ChowNow

FEBRUARY 28, 2025

Youre delivering a great dining experience, yet foot traffic remains inconsistent, online engagement is low, and new customers arent coming in as often as youd like. Optimize Your Restaurants Online Presence Your restaurants online presence is often the first touch point for potential guests, so make it count.

2025 195

2025 Email Marketing Social Media Loyalty Program 195

ChowNow

FEBRUARY 7, 2025

Building a restaurant marketing budget can feel overwhelming. With tight margins, unpredictable cash flow, and endless marketing options, its hard to know how much to spendor where to spend it. Creating an effective marketing budget doesnt have to be all that complicated. The good news?

Marketing 195

Marketing Email Marketing Social Media Loyalty Program 195

ChowNow

FEBRUARY 12, 2025

This guide will teach you everything you need to know about getting started with restaurant marketing. By the time you finish this article, youll know how to approach restaurant marketing the right way and not waste time doing guesswork, crossing your fingers, and then hoping you see new customers walking through the door.

2025 195

2025 Marketing Email Marketing Operations 195

ChowNow

MARCH 21, 2025

Understanding your target market is the foundation of making smart decisions for your menu, pricing, and overall guest experience. Without a well-defined target market, restaurants risk wasting resources on strategies that dont connect and menu offerings that dont selltrying to appeal to everyone, but standing out to no one.

Marketing 195

Marketing Social Media Email Marketing Loyalty Program 195

ChowNow

JANUARY 23, 2025

And heres the other thing about focusing on customer retention: it saves you a boatload of money on marketing. Its significantly more cost-effective to keep your regulars walking through the door than it is to get a new customer every time you take an order. Marketing = tons of your money.

2025 195

2025 Loyalty Program Operations Email Marketing 195

ChowNow

FEBRUARY 21, 2025

While these platforms do bring in orders, they also come with the price of high commission fees, loss of customer data, and a weaker connection between you and your guests. Its up to you to educate them on the impact and show them why ordering direct makes a difference. can be an eye-opener for customers.

Ordering 195

Ordering Email Marketing Online Ordering Social Media 195

Modern Restaurant Management

JULY 28, 2022

Customer data is only one segment of the information you need for good sales insights, marketing information, and business analytics. Some great examples for restaurants are: How often the customer orders. What the customer orders. Which of your locations the customer orders from most. What the customer orders.

Loyalty Program 520

Loyalty Program Mobile Ordering Email Marketing Online Ordering 520

Modern Restaurant Management

AUGUST 7, 2024

That's where old-fashioned consistent marketing efforts comes into play. "It’s "It’s important to think long term," HungerRush's SVP of Marketing Shannon Chirone told Modern Restaurant Management (MRM) magazine. "Cutting A balanced mix of online marketing and local marketing is ideal. "Make

Marketing 471

Marketing Email Marketing Social Media Coupons 471

Modern Restaurant Management

MARCH 20, 2020

If you’re like me, chances are you’ve probably ordered food online or through an app at least once in the last couple of weeks. We’re not alone — market research company Frost & Sullivan projects that online/mobile ordering will be a $200 billion dollar industry by 2025.

Online Ordering 540

Online Ordering Email Marketing Website Management Franchise 540

ChowNow

FEBRUARY 13, 2025

77% of diners look at a restaurants website before going out to eat or ordering takeout or delivery. If you dont have a website, that means over three-quarters of the people near your restaurantyour potential customerswill never come in or place an order because they have no way to find you when theyre looking for a place to eat.

Social Media 195

Social Media Online Ordering SEO Email Marketing 195

Modern Restaurant Management

AUGUST 3, 2021

That means the digital experience is of the utmost importance as more consumers are accustomed to researching online, reading reviews and turning to social media for what’s new and hot in their area. Beef Up Your Online Presence. For example, one local restaurant in my area runs a week-long Maine lobster event in the summer.

Customer Experience 539

Customer Experience Email Marketing Social Media Online Ordering 539

Modern Restaurant Management

JANUARY 31, 2023

With the Super Bowl and March Madness coming up, restaurant owners should be preparing now in order to capitalize on the influx of online orders. 5 Use social media and email marketing to promote Super Bowl specials and gift card promotions to attract customers.

Loyalty Program 461

Loyalty Program Social Media Email Marketing Online Ordering 461

Modern Restaurant Management

JULY 12, 2022

The event celebrates another year of connecting hungry guests with discounted meals at restaurants all over the country, and 2022 is shaping up to be a different experience than in years past. Offer Easy Online Ordering. Consumer behaviors are changing rapidly, but there’s one thing you can count on: online ordering.

Loyalty Program 558

Loyalty Program Online Ordering Point of Sale Customer Experience 558

Modern Restaurant Management

NOVEMBER 19, 2020

New Marketing Tactics Can Help Reach Target Customers. It is no secret that marketing is a way for restaurants to keep up with loyal customers and engage with new ones. The Customer Online Journey Needs to be at the Forefront. Investing in technology can be a key driver of success during these challenging times.

Online Ordering 539

Online Ordering Social Media Coupons Advertising 539

Modern Restaurant Management

JULY 13, 2022

Differences in manpower, brand recognition, technology and marketing budgets have all presented significant challenges for single location restaurants to compete for market share. Multichannel Ordering. Text and online ordering and self-service kiosks enabled with contactless payments became mainstays in franchises.

Franchise 536

Franchise Franchising Operations Loyalty Program 536

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Basant Baruah, Senior Content Marketer, Beaconstac. Below are a few examples of small and big F&B chains applying unique marketing techniques. Here are their insights.

Marketing 585

Marketing Social Media Food Safety Email Marketing 585

Modern Restaurant Management

OCTOBER 1, 2022

Restaurant marketing revolves around making your business known. It combines different online and offline strategies to promote a restaurant and increase orders. Let’s look at low-budget restaurant marketing ideas to succeed in inflationary times. Send Relevant Emails.

Marketing 508

Marketing Email Marketing Social Media SEO 508

ChowNow

JANUARY 30, 2025

Within this guide, youll discover proven strategies that help you stand out in a crowded market, captivate your ideal customers, and turn casual diners into lifelong regulars. Restaurant branding is not easy, but when done correctly, the reward is a packed dining room every night with a steady stream of to-go orders out the side door.

Email Marketing 195

Email Marketing Mobile Ordering Customer Experience Online Ordering 195

Modern Restaurant Management

JULY 3, 2024

Crafting a Captivating Website Experience Your restaurant's website is the first point of contact for many potential customers, making it crucial to create a captivating online experience. With the majority of online searches now conducted on mobile devices, having a mobile-responsive website is non-negotiable.

SEO 489

SEO Website Management Online Ordering Mobile Ordering 489

Modern Restaurant Management

DECEMBER 10, 2020

Digital marketing is a key ingredient that can help restauranteurs connect with customers to achieve both. Digital marketing strategies can be a force multiplier for bringing back loyal restaurant customers, attracting new customers and increasing brand awareness. Focusing on local SEO. Prioritizing Social Media.

Marketing 563

Marketing Social Media SEO Website Management 563

Modern Restaurant Management

MARCH 3, 2025

First, we seek a deep understanding of the restauranteur’s vision and values, as well as their target audience and market positioning. Finally, we look at the launch strategy and marketing plan. We want a new brand to hit the market with impact. First is standing out in a market more crowded today than ever before.

Social Media 251

Social Media Email Marketing Customer Experience Loyalty Program 251

Modern Restaurant Management

APRIL 30, 2021

Consumers and customers have changed their behavior due to the events of the previous year. So it makes good business sense to revamp your marketing strategies. Five Local Marketing Strategies. Any credible digital marketing provider will tell you that the best goal of any marketing campaign is to attract local business.

Marketing 568

Marketing Food Safety Social Media Small Business 568

7 Shifts

OCTOBER 28, 2024

Knowing how to calculate and optimize your customer acquisition cost (CAC) can help you make smarter decisions about your marketing and advertising strategies. CAC lets you get a clearer view of how your marketing efforts impact your bottom line. You spent $800 on Facebook ads and in-store promotions over a month.

Loyalty Program 195

Loyalty Program Fast Casual Social Media Email Marketing 195

Modern Restaurant Management

FEBRUARY 10, 2022

You’ve decided to focus on your restaurant's social media marketing. In this post, we'll explain what it is, why you need one, and what links you can add to give your social media marketing a jumpstart. That's because they’re handy marketing tools! Online Menu Link. Online Ordering Link.

Social Media 474

Social Media Online Ordering Seasonal Menu Email Marketing 474

Modern Restaurant Management

NOVEMBER 23, 2021

They can invite guests who always order a drink to a holiday cocktail making class with the executive chef, recommend a seasonal dessert based on a guest’s tastes, or build a deeper rapport by acknowledging a couple who always visits around a special holiday. For example, have a guest that always orders dessert when they dine in?

Loyalty Program 474

Loyalty Program Email Marketing Customer Experience Seasonal Menu 474

Modern Restaurant Management

JUNE 20, 2023

The restaurant industry has generally seen an increase in online orders since the start of the pandemic. It means more restaurant businesses now have an online presence. So, how do you attract more customers to your restaurant in the competitive market? One way to do this is by building social proof.

Social Media 508

Social Media Email Marketing SEO Consumer Goods 508

Modern Restaurant Management

FEBRUARY 2, 2022

A vast, community-wide event like Restaurant Week can be the perfect push to start 2022 successfully. For example, a handheld POS device will allow you to turn tables faster, improve order accuracy, and speed up service. A direct digital online ordering platform can help boost efficiency in several ways. Go Digital.

Online Ordering 492

Online Ordering Loyalty Program Social Media Mobile Ordering 492

Modern Restaurant Management

DECEMBER 28, 2020

And three, above all, we see the need for digital marketing automation continuing and growing into 2021 and beyond. Restaurant owners are as busy as they’ve ever been, so they will look for marketing platforms that allow them to efficiently and effectively set their marketing campaigns, to drive traffic and growth without added effort.

2021 576

2021 Mobile Ordering Kitchen Safety Loyalty Program 576

ChowNow

FEBRUARY 21, 2025

Diners want the convenience of ordering, booking, and engaging with their favorite restaurants straight from their phones. Beyond mobile ordering, restaurant apps support operations in ways that were never available before. Online ordering and delivery apps. Here is an example of a restaurants branded app.

2025 195

2025 Loyalty Program Mobile Ordering Online Ordering 195

Modern Restaurant Management

SEPTEMBER 21, 2023

When it comes to attracting customers to restaurants, local SEO is crucial and can optimize their online presence to attract more local customers. Use Local Links : Include links to other local sites and directories to help establish your online presence in your local community. You can do this by mail, phone, or email.

SEO 507

SEO Website Management Email Marketing Online Ordering 507

Modern Restaurant Management

JANUARY 22, 2024

How can you adjust your B2C marketing strategy to align with their needs and provide an elevated culinary experience? You can craft a B2C marketing strategy that is interesting, relevant, and successful by following this checklist. But precisely, how can you determine what customers want?

Loyalty Program 453

Loyalty Program Mobile Ordering Dietary Restrictions Social Media 453

Modern Restaurant Management

AUGUST 31, 2023

Identify Your USP and Use it to Conceptualize PR Events Identify what makes your brand stand out from the rest. You may then leverage this unique selling proposition (USP) when conceptualizing PR events. So, basically, you’re harping on your USP—which your customers love—to make your event a success.

Social Media 385

Social Media Email Marketing Influencer Events 385

Modern Restaurant Management

MAY 21, 2020

Take the Flights restaurant , for example: Partnering up with the Los Gatos Chamber of Commerce, Flights started ‘Feed the Need Bay Area’ to leverage accounting support and marketing talent so that they could support the Bay Area community. Have a Marketing Plan for Reopening. Offer Safe and Contact-Free Services.

Social Media 539

Social Media Food Safety Cash Management Customer Service 539

Modern Restaurant Management

APRIL 14, 2020

The National Restaurant Association launched an industry grassroots education and engagement resource available online at RestaurantsAct.com. Hundreds of restaurants are already taking advantage of this offer in Cox markets nationwide, with presence in ads similar to this one from Pensacola that is running today.

Online Ordering 530

Online Ordering Back of House Customer Service Small Business 530

Modern Restaurant Management

MAY 21, 2021

They bombard them with aggressive sales pitches and impersonal marketing campaigns, often driving away their best supporters altogether. An in-depth market analysis will allow you to learn how to connect with your target audience in order to boost consumer loyalty and develop an effective pricing strategy.

Social Media 508

Social Media Customer Experience Email Marketing Online Ordering 508

7 Shifts

OCTOBER 9, 2020

Diners are turning to online ordering in increasing numbers because of COVID-19 pandemic restrictions on on-premise dining. According to a survey conducted by S&P Global Market Intelligence, 40% of Americans are ordering more food for takeout and delivery now than they were before the pandemic.

Design 397

Design Online Ordering Social Media Mobile Ordering 397

Modern Restaurant Management

JANUARY 13, 2020

By performing an honest assessment and diving deep into point-of-sale (POS) reporting, payroll data, online customer reviews, and various other analytics, even the most successful restaurant operators can identify areas that can be streamlined to cut costs, save time, and boost revenue in the new year. Deploying marketing campaigns.

2020 364

2020 Website Management Online Ordering Point of Sale 364