ChowNow

FEBRUARY 12, 2025

This guide will teach you everything you need to know about getting started with restaurant marketing. By the time you finish this article, youll know how to approach restaurant marketing the right way and not waste time doing guesswork, crossing your fingers, and then hoping you see new customers walking through the door.

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2025 Marketing Email Marketing Operations 195

ChowNow

MARCH 27, 2025

Without KPIs, spotting inefficiencies in your workflow is nearly impossibleleaving you without the data needed to make informed decisions and grow your online sales. If mistakes are common, consider these fixes: Standardized packing procedures: Use a designated final check station to catch errors.

Delivery 195

Delivery Online Ordering Loyalty Program Food 195

ChowNow

FEBRUARY 28, 2025

In 2025, the US online food delivery market is expected to reach $424.9 Since 2014, online ordering has grown 300% faster than dine-in and now accounts for roughly 40% of restaurant sales. Online ordering has transformed the restaurant industry, turning what was once a convenience into an absolute necessity. billion in revenue.

Online Ordering 195

Online Ordering Ordering Email Marketing Mobile Ordering 195

ChowNow

FEBRUARY 21, 2025

If your restaurant isnt showing up in local searchesor if customers cant easily place an order once they find youyoure missing out on sales. You can also use loyalty incentives, like a rewards program that gives customers points when they order through your website but not when they order through third-party apps.

Online Ordering 195

Online Ordering Ordering Email Marketing Mobile Ordering 195

ChowNow

FEBRUARY 13, 2025

Identify your biggest pain points. Are you aiming to speed up service, cut labor costs, or increase online sales? If customer retention is a priority consider a digital loyalty program or automated marketing tools. Can it increase sales or customer retention? Start by pinpointing where your restaurant struggles the most.

2025 195

2025 Technology Loyalty Program Mobile Ordering 195

Modern Restaurant Management

MAY 24, 2024

Brands like McDonald's, Pizza Hut, Domino's, Starbucks, and others invest and implement customer retention strategies to hold the market share. It increases the restaurant sales and builds a loyal customer base. This customer loyalty stays strong, negating the changing market landscape.

Loyalty Program 438

Loyalty Program Point of Sale Email Marketing Customer Experience 438

Modern Restaurant Management

MAY 20, 2020

To say that the current COVID-19 crisis represents a major change to the way we live our lives is, at this point, probably a bit of an understatement. A lot of restaurants have seen sales decrease by as much as 70 percent in a lot of cases, with no end to the current situation in sight. Email Marketing: Keep People Informed.

Mobile Ordering 585

Mobile Ordering Email Marketing Online Ordering Point of Sale 585

Modern Restaurant Management

APRIL 7, 2022

There was a single point of sale or channel. As technology has evolved, however, the number of potential channels has increased, giving rise to first multichannel and then omnichannel marketing. If you wanted what the brand was selling, you went to a brick-and-mortar location and bought it. The Quest for the Holy Grail.

Mobile Ordering 537

Mobile Ordering Email Marketing Customer Experience Loyalty Program 537

Modern Restaurant Management

AUGUST 8, 2022

Customers come in many forms, so often the focus is on new customers, but the reality is that repeat, loyal customers are really the starting point. So how can a restaurant drive revenue without time-intensive and costly marketing initiatives? What allows simple WiFi to move past WiFi “marketing”? Real-Time Offers.

Social Media 468

Social Media Loyalty Program Email Marketing Point of Sale 468

Modern Restaurant Management

APRIL 3, 2024

Statista’s market insights forecast the global cost of cybercrime will increase from $9.22T in 2024 to $13.82T in 2028. Artificial intelligence (AI) has emerged as another advantage for attackers, enabling them to personalize phishing emails for highly effective business email compromise scams to introduce ransomware packages at scale.

Email Marketing 512

Email Marketing Small Business Point of Sale Franchising 512

ChowNow

FEBRUARY 21, 2025

For operators, restaurant apps mean higher sales, greater customer retention, and smoother day-to-day operations. They help with reservations and table management, staff scheduling and time management, inventory tracking, rewards programs, automated marketing, and more. Online ordering and delivery apps.

2025 195

2025 Loyalty Program Mobile Ordering Online Ordering 195

ChowNow

MARCH 14, 2025

In this article, youll learn: How to optimize your restaurant website for more orders The best marketing strategies to increase online visibility How to use incentives and customer data to grow sales Lets dive into the top six ways you can increase order volume for your restaurants website. Make mobile-friendliness a top priority.

Ordering 195

Ordering Mobile Ordering Online Ordering Email Marketing 195

7 Shifts

AUGUST 12, 2021

In today's highly competitive environment, restaurant marketing requires precise, dependable, and complete consumer data. Data acquired about your actual consumers can be used in both online and offline marketing campaigns. Consider online marketing for restaurant engagement to be a long-term commitment. Optimization of NAPs.

Marketing 397

Marketing Email Marketing Loyalty Program Social Media 397

Modern Restaurant Management

JULY 2, 2021

The National Restaurant Association’s 2021 State of the Restaurant Industry report has some sobering findings: The restaurant industry ended 2020 with total sales $240 billion below the pre-pandemic forecast for the year. As of Dec. 1, 2020, more than 110,000 eating and drinking places were closed for business temporarily or for good.

Social Media 474

Social Media Point of Sale Email Marketing Consumer Goods 474

Modern Restaurant Management

JUNE 24, 2020

Additionally, when buyers place an order through Square Online Store, sellers receive their contact information in the Square Customer Directory and are able to maintain sales history for those customers. Processing is free on all on-demand delivery orders through July 8, 2020—up to $50,000 in sales. Visa SMB Help.

Guest Recovery 539

Guest Recovery Mobile Ordering Kitchen Safety Food Safety 539

Modern Restaurant Management

JULY 31, 2024

With the pumpkin spice market forecast to be worth $2.4 From May 15 to July 15, SpotOn saw 1,070 “pumpkin” items added to menus across the country, with a spike of 176 items added just between July 7 and 13 alone. " There’s no denying the power in pumpkin.

Seasonal Menu 474

Seasonal Menu Point of Sale Email Marketing 2024 474

Modern Restaurant Management

DECEMBER 2, 2019

Gift cards practically eliminate the need for packaging and can be sent via email when purchased digitally, which is no doubt a handy feature for the last-minute shopper. By 2024, global digital gift card sales are projected to hit $698.2 This is all excellent news for restaurant brands, as gift cards can be powerful marketing tools.

Point of Sale 341

Point of Sale Email Marketing Loyalty Program Mobile Ordering 341

Modern Restaurant Management

FEBRUARY 2, 2022

Oftentimes, the best solution isn’t as elusive as we think, and that’s certainly the case with new restaurant tech designed to enable you to do more with less. A vast, community-wide event like Restaurant Week can be the perfect push to start 2022 successfully. Undoubtedly, it has become a community favorite across the country.

Online Ordering 492

Online Ordering Loyalty Program Social Media Mobile Ordering 492

Modern Restaurant Management

MARCH 16, 2020

"We want to remain optimistic, so this initiative shows solidarity within our restaurant community and hopefully reassures our guests that if they aren't able to visit us at this point in time, we'll be here for them when things settle down." Click here to learn the 10 steps to take now.

Food Safety 585

Food Safety Kitchen Safety Small Business Employee Relations 585

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Basant Baruah, Senior Content Marketer, Beaconstac. Below are a few examples of small and big F&B chains applying unique marketing techniques. Here are their insights.

Marketing 585

Marketing Social Media Food Safety Email Marketing 585

The Rail

DECEMBER 2, 2024

The global online food delivery market size was valued at USD 221.65 The graph below illustrates how these models interact within the market: 1. Comprehensive analytics dashboard for insights into customer preferences and sales trends. Customer data management for targeted promotions and personalized marketing.

Delivery 147

Delivery Food Loyalty Program Food Order 147

The Rail

NOVEMBER 1, 2024

These features help restaurant owners and interior designers draft layouts and experiment with configurations. They also help ensure that traffic flow is efficient and that the overall design matches the restaurant’s brand identity. These tools make it easier to ensure that equipment will fit properly.

Innovation 130

Innovation Transportation Loyalty Program Social Media 130

Modern Restaurant Management

JULY 30, 2021

This program, piloted last year, is designed to help KFC team members build short-term savings and create lasting savings behaviors. When life presents unexpected expenses, such as urgent car or home repairs, an emergency fund can help keep families afloat, and prevent them from taking on debt or missing payments.

Franchising 508

Franchising Franchise Fast Casual Point of Sale 508

Modern Restaurant Management

OCTOBER 1, 2024

Seamlessly switching between tasks is designed to enhance service speed and accuracy. It empowers bartenders to take a more proactive role in the overall dining experience, which can help with higher customer satisfaction and potentially increased sales. ” But these questions don't require an either-or answer.

Bar 449

Bar Operations Back of House Front of House 449

7 Shifts

DECEMBER 18, 2023

This keeps information from getting lost in the text and email shuffle. The role of a restaurant manager is always in motion. There’s always something else to get done, a new fire to put out, and broken things to fix. All of that on top of the everyday tasks from scheduling to payroll to reporting can catch up to you.

Management 397

Management Management Email Marketing Point of Sale 397

Modern Restaurant Management

SEPTEMBER 23, 2020

While the company has products specifically designed for each vertical, such as appointments, eCommerce, online ordering and reservation management, its uniqueness lies in offering high-powered capabilities that every business needs. These include marketing, website development, omnichannel payments and point-of-sale (POS) solutions. "We're

Serving 517

Serving White Paper Food Recycling 517

Modern Restaurant Management

JUNE 14, 2023

According to Aaron Lobliner, the chief consumer officer of CataBoom, a Dallas-based gamification company, it all starts with a campaign designed to prompt engagement. “Much of restaurant industry marketing is mired in a sea of sameness,” states Lobliner. The company discovered each customer had an average of 2.5

Loyalty Program 449

Loyalty Program Point of Sale Customer Experience Email Marketing 449

7 Shifts

AUGUST 18, 2024

You'll have late nights and have to work on weekends and public holidays The market is saturated with loads of competition. An alternative is to buy an existing bar that is up for sale. This document will outline your bar's concept, menu, marketing strategy, and financial projections. How Do I Run a Profitable Bar?

Bar 370

Bar License Email Marketing Customer Service 370

Modern Restaurant Management

NOVEMBER 4, 2021

What’s more, this type of location technology can be used to power omnichannel strategies such as email, SMS, and location-based push messaging. By bringing together CRM data as well as location data, marketers can begin to piece together a more well-rounded picture of their customers and their preferences.

Mobile Ordering 508

Mobile Ordering Marketing Menu Fast Casual 508

Modern Restaurant Management

FEBRUARY 27, 2020

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features the National Restaurant Association's State of the Indusrty Report, food industry pressures, foodservice opportunities, influencer marketing, foot traffic analysis and the dining-out dollar. 2020 State of the Restaurant Industry.

2020 481

2020 Influencer Point of Sale Food Safety 481

Modern Restaurant Management

JANUARY 8, 2024

Consider, for instance, a scenario in which your Point of Sale (POS) system can forecast the popularity of a new dish based on historical customer behaviour. This trend reflects the growing popularity of drive-thru and fast-casual dining, coupled with the demand for digital technologies such as QSR digital signage and QR codes.

2024 539

2024 Loyalty Program Cash Management Customer Experience 539

Modern Restaurant Management

JULY 14, 2020

Following integration, Flippy ROAR’s zero-footprint design will be tested to improve employee and food preparation, for wider location integration. In this edition of MRM News Bites, we feature robots in fast food, virtual education and chef-inspired, plant-based ice cream. White Castle Employs Flippy the Robot.

Mobile Ordering 410

Mobile Ordering Certification Loyalty Program Kitchen Safety 410

Modern Restaurant Management

OCTOBER 31, 2019

They range the gamut from loyalty points ( Fivestarts ) to local events ( Restaurant Week ). More content at a person’s fingertips can definitely drive sales and drive interest. Email isn’t going away. In the same vein, email newsletters are a simple way to let your existing client base be in the know.

SEO 318

SEO Social Media Email Marketing Point of Sale 318

Lavu

APRIL 17, 2025

Personalized restaurant marketing using POS data is a powerful way to drive sales and foster customer loyalty. By tapping into the insights your POS system provides, you can tailor marketing efforts that speak directly to the needs and preferences of your customers. Here’s how: What is POS Data?

POS 78

POS Loyalty Program Marketing Point of Sale 78

7 Shifts

FEBRUARY 8, 2024

Apple | Android Team Communication The Team Communication tool from 7shifts fixes the chaos of disconnected conversations, text threads, and email chains that seem to go nowhere. Restaurants of today are infused with technology in many new ways, and it’s making a difference. Try 7shifts for free.

Management 367

Management Management Operations Mobile Ordering 367

Modern Restaurant Management

FEBRUARY 28, 2020

Custom designed to be unlike anything currently on the water, the process to receive permitting and approvals charted unmapped territory for the United States Coast Guard and the City of San Diego. Send news to Barbara Castiglia at bcastiglia@modernrestaurantmanagement.com. “I found inspiration on my travels.

Coaching 419

Coaching Point of Sale Customer Experience Retail 419

Goliath Consulting

OCTOBER 19, 2020

DESIGN: It’s a new era of drive-thrus. Part of its upsurge comes from off-premise dining becoming widely adopted due to the pandemic, but there’s been an overall uptick in digital sales that’s helped drive-thrus gain significant traction. He also has the numbers to prove his point: Digital sales at Chipotle accounted for 19.6%

2021 339

2021 Point of Sale Food Safety Kitchen Safety 339