Modern Restaurant Management

NOVEMBER 22, 2019

While SEO is most-often associated with keywords and content, site design does play a role in searchability. If your pages contain useful information, their content will attract many visitors and entice webmasters to link to your site. Have a Logical, Fast and Mobile-Friendly Website. This is the single most important thing to do.

SEO 349

SEO Social Media Email Marketing Customer Experience 349

ChowNow

FEBRUARY 12, 2025

This guide will teach you everything you need to know about getting started with restaurant marketing. By the time you finish this article, youll know how to approach restaurant marketing the right way and not waste time doing guesswork, crossing your fingers, and then hoping you see new customers walking through the door.

2025 195

2025 Marketing Email Marketing Operations 195

ChowNow

FEBRUARY 7, 2025

Building a restaurant marketing budget can feel overwhelming. With tight margins, unpredictable cash flow, and endless marketing options, its hard to know how much to spendor where to spend it. Creating an effective marketing budget doesnt have to be all that complicated. The good news?

Marketing 195

Marketing Email Marketing Social Media Loyalty Program 195

Modern Restaurant Management

JUNE 29, 2021

Develop a Seasonal Digital Marketing Campaign. Restaurant owners can use a digital marketing campaign to communicate Independence Day deals and specials to their customers. Tactics for success can include segmenting your audience to provide a targeted and personalized message through email and social media.

Social Media 530

Social Media SEO Email Marketing Seasonal Menu 530

7 Shifts

OCTOBER 22, 2024

Let’s explore 26 proven online marketing strategies to help your restaurant thrive. Target location-specific searches for more visibility The ultimate goal of your online marketing campaigns should be to bring in local customers to your restaurant. To do so, you must have an optimized website and engaging social media profiles.

Book 195

Book Marketing Email Marketing Social Media 195

7 Shifts

OCTOBER 28, 2024

Knowing how to calculate and optimize your customer acquisition cost (CAC) can help you make smarter decisions about your marketing and advertising strategies. CAC lets you get a clearer view of how your marketing efforts impact your bottom line. This way, you can attract the right customers at a lower cost.

Loyalty Program 195

Loyalty Program Fast Casual Social Media Email Marketing 195

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Basant Baruah, Senior Content Marketer, Beaconstac. Below are a few examples of small and big F&B chains applying unique marketing techniques. Here are their insights.

Marketing 585

Marketing Social Media Food Safety Email Marketing 585

7 Shifts

AUGUST 12, 2020

So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. But as restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan too. Their business is built on the power of word of mouth—one of, if not the most useful marketing tools in the book.

Marketing 418

Marketing 2020 SEO Loyalty Program 418

7 Shifts

AUGUST 12, 2021

In today's highly competitive environment, restaurant marketing requires precise, dependable, and complete consumer data. Data acquired about your actual consumers can be used in both online and offline marketing campaigns. One option is to include important information like your company name and phone number at the top of your page.

Marketing 397

Marketing Email Marketing Loyalty Program Social Media 397

Modern Restaurant Management

JUNE 23, 2023

Franchise brands have many goals in common: enter a new market; attract new franchisees, employees and loyal customers; increase average unit volume (AUV); and accelerate franchise expansion strategies. Relevant: For a story to be effective, it must convey timely information your audience wants and needs.

Franchise 450

Franchise Franchising Marketing Social Media 450

Modern Restaurant Management

FEBRUARY 12, 2021

Your restaurant website needs to help your guests find you online, inform them about your menu and, possibly, help them reserve a table or order a delivery directly from you. Make your contact information visible. Keep your guests informed at all times and reassure them that it’s safe to visit your restaurant.

Design 520

Design Online Ordering Mobile Ordering Reservations 520

7 Shifts

OCTOBER 9, 2020

According to a survey conducted by S&P Global Market Intelligence, 40% of Americans are ordering more food for takeout and delivery now than they were before the pandemic. After all, intuitive design and up-to-date information can turn a website visitor into a paying customer. Observe what makes these websites appealing.

Design 397

Design Online Ordering Social Media Mobile Ordering 397

Social Hospitality

MARCH 27, 2020

As worldwide markets continue to feel the pain of COVID-19, companies of every size are suffering from the effects. This pandemic has forced most companies to reevaluate their financial plans and marketing strategies. This pandemic has forced most companies to reevaluate their financial plans and marketing strategies.

Hospitality 454

Hospitality Marketing Travel Hotels 454

Restaurant365

MARCH 4, 2022

This article was written by Katie Fairchild, Senior Vice President of Marketing at Restaurant365 and featured in Hospitality Technology. Search Engine Optimization, or SEO, is a great way to increase your revenue by growing your customer base with patrons who may not have otherwise found your restaurant. By increasing your SEO.

SEO 156

SEO Email Marketing Website Management Consumer Goods 156

Modern Restaurant Management

OCTOBER 31, 2019

Focus on SEO. SEO, which stands for search engine optimization, is the practice of receiving top results on Google, Bing or Yahoo for specific keyword phrases. A few initial steps before you contact an SEO company include: Defining your niche (i.e. If you want to ensure that your restaurant is busy SEO is a win, win.

SEO 318

SEO Social Media Email Marketing Point of Sale 318

Next Restaurants

AUGUST 5, 2021

Since people nowadays take YouTube as one of the major information sources online, having a channel about your restaurant will help you reach out to a broader audience. This article will delve into how to optimize SEO for your restaurant’s YouTube channel. Use these SEO tips for the YouTube channel above. Conclusion.

SEO 177

SEO Social Media Online Ordering Email Marketing 177

7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. It all starts with a great marketing plan. Your marketing plan is the cornerstone of your restaurant's success and business plan. Marketing Plan Template.

Seating 221

Seating Email Marketing Marketing SEO 221

7 Shifts

OCTOBER 23, 2020

They create a website for you so that you can easily update critical business information like your menu and hours without having to worry about design. All of the websites Bentobox designs for its clients are mobile-friendly and incorporate SEO to help them stand out in local searches.

Website Management 370

Website Management Online Ordering Hiring SEO 370

The Rail

DECEMBER 12, 2024

A new neighborhood or city means a new market to explore. It might be time to update marketing materials menus, emails, and even your website to bring everything in line with your new look. Update your website with your new address, contact information, and perhaps even some content specific to your new area.

SEO 130

SEO Customer Service Social Media Email Marketing 130

Goliath Consulting

SEPTEMBER 7, 2023

In this post, we’ll outline top digital marketing strategies that every restaurant should consider to stay competitive in the current digital landscape. Local SEO: Claim Your Territory When “best restaurants near me” is searched, your restaurant should be the top recommendation. Collecting and responding to reviews.

Marketing 195

Marketing SEO Email Marketing Mobile Ordering 195

7 Shifts

AUGUST 18, 2024

You'll have late nights and have to work on weekends and public holidays The market is saturated with loads of competition. This document will outline your bar's concept, menu, marketing strategy, and financial projections. Sourcing the Right Equipment Your budget, target market, and concept will dictate your equipment needs.

Bar 370

Bar License Email Marketing Customer Service 370

Goliath Consulting

AUGUST 24, 2023

In today’s competitive food industry, effective local restaurant marketing is the key to success. For restaurants seeking to increase their customer base, enhance visibility, and build long-lasting relationships with patrons, a well-rounded marketing strategy tailored to the local community is essential.

Loyalty Program 195

Loyalty Program Marketing Email Marketing SEO 195

Restaurant Engine

NOVEMBER 11, 2020

According to one email service provider , email marketing outranks popular marketing tools like social media, SEO, and PPC advertising. This means email marketing for your restaurant is more important than ever. Let’s look at the most effective email marketing subject lines for restaurants.

Email Marketing 96

Email Marketing Marketing Coupons Mobile Ordering 96

ChowNow

SEPTEMBER 9, 2024

It all comes down to marketing, whether it’s a social media post or an email blast. Regardless of the size of your budget though, a restaurant marketing plan is what establishes your marketing goals and keeps you on track to measure your progress and achieve success.

Marketing 195

Marketing Email Marketing Social Media Loyalty Program 195

7 Shifts

JANUARY 7, 2021

As restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan, too. To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more. What are they ordering?

Marketing 195

Marketing 2021 SEO Loyalty Program 195

7 Shifts

MAY 23, 2024

Of course, this doesn’t mean that yours has to be extra low—just be extra sure that they’re justified given your competitor’s menu and market fluctuations. In this digital age, good plating can serve as your marketing tool if customers love what they see, snap a photo, and upload it to social media.

Social Media 195

Social Media Loyalty Program Email Marketing Seasonal Menu 195

7 Shifts

OCTOBER 9, 2019

That’s why digital marketing is so important. And if that information isn’t there, people will go somewhere else. Read on to learn more about creative digital marketing ideas you can get started on today. The first thing you’re going to do is search online for a place that meets these criteria, right?

Loyalty Program 284

Loyalty Program Marketing Social Media Mobile Ordering 284

ChowNow

JULY 3, 2024

A well-executed grand opening is a critical marketing tool and opportunity to start on the right foot and set your restaurant up for success. This will help spread awareness within your community, and it makes it easy for people to share the grand opening information with their family and friends. The more the merrier!

Email Marketing 195

Email Marketing Social Media Customer Service Training 195

7 Shifts

JUNE 16, 2024

This is where being well-equipped with a fool-proof restaurant marketing plan comes in. After analyzing the latest industry trends, viral content, and successful campaigns, we have developed an all-in-one marketing guide to help you craft your strategy to attract new customers and keep your previous diners coming back. a boycott).

Marketing 195

Marketing 2024 Email Marketing Social Media 195

Restaurant Engine

MARCH 15, 2023

1: Pay Extra Attention to SEO Search engine optimization can help you drive traffic to your website. Paying attention to SEO means you are actively working to optimize your site for search engines. Make sure your website is up-to-date with accurate and comprehensive information. 6: Utilize Email Marketing Yes, email is not dead.

SEO 109

SEO Email Marketing Social Media Blog 109

The Rail

JUNE 4, 2024

By Eric Tress, Contributor When you talk about marketing in this era, people quickly think of social media marketing, content marketing, and search engine optimization (SEO), among other online marketing methods. Here’s your guide to restaurant marketing with direct mail. What is Direct Mail Marketing?

Marketing 130

Marketing Email Marketing Restaurant Law Coupons 130

Cheetah

APRIL 23, 2021

In this fourth and final chapter of the Ghost Kitchen 101 series we look at the marketing strategies that empower ghost kitchen brands, help increase their online visibility and enable them to crush the competition. Luckily, marketing in the digital world is just as diverse and evolved as in the physical world. Reading Time: 6 minutes.

Email Marketing 148

Email Marketing Social Media Online Ordering Customer Experience 148

SpotOn

MAY 1, 2024

This process is known as optimizing for local SEO (search engine optimization). To help your restaurant optimize its online presence, we've included some simple local SEO tips that you can implement on your own. What exactly is search engine optimization (SEO)? Does SEO matter for local businesses?

SEO 52

SEO Definition Online Ordering Website Management 52

Bingage

JULY 18, 2020

Digital marketing is not a new term now, but with the consistent appearance of new patterns and innovations, it is developing continually. Everybody knows about its significance, yet without fusing the latest trends & strategies in digital marketing, the business can’t receive its greatest rewards. Let’s start – 1.

Delivery 98

Delivery Social Media Marketing Online Ordering 98

Bingage

JULY 18, 2020

Digital marketing is not a new term now, but with the consistent appearance of new patterns and innovations, it is developing continually. Everybody knows about its significance, yet without fusing the latest trends & strategies in digital marketing business can’t receive its greatest rewards. Do Register Locally (Basic SEO).

Delivery 98

Delivery Marketing Social Media Email Marketing 98

Indoor Media

AUGUST 5, 2020

A well-thought-out domain name is critical to your marketing and advertising. You don’t want your viewers to have to dig for information. Contact page- List any information for how customers can reach you. Think about the information that your customers might want to see when searching for an auto shop and visiting your website.

SEO 117

SEO Website Management Customer Service Advertising 117

Restaurant365

APRIL 9, 2020

Marketing for restaurants has never been more critical. Your online presence is a key component of a successful marketing effort for your restaurant business. When considering starting a marketing campaign, it’s first essential to understand your target audience. Prioritize local SEO. Use your email database.

Marketing 88

Marketing Social Media Mobile Ordering Email Marketing 88