7 Shifts

OCTOBER 22, 2024

To do so, you must have an optimized website and engaging social media profiles. Local SEO strategies, like targeting location-specific searches, will help your site show up when people look for nearby dining options on search engines. Let’s explore 26 proven online marketing strategies to help your restaurant thrive.

Book 195

Book Marketing Email Marketing Social Media 195

Modern Restaurant Management

DECEMBER 20, 2023

An integrated marketing strategy can establish the groundwork for curating memorable dining experiences, further fostering brand loyalty and generating positive word-of-mouth to grow your business to new heights. A well-crafted narrative is essential in enhancing brand identity through various social channels and e-newsletters.

Customer Experience 493

Customer Experience Innovation Social Media Seasonal Menu 493

Modern Restaurant Management

JULY 14, 2020

With dining rooms having been shut down for the majority of 2020, the only option for people to visit their favorite restaurants has been through takeout or delivery. You need to adapt your restaurant’s social media marketing approach in the “new normal” of COVID-19. The Power of Social Media for Restaurants.

Marketing 539

Marketing Social Media Influencer Online Ordering 539

Modern Restaurant Management

FEBRUARY 27, 2025

Miami-based brand I Heart Fries teamed with Artist, Athlete, Activist, Celebrity Influencer Dylan Gonzalez to launch an international franchise expansion effort. How important is social media promotion for the brand and guest engagement? JA: Social media is huge for us. How did this partnership come about?

Franchising 221

Franchising Franchise Social Media Influencer 221

EATER

MARCH 27, 2025

The Vox Media Insights and Research team surveyed over 2,000 U.S. population that dined out at least once in the past month, hoping to better understand how Americans are approaching dining out in this new era. A study was commissioned by Eaters editorial leadership, with surveys from Bastion Agency.

Social Media 253

Social Media Fine Dining Online Ordering Dine-in 253

Modern Restaurant Management

OCTOBER 23, 2023

Launching a fine dining restaurant is an undoubtedly exciting venture, but it's not without its challenges. Offer a Behind-the-Scenes Look on Social Media Social media platforms have become a powerful tool for marketing, and when used effectively, they can generate buzz around your fine dining establishment before it even opens its doors.

Fine Dining 520

Fine Dining Marketing Social Media Influencer 520

ChowNow

FEBRUARY 7, 2025

Prix Fixe Menu: A multi-course meal at a set price encourages guests to order more while offering an elevated dining experience. The psychological principle behind these dealsscarcity and exclusivitymakes them feel special and valuable, influencing customers to buy more and increasing your restaurants AOV without feeling like a hard sell.

Ordering 349

Ordering Online Ordering Loyalty Program Customer Experience 349

Modern Restaurant Management

FEBRUARY 18, 2020

Marketing trends, mobile data insights show that Gen Z has a considerable appetite for restaurants, clean eating, fast-casual, and exciting twists on healthy dining options. They learn, live, and socialize in this digital world, and they have strong feelings about brands and what they expect from them. billion in spending by others.

Marketing 523

Marketing Social Media Fast Casual Influencer 523

Modern Restaurant Management

JUNE 20, 2023

One way to do this is by building social proof. Social proof in marketing leverages the fact that consumers trust the actions and opinions of other users to make decisions. Social proof in marketing leverages the fact that consumers trust the actions and opinions of other users to make decisions. Here are four strategies: 1.

Social Media 508

Social Media Email Marketing SEO Consumer Goods 508

ChowNow

MARCH 21, 2025

Key customer factors that influence dining preferences, from demographics to behavior. These are the people most likely to dine with you based on factors like their age, income, dining preferences, and lifestyle. Every successful restaurant has one thing in common: they know exactly who they are serving.

Marketing 195

Marketing Social Media Email Marketing Loyalty Program 195

EATER

APRIL 8, 2025

Another couple traveling from San Diego back home to Warren County, Ohio, brought their own food but also sometimes hit the dining car. To Elizabeth, the food in the Amtrak dining car was good, but she preferred her own. As a nonflier and a travel writer, I spend a lot of time on trains.

Training 290

Training Food Travel Social Media 290

ChowNow

FEBRUARY 28, 2025

Youre delivering a great dining experience, yet foot traffic remains inconsistent, online engagement is low, and new customers arent coming in as often as youd like. Plus, reviews give curious guests insight into what kind of experience they can expect, influencing their decision to place an order. Upload high-quality photos.

2025 195

2025 Email Marketing Social Media Loyalty Program 195

ChowNow

APRIL 11, 2025

They influence dining decisions, impact how and where your restaurant shows up online, and play a huge role in how your brand is perceived by people who havent placed an order yet. Social proof shows youre legitimate People trust other people. Its not just about good food anymoreits about trust, reputation, and visibility.

Online Ordering 195

Online Ordering Social Media Customer Service Customer Experience 195

Modern Restaurant Management

SEPTEMBER 16, 2020

Customers are going to be hesitant to dine indoors. That they can get coronavirus from someone sitting next to them while dining. Post a picture to Google My Business of “2020 Hours” Callers just want to know you’re open and what type of dining is available. That tables are too close.

Marketing 585

Marketing Social Media Food Safety Email Marketing 585

Modern Restaurant Management

MAY 30, 2023

These raring-to-dine customers were twice as likely as other respondents to increase their future visits. Our recent survey on restaurant apps, loyalty and dining choices gave us insight into what your customers think. RMS dug deep into many influences on dining choices – including social media.

Loyalty Program 492

Loyalty Program Social Media Download 2023 492

7 Shifts

JULY 20, 2024

With over 5 billion people using social media globally, platforms like Facebook, Instagram, and TikTok have become necessary tools for businesses to reach customers. From introducing your restaurant to fulfilling orders, you can use social media to drive more traffic to your establishment, in-person and digitally.

Social Media 221

Social Media Customer Experience Seasonal Menu Customer Service 221

The Rail

OCTOBER 10, 2024

Understanding What’s Driving the Demand for Sustainable Coffee Understanding changing food trends is about understanding what factors and influences are changing the perceptions and, therefore, behaviors of consumers and your guests. Another emerging trend is the consumer interest in sustainable coffee, notably when going out to eat.

Sustainability 130

Sustainability Dine-in Compost Consumer Goods 130

Modern Restaurant Management

AUGUST 3, 2021

As we return to in-person dining across the country, restaurants are facing yet another challenge: delivering an exceptional customer experience (CX) for guests who come with high expectations after more than a year stuck at home. The entire dining experience has changed in the wake of the pandemic. Build Social Proof.

Customer Experience 539

Customer Experience Email Marketing Social Media Online Ordering 539

ChowNow

APRIL 4, 2025

What people say about your restaurant online carries real weight, but the good news is that with a little strategy and a lot of consistency, you can influence the conversation and grow a steady base of glowing good reviews. Its actively managing how your business is perceived across platforms like Google, Yelp, TripAdvisor, and social media.

Management 195

Management Management Social Media Online Ordering 195

Modern Restaurant Management

SEPTEMBER 20, 2022

Motives like a vision for a unique dining experience, the potential of a charming space or respect for food often drive the decision to start a venue of one’s own. Word of mouth is vital for restaurants because people hesitate to try new dining venues without a personal recommendation. Word of mouth is very powerful.”

Marketing 493

Marketing Social Media Front of House Customer Experience 493

Modern Restaurant Management

FEBRUARY 7, 2024

The dining landscape is shifting, driven by Gen Z's (currently 11- to 26-year-olds) quest for “genuine” culinary experiences over the conventional allure of "the best" restaurants. They champion farm-to-table movements, support local businesses and are conscious of the environmental impact of their dining choices.

Social Media 493

Social Media Customer Experience Influencer Dine-in 493

Modern Restaurant Management

APRIL 30, 2021

Now more than ever, restaurant owners need to improve the way dining places are run to survive these uncertain times. The pandemic has ravaged many businesses in the country and few industries were hit as hard as the restaurant industry. Thousands upon thousands of restaurants were forced to close for safety reasons, some permanently.

Marketing 568

Marketing Food Safety Social Media Small Business 568

Modern Restaurant Management

FEBRUARY 11, 2025

We’re proud to lead the charge and redefine what health-focused dining at scale looks like.” At True Food Kitchen, dining without compromise has been our mission for nearly two decades. At True Food Kitchen, dining without compromise has been our mission for nearly two decades.

2022 251

2022 Social Media Sourcing Menu 251

Modern Restaurant Management

AUGUST 19, 2022

Leverage social media. Social media is a great tool to increase engagement. At least seven out of every 10 Americans use social media regularly. Treat local influencers to a meal. Social influencers are the new celebrity endorsement. by the end of 2022. In 2021, more than 27.1

Franchising 492

Franchising Franchise Social Media Loyalty Program 492

The Restaurant Group

APRIL 12, 2025

Let’s dive into the world of restaurant influencer marketing a game-changer that’s as juicy as your signature burger. What Is Restaurant Influencer Marketing? Imagine having a local foodie with a loyal following rave about your dishes on social media. ” Absolutely!

Influencer 78

Influencer Marketing Social Media Food Truck 78

EATER

MARCH 25, 2025

In the coming weeks, Lee and Toast will give out $150,000 in cash prizes to three exceptional independent restaurants, nominated by their fans on social media. He also hopes to open his own someday. At this point, theres no denying that Keith Lee is among the countrys most influential food critics. It comes with the territory.

Social Media 251

Social Media Small Business Front of House Point of Sale 251

Modern Restaurant Management

MARCH 24, 2025

Value-driven dining and a growing interest in regional brands are two trends uncovered in Yelp's 2025 Fastest Growing Brand s report. The biggest surprise was how much value-driven dining is at the forefront of consumer behavior. Breakfast has been a standout category, driven by both convenience and evolving dining preferences.

2024 221

2024 2023 Customer Experience Pricing 221

Modern Restaurant Management

JANUARY 24, 2023

Many depend on social media reviews and posts about a particular restaurant before deciding whether they will dine there or not. Nearly half of your market depends on social media comments for their restaurant reviews. In the digital age, online reputation management is critical for business success.

Social Media 493

Social Media Website Management SEO Customer Experience 493

ChowNow

FEBRUARY 7, 2025

Promotions, local SEO, and social media ads can help bring more people through your door. A strong social media presence, community partnerships, and local events can get your name in front of more potential customers. A well-planned budget helps you: Attract new customers by increasing visibility and awareness.

Marketing 195

Marketing Email Marketing Social Media Loyalty Program 195

Modern Restaurant Management

MAY 10, 2024

Eighty three percent of Gen Z is excited for new food and beverage trends with 25 percent expecting to dine out more this year, according to a recent Datassential report. There is an opportunity for QSRs to attract new customers by integrating bold, exotic flavors and ethnic cuisines into LTOs and menus. Does this trend have staying power?

Social Media 450

Social Media 2024 Seasonal Menu 2023 450

Modern Restaurant Management

MARCH 8, 2023

Generous, extra-mile service, complimentary extras, and personalization all create memorable experiences that make diners feel like the risk of dining out is worth it. That’s why social media can be a game-changer for the hospitality industry. Today, consumers often begin the journey to your restaurant on social media.

Social Media 450

Social Media Customer Experience Website Management Customer Service 450

Modern Restaurant Management

MAY 28, 2021

Plus, using pictures of your restaurant and food on social media is a great way to get noticed and spark digital conversations. Consider the fact that nearly 50 percent of diners are influenced by social media. Optimizing your website and social media pages. Making the Most of Your Marketing.

Social Media 546

Social Media Website Management Mobile Ordering Food Order 546

ChowNow

APRIL 25, 2025

Its the sum of everything about your restaurant, from your menu design and decor to the tone you use when replying to comments on social media or greeting customers walking through the door. Branding is how your restaurant shows up in the world and connects with customersvisually, emotionally, and experientially. What do we believe in?

Mobile Ordering 195

Mobile Ordering Social Media Email Marketing Customer Experience 195

Modern Restaurant Management

FEBRUARY 27, 2020

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features the National Restaurant Association's State of the Indusrty Report, food industry pressures, foodservice opportunities, influencer marketing, foot traffic analysis and the dining-out dollar. 2020 State of the Restaurant Industry.

2020 481

2020 Influencer Point of Sale Food Safety 481

Modern Restaurant Management

FEBRUARY 10, 2021

Demand for gluten-free products continues to grow, with 15 percent of consumers surveyed looking for gluten-free options when dining out, according to a 2020 report by market research firm Mintel. Working with the right social media influencers can therefore enhance your reputation.

Marketing 452

Marketing Social Media Online Ordering Demo 452

Modern Restaurant Management

FEBRUARY 24, 2025

The research stems from in-person chef interviews and a nationwide survey of more than 400 restaurant owners and operators spanning 47 states with respondents ranging from fine dining establishments to fast-casual venues, breweries, and caterers. "This Revenue growth in 2024 was largely driven by menu price adjustments.

2024 251

2024 2025 2023 Loyalty Program 251

Modern Restaurant Management

OCTOBER 15, 2020

Even restaurants traditionally associated with their unique dine-in experiences, such as Benihana and Fogo de Chão, now have branded delivery programs. To further reinforce the importance of search, Google recently shared that one in two restaurant visits is digitally influenced during their presentation at MUFSO 2019.

Delivery 558

Delivery Social Media Loyalty Program Customer Service 558