Modern Restaurant Management

FEBRUARY 14, 2022

Many business owners believe that emailing is an obsolete form of marketing. Even for a unique niche like restaurants, the power of email marketing can boost brand awareness and ROI. Eighty-three percent of global consumers state that they prefer emails when receiving communications from businesses. Welcome Email.

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Email Marketing Marketing Coupons Customer Service 553

ChowNow

MARCH 27, 2025

If youre one of the thousands of restaurants that added online food delivery in recent years, you might be wondering: is it actually helping my business grow? These metrics give you a clear picture of your delivery performancefrom order volume and customer retention to delivery speed and profitability.

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Delivery Online Ordering Loyalty Program Food 195

ChowNow

JANUARY 27, 2021

If your restaurant isn’t using email marketing, now is the ideal time to start. Restaurant email marketing is one of the most cost-effective ideas to stay top of mind, engage with your customers, and increase sales. . We recommend emailing your guests on a regular basis to establish consistency.

Email Marketing 370

Email Marketing Marketing Online Ordering Front of House 370

Modern Restaurant Management

OCTOBER 16, 2024

were registered on food delivery platforms like Grubhub, DoorDash, and Uber Eats. For example, an app might offer 15% off your first order. Legitimate users might use both their work and personal emails to take advantage of this once, but fraudsters will scale that approach to a whole different level. In 2023, over 1.5

Delivery 417

Delivery Food Order Online Ordering Food Supply 417

ChowNow

FEBRUARY 7, 2025

Many restaurant operators have misconceptions about average order volume (AOV) and how it works, making statements like: I need more customers to make more money. For example, lets say you have 50 orders in a day that total $2,000 in revenueall you need to do is divide the total revenue by how many orders you have for the day.

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Ordering Online Ordering Loyalty Program Customer Experience 349

7 Shifts

OCTOBER 22, 2024

Nowadays, running a successful restaurant takes more than great food and good service. With 90% of diners checking a restaurant online before visiting, you also need a strong online presence to attract and boost reservations. Let’s explore 26 proven online marketing strategies to help your restaurant thrive.

Book 195

Book Marketing Email Marketing Social Media 195

ChowNow

FEBRUARY 28, 2025

In this guide, youll learn how to use ChowNow tools along with a handful of other effective strategies to increase order volume, boost your current customer traffic, and grow your overall sales. Email marketing is one of the most effective ways to stay top-of-mind with customers and remind them its time to order again from your restaurant.

Ordering 195

Ordering Email Marketing Social Media Online Ordering 195

ChowNow

FEBRUARY 28, 2025

Are you doing all the right thingsserving amazing food, delivering top-notch service, crafting perfectly balanced drinksbut the tables still arent filling up like they should? Youre delivering a great dining experience, yet foot traffic remains inconsistent, online engagement is low, and new customers arent coming in as often as youd like.

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2025 Email Marketing Social Media Loyalty Program 195

ChowNow

MARCH 7, 2025

Every online order, email sign up, and reward program interaction generates valuable insightsbut if that data just sits there, youre missing a major opportunity. Think about it: What if you could automatically send a special offer to a customer who hasnt ordered in a while? Restaurants collect a ton of customer data.

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Loyalty Program Email Marketing Online Ordering Point of Sale 195

ChowNow

MARCH 21, 2025

Understanding your target market is the foundation of making smart decisions for your menu, pricing, and overall guest experience. Without a well-defined target market, restaurants risk wasting resources on strategies that dont connect and menu offerings that dont selltrying to appeal to everyone, but standing out to no one.

Marketing 195

Marketing Social Media Email Marketing Loyalty Program 195

ChowNow

FEBRUARY 12, 2025

This guide will teach you everything you need to know about getting started with restaurant marketing. By the time you finish this article, youll know how to approach restaurant marketing the right way and not waste time doing guesswork, crossing your fingers, and then hoping you see new customers walking through the door.

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7 Shifts

FEBRUARY 26, 2021

If you weren’t thinking that much about online ordering before, you definitely are now. The easiest way to get your food out there is by partnering with a third-party delivery app. Native or first-party delivery doesn't rely on a separate service to take and send out orders. Third-party platforms keep this data from you.

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Online Ordering Ordering Customer Service Food Order 341

ChowNow

MARCH 14, 2025

If you want to increase order volume for your restaurant, focusing on online takeout and delivery is key. But growing online order volume isnt always easy. Many restaurants struggle with high third-party app fees, low website traffic, and clunky ordering experiences that drive customers away.

Ordering 195

Ordering Mobile Ordering Online Ordering Email Marketing 195

ChowNow

FEBRUARY 7, 2025

Building a restaurant marketing budget can feel overwhelming. With tight margins, unpredictable cash flow, and endless marketing options, its hard to know how much to spendor where to spend it. Creating an effective marketing budget doesnt have to be all that complicated. The good news?

Marketing 195

Marketing Email Marketing Social Media Loyalty Program 195

ChowNow

JANUARY 23, 2025

And heres the other thing about focusing on customer retention: it saves you a boatload of money on marketing. Its significantly more cost-effective to keep your regulars walking through the door than it is to get a new customer every time you take an order. Marketing = tons of your money. All you have to do is keep them happy.

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2025 Loyalty Program Operations Email Marketing 195

Modern Restaurant Management

MARCH 20, 2020

If you’re like me, chances are you’ve probably ordered food online or through an app at least once in the last couple of weeks. We’re not alone — market research company Frost & Sullivan projects that online/mobile ordering will be a $200 billion dollar industry by 2025.

Online Ordering 540

Online Ordering Email Marketing Website Management Franchise 540

ChowNow

FEBRUARY 13, 2025

77% of diners look at a restaurants website before going out to eat or ordering takeout or delivery. If you dont have a website, that means over three-quarters of the people near your restaurantyour potential customerswill never come in or place an order because they have no way to find you when theyre looking for a place to eat.

Social Media 195

Social Media Online Ordering SEO Email Marketing 195

ChowNow

FEBRUARY 13, 2025

Is online ordering inefficient? Do you lose money due to food waste? Experiencing over-ordering or last-minute shortages? Are you aiming to speed up service, cut labor costs, or increase online sales? If customer retention is a priority consider a digital loyalty program or automated marketing tools.

2025 195

2025 Technology Loyalty Program Mobile Ordering 195

Modern Restaurant Management

FEBRUARY 18, 2022

It’s essential to adopt sound marketing strategies for your in-house food delivery business. Having a great website for your business is paramount to represent their online presence. Tracking and Updates : Ensure you give updates and tracking details of customers' orders. Create an Email Marketing Campaign.

Delivery 471

Delivery Marketing Email Marketing Social Media 471

Modern Restaurant Management

MARCH 26, 2021

The impact of the global pandemic has fast-tracked the restaurant industry's need for digital ordering, particularly for off-premises dining options. million users of food delivery apps in the U.S., Digital ordering channels are vital for your restaurant’s success in 2021. and up to 53.9 million by the end of 2023.

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Ordering Mobile Ordering Online Ordering Email Marketing 566

ChowNow

MARCH 19, 2025

With 52% of diners saying that ordering takeout is essential to their lifestyle, its no longer just an optionits an opportunity. But getting customers to order once isnt enough. When diners order through these platforms, they often associate their experience with the app, not your restaurant.

Loyalty Program 195

Loyalty Program Email Marketing Back of House Customer Experience 195

ChowNow

MARCH 28, 2025

Its powering voice assistants, helping people write emails faster, and even suggesting what to watch or where to eat next. With rapid advances happening across various industries, including the food industry, you might be wondering: What does AI have to do with running my restaurant? The short answer?

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Front of House Back of House Online Ordering Email Marketing 195

The Rail

DECEMBER 2, 2024

Have you noticed how food delivery apps are becoming essential in attracting and retaining diners? In this article, we’ll show you exactly how to create a food delivery app tailored to your restaurant’s needs, while staying competitive in a booming industry. The global online food delivery market size was valued at USD 221.65

Delivery 147

Delivery Food Loyalty Program Food Order 147

ChowNow

MARCH 20, 2025

A single missteplike a delayed order or a system glitchcan throw off an entire shift. Whether theyre grabbing takeout, dining in, or ordering delivery, diners dont have patience for long waits or clunky systems. The easier it is for customers to place orders and receive their food, the smoother operations run. The result?

Operations 195

Operations Online Ordering Customer Service Customer Experience 195

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Basant Baruah, Senior Content Marketer, Beaconstac. Below are a few examples of small and big F&B chains applying unique marketing techniques. Here are their insights.

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Marketing Social Media Food Safety Email Marketing 585

Modern Restaurant Management

MARCH 3, 2025

First, we seek a deep understanding of the restauranteur’s vision and values, as well as their target audience and market positioning. Finally, we look at the launch strategy and marketing plan. We want a new brand to hit the market with impact. First is standing out in a market more crowded today than ever before.

Social Media 251

Social Media Email Marketing Customer Experience Loyalty Program 251

Modern Restaurant Management

MARCH 25, 2022

Some restaurants even took safety a step further by eliminating in-person ordering and offering contactless payment. At least 45 percent of Americans preferred reading the menu, ordering, and paying with their phone to reduce touch points during the pandemic, according to an online survey of 2,081 people conducted by Appetize.

Social Media 539

Social Media Email Marketing Mobile Ordering Kitchen Safety 539

Modern Restaurant Management

AUGUST 3, 2021

People have more choices at their disposal, not only about the food but also the ambiance and end-to-end dining experience. It used to be that restaurateurs could compete on the quality of their food, but with consumers having been deprived for so long, focusing on food alone would be a mistake. Beef Up Your Online Presence.

Customer Experience 539

Customer Experience Email Marketing Social Media Online Ordering 539

ChowNow

JANUARY 30, 2025

Within this guide, youll discover proven strategies that help you stand out in a crowded market, captivate your ideal customers, and turn casual diners into lifelong regulars. A strong restaurant brand doesnt just sell food; it tells a story. The key is consistently delivering that message at every customer touch point.

Email Marketing 195

Email Marketing Mobile Ordering Customer Experience Online Ordering 195

Modern Restaurant Management

DECEMBER 9, 2020

Our 2020 SMS Marketing Report found that checking, sending, and answering text messages is the number way people spend this time. Emails can get caught in SPAM filters or get lost in the jungle that is a typical email inbox. Our customer, the Barn Bowl and Bistro , use the online ordering platform Toast Takeout.

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Email Marketing Online Ordering Food Safety Customer Service 533

Modern Restaurant Management

JULY 12, 2022

Restaurants continue to face labor and supply chain issues, plus rising food costs. This can be done by calculating your restaurant’s food cost percentage and cost of each dish using reports and data that an integrated point-of-sale can provide. Offer Easy Online Ordering. Be In Charge of Your Own Marketing.

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Loyalty Program Online Ordering Point of Sale Customer Experience 558

Modern Restaurant Management

FEBRUARY 9, 2021

This article includes some simple digital marketing strategies that restaurants can quickly implement ahead of the Valentine’s Day holiday. With the Marketing Rule of 7 , it takes an average of seven interactions with a brand before a purchase takes place. Leverage CRM Tools That Will Make Your Customers Swoon.

Marketing 553

Marketing Email Marketing Website Management Social Media 553

Modern Restaurant Management

DECEMBER 29, 2020

2020 threw unprecedented challenges our way, causing chaos throughout the food and beverage industries. In order to survive, restaurants needed to rethink the way they do business with many turning to technology to keep them afloat. Go All Out with Online Ordering. Digitize Your Menu. Don’t forget social media.

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2021 Technology Online Ordering Email Marketing 520

Modern Restaurant Management

FEBRUARY 15, 2022

But while some may predict a future with burger-flipping robots, it’s hard to imagine tech taking the place of a skilled line cook, experienced server, or seasoned marketer. Enter digital tableside ordering. For fast-casual or QSR brands, digital tableside ordering is equally beneficial. Customers skip the line entirely.

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Technology Loyalty Program Fast Casual Email Marketing 563

Modern Restaurant Management

JANUARY 31, 2023

With the Super Bowl and March Madness coming up, restaurant owners should be preparing now in order to capitalize on the influx of online orders. Offer gift card promotions to customers who purchase a certain amount of food or drink duringthe Super Bowl. This can help increase sales and also encourage repeat business.

Loyalty Program 461

Loyalty Program Social Media Email Marketing Online Ordering 461

ChowNow

MARCH 14, 2025

Every day, youre juggling staff, food quality, inventory, customer service, purchasing, and moreall while trying to cultivate a dining experience that wows your customers enough to keep them coming back. Customer Service and Experience Great food and drink is only truly enjoyed when its coupled with a great service experience.

Operations 195

Operations Management Management Front of House 195

Modern Restaurant Management

JUNE 24, 2021

As a restaurant owner, digital marketing can be a daunting task that takes up valuable time, energy, and resources. Most simply do not have the time needed to research digital marketing strategies, let alone implement them. This often means marketing and advertising efforts are done on-the-fly or simply 86’d.

Marketing 508

Marketing Social Media Mobile Ordering Website Management 508