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A standout menu is no longer just a necessity — it’s a critical asset for success. One of our most effective methods for creating a deeper connection beyond a transaction is through storytelling, using local flavors and regional influences in our menu.
Building a unique identity for your restaurant can be challenging in a competitive market. At Health Nut, we've successfully capitalized on local marketing to create a brand that resonates deeply with our community and inspires a loyal following. In addition, partnering with local influencers extends our reach authentically.
Revenue Management Solutions’ (RMS) Q3 survey revealed that 36 percent of respondents said they plan to dine out less, and a higher percentage reported a decline in dining out across all restaurant segments. Premium menu items have a lower price sensitivity, and Gen Zers are wild about specialty beverages and innovative flavors.
You can identify potential gaps in the local dining landscape and create unique value propositions. For instance, "Discover which menu items are most popular among our target market" is a clear and focused goal. Another goal might involve understanding your local dining market's preferences.
Create a SpecialMenu. Design a prix fixe or specialsmenu that’s festive for the holiday. Customers are looking for something to celebrate and be excited for, so making your menu reflect this will help mark the day and add to the specialness. Why not offer your specials for the weekend or a week?
The average restaurant operating a sit-down dining experience can miss 15-30 percent of incoming calls on average, with that number possibly being even higher during busy hours. menu, hours, etc.), menu, hours, etc.), The most common asks are to make a reservation, ask a Frequently-Asked-Question (e.g.,
This approach feels like a suggestion, not a sales pitch, and helps customers discover menu items they might have otherwise missed. Example: Date Night Special 2 steaks, 1 appetizer, and a chocolate lava cake for $70. Example: Three-Course Chefs Menu Starter, entre, and dessert for $50.
Improve Seasonal Menu Offerings When it comes to the holidays, consumers love to tuck into festive favorites. It’s the perfect season for experimenting with new menu items that align with previous seasonal trends. Analyze Previous Holiday Sales Data Past sales data is invaluable when it comes to planning the upcoming season.
What can you expect to see on menus in 2025? From salted egg yolks and chili crunch fusions to mushroom-infused teas and freeze-dried fruit powder garnishes, Kimpton’s in-house experts share the standout ingredients, menu items and techniques that will come to the table in 2025.
"While technology has the potential to enhance the dining experience, the research shows that AI integration isn’t a top priority for most consumers,” said Carly Fink, President, Head of Research & Strategy for Provoke Insights.“Patrons This was only topped by grocery store increases at 79 percent.
Menu pricing isnt just about covering costsits about finding that sweet spot where profitability, customer perception, and operational reality meet. Understanding the Key Factors in Menu Pricing Before you develop your menu pricing strategies, its important to ground your decisions in the numbers.
This trend of using unique glassware to showcase specialty drinks and cocktails is growing in both fine dining and casual establishments across the country. This trend of using unique glassware to showcase specialty drinks and cocktails is growing in both fine dining and casual establishments across the country.
Understanding your target market is the foundation of making smart decisions for your menu, pricing, and overall guest experience. Without a well-defined target market, restaurants risk wasting resources on strategies that dont connect and menu offerings that dont selltrying to appeal to everyone, but standing out to no one.
Local SEO strategies, like targeting location-specific searches, will help your site show up when people look for nearby dining options on search engines. Local SEO strategies, like targeting location-specific searches, will help your site show up when people look for nearby dining options on search engines.
But what if your menu was telling your guests something about luxury? In the January 23, 2024 New York Times article,“The Menu Trends That Define Dining Right Now,” the publication gathered 121 menus from restaurants all over the United States.
The National Retail Federation estimates that 41 percent of consumers will celebrate Valentine’s day with a special dinner or celebration at home. Make Your Menu the Main Course. This can include, mask wearing protocols, occupancy rules, socially distanced dining, Valentine’s day reservation instructions and more.
Dining Out Habits of Mocktail Enthusiasts Mocktail enthusiasts are much more likely to eat out frequently and more likely to go to a chain restaurant rather than local. Survey Question: If you were dining out tonight, would you prefer to go to a local restaurant or chain restaurant? Adults 45-55 are about average at 21 percent.
Review and Revise Your Menu Offerings. Before Restaurant Week kicks off, craft a menu that is friendly to both your bottom line and your customers. This way, you can encourage guests to return when your menu isn’t discounted while also encouraging employee retention by showcasing your kitchen team’s talents and creativity.
population that dined out at least once in the past month, hoping to better understand how Americans are approaching dining out in this new era. The Vox Media Insights and Research team surveyed over 2,000 U.S. adults in February 2025 representing the U.S.
If you enjoy dining out, its time you gave some thought to what it takes to prepare and serve those items that give you pleasure on the plate. They can work with special permission but alas, sometimes they are simply paid under the table. It seems to me, that the realities of this challenge are not given sufficient airtime.
Managing special occasion promotions is easier than ever with the best POS system features and integrated online ordering. Loyalty Programs : Built-in systems to reward customers and trigger special occasion perks automatically. Loyalty Programs : Built-in systems to reward customers and trigger special occasion perks automatically.
Holidays provide restaurants with the opportunity to capitalize on the special moment by offering specials, events, and so much more exclusive to the holiday. Holidays provide restaurants with the opportunity to capitalize on the special moment by offering specials, events, and so much more exclusive to the holiday.
Youre delivering a great dining experience, yet foot traffic remains inconsistent, online engagement is low, and new customers arent coming in as often as youd like. This includes hours of operation (including holiday updates), your website link, phone number, and menu. Here are two ways to make a big impact on your local SEO.
Think about it: What if you could automatically send a special offer to a customer who hasnt ordered in a while? When used strategically, customer data can help you personalize marketing, streamline operations, and create a better dining experience for your guests. Or adjust your staffing schedule based on peak ordering times?
Every order placed at a kiosk generates valuable data, allowing restaurants to better understand customer preferences, forecast demand, and optimize menu offerings. The landscape is only getting more difficult, as evidenced by name brands like TGI Fridays and Red Lobster closing locations around the country.
This Valentine's Day edition of Modern Restaurant Management (MRM) magazine's Research Roundup features dining and gifting trends including the importance of experience. Restaurants saw 41 percent more transactions The busiest dining hour? Analyzing data from full-service restaurants on Feb. percent in 2024. percent in 2024.
I think, even if these items weren’t on a menu, I would find a way to bring them into the fold. Respectable restaurants either bake their own or invest the time to find an exceptional resource for this essential ingredient in the dining experience. The smells of the kitchen are individually unique, yet somehow blend to make sense.
Are your regulars ordering the same drink and entree every time they come in? Does the energy feel flat, and the customers look bored. Seeing those glazed-over eyes is unsettling, and youre starting to think, Maybe its time to shake things up a bit. Maybe hosting an event could pump some new life into your restaurant.
Restaurant guests in cost-saving mode are eating out less and more conscious of menu prices, according to Restaurants: Consumer Trends Fall 2022/Winter 2023 a report produced by Provoke Insights in collaboration with Modern Restaurant Management (MRM) magazine. “Unique offerings to help separate from the competition may be helpful.
Have you ever walked into a restaurant, excited for a great meal, but the server can’t answer your questions about the menu? Without the right training, even the best menu or ambiance can fall short due to poor service, leading to dissatisfied customers and lost revenue. Focused training also speeds up the onboarding process.
This enables restaurants to adjust orders, create specials, and repurpose ingredients before they spoil. By Bailey Ramsey, Contributor Food waste is a critical issue in the restaurant industry. To put this in perspective, restaurants waste anywhere between 4% to 10% of the food they purchase.
This "Super" special edition of Modern Restaurant Management (MRM) magazine's Research Roundup has a Super Bowl theme. MVP Menu Performances More than 200 million people tuned in to the Super Bowl last year—many with a plate of wings in front of them. Toast analyzed data from restaurants on Sunday, Feb.
A well-crafted email can remind a past guest to stop by again, encourage reservations for a new seasonal menu, or even boost online orders with a limited-time discount. A well-timed email with a special offer, new menu item, or exclusive promotion can be the nudge they need to place another order.
Menus are shifting quickly to digital screens, promising operational efficiency and a consistent brand experience from dine-in to drive-thru. While there are clear benefits to an all-digital menu system, to get the most out them, you must first take a step back to re-examine what your menu means to you.
With dining rooms having been shut down for the majority of 2020, the only option for people to visit their favorite restaurants has been through takeout or delivery. With the COVID-19 lockdown, reopen, and repeated lockdown, consumers are warrier than ever about dining in at restaurants—and many are stuck at home.
It should contain all the obvious items like the extra sanitary practices you're going through, your adjusted hours of operation, and an overview of any special services you're offering like curbside pickup or no-contact delivery. PDF menus run contrary to this goal, so get rid of them as quickly as possible.
As colder temperatures creep in and consumer disposable income dips , demand for on-premises dining could start to wane. Today’s restaurant guests are more selective about their dining experiences, and boosting customer loyalty is crucial as restaurants shift into this next phase of service and look toward the holidays.
Consumer insights: Beyond the basics, think about why people dine at your restaurant. 4 Reasons Why You Cant Ignore Restaurant Marketing in 2025 Restaurant marketing in 2025 isnt just a nice-to-haveits a necessity. The industry is evolving fast, and simply relying on word-of-mouth or foot traffic isnt going to cut it.
Incorporate high-quality images showcasing your dishes, inviting dining area, and any unique features that define your restaurant's personality. These features not only enhance customer satisfaction but also streamline your restaurant's operations, allowing you to focus on delivering exceptional dining experiences.
The same is true of chefs and cooks who countless times prepare a menu, a dish; arrange components on a plate, sauce the work, apply an appropriate garnish, wipe the rim and quietly celebrate the story behind it. Connections give a dish special value, added importance, and character that goes beyond flavor and visual appeal.
When properly deployed, they can transform the employee experience by improving daily operations, syncing front-of-house and back-of-house communication and execution, and delivering a memorable dining experience that won’t send staff to the walk-in cooler for a good cry. What Makes Hospitality So Vital to the Dining Experience?
Customers can also be more hesitant to dine out as their everyday expenses are going up. We’ve come up with several tips that can help save your business money while improving it at the same time: Use technology to reduce labor costs : Through online management systems, waitlist kiosks, and QR codes that lead to your menu or website.
The NCR Voyix 2024 Digital Commerce Index revealed nearly half (48 percent) of consumers dine out less than they used to because inflation is top of the menu. When consumers dine-in at restaurants, they want their ordering experience to be seamless and customizable.
Modernizing menus by digitizing them is a great place to start. This can help restaurants meet mandated accessibility requirements and guests’ safety concerns, while simultaneously reengineering the overall menu for a better, more modern experience. Here are three ways that digitizing menus can help improve accessibility.
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