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While overall interest in AI-driven restaurant features remains low, loyalty is increasingly influenced by personalized promotions, according to the Summer 2025 Consumer Trends Report from Provoke Insights in collaboration with Modern Restaurant Management (MRM) magazine. This was only topped by grocery store increases at 79 percent.
What can you expect to see on menus in 2025? From salted egg yolks and chili crunch fusions to mushroom-infused teas and freeze-dried fruit powder garnishes, Kimpton’s in-house experts share the standout ingredients, menu items and techniques that will come to the table in 2025.
Local SEO strategies, like targeting location-specific searches, will help your site show up when people look for nearby dining options on search engines. Local SEO strategies, like targeting location-specific searches, will help your site show up when people look for nearby dining options on search engines.
An integrated marketing strategy can establish the groundwork for curating memorable dining experiences, further fostering brand loyalty and generating positive word-of-mouth to grow your business to new heights. According to research, the majority of customers are interested in ordering seasonal items.
The menu, which includes the ever-popular fry bread taco, tells a story of connection, innovation, and respect for legacy and Indigenous culinary traditions. Through thoughtful collaborations and menus steeped in Indigenous traditions, these cafes honor the past while embracing innovation.
More recently, as chefs have been working up seasonalmenus to highlight local specialties and homegrown bars have been remixing native spirits, Sri Lanka drew millions of tourists in 2024 , announcing the islands comeback on the global stage after a few years of economic uncertainty. Travel around and youll be rewarded.
Understanding your target market is the foundation of making smart decisions for your menu, pricing, and overall guest experience. Without a well-defined target market, restaurants risk wasting resources on strategies that dont connect and menu offerings that dont selltrying to appeal to everyone, but standing out to no one.
The same is true of chefs and cooks who countless times prepare a menu, a dish; arrange components on a plate, sauce the work, apply an appropriate garnish, wipe the rim and quietly celebrate the story behind it. As examples, any restaurant can, and so many do, offer Caesar Salad as a menu staple.
Youre delivering a great dining experience, yet foot traffic remains inconsistent, online engagement is low, and new customers arent coming in as often as youd like. This includes hours of operation (including holiday updates), your website link, phone number, and menu. Here are two ways to make a big impact on your local SEO.
Behind the scenes, strategic decisions greatly impact a restaurant's bottom line, and at the forefront of these is the art of menu engineering. Far from just a list of dishes, a well-engineered menu is a powerful tool that can significantly increase a restaurant's efficiency and profitability.
MVP Menu Performances More than 200 million people tuned in to the Super Bowl last year—many with a plate of wings in front of them. Takeout Holds Steady, Delivery Slumps Delivery orders dropped 9 percent, while dine-in traffic fell 20 percent. Toast analyzed data from restaurants on Sunday, Feb. Is Delivery Worth the Dollars?
Consider this – the menu is the most important component of a successful restaurant and once designed it can, and should, impact every other aspect of the business. YES – the menu is that important! The menu comes first and should reflect the philosophy of the owners and chef and how the operators expect to be perceived by the public.
This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features the National Restaurant Association's State of the Indusrty Report, food industry pressures, foodservice opportunities, influencer marketing, foot traffic analysis and the dining-out dollar. 2020 State of the Restaurant Industry.
Leveraging engaging and authentic video content allows restaurants to showcase their menu offerings, build a recognizable brand identity, and create a loyal base of regulars and word-of-mouth referrals. Showcasing New Menu Items and Specials While many aspects of a restaurant shape the experience guests have, the most important is the menu.
Pick your event idea by looking at your: Venue size and layout Customer demographic Available resources Time of year (season) Community Write out each of these factors, and a picture will emerge of which restaurant event idea will best fit your location. Are your regulars ordering the same drink and entree every time they come in?
Create an app to make it easy for Gen Z to place a mobile order, review their regular meals and stay up to date on seasonal specials and rewards. According to PYMNTS’ Connected Dining Report , 58 percent of diners have already made their meal choices before logging into an app.
Restaurants especially need to be cognizant of their font and color choices, from the actual logo to the website to the menus. This way, when life resumes on a more familiar scale, and people are regularly dining in, restaurants can make a fresh impression. Colors Impact Emotions.
Have you ever walked into a restaurant, excited for a great meal, but the server can’t answer your questions about the menu? Without the right training, even the best menu or ambiance can fall short due to poor service, leading to dissatisfied customers and lost revenue. Focused training also speeds up the onboarding process.
There is an opportunity for QSRs to attract new customers by integrating bold, exotic flavors and ethnic cuisines into LTOs and menus. Eighty three percent of Gen Z is excited for new food and beverage trends with 25 percent expecting to dine out more this year, according to a recent Datassential report.
This is especially true if you wish to boost awareness about your restaurant, attracting new dine-ins, or enticing customers to keep coming back. Highlight Your Menu. Most customers want to look at the menu before heading to a specific restaurant to eat. With this in mind, you can highlight your menu items through a video.
The Travel buds Grand hotels are home to some of the French capitals most exciting and elegant meals, according to Eaters local dining expert and guidebook author Hotel restaurants tend to have a special energy. Book a table at Le Cinq Book a table at Le George Book a room at the Four Seasons Thomas Tissandier Seafood and wine.
Increase sales by promoting high-margin menu items and special offers. Factor in seasonal trends: If your restaurant has seasonal peaks and slow periods, adjust your budget accordingly. You might need to spend more on marketing before busy seasons and scale back during slower months. Looking to promote new menu items?
Generous, extra-mile service, complimentary extras, and personalization all create memorable experiences that make diners feel like the risk of dining out is worth it. The act of dining out is increasingly tied to people’s social media presence. Where Have All the Restaurant-Goers Gone? What Has Instagram Got to Do With It?
A well-crafted email can remind a past guest to stop by again, encourage reservations for a new seasonalmenu, or even boost online orders with a limited-time discount. And it works 59% of respondents say marketing emails influence their purchase decisions. Promotions and Discounts Special offers drive customer action.
Research New Offerings Rigorously Before Adding The question of whether, when and how aggressively to add new menu items, expand hours/days, launch catering options or open another location has substantial implications for restaurateurs. Don't select indicators that could encourage behaviors undermining staff capabilities downstream.
Nearly two-thirds (65 percent) say they plan to increase their number of locations in 2025, and 74 percent plan to expand their menu offerings, leaning into new experiences and experimentation to power their growth. ” A Year of Challenges U.S. ” A Year of Challenges U.S.
60% of guests who have a positive experience are likely to dine at a restaurant more frequently. From creating a welcoming ambiance to offering unique menu items, let’s explore the ways you can refine your restaurant's customer experience in 2024. Moreover, the menu sets expectations for the dining experience.
Youre not at the mercy of an algorithm or fighting to get seen between cat videos and influencer dance trends. Theyve either dined with you, placed online orders, or want to hear about upcoming events and menu items. So why does it work? Lets learn how to grow your email list with the assets you already have.
This edition of MRM Research Roundup features Canadian dining trends, American eating patterns, best and worst cities for burgers and pumpkin spice to the rescue. Dining Trends in Canada. Hiring Crisis Facts. That's because a whopping 85 percent of restaurant owners now report it’s very difficult to find the right help.
As travel season approaches, we anticipate seeing more people lean into making their vacation destinations feel more like home, with an increase in activities like cooking while traveling! Restaurant industry insiders offer their insights on F&B trends we can expect to see in 2024.
43 percent plan to add an outdoor on-site dining space. "What More than half (55 percent) said they were fed up after five minutes of waiting for food in a drive-thru, and 54 percent were annoyed waiting more than 10 minutes for food while dining at a restaurant. Investment in delivery and mobile ordering pays off.
The cost of the food you serve can be affected by so many different outside influences, some of them more obvious, like the rise and fall of fuel costs or the effects of good or bad weather. It is affected by seasonality, market prices, and even pop culture. It all depends on the kind of restaurant and what's on your menu.
Influencer partnerships are key to your 2025 restaurant marketing strategy. tweet this) Influencer partnerships are among the most powerful tools in your marketing arsenal today. To help you navigate this new world, we look at the 2025 guide to influencer partnerships for restaurants. They trust the influencers endorsements.
Think about each of your customer audiences and what they’re seeking in their dining experience. Is your concept a fun dessert spot, do you provide an upscale dining experience, or do you specialize in authentic international cuisine? Yet, there is nothing common about your specific brand. business park or neighborhood shopping plaza).
QSRs Shift Focus from Slow-Paced Dining to Swift, Transactional Experiences Quick Service Restaurants (QSRs) are reimagining their dining spaces to prioritize speed, convenience, and personalization over traditional, slow-paced dining experiences. Read the first part, here. For the second part, click here.
Customers expect to browse menus, place orders, and pay for their meals with just a few taps of their phones. Since 2014, online ordering has grown 300% faster than dine-in and now accounts for roughly 40% of restaurant sales. In 2025, the US online food delivery market is expected to reach $424.9 billion in revenue.
Eating and Drinking Place Summer Employment Forecast According to the National Restaurant Association’s annual Eating and Drinking Place Summer Employment Forecast, restaurant operators will add 525,000 jobs for the summer season. This is the first time on record that demand has reached this level two summers in a row.
For excellent food to go along with the stunning beaches, center your dining in and around Phuket Town, perhaps Thailand’s most underrated food destination, with a few excursions for standout meals elsewhere on the island. Most visitors beeline for resorts and hotels that ring the coastline, which do deliver the goods for beachgoers.
Introducing new menu items is more than just adding dishes to your offerings—it’s about crafting an experience that captivates your guests and keeps them coming back for more. A well-planned new menu launch not only boosts customer engagement but also reinforces your restaurant’s brand identity.
A well-thought-out menu is more than just a list of dishes. It’s a strategic tool that influences diner choices, enhances their dining experience, and ultimately drives your restaurant’s success. Are you creating a full menu, a breakfast menu, a brunch menu, or perhaps a seasonal or limited-time menu?
A Return to Normal The National Restaurant Association released its 2023 State of the Restaurant Industry report, which examines key factors impacting the industry including the current state of the economy, operations, workforce, and food and menu trends to forecast sales and market trends for the year ahead. million by the end of 2023.
Restaurateurs may very well look to expand beyond the typical pop up, food truck, festival or off-premises event to more interesting, intimate venues like social influencer kitchens, dining rooms and gardens. For part two, click here. A tightly integrated technology strategy will be key to workplace satisfaction and profitability.
Coping with seasonality and fluctuations in business (37 percent) Economic instability impact on F&B businesses This could indicate that a period of inflation in the US, initiated by COVID-19, may well have impacted small businesses in this industry. Cashiers came in third place taking up seven percent of all open roles. percent in 2018.
Yes, Balthazar and Jean-George still thrive, but French cuisine is no longer the be-all-end-all of fine dining. But look around and a certain nostalgia for the white tablecloths and frisée aux lardons of French dining is manifesting. A dinner at Petite Cerise in Washington, DC, which opened in March 2023. It isn’t even the be-some.
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