Dining in the Digital Age
Modern Restaurant Management
MARCH 4, 2024
As traffic slows, how do restaurant operators keep and capture customers? By cracking the code of restaurant app usage, according to Revenue Management Solutions (RMS). The data analytics firm did some decoding by asking 330-plus restaurant consumers what app features were most valuable – and what turned them away. ( Cracking the Code of Restaurant App Usage, November 2023 ) What Customers Value RMS segmented respondents by generation, and while preferences varied, all ages placed the most
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