This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
As the restaurant industry moves into 2025, design is taking center stage as a key driver of guest experience, operational efficiency and brand storytelling. Beyond serving as a place to grab drinks, the bar is becoming a hub of social interaction and a key driver of revenue.
billion people sign onto socialmedia to check what’s going on in the world. That’s about 45 percent of the global population, all tapping into the social sphere to see who’s going where and what businesses like yours have to offer. Every day, more than 3.5
It's not just the merch on the menu that is driving traffic to the brand with a misison to create spaces that blend sports and leisure and offer innovative cocktails, next-level architecture and high-end designer decor with elevated bar bites, retro games, and exclusive event nights. BUT most importantly I put it on all staff!
Consider the channels you'll use to reach potential customers, such as socialmedia, local advertising, or community events. Platforms like Facebook, Instagram, TikTok, and YouTube are powerful tools, especially since 72% of guests check socialmedia to find new dining experiences.
Maybe hosting an event could pump some new life into your restaurant. We searched high and low for every restaurant event idea out there, then boiled them down to what we believe are the most exciting and effective restaurant events to keep regulars ecstatic and new customers talking.
Event management companies must always be on the lookout for ways to promote their events and increase brand recognition within their audience. But how exactly should you use Instagram Stories for your event promotion? Well, let’s explore some approaches that every event company should seriously consider.
These changes have become permanent shifts in how they target customers, market themselves, and design their offerings." Special events have become a big reason for going out, making unique dining experiences more important than ever. Customer habits have also shifted after the pandemic.
What will inspire event themes and design in 2020? Wellness is a still a top trend in catered events for 2020. We are designing menus in the following ways with this trend in mind: Plant Based Foods : In 2020 we will be designing menus with more plant based foods than ever!
This rise in digital interactions has made it critical for restaurants to have well-designed websites. After all, intuitive design and up-to-date information can turn a website visitor into a paying customer. In this ultimate restaurant website design guide for beginners, you’ll learn: How to prepare for a website makeover.
Develop weekly schedules that account for staffing, inventory, and major events. Designate experienced staff to mentor new hires, handle onboarding, or run training sessions. Ask a team member to post socialmedia updates or answer customer inquiries online.
Modern Restaurant Management (MRM) magazine asked Murray for her insights on how and why to change a restaurant’s concept, socialmedia marketing, and more. I’ve also taken surveys on socialmedia and asked people what they wanted to see and eat. They are the ones leaving reviews and making socialmedia posts.
Prioritize a clean design, fast load times, and a seamless mobile experience since most customers will be searching from their phones. Reviews are social currency, and they do more than just build trust with potential customersthey also signal to Google that people are visiting and engaging with your restaurant.
Many restaurant owners had believed they would be covered in the event of something like the pandemic, and found themselves without a safety net. On a positive note, people developed a deeper appreciation for social connection and the experience of dining out, making for more guests joining us in our restaurants.
Plaid represents structure, heritage, and intentional design. From there, we can start developing the brand identity (think color palettes, typography, and logo design). The restaurant needs cohesion, from signage to menu design to uniforms. We wanted it to feel high-end but also lively and social.
A restaurant target market is the specific group of customers your restaurant is designed to attract. Meanwhile, a fine-dining steakhouse targeting business professionals will prioritize a refined menu, premium pricing, and marketing efforts that focus on corporate events and high-end experiences. What Is a Restaurant Target Market?
Check out some of the insights driven by the social response below: Gen Z says ranch is overrated, but there’s a catch. From eyebrow-raising splurges and quirky simple essentials to cultural events and TikTok trends that pushed consumers to hit “add to cart,” I thought this would be of interest to you and your readers!
To do so, you must have an optimized website and engaging socialmedia profiles. Collaborate with nearby businesses for events or promotions, and ask them to include a link to your website on their site. Use it to share updates, special events, or new menu items. It's an active marketing tool.
Major socialmedia networks like Google+ Communities, Facebook, and LinkedIn all give you the ability to create communities for your business. You can make your customers part of the team by introducing yourself and your own team in person, on socialmedia , or even via email. Host Competitions and Contests.
1 Set goals for the event ?? Having a specific goal will help you plan out your budget, labor needs, marketing strategy, messaging, and organization before the event. Plan your menu To maximize the exclusivity of the event, plan a limited-time, reduced menu to showcase new dishes in your restaurant. Set a budget ??
With over 5 billion people using socialmedia globally, platforms like Facebook, Instagram, and TikTok have become necessary tools for businesses to reach customers. From introducing your restaurant to fulfilling orders, you can use socialmedia to drive more traffic to your establishment, in-person and digitally.
Today, customers rely on Google searches, online reviews, and socialmedia to decide where to eat. By defining your ideal customer, you can tailor your branding, socialmedia content, and promotions to resonate with the right peoplerather than wasting marketing dollars on an audience that isnt a good fit.
A well-designed website does more than just make a good first impression. You find one that looks promising, but theres no websitejust a few scattered socialmedia posts. A well-designed website signals professionalism and legitimacy. Here are the seven biggest benefits of having a website for your restaurant.
. “We’re thrilled to collaborate with Dylan, who is the perfect partner for us because she also combines a bunch of amazing things – she’s a talented and successful artist, basketball star, entrepreneur, activist, fashionista, and socialmedia influencer. JA: Socialmedia is huge for us.
Introduction Socialmedia has transformed the restaurant industry into a dynamic, interactive space. By adopting strategic socialmedia practices, you can expand your reach, attract diners, and create a loyal community around your restaurant. A strong socialmedia presence is like your restaurants digital storefront.
A well-designed restaurant website will help bring guests from online into your restaurant’s front door. When updating the design of your website you should be thinking mobile first. Your mobile website needs to look the best and then account for how the mobile design transfers to the desktop. Ordering Online.
By Jordan Hayes, Contributor Relocating a restaurant is a major event that offers an opportunity to rebrand, refresh, and create excitement among your customers. Share behind-the-scenes moments of the move, from packing up the old space to designing the new one. Create teaser posts that hint at the move before revealing full details.
Seventy-two percent of people choose a restaurant based on comments and images shared by others on Facebook, according to a study by SocialMedia Monthly. Those stats demonstrate the power and influence of socialmedia. You might also decide to create a custom landing page for visitors from socialmedia.
Extreme weather events have become a major cost driver, with 92 percent of respondents believing it impacted their business in 2024. From Hurricanes Milton and Helene to Los Angeles wildfires, these events have disrupted operations and supply chains nationwide, with 79 percent reporting that they have led to rising general costs.
Optimized websites have a clean, uncluttered, navigable design and, most importantly, are Google-friendly. Prioritizing SocialMedia. Prioritizing SocialMedia. In terms of content, restaurants should adhere to the 80/20 principle in socialmedia posting. With over 2.7 With over 2.7
Once you’ve selected a suitable name, you will need to design your logo. When designing your logo, consider your target market. The logo is well-designed and in the style of a conventional restaurant as well. So it's best to use neutral tones and small, supplementary splashes of color to make the main event shine.
Here are a few unique marketing ideas designed to boost customer traffic and develop loyal customers. Host Fun Events. Customers are eager to attend fun events, especially post-pandemic. Restaurants that offer special events for customers will generate buzz in the community and drive traffic. SocialMedia Contests.
Just since the beginning of the pandemic and the restrictions on on-premise dining, 62 percent of operators have or plan to implement designated takeout areas due to the re-configuration efforts. Make Takeout a SocialEvent. Find fun, visual ways to promote takeout on your social channels.
From a catchy name to a one-of-a-kind menu or an Instagram-worthy interior design to a dedication to sustainability and more – all these ways and more can help your restaurant stand apart from competitors and attract clientele. Through media relations, PR can cultivate relationships with media members for your restaurant.
Here are the most effective ways to accomplish this: Stay active on socialmedia: Share updates about your menu, highlight special events, or give followers a behind-the-scenes look at your restaurants operations. For more expert tips, check out our article on socialmedia marketing for restaurants. Absolutely.
“We are booked and have been since shortly after posting about the lunch on our socialmedia channels,” said Sally Davis, General Manager of Eliza Restaurant & Bar in Baton Rouge, Louisiana. "Reservations Co-owner and Chef Russell Davis designed a sophisticated and fun lunchtime menu for the occasion.
However, as long as you keep the spotlight on food safety – sanitization, employee health monitoring and personal hygiene, and social distancing – your restaurant won’t be a hub of contagion. Given the unpredictable nature of circumstances today, you need to promote and market the event. Publicize Your Reopening.
From eye-catching labels for chile sauce to restaurant wallpaper, Overice founder Meijun Li translates culinary vision into visual design In How I Got My Job , folks from across the food and restaurant industry answer Eater’s questions about, well, how they got their job. The second part of my job is design.
If they have outdoor dining and require all of their staff to wear masks and gloves, practicing social distancing in the restaurant, they should prominently display those things everywhere. Lastly, put up a sign that says your restaurant is open and practicing social distancing. Doing these things accomplishes that and then some.
Here’s something to consider: a splashy event that showcases art. We know … “event” in this day and age can seem out of the question but that’s not necessarily true. For Titan Walls 2020, participating restaurants created an anticipatory buzz using socialmedia and print flyers to draw people in.
Email marketing might not be as flashy as socialmedia marketing, but for restaurants, its possibly the most effective way to stay connected with customers. Unlike socialmedia platforms, where the algorithm overlords dictate who will and will not see your posts, emails go straight to your customers inboxeswhich they check daily.
With social distancing guidelines specifying six feet of distance between customers in essential businesses, and most states ordering stay-at-home and shelter-in-place mandates, many restaurants that previously focused only on exceptional dine-in experiences, or those that thrived on foot traffic, have been forced to shutter.
Just as the atmosphere of a brick-and-mortar restaurant is important, your digital branding must also be carefully designed. Run SocialMedia Ads Socialmedia is a huge part of people's lives today, so it's an important place for any virtual restaurant to be present. Partner with local businesses.
The key is that it’s not just one technology—it can be umbrella of integrated technologies working together to produce compelling results including WiFI, text messaging, email, and digital displays to leverage guest engagement and socialmedia to the maximum. Drive Organic SocialMedia. companies lose $136.8
Indeed, recent world events have put the kibosh on traditional dining, networking, and events which play a significant role in a company’s business development strategy. Third party endorsements, like those from earned media, keep your name prominent during a recession or time of change. Why public relations, you ask?
We organize all of the trending information in your field so you don't have to. Join 49,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content