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Leverage Social Media and Local Influencers Social media and local influencers are invaluable tools for building connections and expanding your restaurant’s reach. In addition, partnering with local influencers extends our reach authentically.
“Every guest touchpoint–whether it’s a dine-in experience, an online order, or even a response to a review – can influence future business,” Mike Eng, Senior Director of Vertical Expansion at Klaviyo, told Modern Restaurant Management (MRM) magazine.
One of our most effective methods for creating a deeper connection beyond a transaction is through storytelling, using local flavors and regional influences in our menu. It has become common in the American dining scene to see restaurants categorized into specialty niches.
After all, when it comes to choosing where to eat, we tend to prioritise the opinions and experiences of others over most other factors – it’s no wonder influencers have become such a powerful tool for restaurants in boosting their bookings. What Is Influencer Marketing? Influencer marketing is essentially a two-way street.
Elevated Snacking Redefining snacking with creative flair and global influence, tapas and shareable boards will evolve in new directions such as Middle Eastern-inspired mezze platters, top photo. What can you expect to see on menus in 2025?
In the restaurant industry, advances in payment processing and payment technology are driving significant changes, influencing everything from customer experience and operational efficiency to revenue generation and security. According to Statista , the global online food delivery market size was valued at $151.5
“People read reviews, are influenced by reviews, and are very influenced by negative reviews,” George Swetlitz, co-founder of RightResponse AI, told Modern Restaurant Management magazine. Reviews impact the number of diners available to your restaurant. Roughly 30 percent of restaurants have a rating below 4.0,
With social media shaping trends, culture and commerce around the clock, younger generations are increasingly using these platforms to discover new dining experiences. Younger generations are becoming more discerning, placing greater trust in organic content from peers over traditional influencer promotions, making authenticity the priority.
While overall interest in AI-driven restaurant features remains low, loyalty is increasingly influenced by personalized promotions, according to the Summer 2025 Consumer Trends Report from Provoke Insights in collaboration with Modern Restaurant Management (MRM) magazine. This was only topped by grocery store increases at 79 percent.
In the modern dining landscape, where convenience and customer experience are paramount, restaurants increasingly rely on electronic payment systems to facilitate transactions. For restaurants, especially those operating on thin margins, these fees can influence pricing strategies, profitability, and even operational decisions.
Search profiles as well as review sites also offer traditional recommendations in the form of written reviews, which have a strong influence on restaurant consumers. Viral videos and influencer recommendations can drive significant foot traffic. SOCi's 2024 Local Visibility Index (LVI) reveals that the U.S.
" Among the key findings: Consumers crave interactive dining : 70 percent are interested in tasting events, 52 percent in private dinners with a chef, and 50 percent in cooking classes at restaurants. 90 percent of fine dining operators say in-person dining is key to their 2025 success.
. “This enduring customer loyalty drives the restaurant industry forward, creating clear opportunities for restaurants to enhance the dining experience through strategic limited time offers, efficient delivery and exceptional in-person service," said Samir Zabaneh, CEO of TouchBistro.
It is rare that all these influences are mapped out in advance – they simply happen, and along the way we sift through and categorize them as we search for the blend that will define our style and signature. Although we rarely map this out, we should open ourselves up to experiences and potential influences.
Understanding What’s Driving the Demand for Sustainable Coffee Understanding changing food trends is about understanding what factors and influences are changing the perceptions and, therefore, behaviors of consumers and your guests. Another emerging trend is the consumer interest in sustainable coffee, notably when going out to eat.
Let’s dive into the world of restaurant influencer marketing a game-changer that’s as juicy as your signature burger. What Is Restaurant Influencer Marketing? That’s the essence of restaurant influencer marketing. Why Restaurant Influencer Marketing Works You might be wondering, “Does this really sizzle?”
population that dined out at least once in the past month, hoping to better understand how Americans are approaching dining out in this new era. The Vox Media Insights and Research team surveyed over 2,000 U.S. adults in February 2025 representing the U.S.
Another couple traveling from San Diego back home to Warren County, Ohio, brought their own food but also sometimes hit the dining car. To Elizabeth, the food in the Amtrak dining car was good, but she preferred her own. As a nonflier and a travel writer, I spend a lot of time on trains.
Local SEO strategies, like targeting location-specific searches, will help your site show up when people look for nearby dining options on search engines. Local SEO strategies, like targeting location-specific searches, will help your site show up when people look for nearby dining options on search engines.
Launching a fine dining restaurant is an undoubtedly exciting venture, but it's not without its challenges. Offer a Behind-the-Scenes Look on Social Media Social media platforms have become a powerful tool for marketing, and when used effectively, they can generate buzz around your fine dining establishment before it even opens its doors.
Value-driven dining and a growing interest in regional brands are two trends uncovered in Yelp's 2025 Fastest Growing Brand s report. The biggest surprise was how much value-driven dining is at the forefront of consumer behavior. Breakfast has been a standout category, driven by both convenience and evolving dining preferences.
With dining rooms having been shut down for the majority of 2020, the only option for people to visit their favorite restaurants has been through takeout or delivery. With the COVID-19 lockdown, reopen, and repeated lockdown, consumers are warrier than ever about dining in at restaurants—and many are stuck at home.
However, even with in-person dining experiences almost back in full swing, their presence remains at the forefront of the industry’s growth. However, even with in-person dining experiences almost back in full swing, their presence remains at the forefront of the industry’s growth.
An integrated marketing strategy can establish the groundwork for curating memorable dining experiences, further fostering brand loyalty and generating positive word-of-mouth to grow your business to new heights. In the dynamic and ever-evolving restaurant industry, culinary experiences are shaping customer preferences.
They influencedining decisions, impact how and where your restaurant shows up online, and play a huge role in how your brand is perceived by people who havent placed an order yet. Online reviews have become one of the most influential factors in how consumers choose where to eat, especially for independent restaurants.
Miami-based brand I Heart Fries teamed with Artist, Athlete, Activist, Celebrity Influencer Dylan Gonzalez to launch an international franchise expansion effort. Our partnership with an influencer makes our reach even bigger and more authentic. How did this partnership come about? Experience is great, but notr equired.
Modern Restaurant Management (MRM) magazine asked restaurant industry experts for their views on what trends and challenges owners and operators can expect to see in 2025. At the same time, it can result in consumers creating more waste if they order more than they can eat.
Key customer factors that influencedining preferences, from demographics to behavior. These are the people most likely to dine with you based on factors like their age, income, dining preferences, and lifestyle. Every successful restaurant has one thing in common: they know exactly who they are serving.
Prix Fixe Menu: A multi-course meal at a set price encourages guests to order more while offering an elevated dining experience. The psychological principle behind these dealsscarcity and exclusivitymakes them feel special and valuable, influencing customers to buy more and increasing your restaurants AOV without feeling like a hard sell.
Marketing trends, mobile data insights show that Gen Z has a considerable appetite for restaurants, clean eating, fast-casual, and exciting twists on healthy dining options. Insights from Gen Z data and behavior show that marketing opportunities for this group are far more influencer-driven than Millennials.
Where Automation Can Help For instance, automated reservation systems and AI-driven customer analytics are enabling restaurants to provide more personalized service, while robotic kitchen assistants are undertaking repetitive cooking tasks, freeing staff to focus on the creative and interpersonal aspects that elevate the dining experience.
This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features the National Restaurant Association's State of the Indusrty Report, food industry pressures, foodservice opportunities, influencer marketing, foot traffic analysis and the dining-out dollar. 2020 State of the Restaurant Industry.
The dining landscape is shifting, driven by Gen Z's (currently 11- to 26-year-olds) quest for “genuine” culinary experiences over the conventional allure of "the best" restaurants. They champion farm-to-table movements, support local businesses and are conscious of the environmental impact of their dining choices.
Restaurant employees are the heart of the dining experience, and their commitment keeps the industry thriving. Don’t Understate the Significance of Company Culture Company culture is a critical aspect of any business because it shapes an employee’s work environment and influences employee behavior.
Customers are becoming more discerning about value and anxious about the price of a meal (from quick service to fine dining). Theres plenty of fear and loathing going on in the restaurant business. Every restaurant and restaurateur are struggling to figure it out how am I going to make this work? This is true for every business.
Nowhere is this more evident than in the consideration of generational differences, which play a large role in shaping dining experiences. From cozy nooks to bustling social hubs, microclimates offer a spectrum of dining experiences aimed at resonating with various demographics.
Today, virtual brands are disrupting the foodservice industry, with celebrities, YouTube stars and influencers helping them go mainstream. These spaces are only used to prepare food for off-premises consumption; there is no dining room, curbside pickup or drive thru, which means operators can get by on skeleton back-of-house (BOH) crews.
To say Sri Lanka has one cuisine ignores its deep culinary influences and strengths. The British also brought down South Indian laborers to work the plantations, and their descendants now form the Malaiyaha Tamil community in tea towns like Nuwara Eliya, where theres a strong South Indian influence at vegetarian-only restaurants.
These raring-to-dine customers were twice as likely as other respondents to increase their future visits. Our recent survey on restaurant apps, loyalty and dining choices gave us insight into what your customers think. RMS dug deep into many influences on dining choices – including social media.
Do you think that approach of staying true to yourself and true to what you like to do has helped you avoid some of the pitfalls and controversies that other influencers find themselves involved in? Im not necessarily in the mix or in the influencer scene. He also hopes to open his own someday. I think so, but its kind of a yes and no.
As more diners use Ozempic and similar medications, restaurants may need to adapt to evolving guest preferences and dining habits. Beyond portion size, Ozempic also influences food preferences. Healthline says this can make social dining more challenging, particularly for those who previously enjoyed indulgent meals with friends.
This Valentine's Day edition of Modern Restaurant Management (MRM) magazine's Research Roundup features dining and gifting trends including the importance of experience. Restaurants saw 41 percent more transactions The busiest dining hour? Analyzing data from full-service restaurants on Feb. percent in 2024. percent in 2024.
Incorporate high-quality images showcasing your dishes, inviting dining area, and any unique features that define your restaurant's personality. These features not only enhance customer satisfaction but also streamline your restaurant's operations, allowing you to focus on delivering exceptional dining experiences.
Here’s a look at the food trends that will capture our taste buds and redefine dining in 2025. From vegetable toppings on soups and salads to crispy fish skin and fried grains, these textures will elevate and energize the dining experience. This bold flavor fusion will become a staple, offering a fresh twist on classic treats.
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