Embrace the Suck

FEBRUARY 12, 2020

It’s the solutions to how you deal with those problems that are the great divide between those that struggle, from those that thrive to the rare few that drive their market. Your goal should always be to dominate your market. You’re not marketing enough. I’m not a fan of competition. Bad hiring is a disease.

Coaching 337

Coaching Email Marketing Communication Workshop 337

Modern Restaurant Management

FEBRUARY 27, 2020

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features the National Restaurant Association's State of the Indusrty Report, food industry pressures, foodservice opportunities, influencer marketing, foot traffic analysis and the dining-out dollar. 2020 State of the Restaurant Industry.

2020 481

2020 Influencer Point of Sale Food Safety 481

EATER

MARCH 3, 2022

What many don’t know, though, is that these shops are almost always making their beverages with ingredients supplied by Herbalife, a multilevel marketing (MLM) company that sells dietary supplements, “nutritional shake mixes,” and protein powders. She really liked the gym, and especially liked the protein shake she tried when she got there.

Recruiting 315

Recruiting Small Business Social Media Consumer Goods 315

7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. It all starts with a great marketing plan. Your marketing plan is the cornerstone of your restaurant's success and business plan. Marketing Plan Template.

Seating 221

Seating Email Marketing Marketing SEO 221

EATER

NOVEMBER 21, 2022

The app’s marketing notes that 10 percent of all greenhouse gas emissions are due to food waste, and claims to have saved “164 million meals” in its six years of operation (a representative for the company says the app defines a meal as one surprise bag). Nothing wrong with day-old pastries on sale.

Waste 335

Waste Consumer Goods Food Truck Front of House 335

Modern Restaurant Management

DECEMBER 31, 2019

Substantial advantages in marketing, reduced labor costs, shared management costs, lower occupancy cost can be had in this model. A chicken sandwich and the impact it has had on how to market a product – see Popeye’s vs. Chick-fil-A. The global food delivery market is expected to grow to 11.4 Ghost Kitchens.

2020 345

2020 Kitchen Safety Consumer Goods Point of Sale 345

7 Shifts

JANUARY 31, 2024

Marketing & advertising It's your job to ensure the restaurant's seats are full, especially if you're not part of a massive franchise that benefits from corporate advertising. This means that managers tend to bear more of the marketing responsibilities and have to know how to use digital marketing platforms effectively.

Management 397

Management Management Kitchen Safety Front of House 397

Goliath Consulting

JANUARY 6, 2019

Once the restaurant’s training, inventory, financials, and human resources are aligned, Clay Darden, Goliath’s Marketing Manager works within the community to drive sales and volume. He will manage social media accounts to create a noticeable online presence and create trackable promotions to increase the marketing budget efficiency.

Management 150

Management Management Front of House Back of House 150

Open for Business

AUGUST 10, 2023

Here’s how to hire great employees, with tips for recruiting and retaining staff for a restaurant. Think about the roles and responsibilities needed—everything from line cooks and dishwashers to servers and marketing. Recruiting for restaurants works best when you can reach as many potential employees as possible.

Hiring 167

Hiring Recruiting Reference Website Management 167

Modern Restaurant Management

SEPTEMBER 14, 2021

She moved to information technology in 1994 where she was instrumental in putting in the first network and email system for SBCI. Bill formally served on the Great Lakes Franchise Association Board, Del Taco’s Franchise Marketing Advisory Council and the Finance Excellence Advisory Council for Burger King. Local Hero Debuts.

Food 433

Food Tip Distribution Guest Recovery Food Safety 433

Goliath Consulting

MARCH 19, 2021

Operators can also set up text and email threads or even intranet hubs with regular updates about the business and resources for employees who need help (10). While retaining employees takes effort and hard work, it is important to recognize that it is far easier and costs less to retain an employee than hiring and training a recruit.

Recruiting 195

Recruiting Small Business Magazine Hiring 195

Modern Restaurant Management

JANUARY 15, 2020

According to Black Box Intelligence’s Workforce Index, by the end of Q3, 63 percent of restaurants expressed that difficulty in recruiting hourly staff increased from the previous quarter. 58 percent of restaurant companies said recruiting difficulty increased for restaurant managers. Download the full report here. percent).

2020 275

2020 Point of Sale Online Ordering Consumer Goods 275

Ken Burgin

FEBRUARY 8, 2021

In fact QR codes have been around for many years, and widely used in Asian countries – now that they’re understood here, you can start to leverage them for restaurant & cafe marketing, recruitment and daily operations. Take it one step further and give the option to join your email list to receive promotions.

Kitchen Safety 88

Kitchen Safety Marketing Recruiting Download 88

Open for Business

NOVEMBER 21, 2022

Better yet, it can send email and text confirmations without restaurant staff ever picking up the phone. Use pre-shift reporting and digest emails, filled with important information about guests and reservations for the upcoming shift to prepare for the night or afternoon ahead. Digital marketing tools. Pre-shift reporting.

Technology 147

Technology Front of House Back of House Online Ordering 147

Restaurant365

FEBRUARY 11, 2021

Updated recruiting concepts for retention. Recruiting as a strategy is underused in the restaurant industry. Recruiting is different from hiring. Recruiting is proactively trying to find team members who are a good fit for your restaurant business. Here are the top-level concepts of recruiting to start considering.

Recruiting 78

Recruiting Hiring Website Management Social Media 78

7 Shifts

JANUARY 31, 2024

Marketing & advertising It's your job to ensure the restaurant's seats are full, especially if you're not part of a massive franchise that benefits from corporate advertising. This means that managers tend to bear more of the marketing responsibilities and have to know how to use digital marketing platforms effectively.

Management 195

Management Management Kitchen Safety Front of House 195

Restaurant365

JANUARY 27, 2022

Trackable data from your QR code menu includes the customer’s location, time scanned, and operating device, enabling you to combine your menu promotion with other marketing efforts. Recruit your staff to help with testing as different smartphones may not provide the same experience. Reservation confirmation emails. Your website.

Mobile Ordering 148

Mobile Ordering Social Media Customer Experience Online Ordering 148

Restaurant365

MAY 10, 2022

It’s a candidate’s market, so competing with other restaurants goes beyond offering higher wages and providing benefits to hourly workers. Some operators might worry that hiring too quickly can lead to hasty decisions and choosing the wrong candidates but recruiting faster does not mean that you ignore your standards.

Recruiting 78

Recruiting Hiring Reference Email Marketing 78

Restaurant365

JANUARY 7, 2020

With unemployment hovering around 4% , today’s labor market is one of the toughest in three decades. But in the fast-paced restaurant industry, employees aren’t behind desks, checking their emails. Restaurant staff labor retention is one of the primary areas of focus for today’s restaurant manager.

Mobile Ordering 120

Mobile Ordering Employee Relations Hiring Point of Sale 120

Restaurant365

DECEMBER 17, 2019

Marketing costs are also variable and controllable. In addition, prioritizing training and retaining employees will not only save you money on recruiting costs, it will also help ensure better customer service. Marketing Costs. Your restaurant marketing is necessary to help bring customers through the door.

Point of Sale 120

Point of Sale License Insurance Employee Relations 120

Restaurant365

JULY 24, 2020

market for online food delivery. According to Statista, a provider of market and consumer data, the market for online food delivery in the U.S. Revenue is expected to show an annual growth rate (CAGR 2020-2024) of 5.1%, resulting in a projected market volume of $32,325m by 2024. Market Your New Channel.

Front of House 147

Front of House Online Ordering Kitchen Safety Customer Service 147

The Restaurant Times

DECEMBER 31, 2020

This article provides effective restaurant omnichannel marketing strategies that are a must-have for all restaurant businesses. . Omnichannel Marketing Strategies for Your Restaurant . An omnichannel approach to marketing is necessary to reach out to new customers and create additional revenue streams for your business.

Marketing 98

Marketing Email Marketing Influencer Customer Experience 98

Marketing4Restaurants

DECEMBER 22, 2019

Founded and hosted by renowned marketing restaurant expert James Eling, Secret Sauce provides viewers from 102 countries tips on how to step up your A-game in developing best restaurant practices and marketing strategies. A Template For A Great Marketing Campaign For Your Restaurant. Donald Burns listed them as: Recruit better.

2020 98

2020 Tip Distribution Email Marketing Fast Casual 98

Ken Burgin

JULY 5, 2022

Every week in the Hospo Reset Newsletter, we share a product or service that’s caught our eye – for kitchen & beverage management, staffing, facilities management, marketing and overall productivity. JobAdder is recruitment software, to track applicants, manage resumes and handle communication.

Kitchen Safety 78

Kitchen Safety Food Safety Website Management Online Ordering 78

Restaurant365

MAY 13, 2020

As the restaurant industry emerges from the effects of COVID-19, the restaurant labor market is much more volatile than usual. However, when restrictions ease and the economy picks back up, the labor market is likely to rebound, and employers will once again face high employee turnover rates.

Technology 88

Technology Hiring Communication Tip Distribution 88

Gecko Hospitality

DECEMBER 18, 2019

Here are some of the best ideas for promoting your restaurant with a small marketing budget. You can also ask customers if they would be willing to receive coupons in their email inbox, and if so, add their email to a simple Excel spreadsheet. Emailing patrons with a discount coupon will keep them coming back for more.

Coupons 81

Coupons Social Media Email Marketing Customer Experience 81

Sling

MAY 31, 2021

This simple form is the gateway to the hiring process and, so, is an essential part of your business’s recruitment strategy. email and phone). At a minimum, ask the candidate for a cell phone number or email address (even both). Assembling the best team is crucial for the success of your business. Contact information (e.g.,

Tip Distribution 78

Tip Distribution Document Education Email Marketing 78

Restaurant365

SEPTEMBER 16, 2021

You should spend just as much time and energy focusing on retention of your existing team members as you do on recruiting new employees. Employee retention should be a focus, even during your initial recruitment and hiring phases. First, focus on writing inclusive job descriptions and expanding your marketing to diverse demographics.

Hiring 78

Hiring Loyalty Program Employee Relations Recruiting 78

ExactHire - Restaurants

FEBRUARY 4, 2020

Even when it’s an “employer’s job market,” filling open positions is a difficult, often times unpredictable, challenge. Today’s tight job market adds more difficulty to this challenge, as most job seekers have multiple job options. Let’s face it, hiring in the restaurant and hospitality industry is never really easy.

Hiring 52

Hiring Hospitality Recruiting Email Marketing 52

Black Box Intelligence

MAY 12, 2022

Restaurant human resources departments have attempted to become more competitive in today’s job market by offering potential employees more benefits and advertising these opportunities throughout the hiring process. Digital Recruiting Methods. Short-Term Labor Fixes as Long-Term Strategy. Changes in Job Description Layout.

Advertising 52

Advertising Social Media Hiring Recruiting 52

MBB Hospitality

OCTOBER 22, 2019

Do I Have Strong Marketing & Recruitment Strategies? In the beginning of any business, you need to devote a majority of your time to marketing and recruitment strategies , but once you get busy with a lot of customers, there is less and less time for it. Set up a schedule so you never forget.

Recruiting 40

Recruiting Franchising Franchise Social Media 40

MBB Hospitality

OCTOBER 22, 2019

Do I Have Strong Marketing & Recruitment Strategies? In the beginning of any business, you need to devote a majority of your time to marketing and recruitment strategies, but once you get busy with a lot of customers, there is less and less time for it. Set up a schedule so you never forget.

Recruiting 40

Recruiting Franchising Franchise Social Media 40

The Restaurant Times

JANUARY 18, 2022

In recent years, restaurant marketing has gotten considerably more sophisticated. Every company needs a marketing plan that addresses the “Four Ps” of product, pricing, place, and promotion. Those in charge of restaurant marketing and the new business generation encounter intriguing challenges. Google My Business .

Marketing 52

Marketing Social Media SEO Email Marketing 52

EATER

JULY 6, 2022

The heart of Stone Barns is its farm, which fulfills multiple purposes: It’s a working four-season farm that grows produce and raises livestock for its CSA (rebranded last year as a “farm share” ), on-site store, Blue Hill at Stone Barns, and until 2020, other restaurants and farmers markets.

Agriculture 246

Agriculture Leadership Employee Relations Food Safety 246

Embrace the Suck

JUNE 13, 2022

Donald Burns: How do you think restaurants should shift their marketing message right now? It was a restaurant, a wine bar and a market. It could work in something like that, where you would have a vegetable market or even a fishmonger there. Brian Duncan: People are on edge. What I did was I took the restaurant model.

Retail 221

Retail Social Media Take-out Events 221

Open for Business

MARCH 1, 2023

In fact, team members who have fun on the job are likely to recruit friends for open positions where they work. But in the age of social media marketing , it can help to have someone ensure your feeds are posting consistently with messages that enhance your brand and serve your business. Often, a single person will fill multiple jobs.

Cash Management 78

Cash Management Fast Casual Front of House Fine Dining 78

The Restaurant Times

DECEMBER 16, 2021

The online food delivery market size in the UK is projected to grow from USD 11.3 Also, since it doesn’t require any storefront, a cloud kitchen can be set up within residential areas, unused parking spaces, and market backsides. Recruit Skilled Staff. Marketing And Promotion. billion (GBP 8.4 billion) in 2021 to USD 17.2

Online Ordering 52

Online Ordering Email Marketing Food Order Fine Dining 52