ChowNow

FEBRUARY 28, 2025

In this article, you will learn: How to improve your restaurants visibility so more people discover you Engagement strategies that turn first-time visitors into repeat customers Practical marketing tactics to fill more tables and increase takeout orders Here are eight strategies proven to attract more customers to your restaurant.

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2025 Email Marketing Social Media Loyalty Program 195

ChowNow

FEBRUARY 12, 2025

This guide will teach you everything you need to know about getting started with restaurant marketing. By the time you finish this article, youll know how to approach restaurant marketing the right way and not waste time doing guesswork, crossing your fingers, and then hoping you see new customers walking through the door.

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2025 Marketing Email Marketing Operations 195

ChowNow

MARCH 27, 2025

A steady increase in orders can indicate strong demand and effective marketing, while a decline may signal issues like poor visibility, unhappy customers, or more competition in your area. How pricing and menu strategy affect revenue Several factors influence revenue per order, including: Pricing strategy. Portion size.

Delivery 195

Delivery Online Ordering Loyalty Program Food 195

Modern Restaurant Management

MARCH 3, 2025

First, we seek a deep understanding of the restauranteur’s vision and values, as well as their target audience and market positioning. Finally, we look at the launch strategy and marketing plan. We want a new brand to hit the market with impact. First is standing out in a market more crowded today than ever before.

Social Media 251

Social Media Customer Experience Email Marketing Loyalty Program 251

Modern Restaurant Management

OCTOBER 1, 2022

Restaurant marketing revolves around making your business known. Restaurants, in turn, have to deal with skyrocketing prices on products and fuel. Restaurants, in turn, have to deal with skyrocketing prices on products and fuel. Let’s look at low-budget restaurant marketing ideas to succeed in inflationary times.

Marketing 508

Marketing Email Marketing Social Media SEO 508

Modern Restaurant Management

FEBRUARY 25, 2022

To stand out and get more customers means focusing more on marketing. It’s easy to say you need to work harder on your marketing strategies, but aside from the vague generalizations that are all too common, how do you ensure those strategies are practical? Marketing with Your Customers. Email Newsletters.

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2022 Marketing Email Marketing Social Media 531

ChowNow

FEBRUARY 21, 2025

While these platforms do bring in orders, they also come with the price of high commission fees, loss of customer data, and a weaker connection between you and your guests. This includes welcome emails, re-engagement emails, and promotional emails, all pointing towards your direct online ordering.

Ordering 195

Ordering Email Marketing Online Ordering Social Media 195

ChowNow

MARCH 28, 2025

Its powering voice assistants, helping people write emails faster, and even suggesting what to watch or where to eat next. AI for Enhancing Marketing and Customer Engagement AI can also help you build stronger, more meaningful relationships with your customers. Artificial intelligence (AI) is everywhere right now. The short answer?

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Front of House Back of House Online Ordering Email Marketing 195

Modern Restaurant Management

JULY 28, 2022

Customer data is only one segment of the information you need for good sales insights, marketing information, and business analytics. By comparing the information collected over time, you can better understand changes in your business and your market. Many ask for the name and email or phone number of the customer. Phone Number.

Loyalty Program 520

Loyalty Program Mobile Ordering Email Marketing Online Ordering 520

ChowNow

MARCH 14, 2025

In this article, youll learn: How to optimize your restaurant website for more orders The best marketing strategies to increase online visibility How to use incentives and customer data to grow sales Lets dive into the top six ways you can increase order volume for your restaurants website. Use email marketing to re-engage past customers.

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Ordering Mobile Ordering Online Ordering Email Marketing 195

ChowNow

FEBRUARY 13, 2025

If customer retention is a priority consider a digital loyalty program or automated marketing tools. A higher-priced system that saves time and reduces errors might be more valuable than a cheaper, less effective alternative. Plus, their reliance on high fees forces restaurants to either raise menu prices or accept smaller profits.

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2025 Technology Loyalty Program Mobile Ordering 195

ChowNow

APRIL 4, 2025

It also gives you more freedom to price your menu the way you want. Many restaurants bump up prices on third-party platforms to offset fees, which can frustrate customers. First-party ordering lets you send tailored marketing directly to your customers. That kind of control can make a huge difference over time.

Ordering 195

Ordering Online Ordering Mobile Ordering Customer Experience 195

ChowNow

FEBRUARY 13, 2025

Having complete control of your brands story is how you stand out in a congested market. Instead of paying a percentage of every order to a delivery platform, you keep full control over pricing and profits. Your website acts as a central hub for your online presence and marketing. Another great benefit?

Social Media 195

Social Media Online Ordering SEO Email Marketing 195

Modern Restaurant Management

JULY 31, 2024

With the pumpkin spice market forecast to be worth $2.4 " When it comes to pricing, the team at Margin Edge reports that operators and consumers should prepare to spend a bit more on items made with pumpkin puree. Regionally: The Midwest saw a 29 percent increase in the price of canned pumpkin from $8.09 percent from $9.01

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Seasonal Menu Point of Sale Email Marketing 2024 474

Modern Restaurant Management

MARCH 30, 2022

Restaurants are making use of workflow automation to increase efficiency in numerous ways inlcuding customer service automation and sales and marketing automation. Sales teams and marketers are deploying sales and marketing technology to automate the customers' journey and accelerate conversions. Improving customer service.

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Front of House Social Media Email Marketing Point of Sale 450

EATER

OCTOBER 21, 2024

And this was on top of general griping about his restaurant’s high prices compared to other Asian restaurants in the San Gabriel Valley, says Yang. Preparing customers for higher prices requires initiating an explicit conversation the customer usually won’t start. But recently, it had to announce the ending of that perk.

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Sustainability Sourcing Consumer Goods Seasonal Menu 325

Goliath Consulting

JANUARY 7, 2025

The global livestock and poultry markets are set for significant shifts in 2025. This analysis is informed by data from the United States Department of Agricultures report Livestock and Poultry: World Markets and Trade. Pork: Growth Amidst Regional Declines The global pork market presents a mixed picture. million tons.

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2025 Email Marketing Leadership Agriculture 221

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Basant Baruah, Senior Content Marketer, Beaconstac. Below are a few examples of small and big F&B chains applying unique marketing techniques. Here are their insights.

Marketing 585

Marketing Social Media Food Safety Email Marketing 585

Modern Restaurant Management

JANUARY 22, 2024

How can you adjust your B2C marketing strategy to align with their needs and provide an elevated culinary experience? You can craft a B2C marketing strategy that is interesting, relevant, and successful by following this checklist. Conduct market research to verify that your pricing corresponds to perceived value.

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Loyalty Program Mobile Ordering Dietary Restrictions Social Media 453

Modern Restaurant Management

JULY 16, 2024

" Lynch has more than 20 years’ experience managing large CPG and retail brands in marketing and brand strategy. Kristin was previously Vice President with Round Table Pizza and Director of Marketing for well-known brands such as Thorntons, Pyrex, and Craftsman Tools. "Loyalty for brands in the 50th percentile and $30.16

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Innovation Loyalty Program Email Marketing Customer Experience 492

7 Shifts

OCTOBER 28, 2024

Knowing how to calculate and optimize your customer acquisition cost (CAC) can help you make smarter decisions about your marketing and advertising strategies. CAC lets you get a clearer view of how your marketing efforts impact your bottom line. This way, you can attract the right customers at a lower cost.

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Loyalty Program Fast Casual Social Media Email Marketing 195

Modern Restaurant Management

NOVEMBER 19, 2020

New Marketing Tactics Can Help Reach Target Customers. It is no secret that marketing is a way for restaurants to keep up with loyal customers and engage with new ones. Aside from marketing, a significant portion of the restaurant experience today is nailing the customer’s online order journey.

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Social Media Online Ordering Coupons Advertising 539

The Rail

APRIL 11, 2024

By Eric Tress, Contributor If you are looking for an excellent tool to increase your restaurant’s reservations, email marketing is an effective advertising tool you should consider. According to research by Sopro, over 75% percent of consumers prefer to communicate with brands through email. times more than bulk emails.

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Email Marketing Reservations Marketing Loyalty Program 130

Modern Restaurant Management

APRIL 30, 2021

So it makes good business sense to revamp your marketing strategies. Today, examine the effects the pandemic has had on the restaurant and food service industry as well as five simple but effective marketing techniques to boost your local business. Five Local Marketing Strategies. Highlight Your Safety and Hygiene Protocols.

Marketing 568

Marketing Food Safety Social Media Small Business 568

Modern Restaurant Management

JANUARY 31, 2024

The website is one part of it, but it’s also about maintaining an active social media presence, offering a loyalty program, and investing in ongoing marketing campaigns. Inventory : Generally, when food costs go up, operators will raise their menu prices by a small amount.

Online Ordering 508

Online Ordering 2024 Website Management Inventory 508

Modern Restaurant Management

FEBRUARY 27, 2023

Businesses can run promotions, such as early bird specials, to attract budget-conscious diners and use an email database to get the word out. Use creativity to market a restaurant on a limited budget. Reviewing these numbers frequently can help to hold vendors accountable to the prices they are quoting.

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Cash Management Point of Sale Inventory Email Marketing 474

Modern Restaurant Management

MARCH 19, 2020

Any restaurant or F&B business can leverage this form of marketing to their benefit, it just requires a little know-how in the realm of digital networking. For example, let’s imagine an online reviewer who exclusively reviews low-priced fast food restaurants. I Don’t Have Money for Expensive Influencers.

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Influencer Marketing Social Media Online Ordering 532

ChowNow

MARCH 20, 2025

Marketing campaigns run, money is spent, and yet its unclear whether those efforts are actually driving more orders or just draining the budget. Restaurants can adjust staffing levels based on real demand, identify their most profitable menu items, and put marketing dollars behind what actually drives revenue.

Operations 195

Operations Online Ordering Customer Service Customer Experience 195

Modern Restaurant Management

JANUARY 8, 2024

This capability can prove invaluable for refining pricing strategies, optimising ingredient and waste management, and planning forthcoming shifts, among other benefits. – Corin Camenisch, Product Marketing Lead at SumUp 1 + 0 = 3: The New Math of Marketing!

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2024 Loyalty Program Cash Management Customer Experience 539

7 Shifts

AUGUST 18, 2024

You'll have late nights and have to work on weekends and public holidays The market is saturated with loads of competition. This document will outline your bar's concept, menu, marketing strategy, and financial projections. Sourcing the Right Equipment Your budget, target market, and concept will dictate your equipment needs.

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Bar License Email Marketing Customer Service 370

ChowNow

MARCH 14, 2025

This means budgeting, tracking expenses like food and labor, and adjusting pricing to balance profitability with customer appeal. Marketing and Customer Engagement Even the best-run restaurant wont thrive if no one knows about it. Financial Management At the end of the day, a restaurant needs to be profitable to survive.

Operations 195

Operations Management Management Front of House 195

Modern Restaurant Management

JANUARY 20, 2022

As self-driving cars increasingly take over the market, other industries will have to adapt. Restaurants will likely increase their marketing presence in areas such as the screens in autonomous vehicles. This kind of predictive technology can be used by restaurants in so many ways: to manage inventory, staffing, menu pricing, and more.

Food Order 520

Food Order Waste Online Ordering Email Marketing 520

Social Hospitality: Restaurants

MARCH 27, 2020

As worldwide markets continue to feel the pain of COVID-19, companies of every size are suffering from the effects. This pandemic has forced most companies to reevaluate their financial plans and marketing strategies. This pandemic has forced most companies to reevaluate their financial plans and marketing strategies.

Hospitality 454

Hospitality Marketing Travel Hotels 454

7 Shifts

MAY 31, 2024

Let’s be honest - you’re a restaurant operator, not a marketing expert. However, with so much software on the market today, how do you know what to use and where to start? To help you out, we've listed some of the most used tools that even beginners in digital marketing can easily navigate.

2024 221

2024 Marketing Email Marketing SEO 221

Modern Restaurant Management

JANUARY 13, 2020

Pricing events for happy hours and special occasions. Deploying marketing campaigns. Mobile phone manager alerts for voids and pricing event approvals. Customer email capture via a digital loyalty or marketing program. Deployment of marketing campaigns. Employee scheduling. Employee time-off requests.

2020 364

2020 Website Management Online Ordering Point of Sale 364

ChowNow

JANUARY 23, 2025

Email Send out a weekly email blast telling customers about your upcoming event. Email lists are a powerful marketing tool because they provide a direct customer link that you fully controlno one can take it away from you except the customer, and if used correctly, thatll never happen.

Events 195

Events Seasonal Menu Social Media Customer Experience 195

7 Shifts

JULY 12, 2024

Compare different policies and choose one that offers good coverage at a reasonable price. Semi-variable costs Semi-variable costs have both fixed and variable components, such as maintenance, repairs, and marketing expenses. As for marketing, focus on cost-effective strategies such as social media and email marketing.

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Food Truck Customer Service Seasonal Menu Loyalty Program 397