ChowNow

FEBRUARY 28, 2025

In 2025, the US online food delivery market is expected to reach $424.9 When customers order through a third-party app, you dont get access to their contact information, making it harder to bring them back. You can gather emails, send personalized promotions, and build loyalty programs to encourage repeat business.

Online Ordering 195

Online Ordering Ordering Email Marketing Mobile Ordering 195

ChowNow

FEBRUARY 28, 2025

Leverage Automated Email Marketing ChowNows Automated Email Marketing helps your restaurant bring customers back and increase orders with minimal effort. Email marketing is one of the most effective ways to stay top-of-mind with customers and remind them its time to order again from your restaurant.

Ordering 195

Ordering Email Marketing Social Media Online Ordering 195

ChowNow

FEBRUARY 28, 2025

In this article, you will learn: How to improve your restaurants visibility so more people discover you Engagement strategies that turn first-time visitors into repeat customers Practical marketing tactics to fill more tables and increase takeout orders Here are eight strategies proven to attract more customers to your restaurant.

2025 195

2025 Email Marketing Social Media Loyalty Program 195

7 Shifts

OCTOBER 22, 2024

Let’s explore 26 proven online marketing strategies to help your restaurant thrive. Target location-specific searches for more visibility The ultimate goal of your online marketing campaigns should be to bring in local customers to your restaurant. To do so, you must have an optimized website and engaging social media profiles.

Book 195

Book Marketing Email Marketing Social Media 195

ChowNow

FEBRUARY 13, 2025

Customers are left scrolling through outdated posts trying to find relevant information, becoming more irritated by the moment. Having complete control of your brands story is how you stand out in a congested market. Google will always prioritize restaurants that have websites because they provide significantly more information.

Social Media 195

Social Media Online Ordering SEO Email Marketing 195

Modern Restaurant Management

JULY 28, 2022

Customer data is only one segment of the information you need for good sales insights, marketing information, and business analytics. There are three main types of information your restaurant should collect: Customer Information. Customer information is the personal information of each of your customers.

Loyalty Program 520

Loyalty Program Mobile Ordering Email Marketing Online Ordering 520

ChowNow

FEBRUARY 7, 2025

Building a restaurant marketing budget can feel overwhelming. With tight margins, unpredictable cash flow, and endless marketing options, its hard to know how much to spendor where to spend it. Creating an effective marketing budget doesnt have to be all that complicated. The good news?

Marketing 195

Marketing Email Marketing Social Media Loyalty Program 195

Modern Restaurant Management

OCTOBER 1, 2022

Restaurant marketing revolves around making your business known. Let’s look at low-budget restaurant marketing ideas to succeed in inflationary times. Include such information in the footer to appear wherever visitors go on the website and make a dedicated page with contact details. Send Relevant Emails.

Marketing 508

Marketing Email Marketing Social Media SEO 508

Modern Restaurant Management

DECEMBER 10, 2020

Digital marketing is a key ingredient that can help restauranteurs connect with customers to achieve both. Digital marketing strategies can be a force multiplier for bringing back loyal restaurant customers, attracting new customers and increasing brand awareness. Focusing on local SEO. Prioritizing Social Media.

Marketing 563

Marketing Social Media SEO Website Management 563

ChowNow

JANUARY 23, 2025

And heres the other thing about focusing on customer retention: it saves you a boatload of money on marketing. New customers require you to convince them to come in and eatand this usually requires a lot of marketing tactics to keep your brand on the top of their minds. Marketing = tons of your money. Thats huge!

2025 195

2025 Loyalty Program Operations Email Marketing 195

ChowNow

FEBRUARY 21, 2025

Here are a few simple strategies to help them understand how they can help your business: Use signage in-store and on your website: A clear message near your register, on your front door, or even on table tents can inform customers that ordering direct supports your business. A simple Order today and get free delivery!

Ordering 195

Ordering Email Marketing Online Ordering Social Media 195

Modern Restaurant Management

DECEMBER 30, 2020

Marketing Moves to Make Now. Beyond waiting for Congress or the states to act, what can restaurants do from a marketing perspective, to maximize the likelihood of survival during the final four to six months of COVID? Franchise brands have the benefit of higher levels of awareness and national brand marketing dollars behind them.

Loyalty Program 542

Loyalty Program Email Marketing Online Ordering Employee Relations 542

Modern Restaurant Management

AUGUST 3, 2021

Deploy email marketing to build a subscriber list and send news of special features and special events on a regular cadence. I really look forward to those emails! Start by asking both dine-in and take-out customers to sign up for your email newsletter (include a QR code on your receipts, menus or table tents to make this easy).

Customer Experience 539

Customer Experience Email Marketing Social Media Online Ordering 539

Modern Restaurant Management

AUGUST 7, 2024

That's where old-fashioned consistent marketing efforts comes into play. "It’s "It’s important to think long term," HungerRush's SVP of Marketing Shannon Chirone told Modern Restaurant Management (MRM) magazine. "Cutting A balanced mix of online marketing and local marketing is ideal. "Make

Marketing 471

Marketing Email Marketing Social Media Coupons 471

Modern Restaurant Management

JANUARY 22, 2021

Marketing a restaurant looks completely different today than it did heading into 2020. Not only are marketers in the restaurant space facing the fallout of the pandemic, they are dealing with the implications of ever-increasing privacy concerns. Try offering a discount in exchange for some of their information.

Marketing 508

Marketing Email Marketing Loyalty Program Point of Sale 508

Modern Restaurant Management

FEBRUARY 25, 2022

To stand out and get more customers means focusing more on marketing. It’s easy to say you need to work harder on your marketing strategies, but aside from the vague generalizations that are all too common, how do you ensure those strategies are practical? Marketing with Your Customers. Email Newsletters.

2022 531

2022 Marketing Email Marketing Social Media 531

Modern Restaurant Management

MARCH 26, 2021

The best part of integrating your digital ordering channels is that you reap the benefits of owning your customer data, which is a gold mine of information. Use detail reporting to market to the right customers at the right time based on their preferences. All the must-know information needs to be clear and cohesive for all locations.

Ordering 566

Ordering Mobile Ordering Online Ordering Email Marketing 566

Modern Restaurant Management

FEBRUARY 9, 2021

This article includes some simple digital marketing strategies that restaurants can quickly implement ahead of the Valentine’s Day holiday. With the Marketing Rule of 7 , it takes an average of seven interactions with a brand before a purchase takes place.

Marketing 553

Marketing Email Marketing Website Management Social Media 553

Modern Restaurant Management

MARCH 20, 2020

We’re not alone — market research company Frost & Sullivan projects that online/mobile ordering will be a $200 billion dollar industry by 2025. With every online order, millions of customers are entrusting restaurant owner/operators with their most essential information.

Online Ordering 540

Online Ordering Email Marketing Website Management Franchising 540

Modern Restaurant Management

FEBRUARY 18, 2022

It’s essential to adopt sound marketing strategies for your in-house food delivery business. Your website should be attractive and user friendly and include all relevant contact information, including in-house delivery. Ask for emails, or phone numbers to update customers on their food delivery when needed.

Delivery 471

Delivery Marketing Email Marketing Social Media 471

Modern Restaurant Management

MAY 20, 2020

Email Marketing: Keep People Informed. Along the same lines, you'll want to have a crystal clear and effortless way for customers to sign up for your email newsletter. Be sure to send everyone on your list at least two email blasts per week to keep them up to date on what you're doing.

Mobile Ordering 585

Mobile Ordering Email Marketing Online Ordering Point of Sale 585

Modern Restaurant Management

APRIL 15, 2024

This is why customers should be aware of why the survey is being conducted and how their information will be used. This can be done through several methods, such as email communications, social media postings, or even through verbal communication at the restaurant. Remember, the purpose here is not to inform but to reassure.

Management 490

Management Management Loyalty Program Social Media 490

Modern Restaurant Management

JULY 13, 2022

Differences in manpower, brand recognition, technology and marketing budgets have all presented significant challenges for single location restaurants to compete for market share. Marketing. Maximizing this opportunity for free marketing is key to developing deep relationships with customers and building customer loyalty.

Franchise 536

Franchise Franchising Operations Loyalty Program 536

Modern Restaurant Management

MARCH 29, 2022

Email addresses, phone numbers, IP addresses, and even the language used can tell a story. And much of this information can come from free to access databases, including pages listed on Google and specialized search engines. A single email, phone number or IP address is enough to get started. What Can You Find Out?

Email Marketing 520

Email Marketing Consumer Goods Information Social Media 520

Modern Restaurant Management

NOVEMBER 23, 2021

These tags enable staff and operators to surface detailed guest information, including itemized POS data, visit length and frequency, spend history, and even wine preferences. Leveraging guest data from both on- and off-premises, operators can also use personalized marketing automation to boost guest loyalty.

Loyalty Program 474

Loyalty Program Email Marketing Customer Experience Seasonal Menu 474

ChowNow

FEBRUARY 13, 2025

If customer retention is a priority consider a digital loyalty program or automated marketing tools. Real-Time Data & Analytics : Track sales trends, top-selling menu items, and peak business hours to make informed decisions. One of the most effective ways to do this is through automated email and SMS marketing.

2025 195

2025 Technology Loyalty Program Mobile Ordering 195

Modern Restaurant Management

MARCH 25, 2022

While QR codes are a great tool for contactless service, they have a wide variety of uses, particularly when it comes to marketing. Despite the growth in online marketing through email and social media, direct mail remains one of the best tools for promoting your restaurant. Direct Mail Campaigns. Facebook has more than 2.9

Social Media 539

Social Media Mobile Ordering Email Marketing Kitchen Safety 539

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Basant Baruah, Senior Content Marketer, Beaconstac. Below are a few examples of small and big F&B chains applying unique marketing techniques. Here are their insights.

Marketing 585

Marketing Social Media Food Safety Email Marketing 585

Modern Restaurant Management

JANUARY 4, 2022

From the moment they set foot inside your restaurant to the first time they log onto your website, your customers are sharing vital pieces of information that can fundamentally change how your brand operates. This means an email marketing message turns into a deeper conversation with each customer.

Point of Sale 539

Point of Sale Customer Service Email Marketing Website Management 539

Goliath Consulting

MARCH 3, 2025

For restaurant owners and operators, success depends on more than just great food and excellent serviceit requires staying informed, connected, and supported. One of the most effective ways to achieve this is by joining your state restaurant association. Goliath Consulting Group is a restaurant consultancy group based in Atlanta, Georgia.

Food Safety 248

Food Safety Restaurant Law Certification Healthcare 248

Modern Restaurant Management

SEPTEMBER 21, 2023

Or, if you want information about another city, state, or country, you just need to enter the desired location, like “restaurants in Orlando.” Register with Google My Business : It's a free platform that allows businesses to manage their online information and appear in Google search results.

SEO 507

SEO Website Management Email Marketing Online Ordering 507

Modern Restaurant Management

AUGUST 8, 2022

A repeat sale is 30 percent the cost of attracting a new customer, and repeat customers are walking advocates / marketers to new customers, ultimately generating more revenue–and reliable revenue–for less cost. So how can a restaurant drive revenue without time-intensive and costly marketing initiatives? Real-Time Offers.

Social Media 468

Social Media Loyalty Program Email Marketing Point of Sale 468

Modern Restaurant Management

MAY 1, 2023

First, they typically store significant customer and employee data, including names, addresses, and credit card information. This data is highly valuable on the black market and can be used for identity theft, fraud, and other criminal activities. Restaurants are attractive targets for cybercriminals for several reasons.

Insurance 508

Insurance Email Marketing Employee Relations Customer Experience 508

Modern Restaurant Management

JUNE 23, 2023

Franchise brands have many goals in common: enter a new market; attract new franchisees, employees and loyal customers; increase average unit volume (AUV); and accelerate franchise expansion strategies. Relevant: For a story to be effective, it must convey timely information your audience wants and needs.

Franchise 450

Franchise Franchising Marketing Social Media 450

ChowNow

SEPTEMBER 26, 2024

Email marketing is a powerful tool to drive repeat orders and boost diner loyalty. Not only do the majority of customers like to be contacted by brands via email according to surveys , the average Return on Investment for email marketing is $36 for every dollar spent. The only catch? Customer frequency.

Email Marketing 195

Email Marketing Marketing Loyalty Program Online Ordering 195

7 Shifts

AUGUST 12, 2021

In today's highly competitive environment, restaurant marketing requires precise, dependable, and complete consumer data. Data acquired about your actual consumers can be used in both online and offline marketing campaigns. One option is to include important information like your company name and phone number at the top of your page.

Marketing 397

Marketing Email Marketing Loyalty Program Social Media 397

Modern Restaurant Management

JUNE 22, 2020

With six times the engagement of email, text messaging is revolutionizing the marketing strategies of QSR, fast food, and dine-in restaurants. Text marketing offers unique and exciting approaches to generate peak engagement and ultimately drive more successful campaigns.

Communication 506

Communication Email Marketing Customer Service Reservations 506