer expect now? Delivery customers want restaurants to follow CDC guidelines (and be vocal about it!).

Delivery 511

Delivery Food Safety Mobile Ordering Customer Experience 511

The Rail

DECEMBER 2, 2024

Have you noticed how food delivery apps are becoming essential in attracting and retaining diners? In this article, we’ll show you exactly how to create a food delivery app tailored to your restaurant’s needs, while staying competitive in a booming industry. The global online food delivery market size was valued at USD 221.65

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Delivery Food Loyalty Program Food Order 147

Modern Restaurant Management

AUGUST 18, 2020

“Our marketing plan has always been to get new people to try our food,” he said. With COVID, restaurants were shut down completely, only offering takeout and delivery. We continued to advertise and market our food, focusing specifically on takeout and delivery to drive business.

Marketing 493

Marketing Front of House Back of House Food Truck 493

Modern Restaurant Management

NOVEMBER 4, 2021

As consumer options and demand shifted, businesses were forced to adapt and prioritize new technologies and alternate ordering experiences that would allow them to deliver on customer expectations. Adopting a digital-first environment quickly became a priority and mobile technology is playing an integral role.

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Mobile Ordering Marketing Menu Fast Casual 508

Modern Restaurant Management

OCTOBER 26, 2021

Most notably is the shift to mobile and the way in which consumers patronize their favorite restaurants. Of course, delivery also spiked, but the underlying thread between each of these dining preferences is the use of mobile for ordering and pick-up. Owning the End-to-End Experience.

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Mobile Ordering Download Customer Experience Fast Casual 546

Modern Restaurant Management

JANUARY 22, 2021

Marketing a restaurant looks completely different today than it did heading into 2020. Not only are marketers in the restaurant space facing the fallout of the pandemic, they are dealing with the implications of ever-increasing privacy concerns. Apple has announced plans to restrict its IDFA (identifier for advertisers) in 2021.

Marketing 508

Marketing Email Marketing Loyalty Program Point of Sale 508

Modern Restaurant Management

APRIL 7, 2020

One of the first instincts for cost-cutting measures is to eliminate marketing. However, history shows time and again: businesses that continue marketing through downturns emerge stronger, and enjoy robust consumer loyalty. Businesses that continue marketing through downturns emerge stronger, and enjoy robust consumer loyalty.

Marketing 507

Marketing Tip Distribution Loyalty Program Mobile Ordering 507

Modern Restaurant Management

FEBRUARY 9, 2021

This article includes some simple digital marketing strategies that restaurants can quickly implement ahead of the Valentine’s Day holiday. With the Marketing Rule of 7 , it takes an average of seven interactions with a brand before a purchase takes place. This means fast-loading and easy to navigate on a phone while on the go.

Marketing 553

Marketing Email Marketing Website Management Social Media 553

Modern Restaurant Management

JULY 21, 2020

Having already adjusted to the rise of takeout and delivery, now restaurants are figuring out how to reopen for dine-in service while navigating social distancing and other health guidelines. For those less familiar, QR codes are a type of barcode readable by mobile devices that direct people to a web page or site with more information.

Marketing 520

Marketing Mobile Ordering Food Safety Communication 520

Modern Restaurant Management

JANUARY 31, 2025

This reflects the positive impact loyalty programs have on driving revenue, with 83 percent of restaurant leaders saying their loyalty program successfully drives up order or basket size, as well as repeat visits (82 percent) and return on investment (78 percent). ” A Year of Challenges U.S. percent decrease in claims.

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Marketing Loyalty Program 2025 2024 221

Modern Restaurant Management

MARCH 24, 2025

"If I had the opportunity, I would encourage them to employ voice analytics, not to automate ordering, but rather to analyze customer/employee conversations for insights into customer experience, operational efficiency, marketing effectiveness, safety compliance, employee engagement, and more, he said. "The

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Loyalty Program Mobile Ordering Coaching Customer Experience 305

ChowNow

FEBRUARY 28, 2025

Online ordering has transformed the restaurant industry, turning what was once a convenience into an absolute necessity. In 2025, the US online food delivery market is expected to reach $424.9 Customers expect to browse menus, place orders, and pay for their meals with just a few taps of their phones. billion in revenue.

Online Ordering 195

Online Ordering Ordering Email Marketing Mobile Ordering 195

Modern Restaurant Management

MAY 18, 2021

But as reality of the pandemic sunk in and dining rooms remained closed, it became apparent that ordering delivery and takeout was the best way to help restaurants weather the storm — and there was a significant consumer appetite to do so. By August 2020, Americans reported ordering takeout 2.4

Delivery 421

Delivery Kitchen Safety Social Media Online Ordering 421

Modern Restaurant Management

MARCH 18, 2025

As a result, experiential marketing continues to gain traction, with 71 percent of 13- to 39-year-olds seeking immersive brand activations that offer real-world engagement. From mobile wallets and contactless payments to QR codes and autonomous delivery systems, consumers expect their interactions with brands to be effortless.

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2025 Sustainability Social Media Customer Experience 322

ChowNow

FEBRUARY 21, 2025

Increasing your restaurants online order volume doesnt have to feel like an impossible task. In this guide, well walk through seven practical ways to boost your restaurants online order volume. Optimize Your Website and Online Ordering Experience If your restaurants website isnt easy to use, youre probably losing out on online orders.

Online Ordering 195

Online Ordering Ordering Email Marketing Mobile Ordering 195

Modern Restaurant Management

MAY 8, 2020

Faced with the stark reality of closed dining areas, people working from home, and home-cooked meals, COVID-19 will force a radical rethinking of Quick Service Restaurant (QSR) marketing. 88 percent of consumers are cooking more meals at home since stay-at-home orders went into effect in March.

Marketing 442

Marketing Franchise Franchising Social Media 442

ChowNow

FEBRUARY 13, 2025

Is online ordering inefficient? Experiencing over-ordering or last-minute shortages? If customer retention is a priority consider a digital loyalty program or automated marketing tools. With a modern cloud-based POS, restaurants can streamline order taking, reduce human error, and improve the overall speed of service.

2025 195

2025 Technology Loyalty Program Mobile Ordering 195

Modern Restaurant Management

JULY 29, 2022

Drives market share growth – The fast-food industry is made up of several large competitors and many smaller brands. No matter the size, a brand always wants to gain more market share in order to secure higher profits. Advertising that entertains audiences generates market-share growth over the long term.

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Advertising Take-out Marketing Social Media 522

ChowNow

APRIL 4, 2025

For a long time, third-party delivery apps seemed like the easiest way to get your restaurant online and in front of new customers. Instead of giving up control to outside platforms, some restaurants are shifting to a more direct approach: first-party ordering. First-Party vs. Third-Party Ordering: Whats the Difference?

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Ordering Online Ordering Mobile Ordering Customer Experience 195

Modern Restaurant Management

MARCH 26, 2021

The impact of the global pandemic has fast-tracked the restaurant industry's need for digital ordering, particularly for off-premises dining options. million users of food delivery apps in the U.S., Digital ordering channels are vital for your restaurant’s success in 2021. and up to 53.9 million by the end of 2023.

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Ordering Mobile Ordering Online Ordering Email Marketing 566

Modern Restaurant Management

JULY 28, 2022

Customer data is only one segment of the information you need for good sales insights, marketing information, and business analytics. Some great examples for restaurants are: How often the customer orders. What the customer orders. Which of your locations the customer orders from most. What the customer orders.

Loyalty Program 520

Loyalty Program Mobile Ordering Email Marketing Online Ordering 520

ChowNow

FEBRUARY 21, 2025

The restaurant industry is going mobile, and restaurant apps are at the center of this transformation. Diners want the convenience of ordering, booking, and engaging with their favorite restaurants straight from their phones. Beyond mobile ordering, restaurant apps support operations in ways that were never available before.

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2025 Loyalty Program Mobile Ordering Online Ordering 195

Modern Restaurant Management

JANUARY 12, 2022

Early in the pandemic, 72 percent of operators invested in delivery and mobile/online ordering to boost revenue during mandated stay-at-home orders according to TD's 2020 survey, and it appears the popularity of these offerings is here to stay. Investment in delivery and mobile ordering pays off.

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2022 Mobile Ordering Guest Recovery Point of Sale 539

Modern Restaurant Management

JUNE 30, 2021

When drive thru, curbside, and delivery became the primary (or only) service models, and digital transactions soared, brands such as McDonald’s, Starbucks, and Domino’s didn’t need to build from the ground up, and instead focused on optimization. Mobile-Based Loyalty Programs. Delivery Reimagined.

Loyalty Program 508

Loyalty Program Mobile Ordering Kitchen Safety Customer Service 508

Modern Restaurant Management

AUGUST 5, 2021

Expect to see more self-ordering kiosks already present at Taco Bell, Panera and McDonalds. Home Delivery, Contactless Society, Increased Remote Work and the Gen-Z Digital Generation. Look for an expansion of physical and digital accommodations to support delivery service (like more parking spaces and pickup lockers).

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Food Truck Retail Mobile Ordering Food Safety 539

Modern Restaurant Management

OCTOBER 13, 2022

When customers are paying higher prices but wait a long time for their order or receive the wrong items, it casts a more negative impression on their experience and can keep them from visiting again. By using a POS system, customers, waiters and cashiers reduce their chances of errors when entering orders.

Technology 450

Technology Loyalty Program Mobile Ordering Download 450

Modern Restaurant Management

MAY 3, 2021

This success is based on a pivot to seamless mobile experiences and tech-driven data amid an ever-changing set of variables from regulation to consumer behaviors. The NPD Group predicted that restaurant digital orders would triple in volume by the end of 2020 , with mobile leading the way. Simplified Mobile Experience.

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Technology Mobile Ordering Kitchen Safety Food Safety 493

Modern Restaurant Management

JULY 30, 2021

Most establishments were forced to shut down their operations intermittently or limit themselves to carry out or delivery services. Diary studies, a type of mobile ethnography, can uncover behavioral data with respect to the way meals play a role in customers’ daily routines.

Mobile Ordering 508

Mobile Ordering Customer Experience Customer Service Food Order 508

Modern Restaurant Management

OCTOBER 26, 2023

Modern payment solutions that provide the ultimate convenience and enable customers to order and pay how they prefer are on the rise this holiday season, empowering restaurants to deliver an improved experience without sacrificing the quality of service. including the adoption of popular mobile wallets. remain eager to dine out.

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Customer Experience Mobile Ordering Loyalty Program Point of Sale 474

Modern Restaurant Management

OCTOBER 27, 2022

But whether it’s mobile apps, kiosks, tablet-wielding employees, or AI and ML tools, they all rely on QSRs having a sound network infrastructure in place. Enabling Flexible Ordering. Flexible ordering has become an expectation for restaurant customers – from fine dining to quick service.

Mobile Ordering 492

Mobile Ordering Online Ordering Front of House Customer Experience 492

Modern Restaurant Management

MAY 20, 2020

It should contain all the obvious items like the extra sanitary practices you're going through, your adjusted hours of operation, and an overview of any special services you're offering like curbside pickup or no-contact delivery. Email Marketing: Keep People Informed. The Power of Mobile-First Design.

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Mobile Ordering Email Marketing Online Ordering Back of House 585