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Menu Engineering: The Science of Optimizing Your Menu to Maximize Profit

7 Shifts

Menu engineering: while the name might suggest you need to go to college at MIT to be good at it, is actually a common and essential task that all restaurateurs should regularly undertake. Menu engineering can be simplified as the steps taken to increase the profitability of a restaurant menu. Menu Pricing and 2.

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From Clutter to Connection: How Regional Tastes Drive Brand Success

Modern Restaurant Management

A standout menu is no longer just a necessity — it’s a critical asset for success. One of our most effective methods for creating a deeper connection beyond a transaction is through storytelling, using local flavors and regional influences in our menu.

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How to Diversify Your Brand by Adapting Plant-Based Food Trends

Modern Restaurant Management

Though this may seem like a daunting task, especially for traditional restaurants like steakhouses and BBQ, menu diversification will allow you to reach more customers and entice more patrons to walk through your door. With this perspective in place, the ways of integrating plant-based proteins into your menu become infinite.

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23 Waiter Interview Questions to Hire the Best Staff for Your Restaurant

7 Shifts

What would you do if a customer tried to use an expired coupon or special offer? How would you recommend menu items to guests to enhance their dining experience? Have you ever handled a situation where a customer asked for a dish not on the menu? What techniques do you use to upsell menu items or drinks? What did you do?

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Customization is King – How to Juggle Customization and Efficiency

Modern Restaurant Management

And, with so many people following a wide range of dietary restrictions and lifestyles, many restaurants have started trying to offer “Create Your Own” options to a market that is growing in popularity. and ultimately, they still may need to alter it from the menu options set aside for those restrictions.

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What Is a Prix Fixe Menu? Here's a Guide and Menu Examples.

SpotOn

On the other side of the dining spectrum, there are restaurants with menus that offer an entire meal at a set price, also known as the prix fixe menu. The prix fixe menu is ideal for guests seeking to indulge in a larger meal for a higher price. The prix fixe menu doesn't only need to serve French food.

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Prepping for Off-Premise: Navigating Potential Restaurant Reclosures 

Modern Restaurant Management

One way this can be done is by leveraging beverage sales alongside traditional menu items, like establishing curbside to-go sales, adding the option to order cocktails, beer or wine for delivery and pick-up, or even hosting virtual events to showcase talented sommeliers and bartenders. Operators must also get creative with guest offerings.