7 Shifts

OCTOBER 28, 2024

Knowing how to calculate and optimize your customer acquisition cost (CAC) can help you make smarter decisions about your marketing and advertising strategies. CAC lets you get a clearer view of how your marketing efforts impact your bottom line. This way, you can attract the right customers at a lower cost.

Loyalty Program 195

Loyalty Program Fast Casual Social Media Email Marketing 195

Modern Restaurant Management

APRIL 15, 2024

This can be done through several methods, such as email communications, social media postings, or even through verbal communication at the restaurant. This will place them in a perfect position to market your surveys. Email is one of the most popular channels for sending surveys.

Management 490

Management Management Loyalty Program Social Media 490

Modern Restaurant Management

SEPTEMBER 2, 2022

Search engine results pages (SERPs) are an SEO term that refers to how well your website and web pages rank on Google. A successful content marketing campaign should also help keep more customers for your restaurant long-term as well. Improve Your Social Media Presence. There are no cookie-cutter approaches to SEO.

SEO 450

SEO Social Media Audits Point of Sale 450

Goliath Consulting

AUGUST 16, 2023

With social media platforms leading the charge, there has been a profound impact on how eateries connect with their patrons and curate dining experiences. But with the emergence of a new platform, referred to as ‘X’ for now, what does the future look like for social media and restaurants?

Social Media 195

Social Media Email Marketing Customer Experience Innovation 195

Modern Restaurant Management

MAY 19, 2020

While the operational and financial impact of social distancing must be top of mind, nearly as important as what you do will be how you communicate these changes to your guests. A standard email outlining how your restaurant is dealing with coronavirus isn’t going to cut it. Safety and Trust.

Guest Recovery 474

Guest Recovery Kitchen Safety Food Safety Email Marketing 474

Social Hospitality: Restaurants

SEPTEMBER 27, 2023

Essentially, this term refers to professional-level images that are meant to tell your brand story through visual media. The goal of these marketing materials is to form a clear visual identity and convey the desired message to your target audience. What Is Brand Photography?

Social Media 436

Social Media Email Marketing Uniforms Sourcing 436

Culinary Cues

AUGUST 31, 2024

Every marketer insists that a company have a clear mission statement that is designed to give direction to a company and clearly articulate to the customer and employee, what the company stands for. It will be who you are. [] It must be the reference for your decision making. Ahh…the mission statement.

Customer Service 412

Customer Service Social Media Customer Experience Reference 412

7 Shifts

OCTOBER 9, 2020

According to a survey conducted by S&P Global Market Intelligence, 40% of Americans are ordering more food for takeout and delivery now than they were before the pandemic. If you need inspiration, refer to your collection of competitors’ websites. Social media is a great place to engage with customers.

Design 397

Design Online Ordering Social Media Mobile Ordering 397

7 Shifts

DECEMBER 17, 2020

Customer retention refers to a restaurant’s ability to retain, or keep, the existing customers that it has. Once you have access to a guest’s contact info, it creates the opportunity to reach them via email or text and let them know about special offers, new menu items, changing hours, and more. How to measure customer retention.

Loyalty Program 370

Loyalty Program Social Media Customer Service Email Marketing 370

7 Shifts

JUNE 20, 2022

Ghost kitchens emerged in the back half of the 2010s as delivery apps began to take hold of the dining market. Testing a proven restaurant concept or idea in a new market. When it comes to [restaurants] that don't have a physical presence, branding and marketing is absolutely essential. “If Developing a new brand or concept.

Front of House 435

Front of House Food Truck Back of House Social Media 435

Social Hospitality: Restaurants

AUGUST 25, 2019

When it comes to digital marketing for restaurants , there are various avenues to explore. C ustomer interaction points can range from mobile apps, third-party food aggregator apps, social media, and chat apps. That changes when you use a conversational chatbot on the website, mobile app, or social media.

Social Media 253

Social Media Mobile Ordering Email Marketing Website Management 253

Modern Restaurant Management

OCTOBER 20, 2023

Rebranding is the process of creating a new identity both visually and strategically through a new logo, website, and marketing strategy. Define Your Reasoning A rebrand allows a company to start fresh with a new logo, website, or marketing strategy that better matches its business plan.

Email Marketing 457

Email Marketing Online Ordering Food Truck Merchandise 457

Restaurant Engine

NOVEMBER 11, 2020

According to one email service provider , email marketing outranks popular marketing tools like social media, SEO, and PPC advertising. This means email marketing for your restaurant is more important than ever. Let’s look at the most effective email marketing subject lines for restaurants.

Email Marketing 96

Email Marketing Marketing Coupons Mobile Ordering 96

Harbor Touch

MARCH 18, 2025

Check references carefully and run quick trials. Financial and Marketing Strategies 7. Market Smarter with Targeted Efforts Random ads drain cash. Kick off marketing for busy seasons early with discounts to draw crowdsthink a midweek special when traffic dips. Use customer lists from your records to email tailored offers.

Management 148

Management Management Seasonal Menu Cash Management 148

Social Hospitality: Restaurants

JULY 5, 2019

Digital marketing has revolutionized the marketing landscape, especially for restaurants. Even if your restaurant is well established, you have to keep up with current marketing trends in order to remain competitive. Are you marketing your restaurant in the right way? Are you marketing to the right people.

Marketing 170

Marketing Social Media Loyalty Program Email Marketing 170

7 Shifts

FEBRUARY 22, 2021

Leveraging F&B technologies solutions can entice online customers and attract traffic to your website and social media pages. Staff can refer to this resource to learn the ropes or find responses to customer inquiries. After receiving a reward, over 15% of customers will share their experience on social media.

Loyalty Program 195

Loyalty Program Tip Distribution Email Marketing Social Media 195

Modern Restaurant Management

OCTOBER 21, 2019

A recent study found that 60 percent of consumers prefer to pick up the phone to get in touch with local businesses instead of emailing them or contacting them via social media. Not so fast.

Customer Experience 299

Customer Experience Online Ordering Customer Service Reservations 299

7 Shifts

JUNE 16, 2024

This is where being well-equipped with a fool-proof restaurant marketing plan comes in. After analyzing the latest industry trends, viral content, and successful campaigns, we have developed an all-in-one marketing guide to help you craft your strategy to attract new customers and keep your previous diners coming back.

Marketing 195

Marketing 2024 Email Marketing Social Media 195

7 Shifts

AUGUST 2, 2024

Below are some key restaurant metrics you should be tracking for your restaurant: Cost of goods sold (COGS) The cost of goods sold refers to the amount it costs to produce an item on your menu. Table turnover rate The table turnover rate refers to the number of times you have served new customers at the same table.

Point of Sale 397

Point of Sale Inventory Seasonal Menu Cash Management 397

Indoor Media

FEBRUARY 5, 2021

It may seem like everywhere you look there’s an expensive marketing plan looming, but we have plenty of budget-friendly marketing tips for your small business. Remember that many experts suggest spending somewhere from 5 to 10 percent of your annual revenue on marketing. Establish a Budget. Community Oriented Advertising.

Marketing 158

Marketing Email Marketing Advertising Coupons 158

Modern Restaurant Management

MAY 27, 2020

Aramark examined front and back of house processes to establish tailored playbooks for all of its businesses and market segments, leveraging innovative solutions, new service methods, and rigorous safety protocols. Posting appropriate signage and floor decals to encourage social distancing. Increasing grab-and-go meal options.

Food Safety 441

Food Safety Kitchen Safety Mobile Ordering Guest Recovery 441

Goliath Consulting

JULY 21, 2019

Your restaurant’s messaging refers to the outlets and platforms you utilize while promoting your restaurant (social media, email marketing, snail mail, billboards, etc.). This should be an intimate knowledge of your customer’s wants, needs, and interests; not just a basic understanding of your general market.

Employee Relations 186

Employee Relations Customer Service Customer Experience Email Marketing 186

Modern Restaurant Management

SEPTEMBER 30, 2020

73 percent said social distanced tables. Restaurant operators should also focus on remarketing to guests through email or other means, as well as offering return visit incentives to keep customers coming back. This is why remarketing to existing customers should be a critical component of any restaurant's marketing strategy.

2020 474

2020 Mobile Ordering Guest Recovery Customer Service 474

Bevology

OCTOBER 11, 2021

The Forum also gives wine professionals the opportunity to learn about the benefits of the Clubhouse app for creating new wine communities and accessing new markets. Clubhouse was launched in April 2020 and gained popularity as the latest social media app. VERONA, Italy (PRWEB) October 11, 2021.

Seminar 179

Seminar Social Media Workshop 2021 179

Modern Restaurant Management

JUNE 28, 2024

. “Both full-service and fast food restaurant customers are skewing a bit more toward higher income levels and college graduates,” says Forrest Morgeson, Associate Professor of Marketing at Michigan State University and Director of Research Emeritus at the ACSI.

2024 294

2024 Mobile Ordering White Paper Customer Service 294

7 Shifts

MARCH 16, 2022

For instance, you might offer a $250 bonus to an employee who refers a new hire, so long as both employees stay for three months after the new hire starts. Without the back-and-forth across text, email, and in-person conversations, staff can come to each shift with a clear mind and agenda, motivating them to do their best work.

Front of House 370

Front of House Back of House Communication Customer Service 370

The Restaurant Times

AUGUST 29, 2020

One of the biggest challenges restaurateurs are facing today is marketing during the reopening. In this article, we will uncover some effective restaurant marketing tactics to market your restaurant during the reopening phase. . How To Market Your Restaurant During Reopening. Level Up Your Social Media Game.

Marketing 105

Marketing Social Media Email Marketing Food Safety 105

Bingage

JULY 18, 2020

Digital marketing is not a new term now, but with the consistent appearance of new patterns and innovations, it is developing continually. Everybody knows about its significance, yet without fusing the latest trends & strategies in digital marketing, the business can’t receive its greatest rewards. Let’s start – 1.

Delivery 98

Delivery Social Media Marketing Online Ordering 98

EATER

JANUARY 12, 2022

That such a perfect creation came from Fixer Upper ’s Joanna Gaines — Waco’s Shiplap Queen and co-creator of Silos at Magnolia Market ( more popular with tourists in Texas than the Alamo ) — had me shaken and skeptical. Moskin responded to my questions via email, and chalked the whole thing up to semantics.

Definition 329

Definition Bar 2021 Take-out 329

Bingage

JULY 18, 2020

Digital marketing is not a new term now, but with the consistent appearance of new patterns and innovations, it is developing continually. Everybody knows about its significance, yet without fusing the latest trends & strategies in digital marketing business can’t receive its greatest rewards. Be engaging on Social Media .

Delivery 98

Delivery Marketing Social Media Email Marketing 98

Open for Business

AUGUST 10, 2023

Think about the roles and responsibilities needed—everything from line cooks and dishwashers to servers and marketing. Post job openings on your website, in your email newsletter, on job boards, and on social media. Confirm references It’s time to give references a call.

Hiring 167

Hiring Recruiting Reference Website Management 167

Bingage

MARCH 18, 2023

However, If you’ve visited back the place/store/brand for the second, fourth, or fifth time to purchase then the brand has a good customer retention marketing strategy. You can spend less on marketing by targeting customers instead of prospects. Did you know? Customer retention can lead to increase revenue and profit for your business.

Loyalty Program 98

Loyalty Program Social Media Email Marketing Customer Service 98

Bingage

JUNE 27, 2023

Personalize the widget, public reward page, and emails to maintain consistent branding and showcase your unique style. The app enables you to reward customers for a wide range of activities, including purchases, referrals, social media interactions, and more. Key Features: Points-based loyalty program: Smile.io

Loyalty Program 98

Loyalty Program Point of Sale Social Media Email Marketing 98

The Rail

DECEMBER 20, 2023

Artificial Marketing Grows in Popularity You really can’t visit a web-based news aggregator without some reference to the incredible impact of AI on the world. Most of you can’t afford your own design shop to create relevant social media posts or promotional images for your marketing.

2024 147

2024 Entertainment Sports Email Marketing 147

Bingage

APRIL 16, 2024

In today’s competitive market, building customer loyalty is paramount, and cutting-edge loyalty solutions are helpful to drive engagement and boost retention but the question is there are several loyalty program providers in the market so which one to choose? That is where a restaurant loyalty program plays a crucial role.

Loyalty Program 105

Loyalty Program 2024 Email Marketing Customer Experience 105

Bingage

APRIL 16, 2024

In today’s competitive market, building customer loyalty is paramount, and cutting-edge loyalty solutions are helpful to drive engagement and boost retention but the question is there are several loyalty program providers in the market so which one to choose? That is where a restaurant loyalty program plays a crucial role.

Loyalty Program 104

Loyalty Program 2024 Email Marketing Customer Experience 104

Restaurant Engine

FEBRUARY 22, 2023

This is one of the many reasons your website is the centerpiece of your marketing efforts. Here are a few steps you can take: Maintain your social media presence by bringing in your social media feeds on your website. Final Thoughts You build your restaurant website to be the center point of your digital marketing.

Website Management 110

Website Management Social Media SEO Email Marketing 110