Goliath Consulting

OCTOBER 16, 2024

Building an integrated tech stack is essential for independent restaurants that want to streamline operations and improve customer service. When integrated with other systems, it allows for easy syncing with online orders and real-time inventory management, making operations smoother and more organized.

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Operations Loyalty Program Front of House Online Ordering 150

7 Shifts

OCTOBER 22, 2024

Let’s explore 26 proven online marketing strategies to help your restaurant thrive. Target location-specific searches for more visibility The ultimate goal of your online marketing campaigns should be to bring in local customers to your restaurant. To do so, you must have an optimized website and engaging social media profiles.

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ChowNow

MARCH 7, 2025

Every online order, email sign up, and reward program interaction generates valuable insightsbut if that data just sits there, youre missing a major opportunity. Think about it: What if you could automatically send a special offer to a customer who hasnt ordered in a while? It improves operational efficiency.

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Loyalty Program Email Marketing Online Ordering Point of Sale 195

ChowNow

FEBRUARY 28, 2025

In this article, you will learn: How to improve your restaurants visibility so more people discover you Engagement strategies that turn first-time visitors into repeat customers Practical marketing tactics to fill more tables and increase takeout orders Here are eight strategies proven to attract more customers to your restaurant.

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ChowNow

FEBRUARY 28, 2025

Leverage Automated Email Marketing ChowNows Automated Email Marketing helps your restaurant bring customers back and increase orders with minimal effort. Email marketing is one of the most effective ways to stay top-of-mind with customers and remind them its time to order again from your restaurant.

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Ordering Email Marketing Social Media Online Ordering 195

ChowNow

FEBRUARY 7, 2025

Many restaurant operators have misconceptions about average order volume (AOV) and how it works, making statements like: I need more customers to make more money. Example: Date Night Special 2 steaks, 1 appetizer, and a chocolate lava cake for $70. or Upselling feels awkward. or Try our new spicy mayoperfect for your go-to order!

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Ordering Online Ordering Loyalty Program Customer Experience 349

ChowNow

FEBRUARY 7, 2025

Building a restaurant marketing budget can feel overwhelming. With tight margins, unpredictable cash flow, and endless marketing options, its hard to know how much to spendor where to spend it. Creating an effective marketing budget doesnt have to be all that complicated. The good news?

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Marketing Email Marketing Social Media Loyalty Program 195

ChowNow

FEBRUARY 28, 2025

In 2025, the US online food delivery market is expected to reach $424.9 For restaurant operators, this presents both an opportunity and a challenge: how to implement an online ordering system that maximizes revenue while maintaining control over their customer relationships. billion in revenue.

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Goliath Consulting

APRIL 5, 2025

Personalization, such as remembering a regulars favorite dish or celebrating special occasions, can leave a lasting impression. Follow up with thank-you emails, feedback requests, or special offers to keep them engaged. Positive online interactions can turn a great experience into valuable word-of-mouth marketing.

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Customer Experience Email Marketing Customer Service Mobile Ordering 195

Modern Restaurant Management

NOVEMBER 23, 2021

Restaurant operators are now looking for solutions to retain customers as colder weather and economic conditions threaten their bottom line. These tags enable staff and operators to surface detailed guest information, including itemized POS data, visit length and frequency, spend history, and even wine preferences.

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Loyalty Program Email Marketing Customer Experience Seasonal Menu 474

Modern Restaurant Management

AUGUST 7, 2024

That's where old-fashioned consistent marketing efforts comes into play. "It’s "It’s important to think long term," HungerRush's SVP of Marketing Shannon Chirone told Modern Restaurant Management (MRM) magazine. "Cutting A balanced mix of online marketing and local marketing is ideal. "Make

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Marketing Email Marketing Social Media Coupons 471

Modern Restaurant Management

FEBRUARY 9, 2021

The National Retail Federation estimates that 41 percent of consumers will celebrate Valentine’s day with a special dinner or celebration at home. This article includes some simple digital marketing strategies that restaurants can quickly implement ahead of the Valentine’s Day holiday. Make Your Menu the Main Course.

Marketing 553

Marketing Email Marketing Website Management Social Media 553

ChowNow

FEBRUARY 21, 2025

Promote Online Ordering Through Social Media and Email Marketing On social media, showcase your food in a way that makes people crave it. Email marketing is another great way to stay top of mind. Keep your emails short, visually appealing, and focused on one clear call to actionplacing an order.

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Online Ordering Ordering Email Marketing Mobile Ordering 195

Modern Restaurant Management

AUGUST 3, 2021

Use Facebook, Instagram and/or TikTok to share your unique offerings, daily specials and other events and to interact with customers. For example, run a contest to reward those who share the best food picture on their social channels and offer them a special reward. I really look forward to those emails! Keep it Fresh.

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Customer Experience Email Marketing Social Media Online Ordering 539

Modern Restaurant Management

MARCH 26, 2021

The last year has had a profound impact on both restaurant operations and customer preferences, resulting in permanent changes. Use detail reporting to market to the right customers at the right time based on their preferences. If customers only order via text, this will simplify the text marketing process for you. and up to 53.9

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Goliath Consulting

DECEMBER 12, 2024

Upgrade Surveillance and Monitoring Verify that all security cameras are operational and strategically placed to cover entrances, exits, cash registers, and storage areas. For special events, consider hiring temporary staff trained in crowd management. Ensure unblocked pathways to exits and comply with fire safety codes.

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Modern Restaurant Management

MAY 20, 2020

It should contain all the obvious items like the extra sanitary practices you're going through, your adjusted hours of operation, and an overview of any special services you're offering like curbside pickup or no-contact delivery. Email Marketing: Keep People Informed.

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Mobile Ordering Email Marketing Online Ordering Back of House 585

Modern Restaurant Management

MARCH 25, 2022

While QR codes are a great tool for contactless service, they have a wide variety of uses, particularly when it comes to marketing. Despite the growth in online marketing through email and social media, direct mail remains one of the best tools for promoting your restaurant. Direct Mail Campaigns. Promotions.

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Social Media Mobile Ordering Email Marketing Kitchen Safety 539

Modern Restaurant Management

JULY 12, 2022

While having a special menu for Restaurant Week is important, so is keeping your bottom line in check. Consider how profitable and scalable your special menu items are with a cost/benefit analysis to ensure you’ll break even or come out ahead when the week is over. Be In Charge of Your Own Marketing.

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Modern Restaurant Management

JANUARY 31, 2023

5 Use social media and email marketing to promote Super Bowl specials and gift card promotions to attract customers. Thiscan be done by offering discounts or special promotions to customers who have visited the restaurant multiple times during the event. This can help increase sales and also encourage repeat business.

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Loyalty Program Social Media Email Marketing Online Ordering 461

Modern Restaurant Management

MAY 31, 2023

Although restaurant operators are no strangers to this shift in behavior, what they may be overlooking is the chance to leverage one of summer’s biggest revenue driving celebrations – Father’s Day. This starts by implementing innovative marketing tools to drive potential revenue.

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Marketing Email Marketing Online Ordering Specials 442

Modern Restaurant Management

JANUARY 18, 2023

If 2020 and 2021 were all about helping operators find new revenue streams to reach guests when they couldn’t come into restaurants, then 2022 was all about getting customers back in. Today, more guests expect special treatment – they want to have more of their needs anticipated before they even have to ask.

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2023 Guest Recovery Customer Service Email Marketing 474

Goliath Consulting

DECEMBER 3, 2024

Today, the Michelin Guide continues to explore new markets and broaden its global influence. How Michelin Ratings Work To understand where the Michelin Guide might expand, it’s essential to first grasp how its rating system operates. 3 Stars : Exceptional cuisine, worth a special journey.

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Modern Restaurant Management

MAY 31, 2023

Although restaurant operators are no strangers to this shift in behavior, what they may be overlooking is the chance to leverage one of summer’s biggest revenue driving celebrations – Father’s Day. This starts by implementing innovative marketing tools to drive potential revenue.

Marketing 419

Marketing Email Marketing Online Ordering Specials 419

Modern Restaurant Management

FEBRUARY 25, 2022

To stand out and get more customers means focusing more on marketing. It’s easy to say you need to work harder on your marketing strategies, but aside from the vague generalizations that are all too common, how do you ensure those strategies are practical? Marketing with Your Customers. Email Newsletters.

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2022 Marketing Email Marketing Social Media 531

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Basant Baruah, Senior Content Marketer, Beaconstac. Below are a few examples of small and big F&B chains applying unique marketing techniques. Here are their insights.

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Marketing Social Media Food Safety Email Marketing 585

Modern Restaurant Management

JULY 14, 2021

In today’s tight job market, to be competitive and stay top of mind of potential hires, it’s important to launch a holistic recruitment marketing strategy to support basic recruiting functions. It is important that you have a recruitment marketing budget to drive top-of-funnel traffic in your hiring funnel.

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Recruiting Hiring Marketing Advertising 531

Modern Restaurant Management

JUNE 29, 2022

Yet, historically, access to this critical diner data has been limited, keeping operators in the dark about who is ordering from them and what they value. Streamlining Operations. When replicated across thousands of customers, restaurants can use this data to obtain a bird’s-eye view of their takeout and delivery operations.

Ordering 474

Ordering Online Ordering Email Marketing Seasonal Menu 474

ChowNow

FEBRUARY 13, 2025

A common mistake among restaurant operators is thinking that a social media account alone will be enough to satisfy customersbut there are problems. Having complete control of your brands story is how you stand out in a congested market. Your website acts as a central hub for your online presence and marketing.

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Social Media Online Ordering SEO Email Marketing 195

ChowNow

APRIL 4, 2025

But more and more operators are realizing that relying too heavily on those platforms comes at a costliterally and figuratively. Most restaurant operators dont think twice about how their online orders are processeduntil they see where the money (and the customer data) is going. And for many restaurants, they still serve a purpose.

Ordering 195

Ordering Online Ordering Mobile Ordering Customer Experience 195

Modern Restaurant Management

JULY 31, 2024

With the pumpkin spice market forecast to be worth $2.4 billion by 2031, operators are hoping an early PSL season will drive additional revenue after a consumer pullback in spending. "Call I’m thrilled to see our independent restaurant clients ahead of the trend, updating their menus with fall specials."

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Seasonal Menu Point of Sale Email Marketing 2024 474

The Rail

MARCH 25, 2025

By using a combination of digital and traditional marketing strategies, you can turn your restaurants move into a celebration rather than a disruption. Offer exclusive deals, special menu items, or limited-time discounts. Craft a well-designed email that shares details about the move, the opening date, and any special promotions.

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Social Media Email Marketing Customer Experience Events 130

7 Shifts

OCTOBER 28, 2024

Knowing how to calculate and optimize your customer acquisition cost (CAC) can help you make smarter decisions about your marketing and advertising strategies. CAC lets you get a clearer view of how your marketing efforts impact your bottom line. This way, you can attract the right customers at a lower cost.

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ChowNow

JANUARY 30, 2025

Within this guide, youll discover proven strategies that help you stand out in a crowded market, captivate your ideal customers, and turn casual diners into lifelong regulars. Most operators give too much attention to the visual aspect of their restaurant. Your visual identity brings your brand to life. Heres what to watch out for.

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Email Marketing Mobile Ordering Customer Experience Online Ordering 195

ChowNow

MARCH 28, 2025

Its powering voice assistants, helping people write emails faster, and even suggesting what to watch or where to eat next. These are tools that can help you streamline operations, easily schedule staff, and make sure you never run out of ingredients for your best-selling menu items. Artificial intelligence (AI) is everywhere right now.

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Modern Restaurant Management

JULY 3, 2024

These features not only enhance customer satisfaction but also streamline your restaurant's operations, allowing you to focus on delivering exceptional dining experiences. Your restaurant is unique, and your SEO strategy should be tailored to your specific goals, target audience, and local market.

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SEO Website Management Online Ordering Mobile Ordering 489

Modern Restaurant Management

MAY 20, 2022

Teriyaki Madness (TMAD) had the "bowls" to admit they messed up and turned the mistake into a unique marketing opportunity. In late February, a marketing team member was training a coworker on how to send five winners of a “Free Bowls for a Year” drawing their notifications at once instead of one at a time.

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Email Marketing Loyalty Program Point of Sale Download 473