Modern Restaurant Management

DECEMBER 17, 2024

Today, loyalty is evolving beyond traditional email campaigns into a fully integrated, 360-degree consumer strategy that aims to recognize and engage customers at every interaction with the brand. Simply offering an app or website is no longer enough to meet evolving consumer expectations.

2025 419

2025 Loyalty Program Customer Experience Online Ordering 419

ChowNow

FEBRUARY 7, 2025

Building a restaurant marketing budget can feel overwhelming. With tight margins, unpredictable cash flow, and endless marketing options, its hard to know how much to spendor where to spend it. Creating an effective marketing budget doesnt have to be all that complicated. The good news?

Marketing 195

Marketing Email Marketing Social Media Loyalty Program 195

Modern Restaurant Management

OCTOBER 1, 2022

Restaurant marketing revolves around making your business known. Let’s look at low-budget restaurant marketing ideas to succeed in inflationary times. Or you can partner with influencers, invite them to the restaurant, and ask them for a review on their accounts. Send Relevant Emails.

Marketing 508

Marketing Email Marketing Social Media SEO 508

ChowNow

MARCH 21, 2025

Understanding your target market is the foundation of making smart decisions for your menu, pricing, and overall guest experience. Without a well-defined target market, restaurants risk wasting resources on strategies that dont connect and menu offerings that dont selltrying to appeal to everyone, but standing out to no one.

Marketing 195

Marketing Social Media Email Marketing Loyalty Program 195

Goliath Consulting

MARCH 14, 2025

Beyond portion size, Ozempic also influences food preferences. Emphasizing portion flexibility, balanced menu options, and a welcoming dining environment for all guests can help restaurants cater to this evolving market while maintaining strong customer satisfaction.

Email Marketing 195

Email Marketing 2025 Customer Experience Customer Service 195

Modern Restaurant Management

FEBRUARY 18, 2022

It’s essential to adopt sound marketing strategies for your in-house food delivery business. Ask for emails, or phone numbers to update customers on their food delivery when needed. Here are few ways you can market your in-house restaurant delivery business. Create an Email Marketing Campaign.

Delivery 471

Delivery Marketing Email Marketing Social Media 471

The Rail

MARCH 25, 2025

By using a combination of digital and traditional marketing strategies, you can turn your restaurants move into a celebration rather than a disruption. Collaborate with Influencers and Local Media Teaming up with food bloggers, influencers , and local media outlets can amplify your restaurants moving announcement.

Social Media 130

Social Media Email Marketing Customer Experience Events 130

Modern Restaurant Management

JUNE 20, 2023

So, how do you attract more customers to your restaurant in the competitive market? Social proof in marketing leverages the fact that consumers trust the actions and opinions of other users to make decisions. It can also influence their purchasing decision. One way to do this is by building social proof.

Social Media 508

Social Media Email Marketing SEO Consumer Goods 508

ChowNow

MARCH 19, 2025

In ChowNows survey, 78% of diners said that an easy online ordering process influences their decision to reorder takeout or delivery from a restaurant. One of the easiest and most effective ways to do this is email marketing. Send well-timed emails with exclusive offers or limited-time promotions to encourage another order.

Loyalty Program 195

Loyalty Program Email Marketing Back of House Customer Experience 195

Modern Restaurant Management

APRIL 30, 2021

So it makes good business sense to revamp your marketing strategies. Today, examine the effects the pandemic has had on the restaurant and food service industry as well as five simple but effective marketing techniques to boost your local business. Five Local Marketing Strategies. Highlight Your Safety and Hygiene Protocols.

Marketing 568

Marketing Food Safety Social Media Small Business 568

ChowNow

JANUARY 23, 2025

And heres the other thing about focusing on customer retention: it saves you a boatload of money on marketing. New customers require you to convince them to come in and eatand this usually requires a lot of marketing tactics to keep your brand on the top of their minds. Marketing = tons of your money. Thats huge!

2025 195

2025 Loyalty Program Operations Email Marketing 195

Modern Restaurant Management

JANUARY 31, 2024

This type of user-generated content (UGC) has emerged as a key tool in the digital marketing landscape, offering brands a genuine and engaging way to connect with their target audiences. Collaborate with Influencers Partnering with influencers who align with your restaurant's values and target audience can amplify UGC efforts.

Social Media 508

Social Media Email Marketing Influencer Customer Experience 508

Modern Restaurant Management

AUGUST 3, 2021

Diners want confirmation from their peers that you offer a good experience before they commit, and many want to be seen as influencers by their peers. Deploy email marketing to build a subscriber list and send news of special features and special events on a regular cadence. I really look forward to those emails!

Customer Experience 539

Customer Experience Email Marketing Social Media Online Ordering 539

Goliath Consulting

NOVEMBER 13, 2024

The tangy, slightly chewy dough will be featured in creative ways, from pizza crusts and flatbreads to brownies and crackers, as stated by Whole Foods Market. Crunch: The Texture Trend of 2025 “Crunch” will be the standout texture trend as chefs add crispy elements to their dishes, stated the Whole Foods Market.

2025 243

2025 Food Email Marketing Fine Dining 243

Modern Restaurant Management

MARCH 3, 2025

First, we seek a deep understanding of the restauranteur’s vision and values, as well as their target audience and market positioning. Finally, we look at the launch strategy and marketing plan. We want a new brand to hit the market with impact. First is standing out in a market more crowded today than ever before.

Social Media 251

Social Media Email Marketing Customer Experience Loyalty Program 251

EATER

JANUARY 11, 2022

Your favorite food influencer has probably collaborated with the FeedFeed account, been featured on it, or promoted the hashtags in pursuit of a boost in followers and visibility. The FeedFeed describes itself as “the world’s largest crowdsourced publication,” and “the world’s largest epicurean social influencer network.”

Influencer 336

Influencer Social Media Employee Relations Website Management 336

ChowNow

FEBRUARY 28, 2025

In 2025, the US online food delivery market is expected to reach $424.9 With your own online ordering system, you can collect emails, send promotions , and encourage repeat business with reward programs or special discounts. You can gather emails, send personalized promotions, and build loyalty programs to encourage repeat business.

Online Ordering 195

Online Ordering Ordering Email Marketing Mobile Ordering 195

ChowNow

MARCH 27, 2025

A steady increase in orders can indicate strong demand and effective marketing, while a decline may signal issues like poor visibility, unhappy customers, or more competition in your area. How pricing and menu strategy affect revenue Several factors influence revenue per order, including: Pricing strategy. What Impacts Order Volume?

Delivery 195

Delivery Online Ordering Loyalty Program Food 195

EATER

NOVEMBER 4, 2024

That cookbook, due next year, appears to bear at least some of Entertaining ’s influence.) How much Hayden ultimately paid isn’t clear since she wasn’t made available for an interview, but it suggests a hot market for old Martha Stewart cookbooks. Its influence is outsized.

Book 263

Book Entertainment Point of Sale Email Marketing 263

ChowNow

FEBRUARY 7, 2025

The psychological principle behind these dealsscarcity and exclusivitymakes them feel special and valuable, influencing customers to buy more and increasing your restaurants AOV without feeling like a hard sell. By understanding what customers love, you can create offers that feel more relevant and engaging.

Ordering 349

Ordering Online Ordering Loyalty Program Customer Experience 349

Goliath Consulting

DECEMBER 3, 2024

Today, the Michelin Guide continues to explore new markets and broaden its global influence. Potential new markets include: Middle East : Following its entry into the UAE, Michelin could target other Middle Eastern countries such as Saudi Arabia and Qatar, both of which are working to elevate their global culinary reputations.

Marketing 243

Marketing Email Marketing 2006 2009 243

Modern Restaurant Management

JULY 3, 2024

Your restaurant is unique, and your SEO strategy should be tailored to your specific goals, target audience, and local market. Email marketing allows you to keep your restaurant top of mind by sending newsletters featuring new menu items, special offers, and upcoming events to customers who have opted in to receive updates.

SEO 489

SEO Website Management Online Ordering Mobile Ordering 489

Modern Restaurant Management

FEBRUARY 27, 2020

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features the National Restaurant Association's State of the Indusrty Report, food industry pressures, foodservice opportunities, influencer marketing, foot traffic analysis and the dining-out dollar. 2020 State of the Restaurant Industry.

2020 481

2020 Influencer Point of Sale Food Safety 481

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Basant Baruah, Senior Content Marketer, Beaconstac. Below are a few examples of small and big F&B chains applying unique marketing techniques. Here are their insights.

Marketing 585

Marketing Social Media Food Safety Email Marketing 585

Modern Restaurant Management

AUGUST 31, 2023

Here are some ways: Ask your marketing and sales team. Your restaurant marketing and sales teams will always know what selling points your customers respond to best. You can use an email finder to look for reporters’ or editors’ email addresses. Many are using influencers to get their messages across.

Social Media 385

Social Media Email Marketing Influencer Events 385

7 Shifts

AUGUST 12, 2021

In today's highly competitive environment, restaurant marketing requires precise, dependable, and complete consumer data. Data acquired about your actual consumers can be used in both online and offline marketing campaigns. According to brightlocal , at least 87% of internet users are influenced by reviews and comments.

Marketing 397

Marketing Email Marketing Loyalty Program Social Media 397

Modern Restaurant Management

AUGUST 8, 2022

A repeat sale is 30 percent the cost of attracting a new customer, and repeat customers are walking advocates / marketers to new customers, ultimately generating more revenue–and reliable revenue–for less cost. So how can a restaurant drive revenue without time-intensive and costly marketing initiatives?

Social Media 468

Social Media Loyalty Program Email Marketing Point of Sale 468

Modern Restaurant Management

JUNE 18, 2020

And to inspire you to put your experience to work for you, here is a quick guide to the Post-CV restaurant marketing themes that will help your business bounce back to profitability in the new normal – whatever that looks like. What marketing methods would you employ with a proactive mindset? Sensitivity.

Marketing 568

Marketing Social Media Email Marketing Innovation 568

Modern Restaurant Management

JANUARY 9, 2020

These aren’t just adjectives explaining coffee flavors, but should also be terms that describe your coffee shop’s marketing campaigns. Keep reading as we share marketing tips designed to help small coffee shops better compete in today’s market. Crisp and sharp. Attracting New Customers. Out-Of-Home.

Marketing 366

Marketing Email Marketing Loyalty Program Social Media 366

The Rail

FEBRUARY 7, 2025

Video marketing is an essential tool to captivate audiences, drive foot traffic, and win the fierce battle for online attention. Taking it a step further than high-quality images , video marketing taps into the sensory appeal that text and photos cant achieve. Its crucial to pair with the right influencer, however.

Marketing 130

Marketing Serving Loyalty Program Social Media 130

7 Shifts

JULY 30, 2021

From stand-out social media accounts, to good old-fashioned mail marketing, we'll walk you through 12 unique customer-driving ideas! Write a Marketing Plan. Your marketing plan is your restaurant's holy grail, so make sure you take the time to prioritize it. Influencer Marketing. Email Marketing.

Email Marketing 370

Email Marketing Social Media Loyalty Program Website Management 370

Modern Restaurant Management

MAY 24, 2024

Today, customers find restaurant brands through influencers, social media, review sites, and multiple channels. Brands like McDonald's, Pizza Hut, Domino's, Starbucks, and others invest and implement customer retention strategies to hold the market share. This stresses the need for customer retention programs.

Loyalty Program 438

Loyalty Program Point of Sale Email Marketing Customer Experience 438

Modern Restaurant Management

JUNE 23, 2023

Franchise brands have many goals in common: enter a new market; attract new franchisees, employees and loyal customers; increase average unit volume (AUV); and accelerate franchise expansion strategies. Digital Marketing Digital content can take several forms, from your website to search ads and email marketing.

Franchise 450

Franchise Franchising Marketing Social Media 450

The Rail

APRIL 11, 2024

By Eric Tress, Contributor If you are looking for an excellent tool to increase your restaurant’s reservations, email marketing is an effective advertising tool you should consider. According to research by Sopro, over 75% percent of consumers prefer to communicate with brands through email. times more than bulk emails.

Email Marketing 130

Email Marketing Reservations Marketing Loyalty Program 130

Modern Restaurant Management

MARCH 23, 2020

Proactive marketing can be an effective tool for restaurants that can remain in operation during the COVID-19 crisis. As one way to help restaurants navigate this uncertain time, our team has created a short e-Book with marketing tips for restaurants. Among the highlights: Pickup Incentives. Rotating Pre-Fixed Menu.

Marketing 507

Marketing Back of House Employee Relations Social Media 507

Modern Restaurant Management

SEPTEMBER 21, 2023

You can do this by mail, phone, or email. Reviews can affect your business's ranking on Google search results and influence customers' purchasing decisions. You can do this directly or through follow-up emails. Local SEO is an essential part of digital marketing for restaurants and other local businesses.

SEO 507

SEO Website Management Email Marketing Online Ordering 507

ChowNow

APRIL 8, 2021

As a restaurant owner, your menu photos are a powerful marketing tool to attract new customers, increase ticket sizes, and retain guests. They’re ripe for use on social media, within marketing emails, and on your online ordering menu. ” Read the eBook. Plan for the best lighting. Schedule a Demo.

Equipment 370

Equipment Menu Social Media Email Marketing 370