article thumbnail

How Does a Single-Location Independent Operator Restaurant Compete with Chain Franchises?

Modern Restaurant Management

Even in the best of times, it’s mostly been an uphill battle for single location restaurants to compete with chain franchises. Differences in manpower, brand recognition, technology and marketing budgets have all presented significant challenges for single location restaurants to compete for market share. Marketing.

Franchise 536
article thumbnail

The Power of Storytelling: Secrets to Content Marketing for Franchise Restaurants

Modern Restaurant Management

Franchise brands have many goals in common: enter a new market; attract new franchisees, employees and loyal customers; increase average unit volume (AUV); and accelerate franchise expansion strategies. Why should an entrepreneur consider franchising your concept over others? Let’s talk about how to tell your story.

Franchise 450
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

MRM Franchise Feed: Church’s Goes Hybrid and Curry Up Incentives Now

Modern Restaurant Management

MRM Franchise Feed features news about the restaurant franchise (MUFSO) landscape. Their growth in urban and suburban markets is impressive and is the result of great operations and focus on people development,” said Andrew Cherng, Co-Founder and Co-CEO of Panda Restaurant Group, the largest Asian dining concept in the U.S.

Franchise 508
article thumbnail

Back to the Future: Why New Mover Direct Mail Still Outperforms Digital/Social/Email Marketing

Modern Restaurant Management

Direct Mail Marketing has been around just about as long as mailbox service to homes has been. I may own Our Town America, a national direct mail marketing franchise, specializing in reaching people who have just moved to the community, but I recognize there are other ways to market your business. Boy, do I realize that.

article thumbnail

Successful Athletes in the Restaurant Business

Goliath Consulting

He owns several fast-food franchises, including Krispy Kreme and Papa Johns, where he also serves on the board of directors. Shaqs hands-on involvement in branding and expansion has made Big Chicken a rising player in the competitive fast-casual market. Market Strategy Understanding demographics and location impact is critical.

article thumbnail

Why Now and into 2021 is a Great Time to Buy a Franchise

Goliath Consulting

With all the trouble the pandemic has given the restaurant industry these past couple months, you might be surprised to hear that restaurant franchising opportunities have never been stronger. Up-and-coming restaurants like Fajita Pete recently announced it will triple locations from their new franchise deals (2). UNSTABLE WORKFORCE.

Franchise 393
article thumbnail

2025 Outlook: Experts Weigh In on Restaurant Trends and Challenges, Part One

Modern Restaurant Management

Today, loyalty is evolving beyond traditional email campaigns into a fully integrated, 360-degree consumer strategy that aims to recognize and engage customers at every interaction with the brand. Simply offering an app or website is no longer enough to meet evolving consumer expectations.

2025 419