7 Shifts

OCTOBER 22, 2024

Let’s explore 26 proven online marketing strategies to help your restaurant thrive. Target location-specific searches for more visibility The ultimate goal of your online marketing campaigns should be to bring in local customers to your restaurant. To do so, you must have an optimized website and engaging social media profiles.

Book 195

Book Marketing Email Marketing Social Media 195

ChowNow

FEBRUARY 13, 2025

For example: If you want to improve efficiency look for software that integrates with your POS and kitchen systems. If customer retention is a priority consider a digital loyalty program or automated marketing tools. A Modern POS System Powers Transactions and Data-Driven Decisions Every restaurant needs a POSperiod.

2025 195

2025 Technology Loyalty Program Mobile Ordering 195

Modern Restaurant Management

JUNE 8, 2021

To do this effectively and successfully, brands will need to dive into the customer data gathered from their POS system. Strong loyalty programs incentivize direct sales and include everything a brand needs to implement a winning marketing strategy, … While it may be easy to think that a sale is a sale, that’s just not the case.

Loyalty Program 531

Loyalty Program Point of Sale POS Email Marketing 531

ChowNow

APRIL 15, 2025

This does not include things like rent, labor, or marketing, just the costs directly tied to the food and beverages youre serving. A low accuracy rate means somethings off in your communication chain, whether its POS errors, rushed order entry, or unclear kitchen tickets. Restaurants that see the most success use email marketing tools.

Operations 195

Operations Email Marketing Point of Sale Online Ordering 195

Lavu

APRIL 17, 2025

Personalized restaurant marketing using POS data is a powerful way to drive sales and foster customer loyalty. By tapping into the insights your POS system provides, you can tailor marketing efforts that speak directly to the needs and preferences of your customers. Here’s how: What is POS Data?

POS 78

POS Loyalty Program Marketing Point of Sale 78

Modern Restaurant Management

DECEMBER 22, 2021

There are different IoT-based solutions on the market designed to decrease downtime, increase energy and operational efficiency and improve overall customer experience. The POS system works in concert with the smart device at the table, sending the bill directly to the customer. But where can you start?

2022 610

2022 Equipment Email Marketing Customer Service 610

Goliath Consulting

OCTOBER 16, 2024

Core Elements of a Restaurant Tech Stack: Point of Sale (POS) Systems: “The POS is the heart of the restaurant’s tech stack, as it needs to talk to every other system,” says Deliverect. This helps create personalized marketing campaigns and promotions, encouraging repeat business and enhancing the customer experience.

Operations 150

Operations Loyalty Program Front of House Online Ordering 150

Goliath Consulting

DECEMBER 12, 2024

Keep your POS systems encrypted and updated, install robust firewalls and anti-malware software, and regularly patch vulnerabilities. These best practices can help you maintain a safe and enjoyable environment during this busy season. Goliath Consulting Group is a restaurant consultancy group based in Atlanta, Georgia.

Bar 195

Bar Cash Management Seasonal Menu Email Marketing 195

7 Shifts

OCTOBER 28, 2024

Knowing how to calculate and optimize your customer acquisition cost (CAC) can help you make smarter decisions about your marketing and advertising strategies. CAC lets you get a clearer view of how your marketing efforts impact your bottom line.

Loyalty Program 195

Loyalty Program Fast Casual Social Media Email Marketing 195

Lavu

APRIL 25, 2025

How POS data improves customer loyalty isnt just a trending topic its a strategic advantage for modern restaurants. By capturing real-time insights into customer behavior, preferences, and spending habits, POS systems empower restaurants to deliver personalized experiences, reward loyalty, and increase repeat visits.

POS 78

POS Loyalty Program Email Marketing Point of Sale 78

Modern Restaurant Management

NOVEMBER 23, 2021

These tags enable staff and operators to surface detailed guest information, including itemized POS data, visit length and frequency, spend history, and even wine preferences. Leveraging guest data from both on- and off-premises, operators can also use personalized marketing automation to boost guest loyalty.

Loyalty Program 474

Loyalty Program Email Marketing Customer Experience Seasonal Menu 474

ChowNow

MARCH 20, 2025

Managing Orders Across Multiple Platforms is a Nightmare The Problem: Anyone whos tried to manage multiple third-party platforms on a busy night knows this problem all too wellwith multiple systems running independently, staff are forced to juggle tablets, manually enter orders into the POS, and scramble to keep everything running smoothly.

Operations 195

Operations Online Ordering Customer Service Customer Experience 195

Modern Restaurant Management

DECEMBER 5, 2022

The restaurant industry is driving the growth of modern point-of-sale (POS) solutions that enable contactless payments. This would allow owners to cultivate more personal relationships to increase customer loyalty and better market to each individual. restaurant sales are expected to reach 898 billion dollars by the end of 2022.

Mobile Ordering 563

Mobile Ordering Loyalty Program Employee Relations Customer Experience 563

Modern Restaurant Management

MAY 1, 2023

This data is highly valuable on the black market and can be used for identity theft, fraud, and other criminal activities. For example, POS systems have proven to be particularly vulnerable. 75 percent of all data breaches that impacted restaurants originated from a compromised POS system.

Insurance 508

Insurance Email Marketing Employee Relations Customer Experience 508

ChowNow

MARCH 27, 2025

How POS integrations can help Most mistakes happen because staff are manually re-entering online orders. Using POS integration eliminates this risk by sending orders directly to the kitchen, reducing human errors, and ensuring customers receive exactly what they ordered. What Impacts Order Volume?

Delivery 195

Delivery Online Ordering Loyalty Program Food 195

Lavu

APRIL 25, 2025

If youve ever wondered how does a POS system work , youre not alone. A modern Point of Sale (POS) system is more than just a cash registerits the central hub that powers day-to-day business operations. In this post, well break down how does a POS system works and why its essential for restaurants, cafes, and other growing businesses.

POS 78

POS Point of Sale Cash Management Mobile Ordering 78

Modern Restaurant Management

OCTOBER 1, 2020

Secondarily, how to streamline those customers and the various channels they arrive from into an email subscription, a loyalty program addition or an app downloaded for future marketing purposes. There is a difference between when your ordering tools are integrated directly into the POS, or when they are aggregated externally.

Delivery 493

Delivery Loyalty Program Download Online Ordering 493

Modern Restaurant Management

JANUARY 31, 2023

5 Use social media and email marketing to promote Super Bowl specials and gift card promotions to attract customers. Between social media, loyalty programs, apps and email/text, restaurants have a built-in database of loyal customers. This can help increase sales and also encourage repeat business.

Loyalty Program 461

Loyalty Program Social Media Email Marketing Online Ordering 461

ChowNow

SEPTEMBER 26, 2024

Email marketing is a powerful tool to drive repeat orders and boost diner loyalty. Not only do the majority of customers like to be contacted by brands via email according to surveys , the average Return on Investment for email marketing is $36 for every dollar spent. The only catch? Reservation or catering forms.

Email Marketing 195

Email Marketing Marketing Loyalty Program Online Ordering 195

Modern Restaurant Management

APRIL 7, 2022

As technology has evolved, however, the number of potential channels has increased, giving rise to first multichannel and then omnichannel marketing. Every restaurant operation needs solutions for the challenges presented by ordering, POS, back-office operations, and loyalty programs.

Mobile Ordering 537

Mobile Ordering Email Marketing Customer Experience Loyalty Program 537

Modern Restaurant Management

NOVEMBER 19, 2020

New Marketing Tactics Can Help Reach Target Customers. It is no secret that marketing is a way for restaurants to keep up with loyal customers and engage with new ones. Aside from marketing, a significant portion of the restaurant experience today is nailing the customer’s online order journey.

Social Media 539

Social Media Online Ordering Coupons Advertising 539

7 Shifts

AUGUST 5, 2020

How do you market food delivery and takeout? Here are tips for managing food and packaging inventory: Food inventory Use your POS or an inventory management tool to keep track of what you have and what you use over any given week. Use 7shifts’ POS integration to better understand your sales numbers and trends.

Delivery 341

Delivery Food Email Marketing Front of House 341

ChowNow

MARCH 14, 2025

Marketing and Customer Engagement Even the best-run restaurant wont thrive if no one knows about it. A strong marketing strategywhether through social media, email campaigns , or loyalty programs helps bring in new customers and keep existing ones coming back.

Operations 195

Operations Management Management Front of House 195

Modern Restaurant Management

JULY 12, 2022

Be In Charge of Your Own Marketing. From email and text to social media marketing, let your customer base know you’re participating in Restaurant Week and what kind of discounts you will be offering. Easy-to-use handheld POS devices can help you ensure order accuracy, turn tables faster, and improve throughput.

Loyalty Program 558

Loyalty Program Online Ordering Point of Sale Customer Experience 558

Modern Restaurant Management

APRIL 3, 2024

Statista’s market insights forecast the global cost of cybercrime will increase from $9.22T in 2024 to $13.82T in 2028. Artificial intelligence (AI) has emerged as another advantage for attackers, enabling them to personalize phishing emails for highly effective business email compromise scams to introduce ransomware packages at scale.

Email Marketing 512

Email Marketing Small Business Point of Sale Franchise 512

7 Shifts

DECEMBER 18, 2023

This keeps information from getting lost in the text and email shuffle. It also gets rid of those frustrating sticky notes all over your POS. It integrates with your POS system and other restaurant tools to keep track of your stock and let you know when you’re running low. Management log books also cut down on confusion.

Management 397

Management Management Email Marketing Point of Sale 397

Modern Restaurant Management

JUNE 1, 2023

Personalization Is the Key A successful loyalty program takes a holistic approach and engages with customers across a variety of channels beyond the POS, including mobile app, online (web-based), social media, and email marketing and emerging channels such as voice, chat, and web3/metaverse.

Loyalty Program 449

Loyalty Program Customer Experience POS Customer Service 449

ChowNow

MARCH 28, 2025

Its powering voice assistants, helping people write emails faster, and even suggesting what to watch or where to eat next. AI for Enhancing Marketing and Customer Engagement AI can also help you build stronger, more meaningful relationships with your customers. Artificial intelligence (AI) is everywhere right now. The short answer?

Front of House 195

Front of House Back of House Online Ordering Email Marketing 195

Modern Restaurant Management

JANUARY 13, 2020

By performing an honest assessment and diving deep into point-of-sale (POS) reporting, payroll data, online customer reviews, and various other analytics, even the most successful restaurant operators can identify areas that can be streamlined to cut costs, save time, and boost revenue in the new year. Deploying marketing campaigns.

2020 364

2020 Website Management Online Ordering Point of Sale 364

Modern Restaurant Management

JUNE 1, 2021

Maximize Throughput with Tablet POS. Tablet POS, when leveraged as self-ordering kiosks, helps reduce face-to-face contact between servers and customers. This results in a faster time-to-market to excite customers of changes to keep your restaurant top of mind.

Ordering 450

Ordering Technology Mobile Ordering Online Ordering 450

Lavu

APRIL 4, 2025

Personalized marketing helps restaurants connect with customers by tailoring offers and experiences to individual preferences. With 62% of consumers leaving brands that fail to personalize experiences , personalized restaurant marketing can increase revenue by 10-30%. favorite dishes, dining frequency).

Marketing 78

Marketing Loyalty Program Email Marketing POS 78

Modern Restaurant Management

JANUARY 31, 2024

The website is one part of it, but it’s also about maintaining an active social media presence, offering a loyalty program, and investing in ongoing marketing campaigns. And, 67 percent have automated email marketing, while a further 30 percent want to.

2024 508

2024 Online Ordering Website Management Email Marketing 508

ChowNow

FEBRUARY 21, 2025

They help with reservations and table management, staff scheduling and time management, inventory tracking, rewards programs, automated marketing, and more. Some even integrate with point-of-sale (POS) systems to update inventory levels in real-time as orders are placed. More control over promotions and discounts.

2025 195

2025 Loyalty Program Mobile Ordering Online Ordering 195

Modern Restaurant Management

JANUARY 20, 2022

As self-driving cars increasingly take over the market, other industries will have to adapt. Restaurants will likely increase their marketing presence in areas such as the screens in autonomous vehicles. Automated Marketing and Remarketing. Autonomous Vehicles and Drive-Thrus. Automation and Robotics in the Kitchen.

Food Order 520

Food Order Waste Online Ordering Email Marketing 520

The Rail

NOVEMBER 1, 2024

Cloud POS Systems for Seamless Transactions Point of sale (POS) systems are the backbone of restaurant operations. Cloud-based POS systems like Square, Toast, and Clover help solve this problem. Social media platforms and digital marketing tools can help you manage this communication more effectively.

Innovation 130

Innovation Transportation Loyalty Program Social Media 130

7 Shifts

MARCH 10, 2021

Also, consider investing in a new POS system. Today your POS system can process credit cards, track sales, simplify bookkeeping, and much more. A POS system can save restaurant owners time and money while increasing their efficiency and effectiveness. POS systems offer more accurate sales reporting and shorter transaction times.

Management 370

Management Management Small Business Email Marketing 370

7 Shifts

FEBRUARY 8, 2024

Apple | Android Team Communication The Team Communication tool from 7shifts fixes the chaos of disconnected conversations, text threads, and email chains that seem to go nowhere. An extension for restaurants using Toast POS, this feature of the popular restaurant management platform is actually for your guests as much as it is for you.

Management 367

Management Management Operations Mobile Ordering 367