Experience Matters: What Restaurant Guests Value
Modern Restaurant Management
AUGUST 6, 2024
Sixty-nine percent of consumers would dine out more often if it were more enjoyable, and that number goes up to 78 percent for adults under the age of 35, according to a report from ChangeUp. The experience agency, who designed new restaurant prototypes for clients such as Burger King, Panda Express and Panera Bread, surveyed consumers to gain a better understanding of the current customer journey and what guests value most about the restaurant experience, particularly at casual dining and fast
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