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"Merchandise is more than just a revenue stream — it’s a way to deepen the connection with your customers and expand your brand’s reach." Merchandise became a natural extension of this vision, offering customers a way to carry the brand with them and become ambassadors for the experience.
Merch might a somewhat newer term in a restaurant owner's lexicon, but having a focused merchandising effort can connect a person to a brand as well as be a great way to build awareness and put buts in seats. So, how can restaurants use merchandise as an effective marketing tool to tap into local brand ambassadors and build awareness?
Andrew Ritchie: I kept seeing this beautiful magazine in the checkout line at the grocery store in college. At the time, she had two new TV shows, a new magazine launching, and a consistent stream of new partnerships and product lines emerging. Andrew Ritchie Ritchie caught up with Martha at the Toronto Food Show in 2014.
. “With each new store, it’s like a new chapter in the Mellow story,” Anne Mejia, Senior VP Brand Development at Mellow Mushroom, told Modern Restaurant Management (MRM) magazine. “We completed a rebrand in November 2023 to solidify brand identity and jumpstart us into the next half-century.
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The laid-back seafood shack with a menu from chef Maximilian Hines, also the founder of Stolen Goods, a collaborative of Black and brown chefs in Atlanta, brings Gulf Coast vibes to the landlocked city, complete with nostalgic and nautical design touches such as wood paneling, midcentury pool tile, and turquoise-hued barstools.
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Virginia-based Cuisine Solutions (CSI) has recently been tapped to assist with menu development, as well as kitchen design for the upcoming Taffer’s Tavern franchise. Jon Taffer with Cuisine Solutions and CREA Team Members; Photo Credit: CSI / CREA. on the Fox Business News, and as a guest on many other major news networks.
Modern Restaurant Management (MRM) magazine's Franchise Feed offers a glimpse at what's new in the restaurant franchise and MUFSO environment. Once we learned of the new store design, menu innovation and enhanced technology, we were sold on becoming Jamba franchisees,” said Wilson. Brentwood Acquires Chicken Salad Chick.
Modern Restaurant Management (MRM) magazine's Franchise Feed offers a glimpse at what's new in the restaurant franchise and MUFSO environment. In addition, this has given us the ability to better understand our customer, so that we can continue to design dishes that are popular among our guests.” ” IHOP in Canada.
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A favorite among locals and visitors alike since opening in 2016, the eatery has garnered rave reviews and collected impressive accolades like Eater’s “Restaurant of the Year,” Miami New Times “Best New Restaurant” and a feature in Bon Appetit magazine.
Carolyn Figel Branded restaurant merchandise has become a shorthand for selfhood. The magazine introduced it as a subscription perk in 2014 and it caught like fire, our parched identities desperate for this elegant way to show the world how well-read we were (or at least how many unread magazines lived on our coffee table).
A 2011 Philadelphia magazine story noted the chain was the No. Wawa supports an entire mini-economy of other Philadelphia-area companies by stocking brands like Herr’s potato chips and Tastykakes, and plenty of its own Wawa-branded merchandise, including milk. And Wawa is really, really big. Maybe we cling to those the most.
This would have been around 1996, by which point Stewart was about to launch her own media and merchandising company, Martha Stewart Living Omnimedia. She had sold millions of books, launched her magazine and television show — both named Martha Stewart Living — and had a homeware partnership with Kmart.
Flynn has been recognized as one of the Bay Area’s Most Admired CEOs by the San Francisco Business Times, as Restaurant Leader of the Year by Restaurant Business Magazine, as Operator of the Year by Nation's Restaurant News, as Dealmaker of the Year by the Franchise Times, and as an Entrepreneur of the Year by Ernst and Young.
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Modern Restaurant Management (MRM) magazine's Franchise Feed offers a glimpse at what's new in the restaurant franchise and MUFSO environment. In 2019, Taco John’s unveiled an updated brand and restaurant design. Send news to Barbara Castiglia at bcastiglia@modernrestaurantmanagement.com. ” Curry Up Now Expanding.
These can be professionally designed or made in-house to promote specials, events, or even a classic riff like the “Free Wifi, Cold Beer” sign found outside many-a-bar. First is a display case where you can swap out printed promotional designs. You can get these professionally designed and printed through sites like Primoprint.
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