7 Shifts

OCTOBER 22, 2024

With 90% of diners checking a restaurant online before visiting, you also need a strong online presence to attract and boost reservations. Let’s explore 26 proven online marketing strategies to help your restaurant thrive. A smooth mobile experience keeps people engaged and leads to more online bookings.

Book 195

Book Marketing Email Marketing Social Media 195

Modern Restaurant Management

SEPTEMBER 24, 2020

Off-premise dining was already on-trend in the restaurant industry well before COVID-19. According to Morgan Stanley estimates, online delivery is set to grow from $260 billion in 2017 to $325 billion in 2020 – and possibly $470 billion by 2025. And be sure to include napkins with every order to promote good hygiene.

Coupons 596

Coupons Social Media Online Ordering Customer Experience 596

Modern Restaurant Management

MARCH 11, 2022

There are several related practices that I think we’re going to see prevail as dining brands look for innovative ways to not just survive but thrive. Increased Emphasis on Online Ordering. This combination of pressures has brands doubling down on digital ordering – effectively reducing the labor cost of this process.

2022 520

2022 Marketing Fast Casual Mobile Ordering 520

Modern Restaurant Management

MAY 18, 2020

launched its COVID-19 online operator resource, the US Foods Restaurant Reopening Blueprint. The guide encourages operators to view their establishment as distinct zones to drive diner comfort and safety at various steps of the dining out journey and provides helpful solutions for approaching each zone. US Foods Holding Corp.

Front of House 520

Front of House Back of House Online Ordering Kitchen Safety 520

ChowNow

FEBRUARY 12, 2025

Today, customers rely on Google searches, online reviews, and social media to decide where to eat. People want convenience, transparency, and a connection to the brands they support, and that starts with how you market your restaurant online. A strong online presence means more visibility, more orders, and, ultimately, more revenue.

2025 195

2025 Marketing Email Marketing Operations 195

Modern Restaurant Management

SEPTEMBER 16, 2020

Customers are going to be hesitant to dine indoors. That they can get coronavirus from someone sitting next to them while dining. Post a picture to Google My Business of “2020 Hours” Callers just want to know you’re open and what type of dining is available. That tables are too close.

Marketing 585

Marketing Social Media Food Safety Email Marketing 585

Modern Restaurant Management

JULY 28, 2022

Some great examples for restaurants are: How often the customer orders. What the customer orders. Which of your locations the customer orders from most. What the customer orders. How the customer prefers to order (for delivery, for pick-up or to dine-in). How long it takes your team to prepare an order.

Loyalty Program 520

Loyalty Program Mobile Ordering Email Marketing Online Ordering 520

Modern Restaurant Management

JULY 19, 2022

Widespread adoption of branded apps, online ordering and delivery, accelerated by the Covid crisis, has forced restaurants to deal with an issue that they’ve mostly avoided until now: chargebacks. The Impact of Online Ordering. Online ordering probably saved the restaurant industry, but salvation came at a price.

Online Ordering 487

Online Ordering Cash Management Mobile Ordering Food Order 487

ChowNow

FEBRUARY 13, 2025

77% of diners look at a restaurants website before going out to eat or ordering takeout or delivery. If you dont have a website, that means over three-quarters of the people near your restaurantyour potential customerswill never come in or place an order because they have no way to find you when theyre looking for a place to eat.

Social Media 195

Social Media Online Ordering SEO Email Marketing 195

Modern Restaurant Management

AUGUST 30, 2021

Now, with consumer behavior increasingly shifting toward intuitive and automated restaurant experiences, Canadian brands are faced with the need for the support, flexibility and efficiency of the right technology suite in order to confidently and successfully expand into the U.S. restaurant market.

Innovation 493

Innovation Technology Franchising Franchise 493

Modern Restaurant Management

OCTOBER 24, 2023

Surging prices have been top of mind for consumers for two years and counting, leaving restaurant leaders questioning how inflation might influence diners’ behavior and overall spending habits, including their usage of digital ordering and third-party delivery apps– both of which gained momentum during the pandemic.

Ordering 493

Ordering Online Ordering Loyalty Program Customer Experience 493

Modern Restaurant Management

JUNE 29, 2022

With close to two-thirds (63 percent) of Americans now ordering takeout at least once a month , and most of this group ordering online, restaurants are looking for unique ways to win guests through digital channels. In addition, a better look into guest ordering habits and spending helps generate more complex menu item insights.

Ordering 474

Ordering Online Ordering Email Marketing Seasonal Menu 474

Modern Restaurant Management

JANUARY 19, 2021

But, along the boulevard of online ordering, new locations are built with a handful of pixels, not a truckload of bricks. Finally, find a place to cook and start filling orders, often alongside tickets from a traditional front-of-house. New idea, online menu, real food. Welcome to the age of virtual restaurants.

Front of House 530

Front of House Online Ordering Food Order Small Business 530

Modern Restaurant Management

FEBRUARY 2, 2022

For example, a handheld POS device will allow you to turn tables faster, improve order accuracy, and speed up service. A kitchen display system (KDS) can significantly improve your operations by digitally routing orders to the kitchen and then tracking them. Here is your 2022 guide for a successful Restaurant Week. Go Digital.

Online Ordering 492

Online Ordering Loyalty Program Social Media Mobile Ordering 492

Modern Restaurant Management

DECEMBER 10, 2020

Consumers are online now more than ever, and restaurants need to engage with them where they are. By optimizing their websites, restaurateurs make it easy for patrons find their business online which can lead to more customers dining in and/or ordering online. Ensure they are fast loading. Focusing on local SEO.

Marketing 563

Marketing Social Media SEO Website Management 563

Modern Restaurant Management

JANUARY 22, 2020

Now that consumers have become more particular with dining, service standards have skyrocketed, and expectations are higher than ever before. When people decide to dine in your establishment, they don’t just want to eat good food; they want to have a pleasant experience, as well. Online Ordering and Mobile Apps.

Customer Service 440

Customer Service 2020 Social Media Mobile Ordering 440

Modern Restaurant Management

FEBRUARY 5, 2021

Restaurant Group, which owns and operates 24 restaurants throughout California, Idaho, Nevada, Texas, and Washington, said it would be the first in the nation to introduce a completely contactless dining experience, while maintaining a guest-forward approach to hospitality. Late in 2020, Eureka! Guests can contact Eureka! Restaurant Group.

Mobile Ordering 477

Mobile Ordering Online Ordering Airlines Customer Service 477

7 Shifts

OCTOBER 1, 2024

60% of guests who have a positive experience are likely to dine at a restaurant more frequently. Key restaurant customer experience aspects From the moment potential diners find your restaurant online to the quality of service they receive, every touchpoint matters. Presentation also matters.

Customer Experience 397

Customer Experience 2024 Customer Service Online Ordering 397

Modern Restaurant Management

NOVEMBER 15, 2023

It only exists online; customers can order food through a delivery app. Optimize for Search Engines It's important to make your restaurant stand out in an online marketplace. These apps are a great way to reach new customers as virtual dining becomes more popular. One way to do this is to open a virtual restaurant.

Marketing 492

Marketing SEO Social Media Mobile Ordering 492

Modern Restaurant Management

MAY 26, 2020

As states begin lifting stay-at-home orders, some regions have resumed in-person restaurant dining operations. Technomic’s recent Generational Consumer Trend Report notes that off-premise dining was already on the rise with more than two-thirds of meals being consumed at home even before the pandemic.

Social Media 519

Social Media Coupons Customer Service Customer Experience 519

Modern Restaurant Management

AUGUST 5, 2021

Expect to see more self-ordering kiosks already present at Taco Bell, Panera and McDonalds. Ghost restaurants that capitalize on online delivery are a $45 billion market, much higher than the $41 billion previously estimated. Many companies are offering signing bonuses, iPhones and higher wages to entice employees.

Food Truck 539

Food Truck Retail Mobile Ordering Food Safety 539

Modern Restaurant Management

DECEMBER 30, 2020

Safety is the new “trend” that every dining establishment must offer, and it goes far beyond offering paperless QSR code menus and bottles of hand sanitizer at the host stand. Doing everything to ensure your customers feel safe dining with you will remain priority #1. Be Transparent About Safety.

2021 563

2021 Marketing Food Safety Back of House 563

ChowNow

FEBRUARY 19, 2025

Explain to them how the new system will streamline their workflow, reduce stress, and prevent common frustrations, such as lost orders, miscommunications, or delays during peak hours. For example, managing online orders can be super frustrating when you have to monitor and accept orders on multiple tabletsone for each delivery app.

Training 195

Training Online Ordering Customer Service Reference 195

Modern Restaurant Management

MARCH 31, 2021

Restaurant management can put some thought into reconfiguring any dining area to make the space feel exclusive and welcoming, not bare or half-empty; this will likely mean the removal of furnishings that don’t allow social distancing. Safety and Normalcy.

Customer Service 474

Customer Service Customer Experience Online Ordering Hospitality 474

Modern Restaurant Management

DECEMBER 31, 2024

At present, 58 percent of respondents said they provide one to two hours of training per week, with most of it, 45 percent, happening shoulder-to-shoulder and another 21 percent on digital platforms. Those priorities include increased marketing and sales efforts alongside new benefits and programs to attract and retain staff.

Franchise 221

Franchise Franchising 2024 Mobile Ordering 221

Modern Restaurant Management

AUGUST 19, 2020

Restaurants have been quick to adapt to the changing COVID-19 environment by implementing systems that offer curbside pickup and delivery while aggressively marketing their local takeout and outdoor dining options. Normally a vibrant spot for working professionals, it is now vying for business in order to survive.

Cash Management 572

Cash Management Point of Sale Consumer Goods Small Business 572

Modern Restaurant Management

JULY 20, 2021

Restaurants should ask themselves the following question: as customers return to dining out, how can we keep not only our guests—but staff—happy? It’s dining, on demand. With the rise of online shopping, customers are now more than used to controlling their experience and their time more than ever.

Dietary Restrictions 493

Dietary Restrictions Customer Experience Dine-in Technology 493

Modern Restaurant Management

JANUARY 31, 2025

This reflects the positive impact loyalty programs have on driving revenue, with 83 percent of restaurant leaders saying their loyalty program successfully drives up order or basket size, as well as repeat visits (82 percent) and return on investment (78 percent). ” A Year of Challenges U.S. ” A Year of Challenges U.S.

Marketing 221

Marketing Loyalty Program 2025 2024 221

Modern Restaurant Management

MARCH 11, 2025

Adaptability became non-negotiable as takeout, delivery, and digital ordering shifted from secondary revenue streams to essential lifelines." Self-ordering kiosks, QR codes, mobile apps and loyalty reward cards have created more personalized experiences, which increase the likelihood customers will return.

Front of House 221

Front of House Loyalty Program Recruiting Customer Experience 221

Modern Restaurant Management

AUGUST 12, 2021

When the pandemic hit and indoor dining was prohibited, the demand for online ordering, curbside pickup and drive-thru usage skyrocketed. But as restrictions on indoor dining have lifted, long lines at drive-thrus continue because QSRs are grappling with a new problem: labor shortages. AI Voice Automation.

Employee Relations 493

Employee Relations Customer Experience Customer Service Mobile Ordering 493

Modern Restaurant Management

FEBRUARY 17, 2023

It also reveals the importance of loyal-to-dining customers, or as we call them, “frequent users.” The younger generations were also the most likely to order takeout and dine in. In our survey, 84 percent of households with children report at least one weekly takeout order. What about the rest of the market?

Loyalty Program 470

Loyalty Program Mobile Ordering Customer Service Online Ordering 470

ChowNow

MARCH 14, 2025

Every day, youre juggling staff, food quality, inventory, customer service, purchasing, and moreall while trying to cultivate a dining experience that wows your customers enough to keep them coming back. Its tough, and cant be done passively.

Operations 195

Operations Management Management Front of House 195

Modern Restaurant Management

JUNE 24, 2020

On-Demand Delivery for Square Online Store. Square is launching On-Demand Delivery for Square Online Store where sellers can dispatch a courier through delivery partners for orders placed directly on their website. Processing is free on all on-demand delivery orders through July 8, 2020—up to $50,000 in sales.

Guest Recovery 539

Guest Recovery Mobile Ordering Kitchen Safety Food Safety 539

ChowNow

APRIL 18, 2022

One of the easiest ways to raise awareness of your online ordering with your current customers is using in-store marketing materials, like promo cards and targeted signage. when ordering online versus ordering in person or on the phone–so it’s well worth encouraging your regulars to embrace your restaurant’s digital side. .

Online Ordering 195

Online Ordering Dine-in Ordering Download 195

Modern Restaurant Management

MARCH 13, 2024

Establishments are grappling with a complex crisis characterized by empty seats in dining areas and behind the scenes, where a shortage of skilled workers is keenly felt. These impacts affect not only the bottom line for businesses but also the dining experience for customers.

Loyalty Program 491

Loyalty Program Customer Service Customer Experience Insurance 491

Modern Restaurant Management

JUNE 2, 2021

When thinking about the future of the dining experience post COVID, it is easy to get caught focusing on things like digital only self-service, sci-fi-like drone food delivery and taking pills or shakes instead of food. The past year has created many challenges for the restaurant industry. But not in the way you might think.

Back of House 493

Back of House Customer Experience Front of House Customer Service 493

The Rail

APRIL 6, 2025

Creating Memorable Dining Experiences A one-time guest and a devoted customer differ mostly in the memorability of their dining experience. Using surprising complementary components like house-made palate cleansers between meals, amuse-bouche sampling, or little farewell presents will help to build enduring good memories.

Guest Recovery 130

Guest Recovery Loyalty Program Consumer Goods Customer Service 130