7 Shifts

OCTOBER 22, 2024

Nowadays, running a successful restaurant takes more than great food and good service. Let’s explore 26 proven online marketing strategies to help your restaurant thrive. If your website isn’t optimized for mobile, you could be losing out on potential customers.

Book 195

Book Marketing Email Marketing Social Media 195

Modern Restaurant Management

FEBRUARY 15, 2022

But while some may predict a future with burger-flipping robots, it’s hard to imagine tech taking the place of a skilled line cook, experienced server, or seasoned marketer. Across the United States, businesses are suffering from unprecedented staffing shortages in the aftermath of COVID. Enter digital tableside ordering.

Technology 563

Technology Loyalty Program Fast Casual Email Marketing 563

ChowNow

FEBRUARY 12, 2025

This guide will teach you everything you need to know about getting started with restaurant marketing. By the time you finish this article, youll know how to approach restaurant marketing the right way and not waste time doing guesswork, crossing your fingers, and then hoping you see new customers walking through the door.

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2025 Marketing Email Marketing Operations 195

ChowNow

FEBRUARY 13, 2025

Identify your biggest pain points. Are you aiming to speed up service, cut labor costs, or increase online sales? If customer retention is a priority consider a digital loyalty program or automated marketing tools. Can it increase sales or customer retention? Start by pinpointing where your restaurant struggles the most.

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2025 Technology Loyalty Program Mobile Ordering 195

ChowNow

FEBRUARY 21, 2025

In fact, its going to be a lot easier than you think, and there are steps you can take starting today that will give you real results by tomorrow. Optimize Your Website and Online Ordering Experience If your restaurants website isnt easy to use, youre probably losing out on online orders. Next, take a look at your menu.

Online Ordering 195

Online Ordering Ordering Email Marketing Mobile Ordering 195

ChowNow

FEBRUARY 28, 2025

In this article, you will learn: How to improve your restaurants visibility so more people discover you Engagement strategies that turn first-time visitors into repeat customers Practical marketing tactics to fill more tables and increase takeout orders Here are eight strategies proven to attract more customers to your restaurant.

2025 195

2025 Email Marketing Social Media Loyalty Program 195

ChowNow

FEBRUARY 21, 2025

Third-party delivery apps start out as a convenient way to reach new customers, but they always take a significant chunk of your profits. Offer Incentives for Direct Orders Changing customer habits takes time, but you can speed up the process by offering valuable incentives.

Ordering 195

Ordering Email Marketing Online Ordering Social Media 195

Modern Restaurant Management

JUNE 8, 2021

While third party providers offer increased exposure for many restaurants and can help to widen service and delivery areas, this comes at a cost: third party providers can charge up to 30 percent in fees per sale. So how can restaurants avoid these fees? By using loyalty programs as a way to encourage customers to order directly.

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Loyalty Program Point of Sale POS Email Marketing 531

Modern Restaurant Management

MARCH 3, 2025

For a deeper dive into brand messaging, strategy, and authenticity, creating unified guest experiences, and the orchestration of physical and experiential touchpoints, Modern Restaurant Management (MRM) magazine reached out to The Plaid Penguin’s Founder and Sir Idea Man Joe Haubenhofer. A strong restaurant brand goes beyond a logo.

Social Media 251

Social Media Customer Experience Email Marketing Loyalty Program 251

Modern Restaurant Management

MAY 20, 2020

To say that the current COVID-19 crisis represents a major change to the way we live our lives is, at this point, probably a bit of an understatement. A lot of restaurants have seen sales decrease by as much as 70 percent in a lot of cases, with no end to the current situation in sight. Email Marketing: Keep People Informed.

Mobile Ordering 585

Mobile Ordering Email Marketing Online Ordering Point of Sale 585

Modern Restaurant Management

JULY 12, 2022

With deep roots in the restaurant industry, we’ve worked with our clients to test a number of strategies to take on Restaurant Week as an opportunity to attract new customers. Keep things running smoothly by using an integrated point-of-sale system that allows you to do everything in one place. Offer Easy Online Ordering.

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Loyalty Program Online Ordering Point of Sale Customer Experience 558

Modern Restaurant Management

MAY 20, 2022

Teriyaki Madness (TMAD) had the "bowls" to admit they messed up and turned the mistake into a unique marketing opportunity. In late February, a marketing team member was training a coworker on how to send five winners of a “Free Bowls for a Year” drawing their notifications at once instead of one at a time.

Email Marketing 473

Email Marketing Loyalty Program Point of Sale Download 473

Modern Restaurant Management

DECEMBER 1, 2020

Especially today, as customers become accustomed to new dine-in protocols, take-out options and longer wait times due to capacity limitations, restaurant owners must go above and beyond to make their customers feel comfortable and welcome. Important to note is the timely need for easy take-out options. McKinsey & Co.

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Loyalty Program Customer Experience Point of Sale Employee Relations 519

ChowNow

MARCH 14, 2025

Operators who ignore this opportunity risk losing significant revenue to their competitors while missing out on the chance to build a stronger connection with their customers. Even when they manage to attract online orders, a lack of repeat business makes sustained growth feel out of reach. Make the check out process simple and easy.

Ordering 195

Ordering Mobile Ordering Online Ordering Email Marketing 195

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Basant Baruah, Senior Content Marketer, Beaconstac. Below are a few examples of small and big F&B chains applying unique marketing techniques. Here are their insights.

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Marketing Social Media Food Safety Email Marketing 585

ChowNow

FEBRUARY 21, 2025

For operators, restaurant apps mean higher sales, greater customer retention, and smoother day-to-day operations. They help with reservations and table management, staff scheduling and time management, inventory tracking, rewards programs, automated marketing, and more. Online ordering and delivery apps.

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2025 Loyalty Program Mobile Ordering Online Ordering 195

Modern Restaurant Management

FEBRUARY 27, 2023

While most restaurant operators will seek outside funding to get the second location running, it still takes time for a unit to become profitable once the doors open. While most restaurant operators will seek outside funding to get the second location running, it still takes time for a unit to become profitable once the doors open.

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Cash Management Point of Sale Inventory Email Marketing 474

7 Shifts

AUGUST 12, 2021

In today's highly competitive environment, restaurant marketing requires precise, dependable, and complete consumer data. Data acquired about your actual consumers can be used in both online and offline marketing campaigns. Consider online marketing for restaurant engagement to be a long-term commitment. Optimization of NAPs.

Marketing 397

Marketing Email Marketing Loyalty Program Social Media 397

Modern Restaurant Management

FEBRUARY 2, 2022

Take Advantage of Technology. Restaurant Week is all about creating great food experiences, and in the pandemic era, this means branching out from the old dine-in-only norms and offering attractive takeout options. A vast, community-wide event like Restaurant Week can be the perfect push to start 2022 successfully. Go Digital.

Online Ordering 492

Online Ordering Loyalty Program Social Media Mobile Ordering 492

Social Hospitality: Restaurants

MARCH 27, 2020

As worldwide markets continue to feel the pain of COVID-19, companies of every size are suffering from the effects. This pandemic has forced most companies to reevaluate their financial plans and marketing strategies. This pandemic has forced most companies to reevaluate their financial plans and marketing strategies.

Hospitality 454

Hospitality Marketing Travel Hotels 454

Modern Restaurant Management

FEBRUARY 27, 2020

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features the National Restaurant Association's State of the Indusrty Report, food industry pressures, foodservice opportunities, influencer marketing, foot traffic analysis and the dining-out dollar. 2020 State of the Restaurant Industry.

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2020 Influencer Point of Sale Food Safety 481

Modern Restaurant Management

JANUARY 20, 2022

Some of the changes are already taking place in major companies like McDonald’s, which has implemented technology such as personalized automated drive-through menus that change depending on the time of day, weather, current restaurant traffic, and trending items. How AI Will Change Consumers Restaurant Experience. Voice Ordering.

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Food Order Waste Online Ordering Email Marketing 520

Modern Restaurant Management

OCTOBER 1, 2024

Here are four “tough calls” that tech can turn into easy decisions: I’ll take both. ‘Stay out of the weeds’ or serve more patrons? “Staying out of the weeds" in the restaurant industry means avoiding overwhelming tasks and staying ahead of demands.

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Modern Restaurant Management

MARCH 16, 2020

To be added to this guide, reach out to Executive Editor Barbara Castiglia at bcastiglia@modernrestaurantmanagement.com. Click here to learn the 10 steps to take now. The National Restaurant Association has provided a list of best practices to ensure business continuity.

Food Safety 585

Food Safety Kitchen Safety Small Business Employee Relations 585

Modern Restaurant Management

DECEMBER 2, 2019

With data showing that 65 percent of gift card recipients spend approximately 38 percent more than the face value of their cards, restaurant brands should be taking action to optimize their gift card programs for the holiday season. By 2024, global digital gift card sales are projected to hit $698.2

Point of Sale 341

Point of Sale Email Marketing Loyalty Program Mobile Ordering 341

Modern Restaurant Management

AUGUST 17, 2020

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features consumers' dining desires, the power of personalization and the untapped opportunity in localized marketing. The survey found that 59 percent of US and 47 percent of UK consumers plan to dine-out as soon as they are able. Mixed take-out bag.

2020 493

2020 Mobile Ordering Loyalty Program Food Safety 493

Harbor Touch

MARCH 18, 2025

Whether youre a seasoned owner or just starting out, this advice will help you boost efficiency, keep your team motivated, and turn customers into regulars. Our goal is simple: give you tools to streamline operations, cut costs, and grow your business without burning out. This isnt just theory from a manual. Staff Management 1.

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Management Management Seasonal Menu Cash Management 148

Modern Restaurant Management

JULY 29, 2021

Some challenges, like crowded and highly competitive markets and shifting consumer demands, have always been relevant to restaurant owners. Cybercriminals once infected 1,025 Wendy’s point-of-sale systems to steal credit card data, resulting in a $3.4 Running a restaurant today is a challenging undertaking.

Loyalty Program 618

Loyalty Program Employee Relations Point of Sale Mobile Ordering 618

Modern Restaurant Management

NOVEMBER 4, 2021

While many brands will continue to work with third-party delivery services – out of necessity but also awareness – more and more are investing in their O&O apps. Now, they are able to separate out customers based on how they order, where they order, what they order, their loyalty status, and more.

Mobile Ordering 508

Mobile Ordering Marketing Menu Fast Casual 508

Modern Restaurant Management

SEPTEMBER 23, 2020

These include marketing, website development, omnichannel payments and point-of-sale (POS) solutions. "We're “We will continue to create innovative products and further our go-to-market approach to ensure merchants nationwide have access to the tools they need to run their businesses. SpotOn Transact, Inc.

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Serving White Paper Food Recycling 517

Modern Restaurant Management

DECEMBER 21, 2020

We quickly pivoted to offer Family Meals To Go and have continued to expand our third-party delivery partnerships in key markets, which has contributed to our continued growth, even during one of the most difficult years on record for so many restaurants. Here are their responses. Click here for part two. Shasta, California.

2020 450

2020 Online Ordering Customer Experience Point of Sale 450

Modern Restaurant Management

JULY 2, 2021

The National Restaurant Association’s 2021 State of the Restaurant Industry report has some sobering findings: The restaurant industry ended 2020 with total sales $240 billion below the pre-pandemic forecast for the year. Direct mail can help you take advantage of the at-home craze that’s bolstering restaurants coast to coast.

Social Media 474

Social Media Point of Sale Email Marketing Consumer Goods 474

Modern Restaurant Management

JUNE 24, 2020

With On-Demand Delivery for Square Online Store, sellers can take control of their fulfillment process by offering delivery to their loyal customer base directly from their own website. Processing is free on all on-demand delivery orders through July 8, 2020—up to $50,000 in sales. On-Demand Delivery for Square Online Store.

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Guest Recovery Mobile Ordering Kitchen Safety Food Safety 539

7 Shifts

DECEMBER 18, 2023

There’s always something else to get done, a new fire to put out, and broken things to fix. This keeps information from getting lost in the text and email shuffle. With time-clocking software, employees clock in and out with the touch of a button. The role of a restaurant manager is always in motion.

Management 397

Management Management Email Marketing Point of Sale 397

7 Shifts

AUGUST 18, 2024

You'll have late nights and have to work on weekends and public holidays The market is saturated with loads of competition. An alternative is to buy an existing bar that is up for sale. You also need to be prepared to deal with any challenges that come with taking over an existing business. How Do I Run a Profitable Bar?

Bar 370

Bar License Email Marketing Customer Service 370

Modern Restaurant Management

JANUARY 8, 2024

Consider, for instance, a scenario in which your Point of Sale (POS) system can forecast the popularity of a new dish based on historical customer behaviour. This trend reflects the growing popularity of drive-thru and fast-casual dining, coupled with the demand for digital technologies such as QSR digital signage and QR codes.

2024 539

2024 Loyalty Program Cash Management Customer Experience 539

Modern Restaurant Management

AUGUST 31, 2023

An increase in sales. Identify Your USP and Use it to Conceptualize PR Events Identify what makes your brand stand out from the rest. Here are some ways: Ask your marketing and sales team. Your restaurant marketing and sales teams will always know what selling points your customers respond to best.

Social Media 385

Social Media Email Marketing Influencer Events 385