7 Shifts

JUNE 16, 2024

This is where being well-equipped with a fool-proof restaurant marketing plan comes in. After analyzing the latest industry trends, viral content, and successful campaigns, we have developed an all-in-one marketing guide to help you craft your strategy to attract new customers and keep your previous diners coming back.

Marketing 195

Marketing 2024 Email Marketing Social Media 195

Modern Restaurant Management

JANUARY 22, 2024

How can you adjust your B2C marketing strategy to align with their needs and provide an elevated culinary experience? How do you manage your restaurant in a modern and efficient way? You can craft a B2C marketing strategy that is interesting, relevant, and successful by following this checklist.

Loyalty Program 181

Loyalty Program Mobile Ordering Dietary Restrictions Social Media 181

7 Shifts

OCTOBER 23, 2020

Did you know that three in four customers will visit a restaurant's website before dining at that restaurant? In an era when enabling online ordering is essential to running a restaurant, having an online presence for your restaurant is critical. Restaurant website builders make your website easy to update and maintain.

Website Management 370

Website Management Online Ordering Hiring SEO 370

Modern Restaurant Management

DECEMBER 10, 2020

Digital marketing is a key ingredient that can help restauranteurs connect with customers to achieve both. Digital marketing strategies can be a force multiplier for bringing back loyal restaurant customers, attracting new customers and increasing brand awareness. Some of these strategies include: Optimizing the Website.

Marketing 225

Marketing Social Media SEO Website Management 225

7 Shifts

MAY 23, 2024

Once in your customers' hands, this piece of paper can directly influence what your diners order and how much they spend in one sitting. Categorize your dishes in order of consumption, starting from the appetizers, then the main course, side dishes, desserts, and beverages.

Social Media 195

Social Media Loyalty Program Email Marketing SEO 195

ChowNow

FEBRUARY 27, 2024

Effective restaurant marketing means reaching diners wherever they are. In today’s world, that means their mobile devices. To gain more diners and drive more orders, restaurants need to optimize their mobile marketing and make it easier to order. What’s mobile marketing?

Marketing 78

Marketing Mobile Ordering Email Marketing Online Ordering 78

Modern Restaurant Management

JUNE 24, 2021

As a restaurant owner, digital marketing can be a daunting task that takes up valuable time, energy, and resources. Most simply do not have the time needed to research digital marketing strategies, let alone implement them. This often means marketing and advertising efforts are done on-the-fly or simply 86’d.

Marketing 203

Marketing Social Media Mobile Ordering Website Management 203

ChowNow

FEBRUARY 14, 2024

More and more restaurants are launching their own websites, mobile apps, and online ordering channels. So much so that diners go out of their way to order directly from restaurants they love. We’re always looking for new ways to help restaurants get more from their online ordering and boost their revenue streams.

Website Management 78

Website Management Mobile Ordering SEO Online Ordering 78

Modern Restaurant Management

SEPTEMBER 27, 2021

Suddenly, the ability to engage customers digitally – to take orders via apps and websites, to fulfill orders via delivery and curbside pickup, all occurring “outside the four walls” – became existential. In March of 2020, the world changed.

Mobile Ordering 198

Mobile Ordering Email Marketing Online Ordering Website Management 198

Social Hospitality

AUGUST 25, 2019

When it comes to digital marketing for restaurants , there are various avenues to explore. C ustomer interaction points can range from mobile apps, third-party food aggregator apps, social media, and chat apps. That changes when you use a conversational chatbot on the website, mobile app, or social media.

Social Media 253

Social Media Mobile Ordering Email Marketing Website Management 253

7 Shifts

AUGUST 26, 2021

The fast-paced nature of the restaurant industry makes it difficult for owners and managers to sit down, let alone read reports, restaurant magazines and blog posts to gain industry knowledge. podcast website. podcast website. podcast website. podcast website. The solution is simple: Podcasts! The Garnish by Toast.

Coaching 195

Coaching Website Management Email Marketing Retail 195

Modern Restaurant Management

FEBRUARY 9, 2021

This article includes some simple digital marketing strategies that restaurants can quickly implement ahead of the Valentine’s Day holiday. With the Marketing Rule of 7 , it takes an average of seven interactions with a brand before a purchase takes place. Give Your Website All of the Love.

Marketing 221

Marketing Email Marketing Website Management Social Media 221

Modern Restaurant Management

MARCH 26, 2021

The impact of the global pandemic has fast-tracked the restaurant industry's need for digital ordering, particularly for off-premises dining options. Digital ordering channels are vital for your restaurant’s success in 2021. Digital ordering channels are vital for your restaurant’s success in 2021. and up to 53.9

Ordering 226

Ordering Mobile Ordering Online Ordering Email Marketing 226

Modern Restaurant Management

MARCH 20, 2020

If you’re like me, chances are you’ve probably ordered food online or through an app at least once in the last couple of weeks. We’re not alone — market research company Frost & Sullivan projects that online/mobile ordering will be a $200 billion dollar industry by 2025.

Online Ordering 216

Online Ordering Email Marketing Website Management Franchise 216

Modern Restaurant Management

OCTOBER 25, 2022

As our world becomes increasingly digitized- with the rise of food delivery services, QR Code Menus and online orders- it's more important than ever for restaurant owners and employees to become familiar with the latest threats to their business. A QR code is really just a different way to distribute a website address.

Online Ordering 189

Online Ordering Website Management Social Media Mobile Ordering 189

7 Shifts

MARCH 10, 2021

Invest in Technology Accounting and inventory management software are just a couple of the technologies that small business owners should invest in. The pandemic accelerated the rise of contactless solutions like mobile ordering and payment and self-ordering kiosks. Marketing is an integral part of every business plan.

Management 370

Management Management Small Business Email Marketing 370

7 Shifts

FEBRUARY 22, 2021

Leveraging F&B technologies solutions can entice online customers and attract traffic to your website and social media pages. Instead, customers can get information about promos, discounts and even make a purchase through the loyalty program app or website. There’s no need to punch a physical card or process the receipt.

Loyalty Program 195

Loyalty Program Tip Distribution Email Marketing Social Media 195

7 Shifts

MARCH 10, 2022

Restaurant technology has revolutionized the way that restaurants are managed - replacing arduous and tedious task management with efficiency, automation, and clarity. In 2022, there aren't many areas in restaurant management that can't be made better with technology. Top Restaurant Management Apps. Try 7shifts for Free.

Management 195

Management Management Operations Point of Sale 195

Modern Restaurant Management

JULY 14, 2021

In today’s tight job market, to be competitive and stay top of mind of potential hires, it’s important to launch a holistic recruitment marketing strategy to support basic recruiting functions. ones with hospitality, restaurant, cooking, etc. experience already). ones with hospitality, restaurant, cooking, etc.

Recruiting 212

Recruiting Hiring Marketing Email Marketing 212

Restaurant Engine

JANUARY 25, 2023

A website developer can help you take your website to the next level. Wondering if you need to redesign your website? Starting a restaurant and need to create a website? Either way, you need a website developer to help you with one of the most important marketing tools for your website.

Website Management 111

Website Management Hiring Online Ordering Mobile Ordering 111

SpotOn

MAY 8, 2024

Transactional emails are a good case in point. Email marketing often hogs the limelight, at the expense of transactional emails. So, let’s see what you can do about this, as we explore some transactional email best practices. What are transactional emails? Sometimes this can be a pretty big deal.

Small Business 52

Small Business Email Marketing Mobile Ordering Social Media 52

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Basant Baruah, Senior Content Marketer, Beaconstac. Below are a few examples of small and big F&B chains applying unique marketing techniques. Here are their insights.

Marketing 234

Marketing Social Media Food Safety Email Marketing 234

The Rail

NOVEMBER 10, 2023

By Viktoria Arsenteva, Contributor In the hyper-competitive restaurant industry, effective marketing can be the difference between a bustling dining room and a quiet one. Clear Calls to Action (CTA): Whether it's "Book Now", "Order Online", or "View Menu", ensure the viewer knows the next steps.

Advertising 59

Advertising Loyalty Program Email Marketing Mobile Ordering 59

Ken Burgin

JULY 17, 2022

Think ‘Revenue Management’, just like hotels. If you haven’t heard from them, phone, text or email – this year needs more aggressive marketing. Upgrade your Booking System: is a book still adequate, or emailing PDF docs to be filled in and returned? Do you have a Gift Certificate Order Form on your website?

Email Marketing 153

Email Marketing Book Seasonal Menu Merchandise 153

ChowNow

DECEMBER 7, 2021

This first-of-its-kind feature shows customers how much they’re helping restaurants save, offering an easy way to quantify support for local restaurants and encourage repeat orders. The total score is updated every time they place a new order—demonstrating how every meal can add up to a big difference. The Diner Impact Score is simple.

Online Ordering 158

Online Ordering Mobile Ordering Website Management 2011 158

Modern Restaurant Management

FEBRUARY 2, 2022

For example, a handheld POS device will allow you to turn tables faster, improve order accuracy, and speed up service. A kitchen display system (KDS) can significantly improve your operations by digitally routing orders to the kitchen and then tracking them. And that's not all. Go Digital. Optimize Your Menu.

Loyalty Program 197

Loyalty Program Online Ordering Social Media Mobile Ordering 197

Restaurant365

APRIL 9, 2020

Marketing for restaurants has never been more critical. Your online presence is a key component of a successful marketing effort for your restaurant business. When considering starting a marketing campaign, it’s first essential to understand your target audience. Prioritize local SEO. Promote user-generated content (UGC).

Marketing 88

Marketing Social Media Mobile Ordering Email Marketing 88

Open for Business

NOVEMBER 21, 2022

Once upon a time, most restaurants operated on a patchwork of paper systems involving notebooks and back-of-the-napkin calculations, not to mention information owners and managers kept in their heads, hunches, and habits. Manage your team and costs. Restaurant customer relationship management (CRM) software. Quick links.

Technology 147

Technology Front of House Back of House Online Ordering 147

BNG Point of Sale

OCTOBER 15, 2021

Mobile POS For Retail. What Is A Mobile POS System For Retail? A mobile point of sale is a system in which POS software is installed on handheld, mobile devices, such as an iPad or Android tablet or smartphone. The device functions as a mobile cash register and terminal to process sales transactions.

Retail 98

Retail POS Point of Sale Mobile Ordering 98

Focus POS

SEPTEMBER 10, 2020

While it’s possible to get by on manual processes, these are outdated, and won’t give you proper tools you need in order to handle the competition. It can increase mobility within your restaurant, and more importantly, improve communication between systems and staff. Online ordering. Cloud-based POS is especially important.

POS 97

POS Loyalty Program Email Marketing Mobile Ordering 97

ChowNow

MARCH 10, 2021

When you’re researching online ordering providers like ChowNow for your restaurant, you’re bound to have questions. ChowNow builds restaurants their very own online ordering systems. One: We connect their online ordering to their profiles on the world’s most popular sites, like Google, TripAdvisor, Instagram, and more.

Online Ordering 78

Online Ordering Email Marketing Loyalty Program Website Management 78

Open for Business

NOVEMBER 21, 2022

In fact, restaurants use an average of 3 technology tools to manage their back offices alone. This restaurant ordering technology means no one needs to enter incoming delivery orders into your POS manually. This scheduling software is user-friendly, mobile, and cloud based. Agorapulse. Try Buffer or Hootsuite as well.

Food Safety 78

Food Safety Email Marketing Mobile Ordering Website Management 78

Restaurant365

JANUARY 27, 2022

QR codes make it easy for smartphone users to visit a website, for example, without manually entering letters and numbers into their phones. A common guest complaint is that the wait time to order is too long. With QR code menus that offer ordering capabilities, guests can order as soon as they’re seated.

Mobile Ordering 148

Mobile Ordering Social Media Customer Experience Online Ordering 148

Modern Restaurant Management

JUNE 28, 2024

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features news on the impact of California's minimum wage, customer satisfaction, AI use in restaurants, popular cocktails and bathroom readiness. In fact, mobile quality for fast food restaurants tops that of full-service chains.

2024 117

2024 Mobile Ordering White Paper Customer Service 117

Modern Restaurant Management

DECEMBER 28, 2020

Modern Restaurant Management (MRM) magazine asked restaurant industry experts for their opinions on what we can expect in 2021. And three, above all, we see the need for digital marketing automation continuing and growing into 2021 and beyond. Here are their responses. To read part one, click here.

2021 230

2021 Mobile Ordering Loyalty Program Kitchen Safety 230

Goliath Consulting

SEPTEMBER 27, 2020

But there’s much more that tech has to offer, especially when it comes to AI being integrated into guest order systems, training, and restaurant operations. Here are some standout tech innovations that forward-thinking business owners are investing in today in restaurant technology: Smart ordering.

Technology 158

Technology Mobile Ordering Food Safety Customer Service 158

Modern Restaurant Management

JANUARY 13, 2020

Deploying marketing campaigns. Performed manually, these tasks eat up dozens of hours from a high-level manager on a recurring basis. Other areas that are easy to automate with the right software solutions include: Online ordering with POS integration. Mobile phone manager alerts for voids and pricing event approvals.

2020 189

2020 Website Management Online Ordering Point of Sale 189