ChowNow

FEBRUARY 28, 2025

In this article, you will learn: How to improve your restaurants visibility so more people discover you Engagement strategies that turn first-time visitors into repeat customers Practical marketing tactics to fill more tables and increase takeout orders Here are eight strategies proven to attract more customers to your restaurant.

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2025 Email Marketing Social Media Loyalty Program 195

ChowNow

FEBRUARY 28, 2025

In this guide, youll learn how to use ChowNow tools along with a handful of other effective strategies to increase order volume, boost your current customer traffic, and grow your overall sales. Email marketing is one of the most effective ways to stay top-of-mind with customers and remind them its time to order again from your restaurant.

Ordering 195

Ordering Email Marketing Social Media Online Ordering 195

Modern Restaurant Management

JULY 28, 2022

Customer data is only one segment of the information you need for good sales insights, marketing information, and business analytics. Some great examples for restaurants are: How often the customer orders. What the customer orders. Which of your locations the customer orders from most. What the customer orders.

Loyalty Program 520

Loyalty Program Mobile Ordering Email Marketing Online Ordering 520

ChowNow

FEBRUARY 12, 2025

This guide will teach you everything you need to know about getting started with restaurant marketing. By the time you finish this article, youll know how to approach restaurant marketing the right way and not waste time doing guesswork, crossing your fingers, and then hoping you see new customers walking through the door.

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2025 Marketing Email Marketing Operations 195

Modern Restaurant Management

MAY 20, 2020

Email Marketing: Keep People Informed. Along the same lines, you'll want to have a crystal clear and effortless way for customers to sign up for your email newsletter. Be sure to send everyone on your list at least two email blasts per week to keep them up to date on what you're doing.

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Mobile Ordering Email Marketing Online Ordering Point of Sale 585

ChowNow

FEBRUARY 13, 2025

Is online ordering inefficient? Experiencing over-ordering or last-minute shortages? If customer retention is a priority consider a digital loyalty program or automated marketing tools. With a modern cloud-based POS, restaurants can streamline order taking, reduce human error, and improve the overall speed of service.

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2025 Technology Loyalty Program Mobile Ordering 195

Modern Restaurant Management

DECEMBER 10, 2020

Digital marketing is a key ingredient that can help restauranteurs connect with customers to achieve both. Digital marketing strategies can be a force multiplier for bringing back loyal restaurant customers, attracting new customers and increasing brand awareness. The fact is, mobile optimized websites fare better in search rankings.

Marketing 563

Marketing Social Media SEO Website Management 563

Modern Restaurant Management

MARCH 26, 2021

The impact of the global pandemic has fast-tracked the restaurant industry's need for digital ordering, particularly for off-premises dining options. Digital ordering channels are vital for your restaurant’s success in 2021. Digital ordering channels are vital for your restaurant’s success in 2021. and up to 53.9

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Ordering Mobile Ordering Online Ordering Email Marketing 566

Modern Restaurant Management

MARCH 25, 2022

To go contactless, customers scanned a small black and white square called a QR code on their mobile device to see a digital copy of the menu. Some restaurants even took safety a step further by eliminating in-person ordering and offering contactless payment. Direct Mail Campaigns. Promotions.

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Social Media Mobile Ordering Email Marketing Kitchen Safety 539

ChowNow

MARCH 21, 2025

Understanding your target market is the foundation of making smart decisions for your menu, pricing, and overall guest experience. Without a well-defined target market, restaurants risk wasting resources on strategies that dont connect and menu offerings that dont selltrying to appeal to everyone, but standing out to no one.

Marketing 195

Marketing Social Media Email Marketing Loyalty Program 195

ChowNow

FEBRUARY 21, 2025

While these platforms do bring in orders, they also come with the price of high commission fees, loss of customer data, and a weaker connection between you and your guests. Its up to you to educate them on the impact and show them why ordering direct makes a difference. can be an eye-opener for customers.

Ordering 195

Ordering Email Marketing Online Ordering Social Media 195

ChowNow

JANUARY 30, 2025

Within this guide, youll discover proven strategies that help you stand out in a crowded market, captivate your ideal customers, and turn casual diners into lifelong regulars. Restaurant branding is not easy, but when done correctly, the reward is a packed dining room every night with a steady stream of to-go orders out the side door.

Email Marketing 195

Email Marketing Mobile Ordering Customer Experience Online Ordering 195

ChowNow

FEBRUARY 21, 2025

The restaurant industry is going mobile, and restaurant apps are at the center of this transformation. Diners want the convenience of ordering, booking, and engaging with their favorite restaurants straight from their phones. Beyond mobile ordering, restaurant apps support operations in ways that were never available before.

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2025 Loyalty Program Mobile Ordering Online Ordering 195

Modern Restaurant Management

FEBRUARY 15, 2022

But while some may predict a future with burger-flipping robots, it’s hard to imagine tech taking the place of a skilled line cook, experienced server, or seasoned marketer. Enter digital tableside ordering. For fast-casual or QSR brands, digital tableside ordering is equally beneficial. Customers skip the line entirely.

Technology 563

Technology Loyalty Program Fast Casual Email Marketing 563

Modern Restaurant Management

MARCH 20, 2020

If you’re like me, chances are you’ve probably ordered food online or through an app at least once in the last couple of weeks. We’re not alone — market research company Frost & Sullivan projects that online/mobile ordering will be a $200 billion dollar industry by 2025.

Online Ordering 540

Online Ordering Email Marketing Website Management Franchise 540

Modern Restaurant Management

SEPTEMBER 27, 2021

Suddenly, the ability to engage customers digitally – to take orders via apps and websites, to fulfill orders via delivery and curbside pickup, all occurring “outside the four walls” – became existential. In March of 2020, the world changed. The results are profound.

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Mobile Ordering Email Marketing Online Ordering Website Management 496

Modern Restaurant Management

JUNE 24, 2021

As a restaurant owner, digital marketing can be a daunting task that takes up valuable time, energy, and resources. Most simply do not have the time needed to research digital marketing strategies, let alone implement them. This often means marketing and advertising efforts are done on-the-fly or simply 86’d. A double win!

Marketing 508

Marketing Social Media Mobile Ordering Website Management 508

Modern Restaurant Management

JANUARY 22, 2021

Marketing a restaurant looks completely different today than it did heading into 2020. Not only are marketers in the restaurant space facing the fallout of the pandemic, they are dealing with the implications of ever-increasing privacy concerns. One of the best places to meet your customers is in their email inbox.

Marketing 508

Marketing Email Marketing Loyalty Program Point of Sale 508

ChowNow

FEBRUARY 13, 2025

77% of diners look at a restaurants website before going out to eat or ordering takeout or delivery. If you dont have a website, that means over three-quarters of the people near your restaurantyour potential customerswill never come in or place an order because they have no way to find you when theyre looking for a place to eat.

Social Media 195

Social Media Online Ordering SEO Email Marketing 195

Modern Restaurant Management

DECEMBER 5, 2022

Before the pandemic, many restaurants across the country experimented with contactless order and payment solutions but did so with a relative lack of urgency. Contactless payments have become the industry standard and the future of ordering and payment solutions for restaurants of all sizes.

Mobile Ordering 563

Mobile Ordering Loyalty Program Employee Relations Customer Experience 563

Modern Restaurant Management

FEBRUARY 9, 2021

This article includes some simple digital marketing strategies that restaurants can quickly implement ahead of the Valentine’s Day holiday. With the Marketing Rule of 7 , it takes an average of seven interactions with a brand before a purchase takes place. This means fast-loading and easy to navigate on a phone while on the go.

Marketing 553

Marketing Email Marketing Website Management Social Media 553

Modern Restaurant Management

OCTOBER 1, 2022

Restaurant marketing revolves around making your business known. It combines different online and offline strategies to promote a restaurant and increase orders. Let’s look at low-budget restaurant marketing ideas to succeed in inflationary times. Optimize the website for mobile screens. Send Relevant Emails.

Marketing 508

Marketing Email Marketing Social Media SEO 508

ChowNow

JANUARY 22, 2021

Now that you’ve invested in your own restaurant app for online ordering , your next question is likely, “How do I encourage my customers to use it?”. In fact, diners who download restaurant apps order twice as often as diners who don’t, according to ChowNow internal data. Market your restaurant app via email.

Email Marketing 370

Email Marketing Mobile Ordering Social Media Download 370

Modern Restaurant Management

NOVEMBER 4, 2021

As consumer options and demand shifted, businesses were forced to adapt and prioritize new technologies and alternate ordering experiences that would allow them to deliver on customer expectations. Adopting a digital-first environment quickly became a priority and mobile technology is playing an integral role.

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Mobile Ordering Marketing Menu Fast Casual 508

Modern Restaurant Management

JANUARY 31, 2023

With the Super Bowl and March Madness coming up, restaurant owners should be preparing now in order to capitalize on the influx of online orders. 5 Use social media and email marketing to promote Super Bowl specials and gift card promotions to attract customers.

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Loyalty Program Social Media Email Marketing Online Ordering 461

Modern Restaurant Management

DECEMBER 28, 2020

And three, above all, we see the need for digital marketing automation continuing and growing into 2021 and beyond. Restaurant owners are as busy as they’ve ever been, so they will look for marketing platforms that allow them to efficiently and effectively set their marketing campaigns, to drive traffic and growth without added effort.

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2021 Mobile Ordering Kitchen Safety Loyalty Program 576

ChowNow

MARCH 20, 2025

A single missteplike a delayed order or a system glitchcan throw off an entire shift. Whether theyre grabbing takeout, dining in, or ordering delivery, diners dont have patience for long waits or clunky systems. The easier it is for customers to place orders and receive their food, the smoother operations run. The result?

Operations 195

Operations Online Ordering Customer Service Customer Experience 195

Modern Restaurant Management

JUNE 1, 2021

Just a few short years ago, customers paid for their meals in cash or credit cards, orders were totaled on analog cash registers, and customers called restaurants to place orders over the landline phone. The New Norm: Text to Order. These solutions work in tandem, making it easier than ever for customers to order and pay.

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Ordering Technology Mobile Ordering Online Ordering 450

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Basant Baruah, Senior Content Marketer, Beaconstac. Below are a few examples of small and big F&B chains applying unique marketing techniques. Here are their insights.

Marketing 585

Marketing Social Media Food Safety Email Marketing 585

Modern Restaurant Management

JULY 14, 2021

In today’s tight job market, to be competitive and stay top of mind of potential hires, it’s important to launch a holistic recruitment marketing strategy to support basic recruiting functions. It is important that you have a recruitment marketing budget to drive top-of-funnel traffic in your hiring funnel.

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Recruiting Hiring Marketing Advertising 531

Modern Restaurant Management

JANUARY 22, 2024

How can you adjust your B2C marketing strategy to align with their needs and provide an elevated culinary experience? You can craft a B2C marketing strategy that is interesting, relevant, and successful by following this checklist. But precisely, how can you determine what customers want?

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Loyalty Program Mobile Ordering Dietary Restrictions Social Media 453

Modern Restaurant Management

JULY 23, 2021

This is no surprise given that mobile has now become the restaurant industry standard, especially as the pandemic accelerated the need for digital ordering technologies. In 2020, Starbucks reported that nearly a quarter of all its orders in the U.S. Mobile engagement is extremely valuable for restaurants, as timing is critical.

Loyalty Program 558

Loyalty Program Mobile Ordering Download Email Marketing 558

Modern Restaurant Management

JULY 3, 2024

With the majority of online searches now conducted on mobile devices, having a mobile-responsive website is non-negotiable. To cater to the growing demand for convenience, consider integrating online ordering and reservation systems into your website. Beware of SEO providers who offer generic, one-size-fits-all solutions.

SEO 489

SEO Website Management Online Ordering Mobile Ordering 489

ChowNow

JANUARY 6, 2021

Invest in the right online ordering platform. Online ordering became a vital lifeline for restaurants at the peak of the COVID-19 pandemic. Even long after the pandemic has ended, consumers will continue to use online ordering to patronize their favorite restaurant. Protect your brand with a mobile app. .

2021 370

2021 Mobile Ordering Online Ordering Download 370

Modern Restaurant Management

JULY 1, 2021

Almost one in four Americans (22 percent) say that the ability to join a virtual waitlist before they arrive would convince them to dine in, while 17 percent noted that contactless ordering would inspire a visit. Tech Solutions Looking Forward.

Dietary Restrictions 443

Dietary Restrictions Email Marketing Customer Experience Mobile Ordering 443

7 Shifts

AUGUST 12, 2021

In today's highly competitive environment, restaurant marketing requires precise, dependable, and complete consumer data. Data acquired about your actual consumers can be used in both online and offline marketing campaigns. Consider online marketing for restaurant engagement to be a long-term commitment. Email Marketing.

Marketing 397

Marketing Email Marketing Loyalty Program Social Media 397

Modern Restaurant Management

MAY 24, 2024

Brands like McDonald's, Pizza Hut, Domino's, Starbucks, and others invest and implement customer retention strategies to hold the market share. This customer loyalty stays strong, negating the changing market landscape. With the least marketing efforts, the results in such a situation are quite high.

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Loyalty Program Point of Sale Email Marketing Customer Experience 438