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Practical Restaurant Marketing Inspiration in 2022

Modern Restaurant Management

Having a website, learning even a little about search engine optimization (SEO), and filling out your Google My Business (GMB) template should all be something you already have in place. One of the most common mistakes for restaurants is to have a menu available only as a PDF, which needs to be downloaded. Learn Some Basic SEO.

2022 531
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Six Ways to Get More Google Reviews for Your Restaurant

Modern Restaurant Management

To help you out, here's what this SEO expert has to say. There are a ton of manual ways to actually get the review link, but if you’re running on Chrome simply download the GatherUp Google Review Link Generator and all the heavy lifting will be done for you. Ask for Reviews – They Won’t Always Come to You.

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How To Use Images in Your Restaurant Email Marketing Campaigns

Modern Restaurant Management

If your images are too large, they will slow download time, making interaction less likely. Alt text is important for SEO as it allows search engines to index the images correctly. A large image can slow load times, take up unnecessary space, and cause SEO problems, especially if displayed incorrectly on a device.

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The Pandemic Made Delivery a Necessity for Restaurants. What’s Next? 

Modern Restaurant Management

At PepsiCo, our Foodservice Digital Lab and Black Restaurants Deliver programs work with our restaurant partners to optimize online presence and online ordering and delivery capabilities through tailored plans, which can include search engine optimization (SEO), website development, and digital advertising strategy.

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11 Restaurant Marketing Strategies That Work in 2021 & 2022

7 Shifts

In that sense, make sure to double-check your NAP across the web to ensure its consistency and accuracy, as this directly influences your SEO ranking and search visibility. Users that have downloaded your app or attempted to order from your menu have the highest purchasing intent. Engagement on Social Media. Local Community Marketing.

Marketing 397
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15 Must-Have Restaurant Marketing Tools in 2024

7 Shifts

Best restaurant marketing tools, software, and platforms for your business We rounded up and categorized various restaurant marketing tools by type, including email marketing, SEO, SMS, and social media tools. ” With proper SEO strategies in place, a diner can appear higher in search rankings and increase its customer reach.

2024 221
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Restaurant Instagram Marketing: Creating a Strategy for Your Restaurant

7 Shifts

These help you define the goals you want to achieve for benchmarking success, assist with SEO discoverability , and establish the overall visual and copywriting guidelines to follow. That’s why optimizing your profile for SEO is essential, and core to this is crafting a good bio. Write your full brand name for your display name.

Marketing 284