article thumbnail

Why Data Is the Secret Ingredient for Successful Loyalty Programs

Modern Restaurant Management

Personal Information: Contact details such as phone numbers or email addresses can help you reach your audience through additional channels. Understanding customer preferences and behaviors gives restaurants valuable insights into their customer base, helping them refine their offerings and marketing strategies.

article thumbnail

Enticing Restaurant Customers with Loyalty Programs and SMS

Modern Restaurant Management

Marketers and business leaders have heard the saying, “It’s cheaper to keep a customer than acquire a new one.” ” Usually, this comes up in conversations regarding B2B marketing strategies, but it also applies within the realm of B2C brands — especially restaurants.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Boost Your Restaurant Business with Five Local Marketing Tips

Modern Restaurant Management

So it makes good business sense to revamp your marketing strategies. Today, examine the effects the pandemic has had on the restaurant and food service industry as well as five simple but effective marketing techniques to boost your local business. Five Local Marketing Strategies. Highlight Your Safety and Hygiene Protocols.

Marketing 568
article thumbnail

Five Ways for Restaurants to Thrive When Offices Reopen

Modern Restaurant Management

Merchandise new take-out procedures that will make customers feel more secure — such as curbside pickup and mask and glove requirements. Take payment digitally or over the phone, and email receipts to avoid handling paper. Offer online ordering on your website, and display the link prominently. Keep Your Menu Fresh.

article thumbnail

The Recipe for Rebranding Success: Transforming Your Restaurant’s Image

Modern Restaurant Management

Rebranding is the process of creating a new identity both visually and strategically through a new logo, website, and marketing strategy. Define Your Reasoning A rebrand allows a company to start fresh with a new logo, website, or marketing strategy that better matches its business plan.

article thumbnail

What Restaurateurs Need to Know Right Now About the COVID-19 Pandemic

ChowNow

Market these bundles to parents, since they’re great for keeping kids entertained while they’re home from school. If your restaurant has any branded merchandise, such as t-shirts, mugs, or hats, don’t forget to include it on your menu. Put grocery and pantry goods on the menu, too. Unfortunately, there’s some fine print here.

article thumbnail

Publish Your Website with These Best Restaurant Website Builders

7 Shifts

Shopify was built for e-commerce, so it's an optimal choice if you want to sell merchandise on your restaurant's website. Shopify's integrations for restaurants Shopify's App Store offers tools from Facebook and Google, which can be useful for marketing your restaurant. Shopify What makes Shopify a great restaurant website builder?