7 Shifts

DECEMBER 17, 2020

Once you have access to a guest’s contact info, it creates the opportunity to reach them via email or text and let them know about special offers, new menu items, changing hours, and more. The basic information you should be collecting is first and last name, phone number, and email address.

Loyalty Program 370

Loyalty Program Social Media Email Marketing Customer Service 370

Next Restaurants

MARCH 8, 2022

These signs are great for attracting the attention of passersby, but you can take it even further and amplify their marketing power by using your restaurant chalkboard signs as a form of social media marketing. But first, a quick look at why restaurant chalkboard art is social media-friendly.

Social Media 126

Social Media Seasonal Menu Email Marketing Online Ordering 126

Social Hospitality

MARCH 27, 2020

As worldwide markets continue to feel the pain of COVID-19, companies of every size are suffering from the effects. This pandemic has forced most companies to reevaluate their financial plans and marketing strategies. This pandemic has forced most companies to reevaluate their financial plans and marketing strategies.

Hospitality 454

Hospitality Marketing Travel Hotels 454

7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. It all starts with a great marketing plan. Your marketing plan is the cornerstone of your restaurant's success and business plan. Marketing Plan Template.

Seating 221

Seating Email Marketing Marketing SEO 221

Modern Restaurant Management

AUGUST 3, 2021

That means the digital experience is of the utmost importance as more consumers are accustomed to researching online, reading reviews and turning to social media for what’s new and hot in their area. Create and/or cultivate your social media presence as well. Build Social Proof. Keep it Fresh.

Customer Experience 215

Customer Experience Email Marketing Social Media Online Ordering 215

7 Shifts

OCTOBER 22, 2024

If you feel that digital marketing isn’t giving your local restaurant the results you need, then it's time to explore more targeted strategies. Local restaurant marketing can help you reach your target audience more effectively. Local restaurant marketing can help you reach your target audience more effectively.

2025 195

2025 Marketing Social Media Email Marketing 195

7 Shifts

OCTOBER 23, 2020

These social networks don't have the capabilities your restaurant needs to become an online business. If you're not confident about your computer skills, you can hire a freelance website designer specializing in Shopify to help you customize your template. Shopify What makes Shopify a great restaurant website builder?

Website Management 370

Website Management Online Ordering Hiring SEO 370

7 Shifts

FEBRUARY 7, 2024

Table of Contents Restaurant employee scheduling software Online and mobile ordering systems Point of sale (POS) terminals Restaurant task management Restaurant inventory management software Restaurant audience management Contactless payment options Social media management & metrics Kitchen display systems 1.

Technology 312

Technology Mobile Ordering Social Media Online Ordering 312

Modern Restaurant Management

FEBRUARY 25, 2022

To stand out and get more customers means focusing more on marketing. It’s easy to say you need to work harder on your marketing strategies, but aside from the vague generalizations that are all too common, how do you ensure those strategies are practical? Marketing with Your Customers. Email Newsletters.

2022 212

2022 Marketing Email Marketing SEO 212

Modern Restaurant Management

JUNE 29, 2021

Now that the pandemic is finally under control, summer travel is underway, and people are able to get out and be social. Develop a Seasonal Digital Marketing Campaign. Restaurant owners can use a digital marketing campaign to communicate Independence Day deals and specials to their customers. Get Social.

Social Media 212

Social Media SEO Email Marketing Seasonal Menu 212

7 Shifts

JANUARY 31, 2023

This makes the day the perfect occasion for restaurants to offer special menus or wine pairings and to celebrate romance with their customers. Restaurants can make Valentine’s Day a profitable holiday by offering special menus and promotions that cater to couples celebrating a first date or an anniversary. Have a special for kids.

Specials 195

Specials Online Ordering Email Marketing Loyalty Program 195

7 Shifts

JUNE 3, 2022

This can be as large as supporting a social mission or as small as a commitment to creating a great place to work. And there are a number of easy ways to do it: Praise publicly on internal communication channels like email, group chats, or staff pages. And clearly state when to use email vs. text vs. calls.

Tip Distribution 397

Tip Distribution Email Marketing Communication Coaching 397

7 Shifts

FEBRUARY 26, 2021

Send customers special offers, communicate directly, and keep them up to date. Add a direct delivery link to all your social media profiles and display it on your website loud and proud. If you offer products that have special considerations. Pizzerias often go the driver route for the special bags that pizza boxes need.

Online Ordering 341

Online Ordering Ordering Customer Service Food Order 341

Modern Restaurant Management

JANUARY 31, 2024

These genuine snapshots—when shared on social media—can help paint an authentic picture of your business, and create a powerful word-of-mouth effect. Create a social media campaign that prompts customers to share content related to your business.

Social Media 203

Social Media Email Marketing Influencer Customer Experience 203

Modern Restaurant Management

FEBRUARY 9, 2021

The National Retail Federation estimates that 41 percent of consumers will celebrate Valentine’s day with a special dinner or celebration at home. This article includes some simple digital marketing strategies that restaurants can quickly implement ahead of the Valentine’s Day holiday. Make Your Menu the Main Course.

Marketing 221

Marketing Email Marketing Website Management Social Media 221

Modern Restaurant Management

AUGUST 7, 2024

That's where old-fashioned consistent marketing efforts comes into play. "It’s "It’s important to think long term," HungerRush's SVP of Marketing Shannon Chirone told Modern Restaurant Management (MRM) magazine. "Cutting A balanced mix of online marketing and local marketing is ideal. "Make

Marketing 188

Marketing Email Marketing Social Media Coupons 188

Embrace the Suck

FEBRUARY 12, 2020

Oh, and if you think your problems are special to just apply to your restaurant, they are not. It’s the solutions to how you deal with those problems that are the great divide between those that struggle, from those that thrive to the rare few that drive their market. Your goal should always be to dominate your market.

Coaching 337

Coaching Email Marketing Communication Workshop 337

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Basant Baruah, Senior Content Marketer, Beaconstac. Below are a few examples of small and big F&B chains applying unique marketing techniques. Here are their insights.

Marketing 234

Marketing Social Media Food Safety Email Marketing 234

Restaurant Engine

NOVEMBER 11, 2020

According to one email service provider , email marketing outranks popular marketing tools like social media, SEO, and PPC advertising. This means email marketing for your restaurant is more important than ever. Let’s look at the most effective email marketing subject lines for restaurants.

Email Marketing 96

Email Marketing Marketing Coupons Mobile Ordering 96

Modern Restaurant Management

MARCH 25, 2022

While QR codes are a great tool for contactless service, they have a wide variety of uses, particularly when it comes to marketing. Despite the growth in online marketing through email and social media, direct mail remains one of the best tools for promoting your restaurant. Boost Social Media.

Social Media 215

Social Media Email Marketing Mobile Ordering Kitchen Safety 215

Culinary Cues

AUGUST 31, 2024

Every marketer insists that a company have a clear mission statement that is designed to give direction to a company and clearly articulate to the customer and employee, what the company stands for. Ahh…the mission statement. The mission statement is THAT IMPORTANT!

Customer Service 323

Customer Service Social Media Customer Experience Reference 323

7 Shifts

OCTOBER 9, 2019

That’s why digital marketing is so important. Read on to learn more about creative digital marketing ideas you can get started on today. Be Responsive Social Media Your social media presence is one of the most effective ways to build a strong, long-term relationship with your customers.

Loyalty Program 284

Loyalty Program Marketing Social Media Mobile Ordering 284

7 Shifts

OCTOBER 28, 2024

Knowing how to calculate and optimize your customer acquisition cost (CAC) can help you make smarter decisions about your marketing and advertising strategies. CAC lets you get a clearer view of how your marketing efforts impact your bottom line. This way, you can attract the right customers at a lower cost.

Loyalty Program 195

Loyalty Program Fast Casual Social Media Email Marketing 195

7 Shifts

NOVEMBER 9, 2022

A great email newsletter. When done right, email marketing works wonders—you stay top of mind and increase order values. of customers make a monthly purchase based on marketing emails. But what makes email newsletters such an effective marketing strategy for restaurants? Emails are easy to track.

Email Marketing 195

Email Marketing Loyalty Program Social Media Point of Sale 195

Restaurant Engine

JANUARY 13, 2021

Is social media marketing on the menu for your restaurant’s marketing plan? Not only are you responsible for staff, your menu, your customers, and keeping everything moving, you are responsible for marketing your restaurant in the best way possible. 3: Drive Email Sign-Ups. tweet this).

Social Media 98

Social Media Marketing Email Marketing Coupons 98

Modern Restaurant Management

JANUARY 31, 2023

5 Use social media and email marketing to promote Super Bowl specials and gift card promotions to attract customers. Thiscan be done by offering discounts or special promotions to customers who have visited the restaurant multiple times during the event.

Loyalty Program 184

Loyalty Program Social Media Email Marketing Online Ordering 184

7 Shifts

JUNE 16, 2024

This is where being well-equipped with a fool-proof restaurant marketing plan comes in. After analyzing the latest industry trends, viral content, and successful campaigns, we have developed an all-in-one marketing guide to help you craft your strategy to attract new customers and keep your previous diners coming back.

Marketing 195

Marketing 2024 Email Marketing Social Media 195

Social Hospitality

JULY 5, 2019

Digital marketing has revolutionized the marketing landscape, especially for restaurants. Even if your restaurant is well established, you have to keep up with current marketing trends in order to remain competitive. Are you marketing your restaurant in the right way? Are you marketing to the right people.

Marketing 170

Marketing Social Media Loyalty Program Email Marketing 170

Modern Restaurant Management

JUNE 23, 2023

Franchise brands have many goals in common: enter a new market; attract new franchisees, employees and loyal customers; increase average unit volume (AUV); and accelerate franchise expansion strategies. Are you trying to reach the after-work dinner crowd, leisurely weekend brunch groups, or families looking to celebrate a special occasion?

Franchising 180

Franchising Franchise Marketing Social Media 180

Modern Restaurant Management

DECEMBER 3, 2020

Promo cards can be an extremely effective marketing tool and they’re easy to set-up. Consider running a special promotion where when customers order certain menu items, a portion of their total receipt will go back into this community initiative. Get Social with Digital Marketing. Promo Cards.

Loyalty Program 215

Loyalty Program Seasonal Menu Social Media Email Marketing 215

Modern Restaurant Management

JUNE 24, 2021

As a restaurant owner, digital marketing can be a daunting task that takes up valuable time, energy, and resources. Most simply do not have the time needed to research digital marketing strategies, let alone implement them. This often means marketing and advertising efforts are done on-the-fly or simply 86’d.

Marketing 203

Marketing Social Media Mobile Ordering Website Management 203

Modern Restaurant Management

AUGUST 8, 2022

A repeat sale is 30 percent the cost of attracting a new customer, and repeat customers are walking advocates / marketers to new customers, ultimately generating more revenue–and reliable revenue–for less cost. So how can a restaurant drive revenue without time-intensive and costly marketing initiatives?

Social Media 187

Social Media Loyalty Program Email Marketing Point of Sale 187

7 Shifts

MAY 23, 2024

Of course, this doesn’t mean that yours has to be extra low—just be extra sure that they’re justified given your competitor’s menu and market fluctuations. In this digital age, good plating can serve as your marketing tool if customers love what they see, snap a photo, and upload it to social media.

Social Media 195

Social Media Loyalty Program Email Marketing SEO 195

Modern Restaurant Management

JULY 14, 2021

In today’s tight job market, to be competitive and stay top of mind of potential hires, it’s important to launch a holistic recruitment marketing strategy to support basic recruiting functions. Social Media Advertising. Each channel above should be covered by your recruitment marketing strategy.

Recruiting 212

Recruiting Hiring Marketing Advertising 212

Culinary Cues

JUNE 16, 2020

For nearly four decades the job of cook dominated the media and served as a major point of conversation and entertainment for guests of all ages and socio-economic backgrounds. Let’s start with a clean slate and lean back on some old marketing tools: [] BUILD ANTICIPATION. Do it all and do it often. Remind everyone about this.

Social Media 290

Social Media Entertainment Email Marketing Customer Experience 290

Modern Restaurant Management

FEBRUARY 10, 2022

You’ve decided to focus on your restaurant's social media marketing. In this post, we'll explain what it is, why you need one, and what links you can add to give your social media marketing a jumpstart. That's because they’re handy marketing tools! What is a Link in Bio page?

Social Media 189

Social Media Online Ordering Seasonal Menu Email Marketing 189

7 Shifts

JULY 25, 2024

Offering additional services, like delivery and takeout, meal kits and subscription boxes, and even catering and hosting special events can unlock new growth opportunities. Choosing this option is beneficial if your restaurant is in a competitive market where people use these apps frequently. and 15% of the total bill.

2024 243

2024 Loyalty Program Point of Sale Online Ordering 243