ChowNow

FEBRUARY 7, 2025

Building a restaurant marketing budget can feel overwhelming. With tight margins, unpredictable cash flow, and endless marketing options, its hard to know how much to spendor where to spend it. Creating an effective marketing budget doesnt have to be all that complicated. The good news?

Marketing 195

Marketing Email Marketing Social Media Loyalty Program 195

ChowNow

FEBRUARY 28, 2025

In this article, you will learn: How to improve your restaurants visibility so more people discover you Engagement strategies that turn first-time visitors into repeat customers Practical marketing tactics to fill more tables and increase takeout orders Here are eight strategies proven to attract more customers to your restaurant.

2025 195

2025 Email Marketing Social Media Loyalty Program 195

Modern Restaurant Management

MARCH 3, 2025

For a deeper dive into brand messaging, strategy, and authenticity, creating unified guest experiences, and the orchestration of physical and experiential touchpoints, Modern Restaurant Management (MRM) magazine reached out to The Plaid Penguin’s Founder and Sir Idea Man Joe Haubenhofer. The work doesn’t stop with launch though.

Social Media 251

Social Media Customer Experience Email Marketing Loyalty Program 251

ChowNow

MARCH 21, 2025

Understanding your target market is the foundation of making smart decisions for your menu, pricing, and overall guest experience. Without a well-defined target market, restaurants risk wasting resources on strategies that dont connect and menu offerings that dont selltrying to appeal to everyone, but standing out to no one.

Marketing 195

Marketing Social Media Email Marketing Loyalty Program 195

ChowNow

FEBRUARY 21, 2025

In fact, its going to be a lot easier than you think, and there are steps you can take starting today that will give you real results by tomorrow. Optimize Your Website and Online Ordering Experience If your restaurants website isnt easy to use, youre probably losing out on online orders. Next, take a look at your menu.

Online Ordering 195

Online Ordering Ordering Email Marketing Mobile Ordering 195

ChowNow

FEBRUARY 12, 2025

This guide will teach you everything you need to know about getting started with restaurant marketing. By the time you finish this article, youll know how to approach restaurant marketing the right way and not waste time doing guesswork, crossing your fingers, and then hoping you see new customers walking through the door.

2025 195

2025 Marketing Email Marketing Operations 195

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Basant Baruah, Senior Content Marketer, Beaconstac. Below are a few examples of small and big F&B chains applying unique marketing techniques. Here are their insights.

Marketing 585

Marketing Social Media Food Safety Email Marketing 585

Modern Restaurant Management

AUGUST 3, 2021

Every town has different restrictions–from limited options like parking lot cabanas for outdoor-only dining to full, open indoor dining–and many people have varying degrees of comfort dining out. Create and/or cultivate your social media presence as well. Build Social Proof. Next, ask for their anniversary.

Customer Experience 539

Customer Experience Email Marketing Social Media Online Ordering 539

ChowNow

JANUARY 23, 2025

At this point, all it takes is one lousy dining experience to sever the connection you once had with a customer who potentially spent thousands of dollars at your restaurant every year. And heres the other thing about focusing on customer retention: it saves you a boatload of money on marketing. Marketing = tons of your money.

2025 195

2025 Loyalty Program Operations Email Marketing 195

Modern Restaurant Management

OCTOBER 1, 2022

Restaurant marketing revolves around making your business known. But is it so simple to stand out from the crowd in 2022? Let’s look at low-budget restaurant marketing ideas to succeed in inflationary times. Communicate with Customers on Social Media. Meet your guests on social media.

Marketing 508

Marketing Email Marketing Social Media SEO 508

ChowNow

FEBRUARY 21, 2025

Third-party delivery apps start out as a convenient way to reach new customers, but they always take a significant chunk of your profits. Offer Incentives for Direct Orders Changing customer habits takes time, but you can speed up the process by offering valuable incentives.

Ordering 195

Ordering Email Marketing Online Ordering Social Media 195

ChowNow

FEBRUARY 7, 2025

Creating a sense of urgency with time-sensitive promotions and specials encourages customers to spend more in the moment, fearing theyll miss out if they dont act fast. Sell More, Showing Social Proof People are more likely to order something when they see that other customers tried it already and loved it.

Ordering 349

Ordering Online Ordering Loyalty Program Customer Experience 349

Modern Restaurant Management

FEBRUARY 18, 2022

It’s essential to adopt sound marketing strategies for your in-house food delivery business. You can do this by having more employees or mapping out better routes. Ask for emails, or phone numbers to update customers on their food delivery when needed. Proper advertising is required to reach out to more and more people.

Delivery 471

Delivery Marketing Email Marketing Social Media 471

ChowNow

APRIL 4, 2025

Online reputation management for restaurants is all about paying attention to your restaurants digital reputationand taking steps to shape that conversation. Its actively managing how your business is perceived across platforms like Google, Yelp, TripAdvisor, and social media.

Management 195

Management Management Social Media Online Ordering 195

Modern Restaurant Management

FEBRUARY 9, 2021

Valentine’s Day is often a busy time for restaurants, but many are now dealing with various challenges amid the pandemic, like no indoor dining or limited capacity as well as more customers opting for carry out. With the Marketing Rule of 7 , it takes an average of seven interactions with a brand before a purchase takes place.

Marketing 553

Marketing Email Marketing Website Management Social Media 553

Modern Restaurant Management

MAY 21, 2021

They bombard them with aggressive sales pitches and impersonal marketing campaigns, often driving away their best supporters altogether. Many successful brands take a different approach. They take the time to engage with their customers and take their opinions and suggestions on board. Host Competitions and Contests.

Social Media 508

Social Media Customer Experience Email Marketing Online Ordering 508

Modern Restaurant Management

JUNE 24, 2020

Now, they are missing out on a key element for survival. Many smaller restaurants still rely on taking delivery orders over the phone, if delivery is even an option. Take the casual-dining chain, TGI Fridays, for example. As a result, restaurant marketing, specifically digital marketing, is of extreme importance.

Online Ordering 579

Online Ordering Ordering Coupons Social Media 579

Modern Restaurant Management

APRIL 30, 2021

So it makes good business sense to revamp your marketing strategies. Focus on changing the processes of your restaurant to accommodate the new realities and to reach out to customers living in your local areas. Five Local Marketing Strategies. Below are five ways you can improve your local marketing techniques.

Marketing 568

Marketing Food Safety Social Media Small Business 568

Goliath Consulting

DECEMBER 7, 2021

Social media continues to be one of the best marketing channels of the century. Social media is an essential component of many brands’ marketing strategies. 90% of marketers say that social media marketing has increased their business exposure. Influencer Marketing.

Social Media 243

Social Media Marketing Email Marketing 2022 243

Modern Restaurant Management

MAY 21, 2020

However, as long as you keep the spotlight on food safety – sanitization, employee health monitoring and personal hygiene, and social distancing – your restaurant won’t be a hub of contagion. Take additional precautions by removing reusable items such as ketchup bottles and salt and pepper shakers. Hire Specialists.

Social Media 539

Social Media Food Safety Cash Management Customer Service 539

Modern Restaurant Management

APRIL 15, 2024

Restaurant managers balance several responsibilities while taking care of staff and guest needs. However, it can sometimes take time to get customers to respond to surveys they're given. You can also consider other types of incentives besides gift cards that you could hand out to encourage more people to do the survey.

Management 490

Management Management Loyalty Program Social Media 490

ChowNow

JANUARY 30, 2025

What steps do you take to establish that emotional connection? Within this guide, youll discover proven strategies that help you stand out in a crowded market, captivate your ideal customers, and turn casual diners into lifelong regulars. Go eat at every one of them for research and see what makes your restaurant stand out.

Email Marketing 195

Email Marketing Mobile Ordering Customer Experience Online Ordering 195

ChowNow

FEBRUARY 28, 2025

In 2025, the US online food delivery market is expected to reach $424.9 Phone orders are prone to human errormisheard items, incorrect addresses, and unclear special requests are all common issues with manual order taking. Third-party delivery apps take a big cut of every salesometimes as much as 30%. billion in revenue.

Online Ordering 195

Online Ordering Ordering Email Marketing Mobile Ordering 195

7 Shifts

OCTOBER 28, 2024

Knowing how to calculate and optimize your customer acquisition cost (CAC) can help you make smarter decisions about your marketing and advertising strategies. CAC lets you get a clearer view of how your marketing efforts impact your bottom line. This way, you can attract the right customers at a lower cost.

Loyalty Program 195

Loyalty Program Fast Casual Social Media Email Marketing 195

ChowNow

MARCH 14, 2025

Operators who ignore this opportunity risk losing significant revenue to their competitors while missing out on the chance to build a stronger connection with their customers. Even when they manage to attract online orders, a lack of repeat business makes sustained growth feel out of reach. Make the check out process simple and easy.

Ordering 195

Ordering Mobile Ordering Online Ordering Email Marketing 195

ChowNow

JANUARY 23, 2025

We searched high and low for every restaurant event idea out there, then boiled them down to what we believe are the most exciting and effective restaurant events to keep regulars ecstatic and new customers talking. You can start by ruling out events that wont fit your venue. First, ask what type of event would best fit your venue.

Events 195

Events Seasonal Menu Social Media Customer Experience 195

ChowNow

JANUARY 22, 2021

Your restaurant app can stand out from the pack by offering an enticing promotion. Market your restaurant app via email. Market your restaurant app via email. If your online ordering system gives you control over your customer data, you should have a healthy list of email addresses.

Email Marketing 370

Email Marketing Mobile Ordering Social Media Download 370

Modern Restaurant Management

MAY 16, 2020

People can’t order from you if they can’t find you, so be everywhere including social media, Google Maps, and third-party marketplaces. Make sure your hours of operation are current and consistent on your website, social media, and your voicemail message. Deliver on Delivery.

Social Media 450

Social Media Guest Recovery Catering Merchandise 450

Modern Restaurant Management

JUNE 23, 2023

Franchise brands have many goals in common: enter a new market; attract new franchisees, employees and loyal customers; increase average unit volume (AUV); and accelerate franchise expansion strategies. Every brand has a story, and that’s what makes customers, employees and franchisees take notice, choose you and keep coming back.

Franchising 450

Franchising Franchise Marketing Social Media 450

ChowNow

SEPTEMBER 30, 2020

When brainstorming restaurant marketing ideas, many restaurateurs seek out strategies that will help bring in new customers. Marketing to your existing customers keeps your restaurant top of mind leading to increased order frequency and higher ticket sizes. Keep customers engaged with email. to get them to order again.

Loyalty Program 397

Loyalty Program Marketing Email Marketing Social Media 397

Modern Restaurant Management

MARCH 19, 2020

Getting the right recommendation from an established influencer can propel your business into online stardom, following a rush of foot traffic from their followers who simply have to check out the latest hotspot in town. Any person with a social media account can be considered an influencer, so where should you begin?

Influencer 532

Influencer Marketing Social Media Online Ordering 532

7 Shifts

AUGUST 12, 2021

In today's highly competitive environment, restaurant marketing requires precise, dependable, and complete consumer data. Data acquired about your actual consumers can be used in both online and offline marketing campaigns. Engagement on Social Media. The key is in the way they handle their social media.

Marketing 397

Marketing Email Marketing Loyalty Program Social Media 397

7 Shifts

JULY 30, 2021

With plenty of restaurants to choose from, you want to make sure yours stands out from the rest. From stand-out social media accounts, to good old-fashioned mail marketing, we'll walk you through 12 unique customer-driving ideas! Write a Marketing Plan. Social Media. Influencer Marketing.

Email Marketing 370

Email Marketing Social Media Loyalty Program Website Management 370

Modern Restaurant Management

MAY 20, 2020

You should also link to all of your various social media channels so that people can stay connected. Email Marketing: Keep People Informed. Along the same lines, you'll want to have a crystal clear and effortless way for customers to sign up for your email newsletter. The Power of Mobile-First Design.

Mobile Ordering 585

Mobile Ordering Email Marketing Online Ordering Point of Sale 585

ChowNow

MARCH 7, 2025

Every online order, email sign up, and reward program interaction generates valuable insightsbut if that data just sits there, youre missing a major opportunity. When used strategically, customer data can help you personalize marketing, streamline operations, and create a better dining experience for your guests.

Loyalty Program 195

Loyalty Program Email Marketing Online Ordering Point of Sale 195

Modern Restaurant Management

JULY 12, 2022

With deep roots in the restaurant industry, we’ve worked with our clients to test a number of strategies to take on Restaurant Week as an opportunity to attract new customers. Be In Charge of Your Own Marketing. And while these challenges may seem daunting, the solutions and benefits are plenty. But don’t stop there.

Loyalty Program 558

Loyalty Program Online Ordering Point of Sale Customer Experience 558

Modern Restaurant Management

MARCH 23, 2020

Proactive marketing can be an effective tool for restaurants that can remain in operation during the COVID-19 crisis. As one way to help restaurants navigate this uncertain time, our team has created a short e-Book with marketing tips for restaurants. Among the highlights: Pickup Incentives. Rotating Pre-Fixed Menu. Restrict Hours.

Marketing 507

Marketing Back of House Employee Relations Social Media 507