The Rail

JANUARY 24, 2025

By Heather Langley, Contributor A restaurant point of sale (POS) system is home to a vast amount of personal information, including customer data and payment information. Restaurant owners need to take measures to keep their POS systems safe and secure to protect both business and customer data.

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7 Shifts

OCTOBER 22, 2024

Let’s explore 26 proven online marketing strategies to help your restaurant thrive. Target location-specific searches for more visibility The ultimate goal of your online marketing campaigns should be to bring in local customers to your restaurant. To do so, you must have an optimized website and engaging social media profiles.

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Modern Restaurant Management

JUNE 8, 2021

To do this effectively and successfully, brands will need to dive into the customer data gathered from their POS system. Strong loyalty programs incentivize direct sales and include everything a brand needs to implement a winning marketing strategy, … While it may be easy to think that a sale is a sale, that’s just not the case.

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Loyalty Program Point of Sale POS Email Marketing 531

Modern Restaurant Management

DECEMBER 22, 2021

There are different IoT-based solutions on the market designed to decrease downtime, increase energy and operational efficiency and improve overall customer experience. The POS system works in concert with the smart device at the table, sending the bill directly to the customer. But where can you start?

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Goliath Consulting

OCTOBER 16, 2024

Core Elements of a Restaurant Tech Stack: Point of Sale (POS) Systems: “The POS is the heart of the restaurant’s tech stack, as it needs to talk to every other system,” says Deliverect. This helps create personalized marketing campaigns and promotions, encouraging repeat business and enhancing the customer experience.

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Goliath Consulting

DECEMBER 12, 2024

Keep your POS systems encrypted and updated, install robust firewalls and anti-malware software, and regularly patch vulnerabilities. These best practices can help you maintain a safe and enjoyable environment during this busy season. Goliath Consulting Group is a restaurant consultancy group based in Atlanta, Georgia.

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ChowNow

MARCH 14, 2025

Marketing and Customer Engagement Even the best-run restaurant wont thrive if no one knows about it. A strong marketing strategywhether through social media, email campaigns , or loyalty programs helps bring in new customers and keep existing ones coming back.

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7 Shifts

OCTOBER 28, 2024

Knowing how to calculate and optimize your customer acquisition cost (CAC) can help you make smarter decisions about your marketing and advertising strategies. CAC lets you get a clearer view of how your marketing efforts impact your bottom line.

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Modern Restaurant Management

NOVEMBER 23, 2021

These tags enable staff and operators to surface detailed guest information, including itemized POS data, visit length and frequency, spend history, and even wine preferences. Leveraging guest data from both on- and off-premises, operators can also use personalized marketing automation to boost guest loyalty.

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Modern Restaurant Management

DECEMBER 5, 2022

The restaurant industry is driving the growth of modern point-of-sale (POS) solutions that enable contactless payments. This would allow owners to cultivate more personal relationships to increase customer loyalty and better market to each individual. restaurant sales are expected to reach 898 billion dollars by the end of 2022.

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Modern Restaurant Management

MAY 1, 2023

This data is highly valuable on the black market and can be used for identity theft, fraud, and other criminal activities. For example, POS systems have proven to be particularly vulnerable. 75 percent of all data breaches that impacted restaurants originated from a compromised POS system.

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Modern Restaurant Management

OCTOBER 1, 2020

Secondarily, how to streamline those customers and the various channels they arrive from into an email subscription, a loyalty program addition or an app downloaded for future marketing purposes. There is a difference between when your ordering tools are integrated directly into the POS, or when they are aggregated externally.

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Modern Restaurant Management

JANUARY 31, 2023

5 Use social media and email marketing to promote Super Bowl specials and gift card promotions to attract customers. Between social media, loyalty programs, apps and email/text, restaurants have a built-in database of loyal customers. This can help increase sales and also encourage repeat business.

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Modern Restaurant Management

APRIL 3, 2024

Statista’s market insights forecast the global cost of cybercrime will increase from $9.22T in 2024 to $13.82T in 2028. Artificial intelligence (AI) has emerged as another advantage for attackers, enabling them to personalize phishing emails for highly effective business email compromise scams to introduce ransomware packages at scale.

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ChowNow

SEPTEMBER 26, 2024

Email marketing is a powerful tool to drive repeat orders and boost diner loyalty. Not only do the majority of customers like to be contacted by brands via email according to surveys , the average Return on Investment for email marketing is $36 for every dollar spent. The only catch? Reservation or catering forms.

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Modern Restaurant Management

NOVEMBER 19, 2020

New Marketing Tactics Can Help Reach Target Customers. It is no secret that marketing is a way for restaurants to keep up with loyal customers and engage with new ones. Aside from marketing, a significant portion of the restaurant experience today is nailing the customer’s online order journey.

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ChowNow

FEBRUARY 21, 2025

They help with reservations and table management, staff scheduling and time management, inventory tracking, rewards programs, automated marketing, and more. Some even integrate with point-of-sale (POS) systems to update inventory levels in real-time as orders are placed. More control over promotions and discounts.

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Modern Restaurant Management

JULY 12, 2022

Be In Charge of Your Own Marketing. From email and text to social media marketing, let your customer base know you’re participating in Restaurant Week and what kind of discounts you will be offering. Easy-to-use handheld POS devices can help you ensure order accuracy, turn tables faster, and improve throughput.

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7 Shifts

DECEMBER 18, 2023

This keeps information from getting lost in the text and email shuffle. It also gets rid of those frustrating sticky notes all over your POS. It integrates with your POS system and other restaurant tools to keep track of your stock and let you know when you’re running low. Management log books also cut down on confusion.

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Modern Restaurant Management

JULY 1, 2021

Guests are enthusiastic to return to in-person dining, and restaurants have an opportunity to extend that excitement both before and after their visit through marketing automation. Marketing automation fosters these relationships by enabling operators to connect their point-of-sale (POS) system with their CRM platform.

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Modern Restaurant Management

JUNE 1, 2023

Personalization Is the Key A successful loyalty program takes a holistic approach and engages with customers across a variety of channels beyond the POS, including mobile app, online (web-based), social media, and email marketing and emerging channels such as voice, chat, and web3/metaverse.

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Modern Restaurant Management

JANUARY 13, 2020

By performing an honest assessment and diving deep into point-of-sale (POS) reporting, payroll data, online customer reviews, and various other analytics, even the most successful restaurant operators can identify areas that can be streamlined to cut costs, save time, and boost revenue in the new year. Deploying marketing campaigns.

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Modern Restaurant Management

JUNE 1, 2021

Maximize Throughput with Tablet POS. Tablet POS, when leveraged as self-ordering kiosks, helps reduce face-to-face contact between servers and customers. This results in a faster time-to-market to excite customers of changes to keep your restaurant top of mind.

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Modern Restaurant Management

JANUARY 31, 2024

The website is one part of it, but it’s also about maintaining an active social media presence, offering a loyalty program, and investing in ongoing marketing campaigns. And, 67 percent have automated email marketing, while a further 30 percent want to.

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Modern Restaurant Management

OCTOBER 20, 2023

To attract customers while accommodating tightened budgets, restaurants should consider employing marketing strategies that leverage data-driven insights to tailor messaging according to consumer needs. Through cookies and pixels, marketers have collected consumer data as they navigated the rise of the Internet.

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Modern Restaurant Management

JANUARY 20, 2022

As self-driving cars increasingly take over the market, other industries will have to adapt. Restaurants will likely increase their marketing presence in areas such as the screens in autonomous vehicles. Automated Marketing and Remarketing. Autonomous Vehicles and Drive-Thrus. Automation and Robotics in the Kitchen.

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The Rail

NOVEMBER 1, 2024

Cloud POS Systems for Seamless Transactions Point of sale (POS) systems are the backbone of restaurant operations. Cloud-based POS systems like Square, Toast, and Clover help solve this problem. Social media platforms and digital marketing tools can help you manage this communication more effectively.

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7 Shifts

MARCH 10, 2021

Also, consider investing in a new POS system. Today your POS system can process credit cards, track sales, simplify bookkeeping, and much more. A POS system can save restaurant owners time and money while increasing their efficiency and effectiveness. POS systems offer more accurate sales reporting and shorter transaction times.

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Management Management Small Business Email Marketing 370

7 Shifts

FEBRUARY 8, 2024

Apple | Android Team Communication The Team Communication tool from 7shifts fixes the chaos of disconnected conversations, text threads, and email chains that seem to go nowhere. An extension for restaurants using Toast POS, this feature of the popular restaurant management platform is actually for your guests as much as it is for you.

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7 Shifts

DECEMBER 17, 2020

Once you have access to a guest’s contact info, it creates the opportunity to reach them via email or text and let them know about special offers, new menu items, changing hours, and more. The basic information you should be collecting is first and last name, phone number, and email address. You have to earn it!

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Loyalty Program Social Media Email Marketing Customer Service 370

7 Shifts

DECEMBER 11, 2019

Clever marketing and strong branding from a restaurant’s corporate offices can boost sales for franchised restaurants. These are either percentage-based or fixed dollar costs that go to marketing and operations for the entire business. A strong franchisor-franchisee relationship can be a thing of beauty.

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7 Shifts

NOVEMBER 16, 2020

When Jessie originally joined the Main Squeeze team in 2017, they used old-school Excel spreadsheets and emails to coordinate schedules with their staff. This meant a lot of time wasted through email threads discussing time off or vacation, finding shift replacements, and updating clunky spreadsheets to share out with their team.

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Modern Restaurant Management

FEBRUARY 2, 2022

For example, a handheld POS device will allow you to turn tables faster, improve order accuracy, and speed up service. Take an omnichannel marketing approach to ensure you are getting discovered where your customers are. In this way, you can turn one-time crowds into long-term, loyal customers. Keep in Touch and Engage Your Guests.

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Online Ordering Loyalty Program Social Media Mobile Ordering 492

7 Shifts

FEBRUARY 8, 2024

Apple | Android Team Communication The Team Communication tool from 7shifts fixes the chaos of disconnected conversations, text threads, and email chains that seem to go nowhere. An extension for restaurants using Toast POS, this feature of the popular restaurant management platform is actually for your guests as much as it is for you.

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Modern Restaurant Management

DECEMBER 2, 2019

Gift cards practically eliminate the need for packaging and can be sent via email when purchased digitally, which is no doubt a handy feature for the last-minute shopper. This is all excellent news for restaurant brands, as gift cards can be powerful marketing tools. Include Gift Card Messaging in Marketing Efforts.

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Modern Restaurant Management

APRIL 14, 2020

Since the COVID-19 crisis began, the Association has coordinated more than 400,000 emails to Congress from restaurants, employees, consumers and industry supporters—all speaking out about the need for swift and strong federal relief and recovery programs. "Cox Media has been very supportive to us during this difficult time. .”

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SpotOn

NOVEMBER 21, 2024

Use email and social media to promote gift cards and drive holiday sales. Use labor management software that integrates with your POS system to forecast staffing needs and minimize labor costs. Choose a loyalty program that works with your POS to simplify sign-ups and reward redemptions. Gift card sales create instant revenue.

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