7 Shifts

OCTOBER 22, 2024

Let’s explore 26 proven online marketing strategies to help your restaurant thrive. Target location-specific searches for more visibility The ultimate goal of your online marketing campaigns should be to bring in local customers to your restaurant. To do so, you must have an optimized website and engaging social media profiles.

Book 195

Book Marketing Email Marketing Social Media 195

Goliath Consulting

APRIL 18, 2025

In todays competitive dining landscape, hospitality is what truly sets a restaurant apart. A warm welcome at the door, personalized follow-ups via email , and even thoughtful social media interactions can bridge the gap between technology and connection. Providing good food is just the beginning.

Hospitality 221

Hospitality Email Marketing Mobile Ordering Customer Service 221

ChowNow

FEBRUARY 28, 2025

Youre delivering a great dining experience, yet foot traffic remains inconsistent, online engagement is low, and new customers arent coming in as often as youd like. Are you doing all the right thingsserving amazing food, delivering top-notch service, crafting perfectly balanced drinksbut the tables still arent filling up like they should?

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2025 Email Marketing Social Media Loyalty Program 195

ChowNow

FEBRUARY 12, 2025

This guide will teach you everything you need to know about getting started with restaurant marketing. By the time you finish this article, youll know how to approach restaurant marketing the right way and not waste time doing guesswork, crossing your fingers, and then hoping you see new customers walking through the door.

2025 195

2025 Marketing Email Marketing Operations 195

ChowNow

MARCH 21, 2025

Understanding your target market is the foundation of making smart decisions for your menu, pricing, and overall guest experience. Without a well-defined target market, restaurants risk wasting resources on strategies that dont connect and menu offerings that dont selltrying to appeal to everyone, but standing out to no one.

Marketing 195

Marketing Social Media Email Marketing Loyalty Program 195

Modern Restaurant Management

FEBRUARY 9, 2021

Valentine’s Day is often a busy time for restaurants, but many are now dealing with various challenges amid the pandemic, like no indoor dining or limited capacity as well as more customers opting for carry out. With the Marketing Rule of 7 , it takes an average of seven interactions with a brand before a purchase takes place.

Marketing 553

Marketing Email Marketing Website Management Social Media 553

ChowNow

FEBRUARY 7, 2025

Building a restaurant marketing budget can feel overwhelming. With tight margins, unpredictable cash flow, and endless marketing options, its hard to know how much to spendor where to spend it. Creating an effective marketing budget doesnt have to be all that complicated. The good news?

Marketing 195

Marketing Email Marketing Social Media Loyalty Program 195

Modern Restaurant Management

AUGUST 3, 2021

As we return to in-person dining across the country, restaurants are facing yet another challenge: delivering an exceptional customer experience (CX) for guests who come with high expectations after more than a year stuck at home. The entire dining experience has changed in the wake of the pandemic. Beef Up Your Online Presence.

Customer Experience 539

Customer Experience Email Marketing Social Media Online Ordering 539

ChowNow

JANUARY 23, 2025

At this point, all it takes is one lousy dining experience to sever the connection you once had with a customer who potentially spent thousands of dollars at your restaurant every year. And heres the other thing about focusing on customer retention: it saves you a boatload of money on marketing. Marketing = tons of your money.

2025 195

2025 Loyalty Program Operations Email Marketing 195

ChowNow

MARCH 7, 2025

Every online order, email sign up, and reward program interaction generates valuable insightsbut if that data just sits there, youre missing a major opportunity. When used strategically, customer data can help you personalize marketing, streamline operations, and create a better dining experience for your guests.

Loyalty Program 195

Loyalty Program Email Marketing Online Ordering Point of Sale 195

Modern Restaurant Management

DECEMBER 10, 2020

Digital marketing is a key ingredient that can help restauranteurs connect with customers to achieve both. Digital marketing strategies can be a force multiplier for bringing back loyal restaurant customers, attracting new customers and increasing brand awareness. Some of these strategies include: Optimizing the Website.

Marketing 563

Marketing Social Media Website Management SEO 563

ChowNow

FEBRUARY 21, 2025

Promote Online Ordering Through Social Media and Email Marketing On social media, showcase your food in a way that makes people crave it. Email marketing is another great way to stay top of mind. Keep your emails short, visually appealing, and focused on one clear call to actionplacing an order.

Online Ordering 195

Online Ordering Ordering Email Marketing Mobile Ordering 195

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Customers are going to be hesitant to dine indoors. That they can get coronavirus from someone sitting next to them while dining. Basant Baruah, Senior Content Marketer, Beaconstac.

Marketing 585

Marketing Social Media Food Safety Email Marketing 585

ChowNow

APRIL 15, 2025

If your Cost of Goods Sold is too high, your profit margins sufferno matter how packed your dining room is. This does not include things like rent, labor, or marketing, just the costs directly tied to the food and beverages youre serving. A typical COGS for a restaurant is around 30%-40% , depending on your concept and pricing.

Operations 195

Operations Email Marketing Point of Sale Online Ordering 195

ChowNow

FEBRUARY 7, 2025

Prix Fixe Menu: A multi-course meal at a set price encourages guests to order more while offering an elevated dining experience. If any of this sounds familiar, please keep reading so you can discover how increasing your average order volume can transform your restaurant without the need for new customers or a corporate-level budget.

Ordering 349

Ordering Online Ordering Loyalty Program Customer Experience 349

Modern Restaurant Management

MARCH 25, 2022

When restaurants got the green light to reopen their dining rooms, they implemented a host of safety procedures to prevent the spread of germs. While QR codes are a great tool for contactless service, they have a wide variety of uses, particularly when it comes to marketing. QR codes are nothing new. Direct Mail Campaigns.

Social Media 539

Social Media Mobile Ordering Email Marketing Kitchen Safety 539

Goliath Consulting

FEBRUARY 8, 2025

Shaqs hands-on involvement in branding and expansion has made Big Chicken a rising player in the competitive fast-casual market. His company, Magic Johnson Enterprises, has owned numerous Burger King and Starbucks franchises, and he played a key role in bringing high-end dining options to underserved communities.

Fast Casual 221

Fast Casual Franchise Franchising Sports 221

Modern Restaurant Management

NOVEMBER 23, 2021

As colder temperatures creep in and consumer disposable income dips , demand for on-premises dining could start to wane. Today’s restaurant guests are more selective about their dining experiences, and boosting customer loyalty is crucial as restaurants shift into this next phase of service and look toward the holidays.

Loyalty Program 474

Loyalty Program Email Marketing Customer Experience Seasonal Menu 474

Modern Restaurant Management

JANUARY 22, 2021

Marketing a restaurant looks completely different today than it did heading into 2020. Not only are marketers in the restaurant space facing the fallout of the pandemic, they are dealing with the implications of ever-increasing privacy concerns. Let me walk through a few of these changes. Be Driven by the Right Data.

Marketing 508

Marketing Email Marketing Loyalty Program Point of Sale 508

Goliath Consulting

NOVEMBER 13, 2024

Here’s a look at the food trends that will capture our taste buds and redefine dining in 2025. The tangy, slightly chewy dough will be featured in creative ways, from pizza crusts and flatbreads to brownies and crackers, as stated by Whole Foods Market.

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2025 Food Email Marketing Fine Dining 243

ChowNow

JANUARY 30, 2025

Within this guide, youll discover proven strategies that help you stand out in a crowded market, captivate your ideal customers, and turn casual diners into lifelong regulars. Restaurant branding is not easy, but when done correctly, the reward is a packed dining room every night with a steady stream of to-go orders out the side door.

Email Marketing 195

Email Marketing Mobile Ordering Customer Experience Online Ordering 195

Goliath Consulting

JANUARY 25, 2025

Pop-Up Restaurants Pop-up dining experiences are a natural fit for showcasing health trends. Preserved Seafood : Preserved seafood is gaining traction, driven by Scandinavian simplicity and the desire for sustainable, nutrient-rich foods. Restaurants are leveraging its popularity by featuring it in lattes, iced teas, and smoothies.

Dietary Restrictions 221

Dietary Restrictions Food Email Marketing Customer Experience 221

Modern Restaurant Management

JULY 28, 2022

Customer data is only one segment of the information you need for good sales insights, marketing information, and business analytics. How the customer prefers to order (for delivery, for pick-up or to dine-in). By comparing the information collected over time, you can better understand changes in your business and your market.

Loyalty Program 520

Loyalty Program Mobile Ordering Email Marketing Online Ordering 520

Goliath Consulting

MARCH 14, 2025

As more diners use Ozempic and similar medications, restaurants may need to adapt to evolving guest preferences and dining habits. Healthline says this can make social dining more challenging, particularly for those who previously enjoyed indulgent meals with friends. Beyond portion size, Ozempic also influences food preferences.

Email Marketing 195

Email Marketing 2025 Customer Experience Customer Service 195

7 Shifts

OCTOBER 28, 2024

Knowing how to calculate and optimize your customer acquisition cost (CAC) can help you make smarter decisions about your marketing and advertising strategies. CAC lets you get a clearer view of how your marketing efforts impact your bottom line. You spent $800 on Facebook ads and in-store promotions over a month.

Loyalty Program 195

Loyalty Program Fast Casual Social Media Email Marketing 195

ChowNow

FEBRUARY 28, 2025

In 2025, the US online food delivery market is expected to reach $424.9 Since 2014, online ordering has grown 300% faster than dine-in and now accounts for roughly 40% of restaurant sales. Online ordering has transformed the restaurant industry, turning what was once a convenience into an absolute necessity. billion in revenue.

Online Ordering 195

Online Ordering Ordering Email Marketing Mobile Ordering 195

Goliath Consulting

MARCH 26, 2025

Why Spring HVAC Maintenance Matters Unlike residential systems, restaurant HVAC units work overtimehandling kitchen heat, crowded dining rooms, and frequent door openings. Adjust thermostat settings, test system responsiveness, and ensure fans and vents are properly balanced to maintain consistent airflow throughout the dining space.

Allergens 221

Allergens Kitchen Safety Seasonal Menu Food Safety 221

ChowNow

SEPTEMBER 30, 2020

When brainstorming restaurant marketing ideas, many restaurateurs seek out strategies that will help bring in new customers. Marketing to your existing customers keeps your restaurant top of mind leading to increased order frequency and higher ticket sizes. Keep customers engaged with email. Start a restaurant loyalty program.

Loyalty Program 397

Loyalty Program Marketing Email Marketing Social Media 397

Modern Restaurant Management

FEBRUARY 15, 2022

But while some may predict a future with burger-flipping robots, it’s hard to imagine tech taking the place of a skilled line cook, experienced server, or seasoned marketer. Across the United States, businesses are suffering from unprecedented staffing shortages in the aftermath of COVID. Loyalty Technology to Drive Daypart Engagement.

Technology 563

Technology Loyalty Program Fast Casual Email Marketing 563

ChowNow

APRIL 25, 2025

Why Restaurant Branding Matters More Than Ever Restaurants have more competition than ever, giving customers a near-endless number of dining options, and the restaurant they choose largely has to do with a restaurants brand, not just its great food. Ask yourself: Why does my restaurant exist beyond serving great food? What do we believe in?

Mobile Ordering 195

Mobile Ordering Social Media Email Marketing Customer Experience 195

Modern Restaurant Management

MAY 19, 2020

A standard email outlining how your restaurant is dealing with coronavirus isn’t going to cut it. A standard email outlining how your restaurant is dealing with coronavirus isn’t going to cut it. How you communicate this in your marketing will depend completely on your restaurant brand.

Guest Recovery 474

Guest Recovery Kitchen Safety Food Safety Email Marketing 474

Modern Restaurant Management

JUNE 20, 2023

So, how do you attract more customers to your restaurant in the competitive market? Social proof in marketing leverages the fact that consumers trust the actions and opinions of other users to make decisions. Social proof in marketing leverages the fact that consumers trust the actions and opinions of other users to make decisions.

Social Media 508

Social Media Email Marketing SEO Consumer Goods 508

Modern Restaurant Management

MAY 20, 2020

Email Marketing: Keep People Informed. Along the same lines, you'll want to have a crystal clear and effortless way for customers to sign up for your email newsletter. Be sure to send everyone on your list at least two email blasts per week to keep them up to date on what you're doing.

Mobile Ordering 585

Mobile Ordering Email Marketing Online Ordering Back of House 585

Modern Restaurant Management

NOVEMBER 3, 2022

However, the term ‘get more Google reviews’ receives approximately 14,000 annual global searches, suggesting business owners and marketeers are struggling to find the secret to success. Pair the links with craft hand-written emails to your customers that had a great experience and ask for their feedback.

Email Marketing 508

Email Marketing Customer Service Website Management Customer Experience 508

Modern Restaurant Management

MARCH 26, 2021

The impact of the global pandemic has fast-tracked the restaurant industry's need for digital ordering, particularly for off-premises dining options. Use detail reporting to market to the right customers at the right time based on their preferences. Research company eMarketer forecasts that by the end of 2021, there will be 44.1

Ordering 566

Ordering Mobile Ordering Online Ordering Email Marketing 566

Modern Restaurant Management

MARCH 23, 2020

Proactive marketing can be an effective tool for restaurants that can remain in operation during the COVID-19 crisis. As one way to help restaurants navigate this uncertain time, our team has created a short e-Book with marketing tips for restaurants. This idea can be applied to dine-in, pickup, and delivery orders. Gift Cards.

Marketing 507

Marketing Back of House Employee Relations Social Media 507

Modern Restaurant Management

DECEMBER 3, 2020

Many restaurants have had to alter how they serve customers, and some have had to close their indoor dining and become creative with extending patio season. Promo cards can be an extremely effective marketing tool and they’re easy to set-up. Get Social with Digital Marketing. Promo Cards. Looking to help cut costs?

Loyalty Program 539

Loyalty Program Seasonal Menu Social Media Email Marketing 539