The Rail

APRIL 11, 2024

By Eric Tress, Contributor If you are looking for an excellent tool to increase your restaurant’s reservations, email marketing is an effective advertising tool you should consider. According to research by Sopro, over 75% percent of consumers prefer to communicate with brands through email. times more than bulk emails.

Email Marketing 52

Email Marketing Reservations Marketing Loyalty Program 52

Restaurant Engine

AUGUST 12, 2020

Online ordering is perfect for upselling customers. They want to be able to order it the minute they think about it. Your customers believe that your restaurant should be available with an online ordering system when they want to use it. Through online ordering. 2: Streamline Your Online Menu.

Online Ordering 89

Online Ordering Ordering Loyalty Program Email Marketing 89

7 Shifts

AUGUST 12, 2021

In today's highly competitive environment, restaurant marketing requires precise, dependable, and complete consumer data. Data acquired about your actual consumers can be used in both online and offline marketing campaigns. Consider online marketing for restaurant engagement to be a long-term commitment.

Marketing 397

Marketing Email Marketing Loyalty Program Social Media 397

The Rail

AUGUST 4, 2022

With global restaurant brands gobbling up more of the market, it has become extremely challenging for small restaurants to compete and gain loyal customers. Thankfully, email marketing for restaurants can help you pull in your target customers ! 3 Reasons You Should Consider Using Email Marketing for Your Restaurant.

Email Marketing 52

Email Marketing Marketing Online Ordering Loyalty Program 52

Restaurant Engine

NOVEMBER 11, 2020

According to one email service provider , email marketing outranks popular marketing tools like social media, SEO, and PPC advertising. This means email marketing for your restaurant is more important than ever. Let’s look at the most effective email marketing subject lines for restaurants.

Email Marketing 96

Email Marketing Marketing Coupons Mobile Ordering 96

Modern Restaurant Management

AUGUST 7, 2024

That's where old-fashioned consistent marketing efforts comes into play. "It’s "It’s important to think long term," HungerRush's SVP of Marketing Shannon Chirone told Modern Restaurant Management (MRM) magazine. "Cutting A balanced mix of online marketing and local marketing is ideal. "Make

Marketing 188

Marketing Email Marketing Social Media Coupons 188

7 Shifts

OCTOBER 28, 2024

Knowing how to calculate and optimize your customer acquisition cost (CAC) can help you make smarter decisions about your marketing and advertising strategies. CAC lets you get a clearer view of how your marketing efforts impact your bottom line. You spent $800 on Facebook ads and in-store promotions over a month.

Loyalty Program 195

Loyalty Program Fast Casual Social Media Email Marketing 195

Lavu

MARCH 19, 2020

It is on the top of everyone’s mind and unavoidable online – the novel coronavirus and COVID-19 pandemic. This is why having an online ordering system for takeout and delivery is more important now than ever. Unknowingly, they had an advantage, being frontrunners in online ordering and curbside delivery.

Online Ordering 117

Online Ordering Ordering Mobile Ordering Social Media 117

7 Shifts

JUNE 16, 2024

This is where being well-equipped with a fool-proof restaurant marketing plan comes in. After analyzing the latest industry trends, viral content, and successful campaigns, we have developed an all-in-one marketing guide to help you craft your strategy to attract new customers and keep your previous diners coming back.

Marketing 195

Marketing 2024 Email Marketing Social Media 195

ChowNow

DECEMBER 2, 2020

When looking for ways to grow your sales, look no further than restaurant email marketing. Your customers expect to receive emails from you, whether it be for order confirmations, regular updates, or discounts. This makes email a great way to stay top of mind. Step 1: Build your email list.

Email Marketing 78

Email Marketing Marketing Online Ordering Social Media 78

7 Shifts

NOVEMBER 9, 2022

A great email newsletter. When done right, email marketing works wonders—you stay top of mind and increase order values. of customers make a monthly purchase based on marketing emails. But what makes email newsletters such an effective marketing strategy for restaurants? Increase online orders?

Email Marketing 195

Email Marketing Loyalty Program Social Media Point of Sale 195

7 Shifts

JULY 25, 2024

Offering additional services, like delivery and takeout, meal kits and subscription boxes, and even catering and hosting special events can unlock new growth opportunities. Delivery and takeout 60% of American consumers reported ordering delivery or takeout once a week.

2024 243

2024 Loyalty Program Point of Sale Online Ordering 243

7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. It all starts with a great marketing plan. Your marketing plan is the cornerstone of your restaurant's success and business plan. Marketing Plan Template.

Seating 221

Seating Email Marketing Marketing SEO 221

Modern Restaurant Management

JULY 3, 2024

Crafting a Captivating Website Experience Your restaurant's website is the first point of contact for many potential customers, making it crucial to create a captivating online experience. With the majority of online searches now conducted on mobile devices, having a mobile-responsive website is non-negotiable.

SEO 195

SEO Website Management Online Ordering Mobile Ordering 195

Modern Restaurant Management

JANUARY 31, 2023

With the Super Bowl and March Madness coming up, restaurant owners should be preparing now in order to capitalize on the influx of online orders. 5 Use social media and email marketing to promote Super Bowl specials and gift card promotions to attract customers.

Loyalty Program 184

Loyalty Program Social Media Email Marketing Online Ordering 184

7 Shifts

FEBRUARY 7, 2024

Table of Contents Restaurant employee scheduling software Online and mobile ordering systems Point of sale (POS) terminals Restaurant task management Restaurant inventory management software Restaurant audience management Contactless payment options Social media management & metrics Kitchen display systems 1. Owned by Doordash.

Technology 312

Technology Mobile Ordering Social Media Online Ordering 312

SpotOn

MAY 21, 2024

School's out, the farmer's markets are booming, and summer vacation plans are finally coming to life. Provide these guests with off-premise options like meal kits, online order specials, and other food they can take to-go. You'll want to kick things off with an effective restaurant marketing strategy.

Specials 52

Specials Online Ordering Seasonal Menu Social Media 52

ChowNow

SEPTEMBER 9, 2024

It all comes down to marketing, whether it’s a social media post or an email blast. Regardless of the size of your budget though, a restaurant marketing plan is what establishes your marketing goals and keeps you on track to measure your progress and achieve success.

Marketing 78

Marketing Email Marketing Social Media Loyalty Program 78

Lavu

MAY 27, 2020

Khatri, CEO of Lavu and MenuDrive, wrote that the National Restaurant Association 2019 State of the Industry report indicated that nearly half of adults were more likely to order food delivery online than just two years prior. While, on the other hand, restaurants adjust to curbside delivery and takeout orders.

Online Ordering 78

Online Ordering Ordering Loyalty Program Mobile Ordering 78

Modern Restaurant Management

JANUARY 22, 2024

How can you adjust your B2C marketing strategy to align with their needs and provide an elevated culinary experience? You can craft a B2C marketing strategy that is interesting, relevant, and successful by following this checklist. But precisely, how can you determine what customers want?

Loyalty Program 181

Loyalty Program Mobile Ordering Dietary Restrictions Social Media 181

7 Shifts

OCTOBER 23, 2020

In an era when enabling online ordering is essential to running a restaurant, having an online presence for your restaurant is critical. These social networks don't have the capabilities your restaurant needs to become an online business. However, relying on your restaurant's Facebook page or Instagram just won't cut it.

Website Management 370

Website Management Online Ordering Hiring SEO 370

7 Shifts

MAY 23, 2024

Once in your customers' hands, this piece of paper can directly influence what your diners order and how much they spend in one sitting. Categorize your dishes in order of consumption, starting from the appetizers, then the main course, side dishes, desserts, and beverages. or "Do you want your drink upsized?"

Social Media 195

Social Media Loyalty Program Email Marketing SEO 195

Modern Restaurant Management

JULY 12, 2022

While having a special menu for Restaurant Week is important, so is keeping your bottom line in check. Consider how profitable and scalable your special menu items are with a cost/benefit analysis to ensure you’ll break even or come out ahead when the week is over. Offer Easy Online Ordering.

Loyalty Program 223

Loyalty Program Online Ordering Point of Sale Customer Experience 223

Modern Restaurant Management

MAY 31, 2023

With so much potential revenue on the table, Father’s Day is a key holiday that restaurant owners and operators should pay attention to and find ways to amplify through marketing efforts. This starts by implementing innovative marketing tools to drive potential revenue.

Marketing 177

Marketing Email Marketing Online Ordering Specials 177

Modern Restaurant Management

MAY 31, 2023

With so much potential revenue on the table, Father’s Day is a key holiday that restaurant owners and operators should pay attention to and find ways to amplify through marketing efforts. This starts by implementing innovative marketing tools to drive potential revenue.

Marketing 167

Marketing Email Marketing Online Ordering Specials 167

Touch Bistro

MAY 26, 2021

The short answer is offering enticing 4th of July specials. The right 4th of July specials will drive traffic to your restaurant, helping you take advantage of one of the biggest celebrations of the year. Planning 4th of July Specials for Your Restaurant. A mobile POS that you can take tableside to capture customer orders. .

Specials 111

Specials 2021 Merchandise Mobile Ordering 111

Touch Bistro

MAY 26, 2021

Dad is king for a day, which means millions of families will be on the hunt for Father’s Day restaurant specials to mark the special occasion. Plan the right Father’s Day restaurant specials and your venue could become the spot for not only Father’s Day feasts, but also repeat business on many other days throughout the year.

Specials 97

Specials 2021 Seasonal Menu Outdoor 97

ChowNow

NOVEMBER 13, 2019

Saturdays in December are statistically the busiest days for all types of independent restaurants across the country, and pizzerias see their largest order sizes on key dates between Thanksgiving and New Year’s. Here are five reasons why online ordering should be a part of your restaurant’s holiday strategy.

Online Ordering 60

Online Ordering Ordering Email Marketing Seasonal Menu 60

Modern Restaurant Management

AUGUST 3, 2021

That means the digital experience is of the utmost importance as more consumers are accustomed to researching online, reading reviews and turning to social media for what’s new and hot in their area. Beef Up Your Online Presence. I really look forward to those emails! They want to know what to expect before they arrive.

Customer Experience 215

Customer Experience Email Marketing Social Media Online Ordering 215

7 Shifts

SEPTEMBER 16, 2024

These include location, profitability, market trends, and more. Market Conditions The demand for certain types of restaurants, like quick-service or delivery-focused businesses, might be higher than fine dining establishments. Check your restaurant’s legal documents Make sure you have all your legal documents in order.

2024 195

2024 Document Point of Sale Cash Management 195

Modern Restaurant Management

MARCH 25, 2022

Some restaurants even took safety a step further by eliminating in-person ordering and offering contactless payment. At least 45 percent of Americans preferred reading the menu, ordering, and paying with their phone to reduce touch points during the pandemic, according to an online survey of 2,081 people conducted by Appetize.

Social Media 215

Social Media Mobile Ordering Email Marketing Kitchen Safety 215

Modern Restaurant Management

DECEMBER 29, 2020

In order to survive, restaurants needed to rethink the way they do business with many turning to technology to keep them afloat. Go All Out with Online Ordering. Already fairly widespread at the beginning of 2020, once the pandemic hit, the rate of online ordering soared to heights never seen before.

2021 208

2021 Technology Online Ordering Email Marketing 208

Goliath Consulting

OCTOBER 16, 2024

By combining various tools like ordering, payments, and management systems into one cohesive platform, restaurants can enhance efficiency, reduce errors, and create a more seamless experience for both staff and guests. It processes orders and payments while tracking sales data. These ensure that the kitchen is always well-prepared.

Operations 78

Operations Loyalty Program Front of House Online Ordering 78

Modern Restaurant Management

FEBRUARY 9, 2021

The National Retail Federation estimates that 41 percent of consumers will celebrate Valentine’s day with a special dinner or celebration at home. This article includes some simple digital marketing strategies that restaurants can quickly implement ahead of the Valentine’s Day holiday. Make Your Menu the Main Course.

Marketing 221

Marketing Email Marketing Website Management Social Media 221

Modern Restaurant Management

NOVEMBER 23, 2021

They can invite guests who always order a drink to a holiday cocktail making class with the executive chef, recommend a seasonal dessert based on a guest’s tastes, or build a deeper rapport by acknowledging a couple who always visits around a special holiday. For example, have a guest that always orders dessert when they dine in?

Loyalty Program 189

Loyalty Program Email Marketing Customer Experience Seasonal Menu 189

Modern Restaurant Management

JUNE 29, 2022

With close to two-thirds (63 percent) of Americans now ordering takeout at least once a month , and most of this group ordering online, restaurants are looking for unique ways to win guests through digital channels. In addition, a better look into guest ordering habits and spending helps generate more complex menu item insights.

Ordering 189

Ordering Online Ordering Email Marketing Seasonal Menu 189

7 Shifts

AUGUST 12, 2020

So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. But as restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan too. Their business is built on the power of word of mouth—one of, if not the most useful marketing tools in the book.

Marketing 418

Marketing 2020 SEO Loyalty Program 418