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Emailmarketing might not be as flashy as social media marketing, but for restaurants, its possibly the most effective way to stay connected with customers. When used correctly, restaurant emailmarketing keeps your restaurant top of mind, turning occasional diners into loyal regulars.
Every online order, email sign up, and reward program interaction generates valuable insightsbut if that data just sits there, youre missing a major opportunity. When used strategically, customer data can help you personalize marketing, streamline operations, and create a better dining experience for your guests.
In 2025, the US online food delivery market is expected to reach $424.9 Customers expect to browse menus, place orders, and pay for their meals with just a few taps of their phones. With your own online ordering system, you can collect emails, send promotions , and encourage repeat business with reward programs or special discounts.
Understanding your target market is the foundation of making smart decisions for your menu, pricing, and overall guest experience. Without a well-defined target market, restaurants risk wasting resources on strategies that dont connect and menu offerings that dont selltrying to appeal to everyone, but standing out to no one.
Customer data is only one segment of the information you need for good sales insights, marketing information, and business analytics. By comparing the information collected over time, you can better understand changes in your business and your market. Many ask for the name and email or phone number of the customer. POS System.
Let’s explore 26 proven online marketing strategies to help your restaurant thrive. Target location-specific searches for more visibility The ultimate goal of your online marketing campaigns should be to bring in local customers to your restaurant. To do so, you must have an optimized website and engaging social media profiles.
That's where old-fashioned consistent marketing efforts comes into play. "It’s "It’s important to think long term," HungerRush's SVP of Marketing Shannon Chirone told Modern Restaurant Management (MRM) magazine. "Cutting A balanced mix of online marketing and local marketing is ideal. "Make
For example: If you want to improve efficiency look for software that integrates with your POS and kitchen systems. If customer retention is a priority consider a digital loyalty program or automated marketing tools. A Modern POS System Powers Transactions and Data-Driven Decisions Every restaurant needs a POSperiod.
To do this effectively and successfully, brands will need to dive into the customer data gathered from their POS system. Strong loyalty programs incentivize direct sales and include everything a brand needs to implement a winning marketing strategy, … While it may be easy to think that a sale is a sale, that’s just not the case.
Core Elements of a Restaurant Tech Stack: Point of Sale (POS) Systems: “The POS is the heart of the restaurant’s tech stack, as it needs to talk to every other system,” says Deliverect. This helps create personalized marketing campaigns and promotions, encouraging repeat business and enhancing the customer experience.
This does not include things like rent, labor, or marketing, just the costs directly tied to the food and beverages youre serving. A good Gross Profit Margin to shoot for is around 70% ; if youre not hitting that range, it might be time to revisit your menu pricing or renegotiate with suppliers. The result is your AOV.
Keep your POS systems encrypted and updated, install robust firewalls and anti-malware software, and regularly patch vulnerabilities. These best practices can help you maintain a safe and enjoyable environment during this busy season. Goliath Consulting Group is a restaurant consultancy group based in Atlanta, Georgia.
Restaurants can optimize their menu by highlighting delivery-friendly items, improve kitchen workflows through better station organization, and track prep times to identify bottlenecks. How POS integrations can help Most mistakes happen because staff are manually re-entering online orders. How well your menu is optimized for delivery.
Personalized restaurant marketing using POS data is a powerful way to drive sales and foster customer loyalty. By tapping into the insights your POS system provides, you can tailor marketing efforts that speak directly to the needs and preferences of your customers. Here’s how: What is POS Data?
Knowing how to calculate and optimize your customer acquisition cost (CAC) can help you make smarter decisions about your marketing and advertising strategies. CAC lets you get a clearer view of how your marketing efforts impact your bottom line.
From that data, restaurant owners can gather winning insights into how to create an optimized menu, develop a promotional strategy as well as to create back-of-house efficiencies during peak hours to be able to handle an increase in orders. Use data to identify popular menu items and promote them during the Super Bowl to drivesales.
Every restaurant faces operational challengeseven with a great menu and a talented team, bottlenecks can slow service, frustrate customers, and cut into profits. Which menu items are actually profitable? Sales numbers come from the POS, online orders live across third-party platforms, and labor costs are locked in scheduling software.
How POS data improves customer loyalty isnt just a trending topic its a strategic advantage for modern restaurants. By capturing real-time insights into customer behavior, preferences, and spending habits, POS systems empower restaurants to deliver personalized experiences, reward loyalty, and increase repeat visits.
These tags enable staff and operators to surface detailed guest information, including itemized POS data, visit length and frequency, spend history, and even wine preferences. Leveraging guest data from both on- and off-premises, operators can also use personalized marketing automation to boost guest loyalty.
Review and Revise Your Menu Offerings. Before Restaurant Week kicks off, craft a menu that is friendly to both your bottom line and your customers. This way, you can encourage guests to return when your menu isn’t discounted while also encouraging employee retention by showcasing your kitchen team’s talents and creativity.
New Marketing Tactics Can Help Reach Target Customers. It is no secret that marketing is a way for restaurants to keep up with loyal customers and engage with new ones. Aside from marketing, a significant portion of the restaurant experience today is nailing the customer’s online order journey.
On the flip side, poor operations can lead to inefficiencies that snowballlike staffing issues that slow down service, supply chain mishaps that throw off the menu, or rising costs that eat into profits. Marketing and Customer Engagement Even the best-run restaurant wont thrive if no one knows about it.
If youve ever wondered how does a POS system work , youre not alone. A modern Point of Sale (POS) system is more than just a cash registerits the central hub that powers day-to-day business operations. In this post, well break down how does a POS system works and why its essential for restaurants, cafes, and other growing businesses.
Even our Diner Trends Report found that a whopping 84 percent of restaurant goers always or often look up a restaurant menu ahead of time, and 79 percent always or often look at a restaurant’s website. Inventory : Generally, when food costs go up, operators will raise their menu prices by a small amount.
For example, a handheld POS device will allow you to turn tables faster, improve order accuracy, and speed up service. Optimize Your Menu. Creating a menu that is attractive to both customers and your bottom line will allow you to stand out from other restaurants. You can even make it into a contest.
They help with reservations and table management, staff scheduling and time management, inventory tracking, rewards programs, automated marketing, and more. Its difficult to build a solid foundation of repeat customers if the kitchen is constantly 86ing popular menu items. Here is an example of a restaurants branded app.
Its powering voice assistants, helping people write emails faster, and even suggesting what to watch or where to eat next. These are tools that can help you streamline operations, easily schedule staff, and make sure you never run out of ingredients for your best-selling menu items. Artificial intelligence (AI) is everywhere right now.
This keeps information from getting lost in the text and email shuffle. It also gets rid of those frustrating sticky notes all over your POS. Kiosk ordering also makes it easy for customers to browse the entire menu at a glance and request order modifications as needed. Management log books also cut down on confusion.
Emailmarketing is a powerful tool to drive repeat orders and boost diner loyalty. Not only do the majority of customers like to be contacted by brands via email according to surveys , the average Return on Investment for emailmarketing is $36 for every dollar spent. The only catch? Reservation or catering forms.
Maximize Throughput with Tablet POS. Tablet POS, when leveraged as self-ordering kiosks, helps reduce face-to-face contact between servers and customers. It’s crucial to access and edit your online ordering experience as necessary to keep customers informed on seasonal menu swaps, promotions, and weekly specials.
Give them a week of shadowing seasoned staff, clear checklists like Greet tables in 2 minutes or Check orders before they leave the pass, and a full menu rundownspecials included. Free meals after long shifts or a staff pick on the menu build camaraderie. A solid POS handles payments and reports smoothly, cutting end-of-night stress.
By performing an honest assessment and diving deep into point-of-sale (POS) reporting, payroll data, online customer reviews, and various other analytics, even the most successful restaurant operators can identify areas that can be streamlined to cut costs, save time, and boost revenue in the new year. Deploying marketing campaigns.
Personalized marketing helps restaurants connect with customers by tailoring offers and experiences to individual preferences. With 62% of consumers leaving brands that fail to personalize experiences , personalized restaurant marketing can increase revenue by 10-30%. favorite dishes, dining frequency).
Clever marketing and strong branding from a restaurant’s corporate offices can boost sales for franchised restaurants. These are either percentage-based or fixed dollar costs that go to marketing and operations for the entire business. A strong franchisor-franchisee relationship can be a thing of beauty.
Apple | Android Team Communication The Team Communication tool from 7shifts fixes the chaos of disconnected conversations, text threads, and email chains that seem to go nowhere. An extension for restaurants using Toast POS, this feature of the popular restaurant management platform is actually for your guests as much as it is for you.
As self-driving cars increasingly take over the market, other industries will have to adapt. Restaurants will likely increase their marketing presence in areas such as the screens in autonomous vehicles. This kind of predictive technology can be used by restaurants in so many ways: to manage inventory, staffing, menu pricing, and more.
The global online food delivery market size was valued at USD 221.65 The graph below illustrates how these models interact within the market: 1. Customer data management for targeted promotions and personalized marketing. Begin by focusing on essential features such as menu browsing, order placement, and payment integration.
Add holiday items to your menu A holiday menu is a must for this season, and you don’t need to go big if you don’t want to. Assess your existing menu to see what items are most popular and profitable, and engineer your seasonal menu accordingly. All while increasing your profits.
Apple | Android Team Communication The Team Communication tool from 7shifts fixes the chaos of disconnected conversations, text threads, and email chains that seem to go nowhere. An extension for restaurants using Toast POS, this feature of the popular restaurant management platform is actually for your guests as much as it is for you.
Also, consider investing in a new POS system. Today your POS system can process credit cards, track sales, simplify bookkeeping, and much more. A POS system can save restaurant owners time and money while increasing their efficiency and effectiveness. POS systems offer more accurate sales reporting and shorter transaction times.
Once you have access to a guest’s contact info, it creates the opportunity to reach them via email or text and let them know about special offers, new menu items, changing hours, and more. The basic information you should be collecting is first and last name, phone number, and email address. You have to earn it!
You'll have late nights and have to work on weekends and public holidays The market is saturated with loads of competition. This document will outline your bar's concept, menu, marketing strategy, and financial projections. Sourcing the Right Equipment Your budget, target market, and concept will dictate your equipment needs.
Since the COVID-19 crisis began, the Association has coordinated more than 400,000 emails to Congress from restaurants, employees, consumers and industry supporters—all speaking out about the need for swift and strong federal relief and recovery programs. "Cox Media has been very supportive to us during this difficult time. .”
” Traditionally, to enable delivery most sellers list their menu on food delivery platforms because the restaurant doesn’t have their own couriers. Across European markets, Visa is investing to increase the number of digital payment acceptance devices within shops by more than 50 percent. In the U.S.,
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