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The holiday season is a huge calendar event in the restaurant industry, with bookings booming as guests look to let their hair down and enjoy a festive feast. Over the Christmas season, 63 percent of adults plan to eat out so your restaurant needs to be prepared for the increase in demand.
The average restaurant operating a sit-down dining experience can miss 15-30 percent of incoming calls on average, with that number possibly being even higher during busy hours. menu, hours, etc.), menu, hours, etc.), The most common asks are to make a reservation, ask a Frequently-Asked-Question (e.g.,
This trend of using unique glassware to showcase specialty drinks and cocktails is growing in both fine dining and casual establishments across the country. This trend of using unique glassware to showcase specialty drinks and cocktails is growing in both fine dining and casual establishments across the country.
Delivery/Takeout : COVID created a shift from in-person dining to takeout and delivery options, increasing reliance on third party delivery services, and on attractive takeout options. Many restaurant owners had believed they would be covered in the event of something like the pandemic, and found themselves without a safety net.
You can identify potential gaps in the local dining landscape and create unique value propositions. For instance, "Discover which menu items are most popular among our target market" is a clear and focused goal. Another goal might involve understanding your local dining market's preferences.
What can you expect to see on menus in 2025? From salted egg yolks and chili crunch fusions to mushroom-infused teas and freeze-dried fruit powder garnishes, Kimpton’s in-house experts share the standout ingredients, menu items and techniques that will come to the table in 2025.
Understanding your target market is the foundation of making smart decisions for your menu, pricing, and overall guest experience. Without a well-defined target market, restaurants risk wasting resources on strategies that dont connect and menu offerings that dont selltrying to appeal to everyone, but standing out to no one.
Local SEO strategies, like targeting location-specific searches, will help your site show up when people look for nearby dining options on search engines. Local SEO strategies, like targeting location-specific searches, will help your site show up when people look for nearby dining options on search engines.
But what if your menu was telling your guests something about luxury? In the January 23, 2024 New York Times article,“The Menu Trends That Define Dining Right Now,” the publication gathered 121 menus from restaurants all over the United States.
Think about it: What if you could automatically send a special offer to a customer who hasnt ordered in a while? When used strategically, customer data can help you personalize marketing, streamline operations, and create a better dining experience for your guests. Or adjust your staffing schedule based on peak ordering times?
Every order placed at a kiosk generates valuable data, allowing restaurants to better understand customer preferences, forecast demand, and optimize menu offerings. The landscape is only getting more difficult, as evidenced by name brands like TGI Fridays and Red Lobster closing locations around the country.
With increased talk of COVID-19 vaccine mandates and the rise of the Delta variant , restaurant owners are still adapting their dine-in operations to keep up with the times. As a part of this process, many operators have once again turned to outdoor dining as a lifeline to help recover lost revenue and make customers feel at ease.
Pick your event idea by looking at your: Venue size and layout Customer demographic Available resources Time of year (season) Community Write out each of these factors, and a picture will emerge of which restaurant event idea will best fit your location. Are your regulars ordering the same drink and entree every time they come in?
Youre delivering a great dining experience, yet foot traffic remains inconsistent, online engagement is low, and new customers arent coming in as often as youd like. This includes hours of operation (including holiday updates), your website link, phone number, and menu. Here are two ways to make a big impact on your local SEO.
Many consumers are ready to spend money and participate in the activities they missed the most during the pandemic, especially dining out with friends and family. Create some seasonal buzz around your restaurant by offering a 4th of July menu on a new landing page, and spotlighting “red, white, and blue” meals, drinks, and more.
Holidays provide restaurants with the opportunity to capitalize on the special moment by offering specials, events, and so much more exclusive to the holiday. Holidays provide restaurants with the opportunity to capitalize on the special moment by offering specials, events, and so much more exclusive to the holiday.
Many restaurants have had to alter how they serve customers, and some have had to close their indoor dining and become creative with extending patio season. Offering both physical and digital gift cards (also known as eGift cards) is a great tactic to help increase revenue during the holiday season. Make Your MenuSeasonal.
This "Super" special edition of Modern Restaurant Management (MRM) magazine's Research Roundup has a Super Bowl theme. MVP Menu Performances More than 200 million people tuned in to the Super Bowl last year—many with a plate of wings in front of them. Toast analyzed data from restaurants on Sunday, Feb.
Free from the limitations of static signage, restaurants can effectively and visually educate their customers on menu items, pricing structures, and ordering protocols. Custom Menus Like Never Before. Digital playlist functions allow you to setup and schedule content to the minute on daily, weekly, monthly, or seasonal basis.
More recently, as chefs have been working up seasonalmenus to highlight local specialties and homegrown bars have been remixing native spirits, Sri Lanka drew millions of tourists in 2024 , announcing the islands comeback on the global stage after a few years of economic uncertainty. Travel around and youll be rewarded.
To battle this issue, AI systems forecast customer demand by analyzing historical sales data and seasonal trends. This enables restaurants to adjust orders, create specials, and repurpose ingredients before they spoil. By Bailey Ramsey, Contributor Food waste is a critical issue in the restaurant industry.
Have you ever walked into a restaurant, excited for a great meal, but the server can’t answer your questions about the menu? Without the right training, even the best menu or ambiance can fall short due to poor service, leading to dissatisfied customers and lost revenue. Focused training also speeds up the onboarding process.
With outdoor dining occupying the foreground, and bars and indoor dining taking a back seat to consumer preferences, it begs the question: what happens when it gets cold? Outdoor dining works great during the warmer weather, and for facilitating additional curbside/delivery. One key to making this a success is marketing.
A well-crafted email can remind a past guest to stop by again, encourage reservations for a new seasonalmenu, or even boost online orders with a limited-time discount. A well-timed email with a special offer, new menu item, or exclusive promotion can be the nudge they need to place another order.
As colder temperatures creep in and consumer disposable income dips , demand for on-premises dining could start to wane. Today’s restaurant guests are more selective about their dining experiences, and boosting customer loyalty is crucial as restaurants shift into this next phase of service and look toward the holidays.
While restaurants saw sales plummet during the height of the pandemic, Americans proved how much they were looking forward to dining out again once vaccination rates rose and positive COVID cases started to fall. Looking for some ideas to help your casual dining establishment thrive? And things are only looking up for the industry.
Restaurant guests in cost-saving mode are eating out less and more conscious of menu prices, according to Restaurants: Consumer Trends Fall 2022/Winter 2023 a report produced by Provoke Insights in collaboration with Modern Restaurant Management (MRM) magazine. “Unique offerings to help separate from the competition may be helpful.
While the restaurant industry has been focused on value meals so far this summer, Pumpkin Spice Latte (PSL) season has snuck up on us with independent restaurants leading the orange-colored way. billion by 2031, operators are hoping an early PSL season will drive additional revenue after a consumer pullback in spending. "Call
By analyzing customer preferences, dining habits, and feedback, AI chatbots can send personalized messages to engage customers with new menu items, exclusive offers, and meal recommendations. Menu Optimization With the help of QR codes, guests can access their menus from their tables.
Increase sales by promoting high-margin menu items and special offers. Factor in seasonal trends: If your restaurant has seasonal peaks and slow periods, adjust your budget accordingly. You might need to spend more on marketing before busy seasons and scale back during slower months.
When properly deployed, they can transform the employee experience by improving daily operations, syncing front-of-house and back-of-house communication and execution, and delivering a memorable dining experience that won’t send staff to the walk-in cooler for a good cry. What Makes Hospitality So Vital to the Dining Experience?
The Travel buds Grand hotels are home to some of the French capitals most exciting and elegant meals, according to Eaters local dining expert and guidebook author Hotel restaurants tend to have a special energy. Book a table at Le Cinq Book a table at Le George Book a room at the Four Seasons Thomas Tissandier Seafood and wine.
Send them a personalized lunch special discount to fuel the rest of their workday, giving them the pick-me-up they were looking for. Create an app to make it easy for Gen Z to place a mobile order, review their regular meals and stay up to date on seasonalspecials and rewards.
Whether youre a seasoned owner or just starting out, this advice will help you boost efficiency, keep your team motivated, and turn customers into regulars. From smarter hiring to prepping for busy seasons, were sharing strategies that work across small bistros and bustling chains alike. Plan extra stock for busy seasons too.
Leveraging engaging and authentic video content allows restaurants to showcase their menu offerings, build a recognizable brand identity, and create a loyal base of regulars and word-of-mouth referrals. Showcasing New Menu Items and Specials While many aspects of a restaurant shape the experience guests have, the most important is the menu.
As the world is largely re-opened post-COVID, people are eagerly out and about dining in restaurants and bars to reinvigorate their social routines. According to Morning Consult , 77 percent of all polled adults are comfortable dining out at restaurants or cafes as of June 2022.
There are a number of proven strategies for being proactive about possible supply chain shortages including menu optimization, building partnerships and LTO maximization. Creating strategic LTOs is a great way to keep customers interested each season on the brand, but it's also important to be strategic about the recipes you create.
This has led fine-dine restaurants to change their existing food menus and offer completely plant-based food dishes. This has led fine-dine restaurants to change their existing food menus and offer completely plant-based food dishes. Veganism is no more a fad. It is here to sustain, grow and be accepted on a larger scale.
Menus are shifting quickly to digital screens, promising operational efficiency and a consistent brand experience from dine-in to drive-thru. While there are clear benefits to an all-digital menu system, to get the most out them, you must first take a step back to re-examine what your menu means to you.
Today’s Happy Hour Special: Paying By Text Message. Throughout the customer’s dining journey, there are a number of places where a restaurant can leverage contactless messaging to strengthen customer relationships and modernize operations. Special deals : Restaurants learn so much from a customer’s order.
But that does not mean that they are married to the idea of cooking at home for every meal, so offer as many dining options as possible including dine-in, carryout, online ordering, curbside pick-up, and delivery. Offer a Unique Dining Experience. Continue To-Go Cocktails Where Still Allowed. Take an Environmental Stand.
Your staff, especially your restaurant manager, plays a crucial role in the overall dining experience. How do you prepare your team for special events or holiday rushes? Can you give an example of how you’ve managed a large event or special occasion at a restaurant?
This edition of MRM's "Ask the Expert” features advice from Buyers Edge Platform on the topic of menu engineering. Need to make menu changes? The best results right now can be discovered through the alteration of menus based on what consumers need now, and on what sells best. Keep in mind to keep the menu simple.
There is an opportunity for QSRs to attract new customers by integrating bold, exotic flavors and ethnic cuisines into LTOs and menus. Eighty three percent of Gen Z is excited for new food and beverage trends with 25 percent expecting to dine out more this year, according to a recent Datassential report.
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