ChowNow

FEBRUARY 7, 2025

Building a restaurant marketing budget can feel overwhelming. With tight margins, unpredictable cash flow, and endless marketing options, its hard to know how much to spendor where to spend it. Creating an effective marketing budget doesnt have to be all that complicated. The good news?

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Marketing Email Marketing Social Media Loyalty Program 195

ChowNow

MARCH 21, 2025

Understanding your target market is the foundation of making smart decisions for your menu, pricing, and overall guest experience. Without a well-defined target market, restaurants risk wasting resources on strategies that dont connect and menu offerings that dont selltrying to appeal to everyone, but standing out to no one.

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Marketing Social Media Email Marketing Loyalty Program 195

Modern Restaurant Management

AUGUST 7, 2024

That's where old-fashioned consistent marketing efforts comes into play. "It’s "It’s important to think long term," HungerRush's SVP of Marketing Shannon Chirone told Modern Restaurant Management (MRM) magazine. "Cutting A balanced mix of online marketing and local marketing is ideal. "Make

Marketing 471

Marketing Email Marketing Social Media Coupons 471

ChowNow

MARCH 7, 2025

Every online order, email sign up, and reward program interaction generates valuable insightsbut if that data just sits there, youre missing a major opportunity. When used strategically, customer data can help you personalize marketing, streamline operations, and create a better dining experience for your guests.

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Loyalty Program Email Marketing Online Ordering Point of Sale 195

ChowNow

FEBRUARY 28, 2025

In this article, you will learn: How to improve your restaurants visibility so more people discover you Engagement strategies that turn first-time visitors into repeat customers Practical marketing tactics to fill more tables and increase takeout orders Here are eight strategies proven to attract more customers to your restaurant.

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2025 Email Marketing Social Media Loyalty Program 195

Modern Restaurant Management

JUNE 23, 2023

Franchise brands have many goals in common: enter a new market; attract new franchisees, employees and loyal customers; increase average unit volume (AUV); and accelerate franchise expansion strategies. Digital Marketing Digital content can take several forms, from your website to search ads and email marketing.

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Franchise Franchising Marketing Social Media 450

Goliath Consulting

OCTOBER 26, 2024

Here are some Halloween cocktail ideas that will thrill your guests and add seasonal flair to your menu. These Halloween-themed cocktails not only embody the spooky spirit of the season but also offer your customers fun, Instagram-worthy drinks to enhance their celebration. Chambord ½ oz. fresh lemon juice ½ oz.

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Menu Seasonal Menu Email Marketing Bar 221

Modern Restaurant Management

DECEMBER 3, 2020

Many restaurants have had to alter how they serve customers, and some have had to close their indoor dining and become creative with extending patio season. Offering both physical and digital gift cards (also known as eGift cards) is a great tactic to help increase revenue during the holiday season. Make Your Menu Seasonal.

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Loyalty Program Seasonal Menu Social Media Email Marketing 539

The Rail

FEBRUARY 7, 2025

Video marketing is an essential tool to captivate audiences, drive foot traffic, and win the fierce battle for online attention. Leveraging engaging and authentic video content allows restaurants to showcase their menu offerings, build a recognizable brand identity, and create a loyal base of regulars and word-of-mouth referrals.

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Marketing Serving Loyalty Program Social Media 130

ChowNow

FEBRUARY 28, 2025

In 2025, the US online food delivery market is expected to reach $424.9 Customers expect to browse menus, place orders, and pay for their meals with just a few taps of their phones. With your own online ordering system, you can collect emails, send promotions , and encourage repeat business with reward programs or special discounts.

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Online Ordering Ordering Email Marketing Mobile Ordering 195

ChowNow

FEBRUARY 13, 2025

It puts you in control of your brand, helps customers find you online, and makes it easier for them to view your menu, book a table, or place an orderand thats just the beginning. The hours arent clear, theres no menu, and youre not even sure if the place is still open. Frustrating, right? Another great benefit?

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Social Media Online Ordering SEO Email Marketing 195

Modern Restaurant Management

FEBRUARY 15, 2022

But while some may predict a future with burger-flipping robots, it’s hard to imagine tech taking the place of a skilled line cook, experienced server, or seasoned marketer. With restaurant loyalty technology, brands get to know their customers deeply, such as their preferences for everything from menu items to visit frequency.

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Technology Loyalty Program Fast Casual Email Marketing 563

Goliath Consulting

JANUARY 25, 2025

Limited-Time-Only Menus Seasonal, health-inspired items offered on limited-time-only (LTO) menus are driving customer engagement. By focusing on nutrient-dense dishes, restaurants can reduce waste, optimize ingredient sourcing, and provide curated choices that align with current wellness trends.

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Dietary Restrictions Food Email Marketing Customer Experience 221

Goliath Consulting

DECEMBER 12, 2024

The holiday season brings bustling crowds, higher sales, and festive celebrations, making it a prime time for restaurants and bars. These best practices can help you maintain a safe and enjoyable environment during this busy season. These best practices can help you maintain a safe and enjoyable environment during this busy season.

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ChowNow

FEBRUARY 21, 2025

Offer exclusive deals and menu items: If customers know they can only get certain specials, discounts, or limited-time menu items by ordering direct, theyll have a strong reason to keep doing it. This could be anything from a special discount on family meals to a secret menu item available only through your website or app.

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Ordering Email Marketing Online Ordering Social Media 195

Modern Restaurant Management

JULY 31, 2024

While the restaurant industry has been focused on value meals so far this summer, Pumpkin Spice Latte (PSL) season has snuck up on us with independent restaurants leading the orange-colored way. With the pumpkin spice market forecast to be worth $2.4 " There’s no denying the power in pumpkin. year over year.

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Seasonal Menu Point of Sale 2024 Email Marketing 474

Modern Restaurant Management

NOVEMBER 23, 2021

By leveraging advanced tech solutions that enhance guest experiences and deepen customer relationships, operators can increase guest loyalty to lock in key customers as spending habits change and the holiday season ramps up. Use marketing automation tools to send an email letting them know about an upcoming holiday dessert tasting menu event.

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Loyalty Program Email Marketing Customer Experience Seasonal Menu 474

Goliath Consulting

MARCH 26, 2025

As the chill of winter fades and patio season returns, restaurant owners have a prime opportunity to prepare their HVAC systems for the demands of spring. Instead of waiting for issues to arise, a proactive maintenance approach can prevent costly repairs, improve energy efficiency, and ensure diners stay comfortable throughout the season.

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Allergens Kitchen Safety Seasonal Menu Food Safety 221

Modern Restaurant Management

FEBRUARY 10, 2022

You’ve decided to focus on your restaurant's social media marketing. In this post, we'll explain what it is, why you need one, and what links you can add to give your social media marketing a jumpstart. A Link Page solves this problem by hosting a menu of links accessible with one evergreen link. Link in bio.”

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Social Media Online Ordering Seasonal Menu Email Marketing 474

ChowNow

JANUARY 23, 2025

Pick your event idea by looking at your: Venue size and layout Customer demographic Available resources Time of year (season) Community Write out each of these factors, and a picture will emerge of which restaurant event idea will best fit your location. Email Send out a weekly email blast telling customers about your upcoming event.

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Events Seasonal Menu Social Media Customer Experience 195

ChowNow

FEBRUARY 13, 2025

If customer retention is a priority consider a digital loyalty program or automated marketing tools. Real-Time Data & Analytics : Track sales trends, top-selling menu items, and peak business hours to make informed decisions. Plus, their reliance on high fees forces restaurants to either raise menu prices or accept smaller profits.

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2025 Technology Loyalty Program Mobile Ordering 195

Goliath Consulting

DECEMBER 23, 2024

The holiday season is a time for gathering with loved ones, celebrating traditions, and indulging in seasonal treats. Whether youre hosting a cozy night in or a sparkling holiday party, these five cocktails are guaranteed to impress your guests and add a touch of holiday magic to your menu.

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Seasonal Menu Email Marketing Transportation Presentation 221

ChowNow

MARCH 27, 2025

Restaurants can optimize their menu by highlighting delivery-friendly items, improve kitchen workflows through better station organization, and track prep times to identify bottlenecks. Seasonality: Demand can fluctuate based on the time of yearfor example, colder months often see more delivery orders because diners dont want to leave home.

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Delivery Online Ordering Loyalty Program Food 195

ChowNow

SEPTEMBER 26, 2024

Email marketing is a powerful tool to drive repeat orders and boost diner loyalty. Not only do the majority of customers like to be contacted by brands via email according to surveys , the average Return on Investment for email marketing is $36 for every dollar spent. The only catch? Customer frequency.

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Email Marketing Marketing Loyalty Program Online Ordering 195

The Rail

MARCH 25, 2025

By using a combination of digital and traditional marketing strategies, you can turn your restaurants move into a celebration rather than a disruption. Explain the reasons behind the move whether it's to accommodate growing demand, enhance customer experience, or introduce new menu offerings.

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Social Media Email Marketing Customer Experience Events 130

ChowNow

MARCH 28, 2025

Its powering voice assistants, helping people write emails faster, and even suggesting what to watch or where to eat next. These are tools that can help you streamline operations, easily schedule staff, and make sure you never run out of ingredients for your best-selling menu items. Artificial intelligence (AI) is everywhere right now.

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Front of House Back of House Online Ordering Email Marketing 195

Lavu

APRIL 4, 2025

Personalized marketing helps restaurants connect with customers by tailoring offers and experiences to individual preferences. With 62% of consumers leaving brands that fail to personalize experiences , personalized restaurant marketing can increase revenue by 10-30%. favorite dishes, dining frequency).

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Marketing Loyalty Program Email Marketing POS 78

EATER

OCTOBER 21, 2024

Instead, you’ll see signage about the health benefits of plant-based eating — the “primary drivers of consumer choice are personal benefit,” says Goldman — and the menu board, designed like any one in other fast-food chains. The bottom of the Yang’s Kitchen menu notes to diners, “We are working with Zero Foodprint to restore the planet.”

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Sustainability Sourcing Consumer Goods Seasonal Menu 329

ChowNow

DECEMBER 7, 2020

While the holiday season is typically the busiest for most restaurants, this year is quite different. Restaurant operators looking for a seasonal boost this year need to lean on holiday marketing ideas for takeout and delivery instead. . Refresh your menu with seasonal specials. Spread the word via email.

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Marketing 2020 Email Marketing Seasonal Menu 221

Modern Restaurant Management

JUNE 29, 2022

An operator can then use order management technology to automatically build a complete profile of this diner, with insight into how often they order, what neighborhood they live in, and which menu items excite them. In addition, a better look into guest ordering habits and spending helps generate more complex menu item insights.

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Ordering Online Ordering Email Marketing Seasonal Menu 474

7 Shifts

SEPTEMBER 9, 2021

For many business owners, email marketing is the ideal solution to fostering relationships outside the restaurant. Most people would think that only big companies should use email marketing while the small ones should go for other restaurant marketing strategies. Pros of Using Email Marketing.

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Email Marketing Marketing Seasonal Menu Coupons 195

Lavu

APRIL 17, 2025

Personalized restaurant marketing using POS data is a powerful way to drive sales and foster customer loyalty. By tapping into the insights your POS system provides, you can tailor marketing efforts that speak directly to the needs and preferences of your customers. Analyze menu performance (best/worst sellers, seasonal trends).

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POS Loyalty Program Marketing Point of Sale 78

ChowNow

APRIL 15, 2025

Good inventory management tools can alert you to fluctuating food prices and help you adjust menu prices appropriately. Marketing & Ordering Tech: Consolidate to Save An expense that makes running your restaurant easier but is often overlooked is your tech stack.

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Operations Online Ordering Customer Service Customer Experience 195

7 Shifts

MAY 31, 2024

Let’s be honest - you’re a restaurant operator, not a marketing expert. However, with so much software on the market today, how do you know what to use and where to start? To help you out, we've listed some of the most used tools that even beginners in digital marketing can easily navigate.

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2024 Marketing Email Marketing SEO 221

Harbor Touch

MARCH 18, 2025

Whether youre a seasoned owner or just starting out, this advice will help you boost efficiency, keep your team motivated, and turn customers into regulars. From smarter hiring to prepping for busy seasons, were sharing strategies that work across small bistros and bustling chains alike. Plan extra stock for busy seasons too.

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Management Management Seasonal Menu Cash Management 148

The Rail

APRIL 11, 2024

By Eric Tress, Contributor If you are looking for an excellent tool to increase your restaurant’s reservations, email marketing is an effective advertising tool you should consider. According to research by Sopro, over 75% percent of consumers prefer to communicate with brands through email. times more than bulk emails.

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Email Marketing Reservations Marketing Loyalty Program 130

Modern Restaurant Management

FEBRUARY 27, 2020

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features the National Restaurant Association's State of the Indusrty Report, food industry pressures, foodservice opportunities, influencer marketing, foot traffic analysis and the dining-out dollar. 2020 State of the Restaurant Industry.

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2020 Influencer Point of Sale Food Safety 481