Modern Restaurant Management

AUGUST 3, 2021

Use Facebook, Instagram and/or TikTok to share your unique offerings, daily specials and other events and to interact with customers. Diners want confirmation from their peers that you offer a good experience before they commit, and many want to be seen as influencers by their peers. I really look forward to those emails!

Customer Experience 539

Customer Experience Email Marketing Social Media Online Ordering 539

ChowNow

FEBRUARY 28, 2025

In 2025, the US online food delivery market is expected to reach $424.9 Phone orders are prone to human errormisheard items, incorrect addresses, and unclear special requests are all common issues with manual order taking. You can gather emails, send personalized promotions, and build loyalty programs to encourage repeat business.

Online Ordering 195

Online Ordering Ordering Email Marketing Mobile Ordering 195

ChowNow

JANUARY 23, 2025

And heres the other thing about focusing on customer retention: it saves you a boatload of money on marketing. New customers require you to convince them to come in and eatand this usually requires a lot of marketing tactics to keep your brand on the top of their minds. Marketing = tons of your money. Thats huge!

2025 195

2025 Loyalty Program Operations Email Marketing 195

Modern Restaurant Management

APRIL 30, 2021

So it makes good business sense to revamp your marketing strategies. Today, examine the effects the pandemic has had on the restaurant and food service industry as well as five simple but effective marketing techniques to boost your local business. Five Local Marketing Strategies. Highlight Your Safety and Hygiene Protocols.

Marketing 568

Marketing Food Safety Social Media Small Business 568

Modern Restaurant Management

JANUARY 31, 2024

This type of user-generated content (UGC) has emerged as a key tool in the digital marketing landscape, offering brands a genuine and engaging way to connect with their target audiences. You can also organize regular contests or giveaways that encourage customers to submit their photos for a chance to win prizes or special offers.

Social Media 508

Social Media Email Marketing Influencer Customer Experience 508

Modern Restaurant Management

JULY 3, 2024

Your restaurant is unique, and your SEO strategy should be tailored to your specific goals, target audience, and local market. Email marketing allows you to keep your restaurant top of mind by sending newsletters featuring new menu items, special offers, and upcoming events to customers who have opted in to receive updates.

SEO 489

SEO Website Management Online Ordering Mobile Ordering 489

Goliath Consulting

DECEMBER 3, 2024

Today, the Michelin Guide continues to explore new markets and broaden its global influence. 3 Stars : Exceptional cuisine, worth a special journey. Challenges in New Markets Despite its success, the Michelin Guide faces challenges when entering new markets. 2 Stars : Excellent cooking, worth a detour.

Marketing 243

Marketing Email Marketing 2006 2009 243

The Rail

FEBRUARY 7, 2025

Video marketing is an essential tool to captivate audiences, drive foot traffic, and win the fierce battle for online attention. Taking it a step further than high-quality images , video marketing taps into the sensory appeal that text and photos cant achieve. Special events make for good video content as well.

Serving 130

Serving Marketing Loyalty Program Social Media 130

Modern Restaurant Management

JUNE 23, 2023

Franchise brands have many goals in common: enter a new market; attract new franchisees, employees and loyal customers; increase average unit volume (AUV); and accelerate franchise expansion strategies. Are you trying to reach the after-work dinner crowd, leisurely weekend brunch groups, or families looking to celebrate a special occasion?

Franchising 450

Franchising Franchise Marketing Social Media 450

7 Shifts

AUGUST 12, 2021

In today's highly competitive environment, restaurant marketing requires precise, dependable, and complete consumer data. Data acquired about your actual consumers can be used in both online and offline marketing campaigns. According to brightlocal , at least 87% of internet users are influenced by reviews and comments.

Marketing 397

Marketing Email Marketing Loyalty Program Social Media 397

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Basant Baruah, Senior Content Marketer, Beaconstac. Below are a few examples of small and big F&B chains applying unique marketing techniques. Here are their insights.

Marketing 585

Marketing Social Media Food Safety Email Marketing 585

ChowNow

JANUARY 23, 2025

Email Send out a weekly email blast telling customers about your upcoming event. Email lists are a powerful marketing tool because they provide a direct customer link that you fully controlno one can take it away from you except the customer, and if used correctly, thatll never happen.

Events 195

Events Seasonal Menu Social Media Customer Experience 195

Modern Restaurant Management

JUNE 18, 2020

And to inspire you to put your experience to work for you, here is a quick guide to the Post-CV restaurant marketing themes that will help your business bounce back to profitability in the new normal – whatever that looks like. What marketing methods would you employ with a proactive mindset? Sensitivity.

Marketing 568

Marketing Social Media Email Marketing Innovation 568

Modern Restaurant Management

MARCH 23, 2020

Proactive marketing can be an effective tool for restaurants that can remain in operation during the COVID-19 crisis. As one way to help restaurants navigate this uncertain time, our team has created a short e-Book with marketing tips for restaurants. Among the highlights: Pickup Incentives. Rotating Pre-Fixed Menu.

Marketing 507

Marketing Back of House Employee Relations Social Media 507

Modern Restaurant Management

AUGUST 8, 2022

A repeat sale is 30 percent the cost of attracting a new customer, and repeat customers are walking advocates / marketers to new customers, ultimately generating more revenue–and reliable revenue–for less cost. So how can a restaurant drive revenue without time-intensive and costly marketing initiatives?

Social Media 468

Social Media Loyalty Program Email Marketing Point of Sale 468

Modern Restaurant Management

AUGUST 31, 2023

They may even promote these special events for free via word of mouth. Here are some ways: Ask your marketing and sales team. Your restaurant marketing and sales teams will always know what selling points your customers respond to best. You can use an email finder to look for reporters’ or editors’ email addresses.

Social Media 385

Social Media Email Marketing Influencer Events 385

Modern Restaurant Management

JANUARY 9, 2020

These aren’t just adjectives explaining coffee flavors, but should also be terms that describe your coffee shop’s marketing campaigns. Keep reading as we share marketing tips designed to help small coffee shops better compete in today’s market. Crisp and sharp. Attracting New Customers. Out-Of-Home.

Marketing 366

Marketing Email Marketing Loyalty Program Social Media 366

Modern Restaurant Management

MAY 24, 2024

Today, customers find restaurant brands through influencers, social media, review sites, and multiple channels. Brands like McDonald's, Pizza Hut, Domino's, Starbucks, and others invest and implement customer retention strategies to hold the market share. This stresses the need for customer retention programs.

Loyalty Program 438

Loyalty Program Point of Sale Email Marketing Customer Experience 438

7 Shifts

JULY 30, 2021

From stand-out social media accounts, to good old-fashioned mail marketing, we'll walk you through 12 unique customer-driving ideas! Write a Marketing Plan. Your marketing plan is your restaurant's holy grail, so make sure you take the time to prioritize it. Influencer Marketing. Email Marketing.

Email Marketing 370

Email Marketing Social Media Loyalty Program Website Management 370

Modern Restaurant Management

SEPTEMBER 21, 2023

You can do this by mail, phone, or email. Post Regular Content : Google My Business allows regular posting of updates, special events, and promotions. Reviews can affect your business's ranking on Google search results and influence customers' purchasing decisions. You can do this directly or through follow-up emails.

SEO 507

SEO Website Management Email Marketing Online Ordering 507

The Rail

APRIL 11, 2024

By Eric Tress, Contributor If you are looking for an excellent tool to increase your restaurant’s reservations, email marketing is an effective advertising tool you should consider. According to research by Sopro, over 75% percent of consumers prefer to communicate with brands through email. times more than bulk emails.

Email Marketing 130

Email Marketing Reservations Marketing Loyalty Program 130

ChowNow

APRIL 8, 2021

As a restaurant owner, your menu photos are a powerful marketing tool to attract new customers, increase ticket sizes, and retain guests. They’re ripe for use on social media, within marketing emails, and on your online ordering menu. Follow the steps above (paying special attention to your lighting and angles!)

Equipment 370

Equipment Menu Social Media Email Marketing 370

The Rail

DECEMBER 2, 2024

The global online food delivery market size was valued at USD 221.65 The graph below illustrates how these models interact within the market: 1. Customer data management for targeted promotions and personalized marketing. Forge partnerships with local food influencers to create authentic buzz and attract new users.

Delivery 147

Delivery Food Loyalty Program Food Order 147

Modern Restaurant Management

JULY 6, 2023

Without question the superior answer is a strategy and implementation that creates customized experiences, fosters strong connections, boosts guest engagement and significantly influences customer behaviors. marketers have witnessed business growth by using personalized messaging. Surprisingly, 88 percent of U.S.

Seating 450

Seating Innovation Marketing Loyalty Program 450

Modern Restaurant Management

JULY 8, 2024

Hooters has done a great job of creating a community in stores over the past 40 years, and we knew that the foundation of our loyalty program needed to be based on research about our audience, the market and what motivates them to dine at our restaurants. This ensures we are providing convenience and a unified experience for all.

Loyalty Program 467

Loyalty Program Customer Experience Customer Service Communication 467

7 Shifts

AUGUST 12, 2020

So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. But as restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan too. Their business is built on the power of word of mouth—one of, if not the most useful marketing tools in the book.

Marketing 418

Marketing 2020 SEO Loyalty Program 418

Goliath Consulting

SEPTEMBER 7, 2023

In this post, we’ll outline top digital marketing strategies that every restaurant should consider to stay competitive in the current digital landscape. Beyond basic information, include detailed menus, daily specials, and an events calendar. Email Marketing: Beyond Newsletters Segment your email list based on preferences.

Marketing 195

Marketing SEO Email Marketing Mobile Ordering 195

Modern Restaurant Management

OCTOBER 31, 2019

You may question the cost and resources on actively posting on Facebook, Instagram and Twitter but three out five Centennial’s buying decisions are influenced by social media. Email isn’t going away. In the same vein, email newsletters are a simple way to let your existing client base be in the know.

SEO 318

SEO Social Media Email Marketing Point of Sale 318

Goliath Consulting

AUGUST 24, 2023

In today’s competitive food industry, effective local restaurant marketing is the key to success. For restaurants seeking to increase their customer base, enhance visibility, and build long-lasting relationships with patrons, a well-rounded marketing strategy tailored to the local community is essential.

Loyalty Program 195

Loyalty Program Marketing Email Marketing SEO 195

The Restaurant Group

FEBRUARY 25, 2025

A simple beverage pairing suggestion or a special addition can significantly increase sales over time. This is effective for new menu items or special add-ons. Using Special Offers to Encourage Larger Purchases Restaurants can create limited-time offers with an exclusive menu layout optimization strategy. boosts engagement.

Loyalty Program 68

Loyalty Program Customer Experience Customer Service Email Marketing 68

EATER

MAY 20, 2022

Soon enough, she got an email back from Instagram that said her account had been deactivated for violating their terms and conditions, which didn’t make sense. Wyatt’s story is unfortunately familiar to many businesses using Instagram to market and sell food, a group that grew during the pandemic.

Email Marketing 286

Email Marketing Guest Recovery Point of Sale Social Media 286

ChowNow

SEPTEMBER 9, 2024

It all comes down to marketing, whether it’s a social media post or an email blast. Regardless of the size of your budget though, a restaurant marketing plan is what establishes your marketing goals and keeps you on track to measure your progress and achieve success.

Marketing 195

Marketing Email Marketing Social Media Loyalty Program 195

Restaurant Engine

JANUARY 8, 2025

Digital marketing is the key to your success in 2025. This makes it vital to improve your online presence and take advantage of the latest digital marketing trends. This helps you attract new customers, retain current ones, and remain competitive in your local market. Ultimately it encourages repeat visits.

2025 52

2025 Marketing Email Marketing Website Management 52

7 Shifts

JUNE 16, 2024

This is where being well-equipped with a fool-proof restaurant marketing plan comes in. After analyzing the latest industry trends, viral content, and successful campaigns, we have developed an all-in-one marketing guide to help you craft your strategy to attract new customers and keep your previous diners coming back.

Marketing 195

Marketing 2024 Email Marketing Social Media 195

Social Hospitality

JULY 5, 2019

Digital marketing has revolutionized the marketing landscape, especially for restaurants. Even if your restaurant is well established, you have to keep up with current marketing trends in order to remain competitive. Are you marketing your restaurant in the right way? Are you marketing to the right people.

Marketing 170

Marketing Social Media Loyalty Program Email Marketing 170

The Rail

AUGUST 28, 2024

Publications on the establishment's website, social networks, emails, and SMS notifications should contain detailed information about the date of the move, the new address, and any changes in the operation of the establishment. Creating buzz around your new location is the first step in a successful marketing campaign.

Loyalty Program 219

Loyalty Program Customer Service Social Media Customer Experience 219

The Rail

NOVEMBER 10, 2023

By Viktoria Arsenteva, Contributor In the hyper-competitive restaurant industry, effective marketing can be the difference between a bustling dining room and a quiet one. Twitter Ads: Best for timely promotions like lunch specials or happy hour deals , given the platform's real-time nature.

Advertising 147

Advertising Loyalty Program Email Marketing Mobile Ordering 147