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The future of dining will center on creating smarter, simpler, and more personal experiences for customers. Start with areas where AI can make a measurable impact, such as inventory management or targeted promotions. Thoughtful implementation will ensure AI elevates the dining experience without compromising trust or satisfaction.
“Every guest touchpoint–whether it’s a dine-in experience, an online order, or even a response to a review – can influence future business,” Mike Eng, Senior Director of Vertical Expansion at Klaviyo, told Modern Restaurant Management (MRM) magazine.
You can identify potential gaps in the local dining landscape and create unique value propositions. Another goal might involve understanding your local dining market's preferences. In this case, you might run surveys or focus groups to check the potential of new cuisine styles or dining concepts and trends. With the 4.5%
With cashless transactions and delivery services becoming the norm, diners are enjoying faster, more streamlined dining journeys. QR codes, for their part, can be exploited through phishing schemes, where hackers create fake codes to direct users to malicious websites. The restaurant experience has quickly become a digital landscape.
Modern Restaurant Management (MRM) magazine asked restaurant industry experts for their views on what trends and challenges owners and operators can expect to see in 2025. When consumers order more food online, it’s clearly good for business – but it can also make it harder for businesses to manage inventory.
Among the report highlights: Cost-conscious diners are rolling back their spending, not cutting it out: 45 percent of surveyed diners report they are visiting restaurants less often due to rising prices, with nearly half saying they’ve decreased their dining-out budgets in the past six months. Diners are willing to embrace voice AI.
Reviews are a key to ensuring new customers keep walking through your doors and legions of SEO experts are focused on ranking your website higher on Google Search Results and becoming Local SEOs to rank your Restaurant higher on Google Maps. You need to actively manage your reviews as a cornerstone of your business strategy.
Some of these strategies include: Optimizing the Website. Optimizing restaurant websites is an important part of driving sales in any business climate but is critical in the pandemic environment. Optimized websites have a clean, uncluttered, navigable design and, most importantly, are Google-friendly. Keep them updated.
Valentine’s Day is often a busy time for restaurants, but many are now dealing with various challenges amid the pandemic, like no indoor dining or limited capacity as well as more customers opting for carry out. Give Your Website All of the Love. This means fast-loading and easy to navigate on a phone while on the go.
To do so, you must have an optimized website and engaging social media profiles. Build a mobile-friendly restaurant website In 2024, roughly around 63% of all web traffic came from mobile devices. If your website isn’t optimized for mobile, you could be losing out on potential customers.
Between online reservations, third-party delivery apps, and direct ordering from your website, digital interactions often happen before a guest ever steps through your doors. Consumer insights: Beyond the basics, think about why people dine at your restaurant. Thats why a strong marketing strategy is the key to staying ahead.
A well-crafted website serves as the virtual storefront for your restaurant, providing potential diners with a glimpse into your establishment's unique offerings, ambiance, and culinary delights. Stunning visuals play a significant role in enticing visitors to explore your website further.
And in a world where one viral comment or ignored review can snowball, restaurant reputation management isnt just smartits essential. What is Online Reputation Management and Why Does it Matter? Its actively managing how your business is perceived across platforms like Google, Yelp, TripAdvisor, and social media.
With 83% of consumers checking Google reviews before choosing a restaurant, having a robust system for collecting and managing feedback should be a top priority. Receipts A scannable link on printed or digital receipts lets customers leave a review right after dining. We all do it. Leave us a review!
Claiming their GMB account can help restaurateurs manage how their business appears in Google search results and improve website rankings on Google Maps and local search results. phone number, website URL, type of payments accepted, menu items, and photos of the establishment. Last year alone there were 6.9 Title Tags.
During COVID and post COVID shutdown, there’s a whole new dynamic- safety. ' So now the big question everyone is trying to answer is this- What exactly is ‘Safe Hospitality’ and how is that going to affect the whole dining experience? Safety is Priority #1. Remember the pre-COVID world? In a word- hospitality.
Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Customers are going to be hesitant to dine indoors. That they can get coronavirus from someone sitting next to them while dining. Keegan Brown, Marketing Manager Easy On Hold & Brand Music.
In the digital age, online reputation management is critical for business success. Many depend on social media reviews and posts about a particular restaurant before deciding whether they will dine there or not. ORM increases your website’s authority. Even a few bad reviews can impact a store’s revenues.
How to improve your website and listings to rank higher in local searches. When someone types in best pizza near me or brunch spots in [your city], Google sorts through countless websites and ranks them based on relevance, credibility, and user experience. When people are hungry, they turn to Google.
Consumers are prioritizing sustainability when it comes to dining choices, driving a trend for going green in the restaurant industry. Concerned about climate change and the environment, these consumers are increasingly spending their dining dollars with restaurants demonstrating sustainability initiatives.
The COVID-19 pandemic has brought endless changes to the restaurant industry, but perhaps the most significant has been the rise of the contactless dining experience. With customers opting for alternatives to dine-in, restaurants adapted to build solutions to offer takeout, delivery and curbside pickup options.
Thankfully, even if consumers dine out less, their desire to maximize each occasion will help buoy restaurants through this time. We’re also starting to see a shift in diner behavior in the convergence of dine-in and delivery, as some consumers order delivery/takeout during the week and dine-in at restaurants on the weekends.
. “Pre-COVID-19 the business was mainly dine-in. Leveraging technology, Chayon managed to pivot the business model. I love giving my clients the option to order directly from my own website and being certain that I am always providing them with the best service I can.” ” He discovered other bonuses as well.
Here are five additional benefits to outsourcing your restaurant’s digital marketing activities: Cost Savings : Instead of hiring an in-house digital and/or social media manager, outsourcing marketing efforts to an agency will ultimately be the better investment. Think for a moment about your restaurant’s current online presence.
To do this, nothing could be easier: just go to the Google My Business website and create your account. If you are using a third-party tool to manage your bookings, you can also add it to your listing so that users can directly book a table from the search results. These five tips should help you implement a solid SEO strategy.
As the COVID-19 pandemic continues to affect the ways we live, work and dine, the restaurant industry has been experimenting with different ways to adapt and continue serving customers who cherish dining experiences. The Front Counter Is Now Digital. People want personalized service while maintaining a safe distance.
Youll learn how to: Make your website easier to use Improve your restaurants online visibility so more customers find you Offer rewards to create more repeat customers Leverage third-party apps to drive more customers to your direct ordering system And so much more. The first step is making sure your website is mobile-friendly.
But, chances are you got into the restaurant business to manage or cook, not to market. It’s often worth it to hire a marketing manager who knows how to strategize and build your brand by: Planning campaigns and specific messaging. Optimizing your website and social media pages. Managing SEO.
Prior to restaurant lockdowns in March 2020, the establishment received the majority of its business through dine-in customers. The integration allowed Pho MPH to streamline all online orders, including third-party delivery and direct from their website, into one user-friendly platform. ”
Restaurants will focus on creating story-driven dining experiences, harnessing technology and local partnerships to deepen emotional engagement with guests, according to the "2024 State of the Industry: Future of In-Restaurant Dining" report by Incisiv in collaboration with Toshiba Global Commerce Solutions.
There are several related practices that I think we’re going to see prevail as dining brands look for innovative ways to not just survive but thrive. In addition to cost savings, there is plentiful evidence that consumers prefer online ordering and will select dining brands based on the ease of that experience.
These platforms are gaining popularity among people who wish to dine with their families at home and still wish to enjoy the flavor and quality of restaurant food. The rise in the number of food delivery apps have caused online food consumption to grow 300 percent faster than dine-in consumption in the last five years.
Menu variety plays a substantial role in every dining experience. A short menu can slim down the food costs through streamlined inventory management, as well as reduced food waste. Unprecedented labor and supply chain pressure will drive most of the restaurant trends that will define 2022, industry analysts say. Simplified Menus.
As more restaurants in the United States receive the go-ahead to open their doors for indoor dining, Modern Restaurant Management (MRM) magazine reached out to industry experts on ways to calm employee anxiety. Rick Camac, Dean of Restaurant & Hospitality Management at the Institute of Culinary Education. Do remain positive.
You hire accountants for accounting, marketers for marketing, and lawyers for legal matters. ” On the other hand, where they see ideas firing everywhere, they understand innovation isn’t just a passing management focus—it’s a critical and expected part of the culture. Ensure Managers Encourage Innovation.
With more states lifting sanctions on dine-in options, Modern Restaurant Management (MRM) magazine reached out to Yelp's Small Business Expert Emily Washcovick to learn about ways restaurants can successfully make the transition and slowly ramp up operations, while keeping guest and staff safety top of mind. Emily Washcovick.
Restaurant guests in cost-saving mode are eating out less and more conscious of menu prices, according to Restaurants: Consumer Trends Fall 2022/Winter 2023 a report produced by Provoke Insights in collaboration with Modern Restaurant Management (MRM) magazine. “Unique offerings to help separate from the competition may be helpful.
Here are some examples of how connectivity technologies are helping QSR brands, like Dunkin’, connect with customers and redefine the dining experience. Flexible ordering has become an expectation for restaurant customers – from fine dining to quick service. Easing Customer and Employee Friction.
As a result, ghost kitchens, delivery-focused kitchens without a storefront or dining area, are growing in popularity. The cost of running a traditional brick-and-mortar restaurant is high, and many restaurants are losing significant in-house dining business amid the ongoing pandemic. Commit to ongoing training. Utilize digital tools.
Since 2014, online ordering has grown 300% faster than dine-in and now accounts for roughly 40% of restaurant sales. So, if instant exposure and hands-off management are what youre looking for, third-party platforms can help bring in orders without requiring much on your end. billion in revenue. You keep more of your profits.
And Indoor Air Quality (IAQ) solutions represent a vital component to generate revenue for restaurants by filling up dining tables with customers who feel safe and confident. So, how can restaurants address these air quality issues and get more customers through their doors each night? Measures and Use Cases.
He brought in his teen brother, Larry, to manage their first location in Vincennes, IN. We chatted with Allie Bobe, Owner/Manager, about managing almost 100 employees across five locations and keeping tradition alive while modernizing operations. 7shifts was very easy to get started with.
With social distancing guidelines specifying six feet of distance between customers in essential businesses, and most states ordering stay-at-home and shelter-in-place mandates, many restaurants that previously focused only on exceptional dine-in experiences, or those that thrived on foot traffic, have been forced to shutter.
With dining rooms having been shut down for the majority of 2020, the only option for people to visit their favorite restaurants has been through takeout or delivery. With the COVID-19 lockdown, reopen, and repeated lockdown, consumers are warrier than ever about dining in at restaurants—and many are stuck at home.
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