Modern Restaurant Management

NOVEMBER 22, 2019

While SEO is most-often associated with keywords and content, site design does play a role in searchability. Consider sharing a Google My Business short URL on your website, in your email signature, or on your social media profiles. Have a Logical, Fast and Mobile-Friendly Website. Use Keywords that Best Describe Your Restaurant.

SEO 349

SEO Social Media Email Marketing Customer Experience 349

Modern Restaurant Management

OCTOBER 1, 2022

Restaurant marketing revolves around making your business known. Let’s look at low-budget restaurant marketing ideas to succeed in inflationary times. Most prospects use Google search to find a local restaurant, so make SEO optimization a priority. Send Relevant Emails. Does this type of marketing work in 2022?

Marketing 508

Marketing Email Marketing Social Media SEO 508

Modern Restaurant Management

JUNE 20, 2023

So, how do you attract more customers to your restaurant in the competitive market? Social proof in marketing leverages the fact that consumers trust the actions and opinions of other users to make decisions. But after you generate positive reviews on these online sites, you need to showcase them on your other marketing platforms.

Social Media 508

Social Media Email Marketing SEO Consumer Goods 508

Modern Restaurant Management

JUNE 24, 2021

As a restaurant owner, digital marketing can be a daunting task that takes up valuable time, energy, and resources. Most simply do not have the time needed to research digital marketing strategies, let alone implement them. This often means marketing and advertising efforts are done on-the-fly or simply 86’d. A double win!

Marketing 508

Marketing Social Media Mobile Ordering Website Management 508

7 Shifts

OCTOBER 22, 2024

Let’s explore 26 proven online marketing strategies to help your restaurant thrive. Target location-specific searches for more visibility The ultimate goal of your online marketing campaigns should be to bring in local customers to your restaurant. To do so, you must have an optimized website and engaging social media profiles.

Book 195

Book Marketing Email Marketing Social Media 195

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Basant Baruah, Senior Content Marketer, Beaconstac. Below are a few examples of small and big F&B chains applying unique marketing techniques. Here are their insights.

Marketing 585

Marketing Social Media Food Safety Email Marketing 585

Modern Restaurant Management

NOVEMBER 3, 2022

However, the term ‘get more Google reviews’ receives approximately 14,000 annual global searches, suggesting business owners and marketeers are struggling to find the secret to success. To help you out, here's what this SEO expert has to say. Ask for Reviews – They Won’t Always Come to You.

Email Marketing 508

Email Marketing Customer Service Website Management Customer Experience 508

7 Shifts

OCTOBER 28, 2024

Knowing how to calculate and optimize your customer acquisition cost (CAC) can help you make smarter decisions about your marketing and advertising strategies. CAC lets you get a clearer view of how your marketing efforts impact your bottom line.

Loyalty Program 195

Loyalty Program Fast Casual Social Media Email Marketing 195

ChowNow

MARCH 14, 2025

Even when they manage to attract online orders, a lack of repeat business makes sustained growth feel out of reach. Improve Your Online Visibility and Marketing Optimizing your website is just the first stepnow you need to make sure customers can find it. Leverage local SEO and help customers find your restaurant.

Ordering 195

Ordering Mobile Ordering Online Ordering Email Marketing 195

Modern Restaurant Management

SEPTEMBER 2, 2022

Search engine results pages (SERPs) are an SEO term that refers to how well your website and web pages rank on Google. There are no cookie-cutter approaches to SEO. However, with that said, there are common SEO tasks that can be done to improve SEO. Ensure There Are No Technical SEO Errors.

SEO 450

SEO Social Media Audits Point of Sale 450

Modern Restaurant Management

JUNE 18, 2020

In the new business landscape, resilience and optimism will play a key role in meeting and managing the challenges. What marketing methods would you employ with a proactive mindset? And how can you infuse your optimism into your marketing? As a restaurant owner, how can you pivot your marketing message in innovative ways?

Marketing 568

Marketing Social Media Email Marketing Innovation 568

7 Shifts

AUGUST 12, 2021

In today's highly competitive environment, restaurant marketing requires precise, dependable, and complete consumer data. Data acquired about your actual consumers can be used in both online and offline marketing campaigns. Consider online marketing for restaurant engagement to be a long-term commitment. Email Marketing.

Marketing 397

Marketing Email Marketing Loyalty Program Social Media 397

7 Shifts

MAY 31, 2024

Let’s be honest - you’re a restaurant operator, not a marketing expert. However, with so much software on the market today, how do you know what to use and where to start? To help you out, we've listed some of the most used tools that even beginners in digital marketing can easily navigate.

2024 221

2024 Marketing Email Marketing SEO 221

Next Restaurants

JULY 23, 2021

As a restaurant business owner, it is sometimes difficult to juggle operating and marketing your restaurant all at once. Luckily, even beginners can easily get started with digital marketing by following a tried and true set of best practices that are used by so many others to great success. 1 Research, Research, Research.

SEO 179

SEO Website Management Email Marketing Social Media 179

Social Hospitality: Restaurants

MARCH 27, 2020

As worldwide markets continue to feel the pain of COVID-19, companies of every size are suffering from the effects. This pandemic has forced most companies to reevaluate their financial plans and marketing strategies. This pandemic has forced most companies to reevaluate their financial plans and marketing strategies.

Hospitality 454

Hospitality Marketing Travel Hotels 454

Modern Restaurant Management

JUNE 23, 2023

Franchise brands have many goals in common: enter a new market; attract new franchisees, employees and loyal customers; increase average unit volume (AUV); and accelerate franchise expansion strategies. Digital Marketing Digital content can take several forms, from your website to search ads and email marketing.

Franchise 450

Franchise Franchising Marketing Social Media 450

Restaurant365

MARCH 4, 2022

This article was written by Katie Fairchild, Senior Vice President of Marketing at Restaurant365 and featured in Hospitality Technology. Search Engine Optimization, or SEO, is a great way to increase your revenue by growing your customer base with patrons who may not have otherwise found your restaurant. By increasing your SEO.

SEO 156

SEO Email Marketing Website Management Consumer Goods 156

7 Shifts

OCTOBER 9, 2020

According to a survey conducted by S&P Global Market Intelligence, 40% of Americans are ordering more food for takeout and delivery now than they were before the pandemic. For example, Shopify’s app store lets you connect more than 90 CRMs and 600 marketing tools to your website. Most internet activity starts with a search engine.

Design 397

Design Online Ordering Social Media Website Management 397

Modern Restaurant Management

OCTOBER 31, 2019

Focus on SEO. SEO, which stands for search engine optimization, is the practice of receiving top results on Google, Bing or Yahoo for specific keyword phrases. A few initial steps before you contact an SEO company include: Defining your niche (i.e. If you want to ensure that your restaurant is busy SEO is a win, win.

SEO 318

SEO Social Media Email Marketing Point of Sale 318

7 Shifts

OCTOBER 23, 2020

Thus, the platform has excellent features for restaurants, like online ordering , e-commerce, events management, contactless dining, and catering capabilities. All of the websites Bentobox designs for its clients are mobile-friendly and incorporate SEO to help them stand out in local searches.

Website Management 370

Website Management Online Ordering Hiring SEO 370

Modern Restaurant Management

FEBRUARY 12, 2021

Position your restaurant in the market. This primarily includes your phone number, address, email address and hours of operation. That means only one thing – you need to take care of local SEO and optimize your web pages for a higher ranking in search engine results. Express your values in a meaningful way.

Design 520

Design Online Ordering Mobile Ordering Reservations 520

7 Shifts

AUGUST 18, 2024

You'll have late nights and have to work on weekends and public holidays The market is saturated with loads of competition. This document will outline your bar's concept, menu, marketing strategy, and financial projections. Sourcing the Right Equipment Your budget, target market, and concept will dictate your equipment needs.

Bar 370

Bar License Email Marketing Customer Service 370

7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. It all starts with a great marketing plan. Your marketing plan is the cornerstone of your restaurant's success and business plan. Marketing Plan Template.

Seating 221

Seating Email Marketing Marketing SEO 221

ChowNow

SEPTEMBER 9, 2024

It all comes down to marketing, whether it’s a social media post or an email blast. Regardless of the size of your budget though, a restaurant marketing plan is what establishes your marketing goals and keeps you on track to measure your progress and achieve success.

Marketing 195

Marketing Email Marketing Social Media Loyalty Program 195

ChowNow

FEBRUARY 14, 2024

. “Squarespace exists to help entrepreneurs thrive online, and Squarespace Enterprise allows ChowNow to set their restaurant partners up for success with all the website controls and management features that organizations need.” CUSTOM DOMAIN NAME Websites come with a free custom domain name and all hosting fees are included.

Website Management 195

Website Management Mobile Ordering SEO Online Ordering 195

Touch Bistro

MAY 18, 2021

Few marketing channels are as effective as restaurant email marketing. A whopping 59% of people say that marketing emails influence their purchase decisions. And, email has proven to generate the highest return on investment of any marketing channel at $38 for every $1 spent. Download Now.

Email Marketing 97

Email Marketing Marketing Loyalty Program Mobile Ordering 97

Restaurant Engine

APRIL 9, 2025

This is why its essential to manage your restaurants online reviews effectively. In this article, we look at managing your online reviews and how to turn feedback into positive outcomes. Regularly monitor reviews: Set up alerts or use reputation management tools to stay informed when new reviews are posted.

Management 52

Management Management Website Management Email Marketing 52

The Rail

AUGUST 5, 2024

By Silver Stephens, Contributor Every restaurateur knows that day-to-day management isn’t always a walk in the park—even on the smoothest days. Not only that, but a good restaurant management system can facilitate customer connection and make first-timers into repeat-eaters. What Can a Restaurant Management System Do?

Management 130

Management Management Front of House Online Ordering 130

Modern Restaurant Management

AUGUST 17, 2020

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features consumers' dining desires, the power of personalization and the untapped opportunity in localized marketing. Limited-service restaurants continue to be the clear winners in the market share battle within the leisure category.

2020 493

2020 Mobile Ordering Loyalty Program Food Safety 493

7 Shifts

MAY 23, 2024

This is a restaurant revenue management strategy that can help ensure optimal ingredient usage and prevent over-portioning. It can also be a great step to creating more accurate inventory management! Check to see which areas you can cut back on or replace with alternatives without sacrificing the quality of your food.

Social Media 195

Social Media Loyalty Program Email Marketing Seasonal Menu 195

7 Shifts

JUNE 16, 2024

This is where being well-equipped with a fool-proof restaurant marketing plan comes in. After analyzing the latest industry trends, viral content, and successful campaigns, we have developed an all-in-one marketing guide to help you craft your strategy to attract new customers and keep your previous diners coming back.

Marketing 195

Marketing 2024 Email Marketing Social Media 195

7 Shifts

AUGUST 26, 2021

The fast-paced nature of the restaurant industry makes it difficult for owners and managers to sit down, let alone read reports, restaurant magazines and blog posts to gain industry knowledge. Company owner and podcast host Roger Beaudoin discusses a variety of topics ranging from branding and marketing to payroll and finances.

Coaching 195

Coaching Website Management Email Marketing Retail 195

The Rail

AUGUST 8, 2024

These tools can automate sales processes, shorten the workflow, and capture and manage data. Plus, advanced sales operations tools also incorporate customer relationship management (CRM) functionality. Big data management and analysis platforms can help you stay on top of your KPIs as well as investigate issues and opportunities.

Loyalty Program 130

Loyalty Program Website Management Social Media Online Ordering 130

The Rail

AUGUST 18, 2023

By Sergey Solonenko, Contributor Creating an actionable inbound marketing strategy is never easy. Despite having the best modern tools at your disposal, it's still hard to create a converting marketing funnel and increase brand awareness in an ideal customer. This is why we use blogs and social media posts to lure people to our place!

Bar 130

Bar Marketing Email Marketing Social Media 130

Restaurant Engine

OCTOBER 11, 2023

You can do all the marketing in the world. Your happy, satisfied customers are your brand ambassadors and pivotal to your marketing strategy. This way, you can use both the online review and even the video review on the product pages for your new menu items, as well as on your social media platforms and in your email marketing.

Social Media 110

Social Media Email Marketing SEO Website Management 110

Island Media Management

SEPTEMBER 17, 2019

Digital marketing strategies come in different forms now. However, in order to get the proper exposure, engagement and reach to your audience, certain strategies have to be implemented, namely Search Engine Optimization (SEO) or Pay Per Click (PPC) advertising. Do you want to start with SEO or PPC? Determine Advertising Budget.

SEO 56

SEO Advertising Website Management Email Marketing 56

Restaurant Engine

APRIL 23, 2025

Influencer partnerships are key to your 2025 restaurant marketing strategy. Word of mouth is a powerful marketing tool, and in our new digital world, word of mouth is actually digital. tweet this) Influencer partnerships are among the most powerful tools in your marketing arsenal today. Its authentic marketing.

Influencer 52

Influencer 2025 Website Management Email Marketing 52