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Six Ways Restaurants Can Drive Business Over the Holidays

Modern Restaurant Management

If you don’t already have a gift card program, now would be the time to launch one. Promo cards can be an extremely effective marketing tool and they’re easy to set-up. Or encourage customers to refer a family or friend to your restaurant during the month of December and use the promo card as a referral bonus.

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How to Find the Target Market for Your Restaurant

ChowNow

Understanding your target market is the foundation of making smart decisions for your menu, pricing, and overall guest experience. Without a well-defined target market, restaurants risk wasting resources on strategies that dont connect and menu offerings that dont selltrying to appeal to everyone, but standing out to no one.

Marketing 195
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How to Calculate and Optimize Your Restaurant’s Customer Acquisition Cost (CAC)

7 Shifts

Knowing how to calculate and optimize your customer acquisition cost (CAC) can help you make smarter decisions about your marketing and advertising strategies. CAC lets you get a clearer view of how your marketing efforts impact your bottom line.

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Restaurant Marketing for Inflationary Times

Modern Restaurant Management

Restaurant marketing revolves around making your business known. Let’s look at low-budget restaurant marketing ideas to succeed in inflationary times. UGC refers to photos, videos, and other types of content your visitors create with mentions of your restaurant. Send Relevant Emails.

Marketing 508
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Restaurant Loyalty Program Ideas: How to Start

7 Shifts

If you aim to increase customer retention, one of the most important investments is loyalty programs. According to Shoes for Crews Europe , 57% of adult consumers are more likely to visit restaurants with a loyalty program. Why get a loyalty program? Why get a loyalty program?

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Improving Survey Response Rates for Restaurant Managers

Modern Restaurant Management

This can be done through several methods, such as email communications, social media postings, or even through verbal communication at the restaurant. Loyalty Points : If your restaurant has a loyalty program, providing additional points for completing a survey will make an excellent incentive.

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Simple Customer Retention Strategy for Restaurants

7 Shifts

Customer retention refers to a restaurant’s ability to retain, or keep, the existing customers that it has. Once you have access to a guest’s contact info, it creates the opportunity to reach them via email or text and let them know about special offers, new menu items, changing hours, and more. How to measure customer retention.