7 Shifts

OCTOBER 22, 2024

Let’s explore 26 proven online marketing strategies to help your restaurant thrive. Target location-specific searches for more visibility The ultimate goal of your online marketing campaigns should be to bring in local customers to your restaurant. To do so, you must have an optimized website and engaging social media profiles.

Book 195

Book Marketing Email Marketing Social Media 195

ChowNow

FEBRUARY 12, 2025

This guide will teach you everything you need to know about getting started with restaurant marketing. By the time you finish this article, youll know how to approach restaurant marketing the right way and not waste time doing guesswork, crossing your fingers, and then hoping you see new customers walking through the door.

2025 195

2025 Marketing Email Marketing Operations 195

ChowNow

FEBRUARY 28, 2025

In this article, you will learn: How to improve your restaurants visibility so more people discover you Engagement strategies that turn first-time visitors into repeat customers Practical marketing tactics to fill more tables and increase takeout orders Here are eight strategies proven to attract more customers to your restaurant.

2025 195

2025 Email Marketing Social Media Loyalty Program 195

Modern Restaurant Management

FEBRUARY 15, 2022

But while some may predict a future with burger-flipping robots, it’s hard to imagine tech taking the place of a skilled line cook, experienced server, or seasoned marketer. Digital Ordering to Eliminate Friction Points for Cashiers. At full-service restaurants, servers are responsible for crucial tasks.

Technology 563

Technology Loyalty Program Fast Casual Email Marketing 563

Modern Restaurant Management

MARCH 25, 2022

As the impact of the pandemic wanes, restaurant owners should evaluate the contactless service options they implemented to keep customers and staff safe to see how they can help drive sales. Restaurants across the country shelved their paper menus and turned to digital options to reduce touchpoints. At least 63.6

Social Media 539

Social Media Email Marketing Mobile Ordering Kitchen Safety 539

ChowNow

FEBRUARY 13, 2025

Identify your biggest pain points. Are you aiming to speed up service, cut labor costs, or increase online sales? If customer retention is a priority consider a digital loyalty program or automated marketing tools. Can it increase sales or customer retention? Start by pinpointing where your restaurant struggles the most.

2025 195

2025 Technology Loyalty Program Mobile Ordering 195

Modern Restaurant Management

MARCH 3, 2025

First, we seek a deep understanding of the restauranteur’s vision and values, as well as their target audience and market positioning. First, we seek a deep understanding of the restauranteur’s vision and values, as well as their target audience and market positioning. We want a new brand to hit the market with impact.

Social Media 251

Social Media Email Marketing Customer Experience Loyalty Program 251

ChowNow

FEBRUARY 21, 2025

Customers expect a smooth experience when theyre placing an orderif they have to pinch and zoom to read your menu or struggle to find the checkout button, theyll probably give up and order from someone else. Next, take a look at your menu. The first step is making sure your website is mobile-friendly.

Online Ordering 195

Online Ordering Ordering Email Marketing Mobile Ordering 195

ChowNow

FEBRUARY 21, 2025

In this article, you will learn: How to educate customers on why direct ordering matters Simple incentives to encourage direct orders Ways to streamline and promote your direct ordering system Lets explore the best ways to shift customer behavior and grow your direct ordering sales. Something as simple as We appreciate your support!

Ordering 195

Ordering Email Marketing Online Ordering Social Media 195

Modern Restaurant Management

JANUARY 4, 2022

Typically, customer data is collected by the point of sale platform and website, along with other online properties, apps, and third-party platforms. Armed with the right information, restaurants can develop hyper-targeted marketing campaigns triggered by behavior from the point of acquisition throughout the customer lifecycle.

Point of Sale 539

Point of Sale Customer Service Email Marketing Website Management 539

Modern Restaurant Management

JANUARY 31, 2023

The first step in this process should be analyzing the data from their point-of-sale system – labor costs, game days sales and more. Use data to identify high-traffic times during the Super Bowl and offer promotions or discountsduring those times to increase sales.

Loyalty Program 461

Loyalty Program Social Media Email Marketing Online Ordering 461

Modern Restaurant Management

JULY 12, 2022

Review and Revise Your Menu Offerings. Before Restaurant Week kicks off, craft a menu that is friendly to both your bottom line and your customers. This way, you can encourage guests to return when your menu isn’t discounted while also encouraging employee retention by showcasing your kitchen team’s talents and creativity.

Loyalty Program 558

Loyalty Program Online Ordering Point of Sale Customer Experience 558

Modern Restaurant Management

NOVEMBER 4, 2021

Is this bringing in customers that tend to order from the dinner or lunch menu? How far are customers driving for this new menu item? What’s more, this type of location technology can be used to power omnichannel strategies such as email, SMS, and location-based push messaging. Feeding Consumer APPetites.

Mobile Ordering 508

Mobile Ordering Marketing Menu Fast Casual 508

Modern Restaurant Management

JUNE 8, 2021

While third party providers offer increased exposure for many restaurants and can help to widen service and delivery areas, this comes at a cost: third party providers can charge up to 30 percent in fees per sale. Is there a popular menu item that repeat customers regularly purchase as an add-on?

Loyalty Program 531

Loyalty Program Point of Sale POS Email Marketing 531

Modern Restaurant Management

MAY 20, 2020

To say that the current COVID-19 crisis represents a major change to the way we live our lives is, at this point, probably a bit of an understatement. A lot of restaurants have seen sales decrease by as much as 70 percent in a lot of cases, with no end to the current situation in sight. Email Marketing: Keep People Informed.

Mobile Ordering 585

Mobile Ordering Email Marketing Online Ordering Point of Sale 585

Modern Restaurant Management

MAY 24, 2024

Brands like McDonald's, Pizza Hut, Domino's, Starbucks, and others invest and implement customer retention strategies to hold the market share. It increases the restaurant sales and builds a loyal customer base. This customer loyalty stays strong, negating the changing market landscape.

Loyalty Program 438

Loyalty Program Point of Sale Email Marketing Customer Experience 438

ChowNow

MARCH 14, 2025

In this article, youll learn: How to optimize your restaurant website for more orders The best marketing strategies to increase online visibility How to use incentives and customer data to grow sales Lets dive into the top six ways you can increase order volume for your restaurants website. Make mobile-friendliness a top priority.

Ordering 195

Ordering Mobile Ordering Online Ordering Email Marketing 195

Modern Restaurant Management

JULY 31, 2024

From May 15 to July 15, SpotOn saw 1,070 “pumpkin” items added to menus across the country, with a spike of 176 items added just between July 7 and 13 alone. With the pumpkin spice market forecast to be worth $2.4 Bryla said there are a few forces at play with the early arrival of pumpkin menu items, this year. "For

Seasonal Menu 474

Seasonal Menu Point of Sale Email Marketing 2024 474

Goliath Consulting

OCTOBER 16, 2024

Core Elements of a Restaurant Tech Stack: Point of Sale (POS) Systems: “The POS is the heart of the restaurant’s tech stack, as it needs to talk to every other system,” says Deliverect. It processes orders and payments while tracking sales data. These ensure that the kitchen is always well-prepared.

Operations 150

Operations Loyalty Program Front of House Online Ordering 150

Modern Restaurant Management

AUGUST 8, 2022

Customers come in many forms, so often the focus is on new customers, but the reality is that repeat, loyal customers are really the starting point. So how can a restaurant drive revenue without time-intensive and costly marketing initiatives? What allows simple WiFi to move past WiFi “marketing”? Real-Time Offers.

Social Media 468

Social Media Loyalty Program Email Marketing Point of Sale 468

7 Shifts

AUGUST 12, 2021

In today's highly competitive environment, restaurant marketing requires precise, dependable, and complete consumer data. Data acquired about your actual consumers can be used in both online and offline marketing campaigns. Consider online marketing for restaurant engagement to be a long-term commitment. Optimization of NAPs.

Marketing 397

Marketing Email Marketing Loyalty Program Social Media 397

ChowNow

FEBRUARY 21, 2025

For operators, restaurant apps mean higher sales, greater customer retention, and smoother day-to-day operations. They help with reservations and table management, staff scheduling and time management, inventory tracking, rewards programs, automated marketing, and more. Online ordering and delivery apps.

2025 195

2025 Loyalty Program Mobile Ordering Online Ordering 195

Modern Restaurant Management

FEBRUARY 27, 2023

Different restaurant models achieve a break-even or profitability point at varying times. Increase Restaurant Sales The best way to increase a restaurant’s cash flow is to increase sales. Use creativity to market a restaurant on a limited budget. It also may be time to update the restaurant’s menu.

Cash Management 474

Cash Management Point of Sale Inventory Email Marketing 474

Modern Restaurant Management

FEBRUARY 2, 2022

A vast, community-wide event like Restaurant Week can be the perfect push to start 2022 successfully. Undoubtedly, it has become a community favorite across the country. Consumers are attracted by the promise of discounted meals at their favorite restaurants, as well as new and trending ones. Here is your 2022 guide for a successful Restaurant Week.

Online Ordering 492

Online Ordering Loyalty Program Social Media Mobile Ordering 492

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Basant Baruah, Senior Content Marketer, Beaconstac. Create a contactless experience via QR Codes with a contactless menu and contactless check-ins. 'Safety'

Marketing 585

Marketing Social Media Food Safety Email Marketing 585

Modern Restaurant Management

FEBRUARY 27, 2020

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features the National Restaurant Association's State of the Indusrty Report, food industry pressures, foodservice opportunities, influencer marketing, foot traffic analysis and the dining-out dollar. 2020 State of the Restaurant Industry.

2020 481

2020 Influencer Point of Sale Food Safety 481

7 Shifts

DECEMBER 18, 2023

This keeps information from getting lost in the text and email shuffle. The role of a restaurant manager is always in motion. There’s always something else to get done, a new fire to put out, and broken things to fix. All of that on top of the everyday tasks from scheduling to payroll to reporting can catch up to you.

Management 397

Management Management Email Marketing Point of Sale 397

The Rail

DECEMBER 2, 2024

The global online food delivery market size was valued at USD 221.65 The graph below illustrates how these models interact within the market: 1. Comprehensive analytics dashboard for insights into customer preferences and sales trends. Customer data management for targeted promotions and personalized marketing.

Delivery 147

Delivery Food Loyalty Program Food Order 147

Modern Restaurant Management

JUNE 24, 2020

” Traditionally, to enable delivery most sellers list their menu on food delivery platforms because the restaurant doesn’t have their own couriers. .” ” Traditionally, to enable delivery most sellers list their menu on food delivery platforms because the restaurant doesn’t have their own couriers.

Guest Recovery 539

Guest Recovery Mobile Ordering Kitchen Safety Food Safety 539

7 Shifts

AUGUST 2, 2024

By tracking metrics like customer retention and employee turnover rate, contribution margin, and menu item profitability, restaurant managers can identify each area’s strengths and what areas need improvement. It involves tracking massive amounts of real data and industry benchmarks. Sounds complicated?

Point of Sale 397

Point of Sale Inventory Seasonal Menu Cash Management 397

Modern Restaurant Management

DECEMBER 21, 2020

We quickly pivoted to offer Family Meals To Go and have continued to expand our third-party delivery partnerships in key markets, which has contributed to our continued growth, even during one of the most difficult years on record for so many restaurants. Here are their responses. Click here for part two. Shasta, California.

2020 450

2020 Online Ordering Customer Experience Point of Sale 450

Modern Restaurant Management

JANUARY 20, 2022

Some of the changes are already taking place in major companies like McDonald’s, which has implemented technology such as personalized automated drive-through menus that change depending on the time of day, weather, current restaurant traffic, and trending items. How AI Will Change Consumers Restaurant Experience. Voice Ordering.

Food Order 520

Food Order Waste Online Ordering Email Marketing 520

7 Shifts

AUGUST 18, 2024

You'll have late nights and have to work on weekends and public holidays The market is saturated with loads of competition. An alternative is to buy an existing bar that is up for sale. This document will outline your bar's concept, menu, marketing strategy, and financial projections. How Do I Run a Profitable Bar?

Bar 370

Bar License Email Marketing Customer Service 370

Harbor Touch

MARCH 18, 2025

Give them a week of shadowing seasoned staff, clear checklists like Greet tables in 2 minutes or Check orders before they leave the pass, and a full menu rundownspecials included. Free meals after long shifts or a staff pick on the menu build camaraderie. This isnt just theory from a manual. It revealed more than any resume could.

Management 148

Management Management Seasonal Menu Cash Management 148

Modern Restaurant Management

OCTOBER 1, 2024

It empowers bartenders to take a more proactive role in the overall dining experience, which can help with higher customer satisfaction and potentially increased sales. Bar and restaurant operators often face tough dilemmas, ranging from the daily question, “Should we be mixing more drinks or turning more tables?”

Bar 449

Bar Operations Back of House Front of House 449

Modern Restaurant Management

SEPTEMBER 23, 2020

These include marketing, website development, omnichannel payments and point-of-sale (POS) solutions. "We're “We will continue to create innovative products and further our go-to-market approach to ensure merchants nationwide have access to the tools they need to run their businesses. SpotOn Transact, Inc.

Serving 517

Serving White Paper Food Recycling 517

Modern Restaurant Management

JANUARY 13, 2020

By performing an honest assessment and diving deep into point-of-sale (POS) reporting, payroll data, online customer reviews, and various other analytics, even the most successful restaurant operators can identify areas that can be streamlined to cut costs, save time, and boost revenue in the new year. Deploying marketing campaigns.

2020 364

2020 Website Management Online Ordering Point of Sale 364