Social Hospitality

DECEMBER 11, 2017

There is no tool more powerful than storytelling, and Rob Walker wanted nothing but to prove it. In 2009, he bought several objects from eBay and asked 100 creative writers to invent stories about $128.74 worth of items to see if the stories can transform insignificant objects into significant ones. In case you’re wondering how the storytelling experiment went: $3,612.51 net profit of the items being sold.

2009 218

2009 Online Ordering Design Customer Experience 218

Indoor Media

DECEMBER 21, 2017

Every business owner has to start somewhere. IndoorMedia’s CEO, Doug Endsley, started his career working in fast food and moved on to found the nation’s largest in-store advertising company. In our Business Growth Leadership Series , Doug discusses the events that led to his current success and how today’s entrepreneurs can learn from his decades of experience.

Coupons 78

Coupons Advertising Point of Sale Consumer Goods 78

Bermar America

DECEMBER 21, 2017

Sparkling wines are expected to continue their growth this season and well into 2018. At Bermar America, we’re excited that customer demand has moved a trend into a sustained growth opportunity for operators of wine-by-the-glass programs. We have seen a marked increase in demand from savvy operators who are seeking to serve an enticing range of sparkling wines.

2015 53

2015 2007 Customer Service Fine Dining 53

Restaurant Clicks

DECEMBER 8, 2017

One of the best ways to expand the reach of your restaurant’s Instagram photos is using popular hashtags. Too often I see restaurants completely missing the point of hashtags and how to use them. So, I decided to write this blog post and a video to explain the reason behind hashtags and how to find, then use them properly. The keys to success with hashtags are: Local focused tags.

Blog 62

Blog Food Social Media Marketing 62

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

2025

Gourmet Marketing

DECEMBER 6, 2017

We live in a fast-paced world. Many consumers today don’t want to just browse in-store or wait around to be served. They’re often looking to get in, get out, and move on with their busy day. As result, efficiency has never been more crucial to a successful restaurant operation. Keep the customer waiting, and just like that, you could end up with a bad review.

Customer Service 40

Customer Service Customer Experience Consumer Goods Seating 40

Indoor Media

DECEMBER 21, 2017

New restaurants face an uphill climb to succeed. One recent study found that 17 percent of startup restaurants fail within the first year. Though this is a more encouraging statistic than previous gloom-and-doom numbers that pegged first-year failure rates well beyond 50 percent, it provides little solace to entrepreneurs who know that everything about their restaurants must be perfect from the start to make it beyond 12 months.

Social Media 78

Social Media Coupons Advertising Customer Service 78

Indoor Media

DECEMBER 14, 2017

New patients are the lifeblood of any healthcare practice. However, for consumers, choosing a new doctor or dentist can be an overwhelming experience. Patients want to feel like they’re in good hands. But because quality of service cannot be gauged until after a visit to your office, effective advertising must demonstrate the value of your practice before they ever walk through your doors.

Healthcare 78

Healthcare Advertising Social Media Small Business 78

Indoor Media

DECEMBER 23, 2017

The coupon craze has risen to new heights. While consumers have always wanted to save money, Google Trends shows that interest in the term “coupons” has more than doubled since 2004. And, according to research from Hawk Incentives , 97 percent of consumers look for a deal when they shop, and 56 percent are more likely to look for a deal in 2017 than 2016.

Coupons 78

Coupons 2004 2016 2017 78

Indoor Media

DECEMBER 21, 2017

There is a balance that must be struck when advertising. On the one hand, businesses need sales to survive, on the other, customers look to enrich their lives in some way. The business wants more profit, the customer a better deal. The business may know the best solution, the customer may not want to be “sold.”. To navigate this dichotomy, you need a moral compass to help ensure that while you may stray from the path, you will always be able to find the right direction.

Advertising 78

Advertising Small Business 2016 Marketing 78

Bermar America

DECEMBER 19, 2017

Angelo Romano, Chef and Owner of Paradiso Ristorante in Lake Worth Florida is renowned for his attention to quality, fresh ingredients and over 20 years of inspiring and diverse fine Italian cuisine. Angelo’s restaurant boasts an extensive menu selection that is accompanied by a fine wine-by-the-glass list of over 15 wines and Champagnes. . Freshness and presentation are of the highest importance to Chef Angelo.

Presentation 45

Presentation Bar Pricing Customer Experience 45

Advertiser: Paycor

Structured interview questions are a valuable tool for reducing bias in hiring. They help: Ensure all candidates are asked the same questions in the same way Level the playing field so all candidates have a fair chance of being successful Improve credibility, reliability, and validity Download the guide to get the most out of your interview questions!

Hiring

Gourmet Marketing

DECEMBER 26, 2017

It’s important to develop your online presence as a restaurant. Thus, you should be aware of the top restaurant review blogs, and build strategic partnerships with the right ones. These blogs have influence over consumers. They are tastemakers. Their recommendations can have significant sway over their readers and where they have their next meal. Right now, consumers are tight with their money, and they don’t want to pay for a subpar meal.

Blog 40

Blog 2017 Travel Events 40

Gourmet Marketing

DECEMBER 19, 2017

You know you need reviews for your restaurant. They lend credibility to your place of business and offer social proof. Plus, they help with search engine optimization (or SEO), and can lead to more visibility in search. But it’s not just about getting reviews, is it? After all, negative, generic, and terse reviews won’t do you much good. What you want to encourage is consistently amazing, four- or five-star reviews.

Social Media 40

Social Media Airlines SEO Customer Service 40

Gourmet Marketing

DECEMBER 12, 2017

In the hospitality industry, your staff comes into contact with your customers every single day. How your team handles customer interaction is incredibly important, and can have a direct impact on your reputation, brand, and bottom line. You can teach your hires a great deal through training programs and documented systems. But your employees can still run into unfamiliar situations because of what they don’t know.

Communication 40

Communication Document Training Hiring 40