7 Shifts

OCTOBER 22, 2024

Let’s explore 26 proven online marketing strategies to help your restaurant thrive. Target location-specific searches for more visibility The ultimate goal of your online marketing campaigns should be to bring in local customers to your restaurant. To do so, you must have an optimized website and engaging social media profiles.

Book 195

Book Marketing Email Marketing Social Media 195

ChowNow

FEBRUARY 28, 2025

In this article, you will learn: How to improve your restaurants visibility so more people discover you Engagement strategies that turn first-time visitors into repeat customers Practical marketing tactics to fill more tables and increase takeout orders Here are eight strategies proven to attract more customers to your restaurant.

2025 195

2025 Email Marketing Social Media Loyalty Program 195

Modern Restaurant Management

MARCH 3, 2025

Plaid represents structure, heritage, and intentional design. First, we seek a deep understanding of the restauranteur’s vision and values, as well as their target audience and market positioning. From there, we can start developing the brand identity (think color palettes, typography, and logo design).

Social Media 251

Social Media Email Marketing Customer Experience Loyalty Program 251

ChowNow

FEBRUARY 12, 2025

This guide will teach you everything you need to know about getting started with restaurant marketing. By the time you finish this article, youll know how to approach restaurant marketing the right way and not waste time doing guesswork, crossing your fingers, and then hoping you see new customers walking through the door.

2025 195

2025 Marketing Email Marketing Operations 195

ChowNow

MARCH 21, 2025

Understanding your target market is the foundation of making smart decisions for your menu, pricing, and overall guest experience. Without a well-defined target market, restaurants risk wasting resources on strategies that dont connect and menu offerings that dont selltrying to appeal to everyone, but standing out to no one.

Marketing 195

Marketing Social Media Email Marketing Loyalty Program 195

ChowNow

FEBRUARY 21, 2025

Promote Online Ordering Through Social Media and Email Marketing On social media, showcase your food in a way that makes people crave it. Email marketing is another great way to stay top of mind. Keep your emails short, visually appealing, and focused on one clear call to actionplacing an order.

Online Ordering 195

Online Ordering Ordering Email Marketing Mobile Ordering 195

Goliath Consulting

APRIL 5, 2025

Provide digital menus or physical copies that are clear and well-designed. Follow up with thank-you emails, feedback requests, or special offers to keep them engaged. Positive online interactions can turn a great experience into valuable word-of-mouth marketing.

Customer Experience 195

Customer Experience Email Marketing Customer Service Mobile Ordering 195

Modern Restaurant Management

OCTOBER 16, 2024

Legitimate users might use both their work and personal emails to take advantage of this once, but fraudsters will scale that approach to a whole different level. When done on a large scale, this wastes the platform’s marketing budget and eventually leads them to cut down on promotions, slowing order volumes for restaurants.

Delivery 417

Delivery Food Order Online Ordering Food Supply 417

ChowNow

FEBRUARY 13, 2025

A well-designed website does more than just make a good first impression. A well-designed website signals professionalism and legitimacy. A polished, well-designed website establishes your restaurant as trustworthy, credible, and able to meet modern customer expectations. Another great benefit? Owning your customer data.

Social Media 195

Social Media Online Ordering SEO Email Marketing 195

ChowNow

JANUARY 30, 2025

Within this guide, youll discover proven strategies that help you stand out in a crowded market, captivate your ideal customers, and turn casual diners into lifelong regulars. The key is consistency across all customer touchpoints, from emails and your website to menus, marketing, and signage. Design your brands look and feel.

Email Marketing 195

Email Marketing Mobile Ordering Customer Experience Online Ordering 195

Modern Restaurant Management

FEBRUARY 25, 2022

To stand out and get more customers means focusing more on marketing. It’s easy to say you need to work harder on your marketing strategies, but aside from the vague generalizations that are all too common, how do you ensure those strategies are practical? Marketing with Your Customers. Email Newsletters.

2022 531

2022 Marketing Email Marketing Social Media 531

ChowNow

JANUARY 23, 2025

And heres the other thing about focusing on customer retention: it saves you a boatload of money on marketing. New customers require you to convince them to come in and eatand this usually requires a lot of marketing tactics to keep your brand on the top of their minds. Marketing = tons of your money. Thats huge!

2025 195

2025 Loyalty Program Operations Email Marketing 195

Modern Restaurant Management

DECEMBER 22, 2021

There are different IoT-based solutions on the market designed to decrease downtime, increase energy and operational efficiency and improve overall customer experience. They also can send alerts directly to your email or smartphone via an app or a text. But where can you start? Viewing real-time stats and statuses.

2022 610

2022 Equipment Email Marketing Customer Service 610

Modern Restaurant Management

MAY 20, 2020

Email Marketing: Keep People Informed. Along the same lines, you'll want to have a crystal clear and effortless way for customers to sign up for your email newsletter. Be sure to send everyone on your list at least two email blasts per week to keep them up to date on what you're doing.

Mobile Ordering 585

Mobile Ordering Email Marketing Online Ordering Point of Sale 585

EATER

AUGUST 19, 2021

From eye-catching labels for chile sauce to restaurant wallpaper, Overice founder Meijun Li translates culinary vision into visual design In How I Got My Job , folks from across the food and restaurant industry answer Eater’s questions about, well, how they got their job. The second part of my job is design.

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Design Food Social Media Merchandise 312

ChowNow

FEBRUARY 28, 2025

In 2025, the US online food delivery market is expected to reach $424.9 With your own online ordering system, you can collect emails, send promotions , and encourage repeat business with reward programs or special discounts. You can gather emails, send personalized promotions, and build loyalty programs to encourage repeat business.

Online Ordering 195

Online Ordering Ordering Email Marketing Mobile Ordering 195

Modern Restaurant Management

APRIL 15, 2024

This can be done through several methods, such as email communications, social media postings, or even through verbal communication at the restaurant. Choose the Right Questions The leading principle of good survey design is that it should be short and sweet because the length of your survey can greatly affect your response rate.

Management 490

Management Management Loyalty Program Social Media 490

Modern Restaurant Management

DECEMBER 10, 2020

Digital marketing is a key ingredient that can help restauranteurs connect with customers to achieve both. Digital marketing strategies can be a force multiplier for bringing back loyal restaurant customers, attracting new customers and increasing brand awareness. Focusing on local SEO. Prioritizing Social Media.

Marketing 563

Marketing Social Media SEO Website Management 563

ChowNow

MARCH 14, 2025

In this article, youll learn: How to optimize your restaurant website for more orders The best marketing strategies to increase online visibility How to use incentives and customer data to grow sales Lets dive into the top six ways you can increase order volume for your restaurants website. Use email marketing to re-engage past customers.

Ordering 195

Ordering Mobile Ordering Online Ordering Email Marketing 195

Modern Restaurant Management

JUNE 24, 2021

As a restaurant owner, digital marketing can be a daunting task that takes up valuable time, energy, and resources. Most simply do not have the time needed to research digital marketing strategies, let alone implement them. This often means marketing and advertising efforts are done on-the-fly or simply 86’d. A double win!

Marketing 508

Marketing Social Media Mobile Ordering Website Management 508

Modern Restaurant Management

FEBRUARY 15, 2022

But while some may predict a future with burger-flipping robots, it’s hard to imagine tech taking the place of a skilled line cook, experienced server, or seasoned marketer. Marketing Automation to Maximize Team Bandwidth. Integrating loyalty program or CRM so guests are incentivized to seek out and use these channels.

Technology 563

Technology Loyalty Program Fast Casual Email Marketing 563

The Rail

MARCH 25, 2025

By using a combination of digital and traditional marketing strategies, you can turn your restaurants move into a celebration rather than a disruption. Share behind-the-scenes moments of the move, from packing up the old space to designing the new one. Outside of writing, he is passionate about photography and travel.

Social Media 130

Social Media Email Marketing Customer Experience Events 130

ChowNow

MARCH 28, 2025

Its powering voice assistants, helping people write emails faster, and even suggesting what to watch or where to eat next. The best restaurant-focused AI tools are designed to support staff not replace them. Theyre designed to be easy to implement and even easier to see value from. The short answer?

Front of House 195

Front of House Back of House Online Ordering Email Marketing 195

ChowNow

SEPTEMBER 26, 2024

Email marketing is a powerful tool to drive repeat orders and boost diner loyalty. Not only do the majority of customers like to be contacted by brands via email according to surveys , the average Return on Investment for email marketing is $36 for every dollar spent. The only catch? Customer frequency.

Email Marketing 195

Email Marketing Marketing Loyalty Program Online Ordering 195

Modern Restaurant Management

DECEMBER 21, 2020

Restaurant marketing strategy, design, and internal systems will evolve for independents and chains alike in the coming year. In 2021, restaurant marketing strategy, restaurant design, and internal systems—for independents and chains alike—will evolve, and technology and robotics will become commonplace.

2021 478

2021 Online Ordering Email Marketing Advertising 478

ChowNow

DECEMBER 2, 2020

When looking for ways to grow your sales, look no further than restaurant email marketing. Your customers expect to receive emails from you, whether it be for order confirmations, regular updates, or discounts. This makes email a great way to stay top of mind. Step 1: Build your email list.

Email Marketing 195

Email Marketing Marketing Online Ordering Social Media 195

Modern Restaurant Management

MAY 24, 2024

Brands like McDonald's, Pizza Hut, Domino's, Starbucks, and others invest and implement customer retention strategies to hold the market share. This customer loyalty stays strong, negating the changing market landscape. With the least marketing efforts, the results in such a situation are quite high.

Loyalty Program 438

Loyalty Program Point of Sale Email Marketing Customer Experience 438

ChowNow

FEBRUARY 7, 2025

A well-designed menu naturally encourages customers to enhance their meals at key moments in the ordering process. For example, if you notice that a particular item is popular, you can promote it in marketing email campaigns to encourage more orders. These add-ons and upgrades total up quickly, raising your AOV in the process.

Ordering 349

Ordering Online Ordering Loyalty Program Customer Experience 349

ChowNow

FEBRUARY 13, 2025

If customer retention is a priority consider a digital loyalty program or automated marketing tools. Multi-Channel Integration : Sync with online ordering platforms, third-party delivery apps, and marketing tools for a connected restaurant ecosystem. Consider your budget.

2025 195

2025 Technology Loyalty Program Mobile Ordering 195

Modern Restaurant Management

JANUARY 9, 2020

These aren’t just adjectives explaining coffee flavors, but should also be terms that describe your coffee shop’s marketing campaigns. Keep reading as we share marketing tips designed to help small coffee shops better compete in today’s market. Crisp and sharp. Attracting New Customers. Out-Of-Home.

Marketing 366

Marketing Email Marketing Loyalty Program Social Media 366

Modern Restaurant Management

AUGUST 8, 2022

A repeat sale is 30 percent the cost of attracting a new customer, and repeat customers are walking advocates / marketers to new customers, ultimately generating more revenue–and reliable revenue–for less cost. So how can a restaurant drive revenue without time-intensive and costly marketing initiatives?

Social Media 468

Social Media Loyalty Program Email Marketing Point of Sale 468

ChowNow

MARCH 27, 2025

If mistakes are common, consider these fixes: Standardized packing procedures: Use a designated final check station to catch errors. A steady increase in orders can indicate strong demand and effective marketing, while a decline may signal issues like poor visibility, unhappy customers, or more competition in your area.

Delivery 195

Delivery Online Ordering Loyalty Program Food 195

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Basant Baruah, Senior Content Marketer, Beaconstac. Below are a few examples of small and big F&B chains applying unique marketing techniques. Here are their insights.

Marketing 585

Marketing Social Media Food Safety Email Marketing 585

ChowNow

JANUARY 22, 2021

Market your restaurant app via email. If your online ordering system gives you control over your customer data, you should have a healthy list of email addresses. Send out an email to announce either your app-only promotion or the launch of your new app. You can use a service like Mailchimp to send out promotional emails.

Email Marketing 370

Email Marketing Mobile Ordering Social Media Download 370

The Rail

APRIL 11, 2024

By Eric Tress, Contributor If you are looking for an excellent tool to increase your restaurant’s reservations, email marketing is an effective advertising tool you should consider. According to research by Sopro, over 75% percent of consumers prefer to communicate with brands through email. times more than bulk emails.

Email Marketing 130

Email Marketing Reservations Marketing Loyalty Program 130

Modern Restaurant Management

MAY 1, 2023

This data is highly valuable on the black market and can be used for identity theft, fraud, and other criminal activities. Cybercriminals use a variety of tactics to target restaurants, including: Phishing attacks : Phishing attacks involve sending fraudulent emails or messages to trick employees into providing sensitive information.

Insurance 508

Insurance Email Marketing Employee Relations Customer Experience 508

Modern Restaurant Management

MAY 19, 2020

A standard email outlining how your restaurant is dealing with coronavirus isn’t going to cut it. How you communicate this in your marketing will depend completely on your restaurant brand. To be clear: it’s not about a memo or an email blast, it’s about how you will make people feel at every point of interaction.

Guest Recovery 474

Guest Recovery Kitchen Safety Food Safety Email Marketing 474