Game Changing News for Brands’ Media Mix
Modern Restaurant Management
MAY 1, 2024
Restaurant brands need to pay attention to evolving media consumptions in order to better engage with potential customers, according to results of a year-long study conducted by Digital Turbine in collaboration with Qrious Insight. While 91 percent of people use social media, the report finds that, among QSR brand consumers, nearly four in ten social users actually spend more time playing mobile games than they do on social media.
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