7 Shifts

OCTOBER 28, 2024

Knowing how to calculate and optimize your customer acquisition cost (CAC) can help you make smarter decisions about your marketing and advertising strategies. CAC lets you get a clearer view of how your marketing efforts impact your bottom line. This way, you can attract the right customers at a lower cost.

Loyalty Program 195

Loyalty Program Fast Casual Social Media Email Marketing 195

Modern Restaurant Management

APRIL 15, 2024

This can be done through several methods, such as email communications, social media postings, or even through verbal communication at the restaurant. This will place them in a perfect position to market your surveys. Email is one of the most popular channels for sending surveys.

Management 492

Management Management Loyalty Program Social Media 492

Modern Restaurant Management

MAY 19, 2020

A standard email outlining how your restaurant is dealing with coronavirus isn’t going to cut it. How you communicate this in your marketing will depend completely on your restaurant brand. To be clear: it’s not about a memo or an email blast, it’s about how you will make people feel at every point of interaction.

Guest Recovery 476

Guest Recovery Kitchen Safety Food Safety Email Marketing 476

Modern Restaurant Management

JUNE 22, 2020

With six times the engagement of email, text messaging is revolutionizing the marketing strategies of QSR, fast food, and dine-in restaurants. Text marketing offers unique and exciting approaches to generate peak engagement and ultimately drive more successful campaigns. Personalization and Exclusivity.

Communication 508

Communication Email Marketing Customer Service Reservations 508

7 Shifts

SEPTEMBER 9, 2021

For many business owners, email marketing is the ideal solution to fostering relationships outside the restaurant. Most people would think that only big companies should use email marketing while the small ones should go for other restaurant marketing strategies. Pros of Using Email Marketing.

Email Marketing 195

Email Marketing Marketing Seasonal Menu Coupons 195

Social Hospitality: Restaurants

SEPTEMBER 27, 2023

Essentially, this term refers to professional-level images that are meant to tell your brand story through visual media. The goal of these marketing materials is to form a clear visual identity and convey the desired message to your target audience. What Is Brand Photography?

Social Media 436

Social Media Email Marketing Uniforms Sourcing 436

Modern Restaurant Management

SEPTEMBER 2, 2022

Search engine results pages (SERPs) are an SEO term that refers to how well your website and web pages rank on Google. A successful content marketing campaign should also help keep more customers for your restaurant long-term as well. Six Tips to Improve Your Restaurant’s Local SERP Rankings. Improve Your Social Media Presence.

SEO 451

SEO Social Media Audits Point of Sale 451

Culinary Cues

AUGUST 31, 2024

Every marketer insists that a company have a clear mission statement that is designed to give direction to a company and clearly articulate to the customer and employee, what the company stands for. It will be who you are. [] It must be the reference for your decision making. Ahh…the mission statement.

Customer Service 396

Customer Service Social Media Customer Experience Reference 396

Restaurant Engine

NOVEMBER 11, 2020

According to one email service provider , email marketing outranks popular marketing tools like social media, SEO, and PPC advertising. This means email marketing for your restaurant is more important than ever. Let’s look at the most effective email marketing subject lines for restaurants.

Email Marketing 96

Email Marketing Marketing Coupons Mobile Ordering 96

7 Shifts

OCTOBER 9, 2020

According to a survey conducted by S&P Global Market Intelligence, 40% of Americans are ordering more food for takeout and delivery now than they were before the pandemic. If you need inspiration, refer to your collection of competitors’ websites. You can draw them by hand or with the help of an online sketching tool.

Design 397

Design Online Ordering Social Media Mobile Ordering 397

7 Shifts

JUNE 20, 2022

Ghost kitchens emerged in the back half of the 2010s as delivery apps began to take hold of the dining market. Testing a proven restaurant concept or idea in a new market. When it comes to [restaurants] that don't have a physical presence, branding and marketing is absolutely essential. “If Developing a new brand or concept.

Front of House 435

Front of House Food Truck Back of House Social Media 435

Modern Restaurant Management

OCTOBER 20, 2023

Rebranding is the process of creating a new identity both visually and strategically through a new logo, website, and marketing strategy. Define Your Reasoning A rebrand allows a company to start fresh with a new logo, website, or marketing strategy that better matches its business plan.

Email Marketing 459

Email Marketing Online Ordering Food Truck Merchandise 459

7 Shifts

DECEMBER 11, 2019

Clever marketing and strong branding from a restaurant’s corporate offices can boost sales for franchised restaurants. These are either percentage-based or fixed dollar costs that go to marketing and operations for the entire business. A strong franchisor-franchisee relationship can be a thing of beauty.

Franchise 435

Franchise Franchising Email Marketing Communication 435

7 Shifts

SEPTEMBER 16, 2021

Whichever way you go, remember that for every new restaurant you open, you'll need to conduct any necessary market research and document your planning process with a business plan and a feasibility study. You may also benefit from diversification in your market, particularly if you'd like to open your next location close to an existing one.

Management 370

Management Management Document Hiring 370

7 Shifts

DECEMBER 17, 2020

Customer retention refers to a restaurant’s ability to retain, or keep, the existing customers that it has. Once you have access to a guest’s contact info, it creates the opportunity to reach them via email or text and let them know about special offers, new menu items, changing hours, and more. How to measure customer retention.

Loyalty Program 370

Loyalty Program Social Media Email Marketing Customer Service 370

Harbor Touch

MARCH 18, 2025

Check references carefully and run quick trials. Financial and Marketing Strategies 7. Market Smarter with Targeted Efforts Random ads drain cash. Kick off marketing for busy seasons early with discounts to draw crowdsthink a midweek special when traffic dips. Use customer lists from your records to email tailored offers.

Management 148

Management Management Seasonal Menu Cash Management 148

Goliath Consulting

SEPTEMBER 14, 2020

The franchisor already went through the pains of trial and error and the expense of branding, marketing and putting systems in place,” says Daskowski (4). References: [link] [link] [link] [link] [link] Lobdell, Jackie. The latter is riskier and requires the owner to build the foundations from the ground up. 2020, September 11).

Franchise 393

Franchise Franchising 2021 Fast Casual 393

Goliath Consulting

SEPTEMBER 27, 2020

One restaurant that has adopted AI-based employee training is Modern Market Eatery, a farm-to-table restaurant based in Denver (8). References. Visit our website at goliathconsulting.com or email us at getresults@goliathconsulting.com. link] [link] [link] [link] [link] [link] [link] [link] [link]. RFID: A Taste of Traceability.

Technology 397

Technology Mobile Ordering Food Safety Customer Service 397

Goliath Consulting

OCTOBER 19, 2020

Businesses like Dig Inn, Modern Market, IHOP, Panda Express have all launched self-delivery as a way to increase sales and meet the increasing demand for delivery. For more information on our services visit www.goliathconsulting.com or email us at getresults@goliathconsulting.com.

2021 339

2021 Point of Sale Food Safety Kitchen Safety 339

Goliath Consulting

OCTOBER 27, 2020

Fall flavors are dominating the market right now. Functional flavors will shape the industry,” said Philip Caputo, marketing and consumer insights manager at Virginia Dare in an interview with Food Technology Magazine (3). Reference: (1) [link]. (2) Fall Favorites. 2) [link]. (3) 3) [link]. (4) 4) [link]. (5) 5) [link]. (6)

Consumer Goods 389

Consumer Goods Email Marketing 2021 Food Supply 389

Social Hospitality: Restaurants

AUGUST 25, 2019

When it comes to digital marketing for restaurants , there are various avenues to explore. Promote Offers Chatbots can email new deals and offers to your list of current customers. Creating data-insight-driven promotions for customers is a great way garner sales and boost the ROI of your marketing efforts. Showcase Your Menu.

Social Media 253

Social Media Mobile Ordering Email Marketing Website Management 253

7 Shifts

AUGUST 2, 2024

Below are some key restaurant metrics you should be tracking for your restaurant: Cost of goods sold (COGS) The cost of goods sold refers to the amount it costs to produce an item on your menu. Table turnover rate The table turnover rate refers to the number of times you have served new customers at the same table.

Point of Sale 397

Point of Sale Inventory Seasonal Menu Cash Management 397

Modern Restaurant Management

OCTOBER 21, 2019

A recent study found that 60 percent of consumers prefer to pick up the phone to get in touch with local businesses instead of emailing them or contacting them via social media. Not so fast. Fortunately for independent restaurants, cloud-based phone technology has recently become much more affordable, intuitive and easy-to-use.

Customer Experience 299

Customer Experience Online Ordering Customer Service Reservations 299

Indoor Media

FEBRUARY 5, 2021

It may seem like everywhere you look there’s an expensive marketing plan looming, but we have plenty of budget-friendly marketing tips for your small business. Remember that many experts suggest spending somewhere from 5 to 10 percent of your annual revenue on marketing. Establish a Budget. Community Oriented Advertising.

Marketing 158

Marketing Email Marketing Advertising Reference 158

7 Shifts

FEBRUARY 22, 2021

Staff can refer to this resource to learn the ropes or find responses to customer inquiries. Let’s take a look at the following marketing tactics that you can use: Social media Social media is undoubtedly a popular platform for promoting your loyalty program. A good tip is to condense this information in an employee handbook.

Loyalty Program 195

Loyalty Program Tip Distribution Email Marketing Social Media 195

Goliath Consulting

DECEMBER 7, 2021

Social media continues to be one of the best marketing channels of the century. Social media is an essential component of many brands’ marketing strategies. 90% of marketers say that social media marketing has increased their business exposure. Traditional marketing isn’t the same as it used to be.

Social Media 243

Social Media Marketing Email Marketing 2022 243

Goliath Consulting

JULY 21, 2019

Your restaurant’s messaging refers to the outlets and platforms you utilize while promoting your restaurant (social media, email marketing, snail mail, billboards, etc.). This should be an intimate knowledge of your customer’s wants, needs, and interests; not just a basic understanding of your general market.

Employee Relations 186

Employee Relations Customer Service Customer Experience Email Marketing 186

Next Restaurants

AUGUST 17, 2022

Never Open Suspicious Email Attachments. It can be done via an email attachment from an unknown sender, which can install any ransomware or malware to pilfer the user names and passwords. You need to consider if that email came from someone you know. If not, you can directly select or report it to the email provider.

Email Marketing 153

Email Marketing Certification Employee Relations Online Ordering 153

7 Shifts

JUNE 16, 2024

This is where being well-equipped with a fool-proof restaurant marketing plan comes in. After analyzing the latest industry trends, viral content, and successful campaigns, we have developed an all-in-one marketing guide to help you craft your strategy to attract new customers and keep your previous diners coming back.

Marketing 195

Marketing 2024 Email Marketing Social Media 195

Social Hospitality: Restaurants

JULY 5, 2019

Digital marketing has revolutionized the marketing landscape, especially for restaurants. Even if your restaurant is well established, you have to keep up with current marketing trends in order to remain competitive. Are you marketing your restaurant in the right way? Are you marketing to the right people.

Marketing 170

Marketing Social Media Loyalty Program Email Marketing 170

Modern Restaurant Management

MAY 27, 2020

Aramark examined front and back of house processes to establish tailored playbooks for all of its businesses and market segments, leveraging innovative solutions, new service methods, and rigorous safety protocols. Installing self-serve micro markets and pop-up groceries. Expanded service offerings to best meet consumer needs.

Food Safety 442

Food Safety Kitchen Safety Mobile Ordering Guest Recovery 442

7 Shifts

MARCH 16, 2022

For instance, you might offer a $250 bonus to an employee who refers a new hire, so long as both employees stay for three months after the new hire starts. Without the back-and-forth across text, email, and in-person conversations, staff can come to each shift with a clear mind and agenda, motivating them to do their best work.

Front of House 370

Front of House Back of House Communication Customer Service 370

Goliath Consulting

AUGUST 16, 2023

But with the emergence of a new platform, referred to as ‘X’ for now, what does the future look like for social media and restaurants? Furthermore, restaurants can possibly target their audience better, curate marketing campaigns with higher precision, and receive insights that can be invaluable for business growth.

Social Media 195

Social Media Email Marketing Customer Experience Innovation 195

Modern Restaurant Management

SEPTEMBER 30, 2020

Restaurant operators should also focus on remarketing to guests through email or other means, as well as offering return visit incentives to keep customers coming back. This is why remarketing to existing customers should be a critical component of any restaurant's marketing strategy. The Buzz on Beverages. date data available.

2020 475

2020 Mobile Ordering Guest Recovery Customer Service 475

EATER

FEBRUARY 1, 2021

In May, Eater SF referred to the bento as some of the “prettiest takeout in San Francisco.”. Their goal is to capture enough market share that they can put us and everyone else out of business and then raise prices to actually be profitable. It feels refined, relaxed, upscale, and approachable all at the same time. And ride bikes.”.

Delivery 312

Delivery Online Ordering Customer Service Point of Sale 312

Bevology

OCTOBER 11, 2021

The Forum also gives wine professionals the opportunity to learn about the benefits of the Clubhouse app for creating new wine communities and accessing new markets. The event is a key reference point for wine producers and wine professionals eager to develop and grow their wine business worldwide.

Seminar 179

Seminar Social Media Workshop 2021 179

7 Shifts

NOVEMBER 3, 2021

In a restaurant context this might mean things like, sending an email to the client guest, letting a vendor into the kitchen that wasn't authorized, or someone watching a server enter an order into the POS over their shoulder. Referring back to the most common breaches above, a full 44% of cybersecurity breaches happen because of human error.

POS 370

POS Audits Loyalty Program Information 370