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Merch with a Mission: Creating Brand Ambassadors

Modern Restaurant Management

"Merchandise is more than just a revenue stream — it’s a way to deepen the connection with your customers and expand your brand’s reach." Merchandise became a natural extension of this vision, offering customers a way to carry the brand with them and become ambassadors for the experience.

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Optimizing Your Restaurant Merch Game

Modern Restaurant Management

Merch might a somewhat newer term in a restaurant owner's lexicon, but having a focused merchandising effort can connect a person to a brand as well as be a great way to build awareness and put buts in seats. So, how can restaurants use merchandise as an effective marketing tool to tap into local brand ambassadors and build awareness?

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How Martha Moments Creator Andrew Ritchie Built a Martha Stewart Community

EATER

Andrew Ritchie: I kept seeing this beautiful magazine in the checkout line at the grocery store in college. At the time, she had two new TV shows, a new magazine launching, and a consistent stream of new partnerships and product lines emerging. Andrew Ritchie Ritchie caught up with Martha at the Toronto Food Show in 2014.

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Keeping Things Mellow for 50 Years

Modern Restaurant Management

. “With each new store, it’s like a new chapter in the Mellow story,” Anne Mejia, Senior VP Brand Development at Mellow Mushroom, told Modern Restaurant Management (MRM) magazine. “We completed a rebrand in November 2023 to solidify brand identity and jumpstart us into the next half-century.

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Face Pay Network, Restaurant of the Future and The Main Course

Modern Restaurant Management

Modern Restaurat Management (MRM) magazine is collaborating with the team at MarketScale on The Main Course , a podcast that aims to explore the intense and competitive modern restaurant industry. "We It is designed to be flexible depending on the needs of each institution, and the dozens of instructors teaching courses this fall.

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MRM Research Roundup: Mid-April 2020 Edition

Modern Restaurant Management

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features the dismal March restaurant sales, security, loyalty, trends and teen consumer behaviors. March Sales Decline. Same-store sales for restaurants dropped by 28.3 percent in March.

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What Are We Wearing to Restaurants Now, Atlanta?

EATER

The laid-back seafood shack with a menu from chef Maximilian Hines, also the founder of Stolen Goods, a collaborative of Black and brown chefs in Atlanta, brings Gulf Coast vibes to the landlocked city, complete with nostalgic and nautical design touches such as wood paneling, midcentury pool tile, and turquoise-hued barstools.

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