7 Shifts

OCTOBER 22, 2024

Nowadays, running a successful restaurant takes more than great food and good service. Let’s explore 26 proven online marketing strategies to help your restaurant thrive. If your website isn’t optimized for mobile, you could be losing out on potential customers.

Book 195

Book Marketing Email Marketing Social Media 195

ChowNow

FEBRUARY 28, 2025

Leverage Automated Email Marketing ChowNows Automated Email Marketing helps your restaurant bring customers back and increase orders with minimal effort. Email marketing is one of the most effective ways to stay top-of-mind with customers and remind them its time to order again from your restaurant.

Ordering 195

Ordering Email Marketing Social Media Online Ordering 195

Modern Restaurant Management

FEBRUARY 25, 2022

To stand out and get more customers means focusing more on marketing. It’s easy to say you need to work harder on your marketing strategies, but aside from the vague generalizations that are all too common, how do you ensure those strategies are practical? Get the Basics Right. That needs to go. Learn Some Basic SEO.

2022 531

2022 Marketing Email Marketing Social Media 531

ChowNow

FEBRUARY 21, 2025

In fact, its going to be a lot easier than you think, and there are steps you can take starting today that will give you real results by tomorrow. Optimize Your Website and Online Ordering Experience If your restaurants website isnt easy to use, youre probably losing out on online orders. Next, take a look at your menu.

Online Ordering 195

Online Ordering Ordering Email Marketing Mobile Ordering 195

ChowNow

FEBRUARY 12, 2025

This guide will teach you everything you need to know about getting started with restaurant marketing. By the time you finish this article, youll know how to approach restaurant marketing the right way and not waste time doing guesswork, crossing your fingers, and then hoping you see new customers walking through the door.

2025 195

2025 Marketing Email Marketing Operations 195

ChowNow

FEBRUARY 7, 2025

Building a restaurant marketing budget can feel overwhelming. With tight margins, unpredictable cash flow, and endless marketing options, its hard to know how much to spendor where to spend it. Creating an effective marketing budget doesnt have to be all that complicated. The good news?

Marketing 195

Marketing Email Marketing Social Media Loyalty Program 195

ChowNow

FEBRUARY 28, 2025

In this article, you will learn: How to improve your restaurants visibility so more people discover you Engagement strategies that turn first-time visitors into repeat customers Practical marketing tactics to fill more tables and increase takeout orders Here are eight strategies proven to attract more customers to your restaurant.

2025 195

2025 Email Marketing Social Media Loyalty Program 195

ChowNow

JANUARY 23, 2025

At this point, all it takes is one lousy dining experience to sever the connection you once had with a customer who potentially spent thousands of dollars at your restaurant every year. And heres the other thing about focusing on customer retention: it saves you a boatload of money on marketing. Marketing = tons of your money.

2025 195

2025 Loyalty Program Operations Email Marketing 195

Modern Restaurant Management

FEBRUARY 9, 2021

Valentine’s Day is often a busy time for restaurants, but many are now dealing with various challenges amid the pandemic, like no indoor dining or limited capacity as well as more customers opting for carry out. With the Marketing Rule of 7 , it takes an average of seven interactions with a brand before a purchase takes place.

Marketing 553

Marketing Email Marketing Website Management Social Media 553

ChowNow

FEBRUARY 28, 2025

In 2025, the US online food delivery market is expected to reach $424.9 Phone orders are prone to human errormisheard items, incorrect addresses, and unclear special requests are all common issues with manual order taking. Third-party delivery apps take a big cut of every salesometimes as much as 30%. billion in revenue.

Online Ordering 195

Online Ordering Ordering Email Marketing Mobile Ordering 195

ChowNow

MARCH 21, 2025

Understanding your target market is the foundation of making smart decisions for your menu, pricing, and overall guest experience. Without a well-defined target market, restaurants risk wasting resources on strategies that dont connect and menu offerings that dont selltrying to appeal to everyone, but standing out to no one.

Marketing 195

Marketing Social Media Email Marketing Loyalty Program 195

Modern Restaurant Management

AUGUST 3, 2021

Every town has different restrictions–from limited options like parking lot cabanas for outdoor-only dining to full, open indoor dining–and many people have varying degrees of comfort dining out. This ensures future customers will see that you really care about customers and take a proactive approach to addressing any issues.

Customer Experience 539

Customer Experience Email Marketing Social Media Online Ordering 539

Modern Restaurant Management

OCTOBER 1, 2022

Restaurant marketing revolves around making your business known. But is it so simple to stand out from the crowd in 2022? Let’s look at low-budget restaurant marketing ideas to succeed in inflationary times. Send Relevant Emails. Restaurant email marketing is another cost-effective way to boost your brand.

Marketing 508

Marketing Email Marketing Social Media SEO 508

ChowNow

MARCH 14, 2025

Operators who ignore this opportunity risk losing significant revenue to their competitors while missing out on the chance to build a stronger connection with their customers. Even when they manage to attract online orders, a lack of repeat business makes sustained growth feel out of reach. Make the check out process simple and easy.

Ordering 195

Ordering Mobile Ordering Online Ordering Email Marketing 195

Modern Restaurant Management

MARCH 3, 2025

For a deeper dive into brand messaging, strategy, and authenticity, creating unified guest experiences, and the orchestration of physical and experiential touchpoints, Modern Restaurant Management (MRM) magazine reached out to The Plaid Penguin’s Founder and Sir Idea Man Joe Haubenhofer. The work doesn’t stop with launch though.

Social Media 251

Social Media Email Marketing Customer Experience Loyalty Program 251

ChowNow

FEBRUARY 21, 2025

Third-party delivery apps start out as a convenient way to reach new customers, but they always take a significant chunk of your profits. Offer Incentives for Direct Orders Changing customer habits takes time, but you can speed up the process by offering valuable incentives.

Ordering 195

Ordering Email Marketing Online Ordering Social Media 195

Modern Restaurant Management

FEBRUARY 18, 2022

It’s essential to adopt sound marketing strategies for your in-house food delivery business. You can do this by having more employees or mapping out better routes. Ask for emails, or phone numbers to update customers on their food delivery when needed. Proper advertising is required to reach out to more and more people.

Delivery 471

Delivery Marketing Email Marketing Social Media 471

Modern Restaurant Management

NOVEMBER 3, 2022

However, the term ‘get more Google reviews’ receives approximately 14,000 annual global searches, suggesting business owners and marketeers are struggling to find the secret to success. To help you out, here's what this SEO expert has to say. Ask for Reviews – They Won’t Always Come to You.

Email Marketing 508

Email Marketing Customer Service Website Management Customer Experience 508

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Basant Baruah, Senior Content Marketer, Beaconstac. Below are a few examples of small and big F&B chains applying unique marketing techniques. Here are their insights.

Marketing 585

Marketing Social Media Food Safety Email Marketing 585

ChowNow

MARCH 28, 2025

Its powering voice assistants, helping people write emails faster, and even suggesting what to watch or where to eat next. These are tools that can help you streamline operations, easily schedule staff, and make sure you never run out of ingredients for your best-selling menu items. Artificial intelligence (AI) is everywhere right now.

Front of House 195

Front of House Back of House Online Ordering Email Marketing 195

ChowNow

MARCH 7, 2025

Every online order, email sign up, and reward program interaction generates valuable insightsbut if that data just sits there, youre missing a major opportunity. When used strategically, customer data can help you personalize marketing, streamline operations, and create a better dining experience for your guests.

Loyalty Program 195

Loyalty Program Email Marketing Online Ordering Point of Sale 195

ChowNow

JANUARY 30, 2025

What steps do you take to establish that emotional connection? Within this guide, youll discover proven strategies that help you stand out in a crowded market, captivate your ideal customers, and turn casual diners into lifelong regulars. Go eat at every one of them for research and see what makes your restaurant stand out.

Email Marketing 195

Email Marketing Mobile Ordering Customer Experience Online Ordering 195

Modern Restaurant Management

FEBRUARY 15, 2022

But while some may predict a future with burger-flipping robots, it’s hard to imagine tech taking the place of a skilled line cook, experienced server, or seasoned marketer. Integrating loyalty program or CRM so guests are incentivized to seek out and use these channels. Marketing Automation to Maximize Team Bandwidth.

Technology 563

Technology Loyalty Program Fast Casual Email Marketing 563

Modern Restaurant Management

MAY 20, 2020

Email Marketing: Keep People Informed. Along the same lines, you'll want to have a crystal clear and effortless way for customers to sign up for your email newsletter. Be sure to send everyone on your list at least two email blasts per week to keep them up to date on what you're doing. Represent the Kids.

Mobile Ordering 585

Mobile Ordering Email Marketing Online Ordering Back of House 585

Modern Restaurant Management

JUNE 24, 2020

Now, they are missing out on a key element for survival. Many smaller restaurants still rely on taking delivery orders over the phone, if delivery is even an option. Take the casual-dining chain, TGI Fridays, for example. As a result, restaurant marketing, specifically digital marketing, is of extreme importance.

Online Ordering 579

Online Ordering Ordering Coupons Social Media 579

Modern Restaurant Management

MARCH 20, 2020

We’re not alone — market research company Frost & Sullivan projects that online/mobile ordering will be a $200 billion dollar industry by 2025. Following suspicious email links and attachments, for example, falls precisely into that definition.

Online Ordering 540

Online Ordering Email Marketing Website Management Franchise 540

ChowNow

FEBRUARY 13, 2025

If customer retention is a priority consider a digital loyalty program or automated marketing tools. With a modern cloud-based POS, restaurants can streamline order taking, reduce human error, and improve the overall speed of service. The problem is that it takes tons of work. Consider your budget.

2025 195

2025 Technology Loyalty Program Mobile Ordering 195

ChowNow

MARCH 27, 2025

Order Acceptance Time Order acceptance time measures how long it takes for a restaurant to acknowledge and confirm an online order. The longer it takes for a restaurant to accept an order, the later the kitchen starts preparing it, which pushes back the pickup time for drivers and extends the overall delivery window.

Delivery 195

Delivery Online Ordering Loyalty Program Food 195

Modern Restaurant Management

APRIL 15, 2024

Restaurant managers balance several responsibilities while taking care of staff and guest needs. However, it can sometimes take time to get customers to respond to surveys they're given. You can also consider other types of incentives besides gift cards that you could hand out to encourage more people to do the survey.

Management 490

Management Management Loyalty Program Social Media 490

Modern Restaurant Management

NOVEMBER 23, 2021

Auto-tags free up staff to create more meaningful moments, offer recommendations through targeted marketing, and make a lasting impression on guests when they dine on-site. Leveraging guest data from both on- and off-premises, operators can also use personalized marketing automation to boost guest loyalty. Tech tools that.

Loyalty Program 474

Loyalty Program Email Marketing Customer Experience Seasonal Menu 474

ChowNow

FEBRUARY 7, 2025

Creating a sense of urgency with time-sensitive promotions and specials encourages customers to spend more in the moment, fearing theyll miss out if they dont act fast. Humans are hardwired to mitigate risk, so by using social proof, youre taking away the risk involved with customers ordering a high-value menu item.

Ordering 349

Ordering Online Ordering Loyalty Program Customer Experience 349

Goliath Consulting

NOVEMBER 13, 2024

Tamarind Takes the Spotlight Tamarind, named the flavor of the year by McCormick & Company, is poised to become a star ingredient in 2025. Sourdough Reimagined Sourdough is breaking out of its traditional role as bread and finding new life in 2025.

2025 243

2025 Food Email Marketing Fine Dining 243

Modern Restaurant Management

DECEMBER 30, 2020

The late October survey found that a majority of consumers (74 percent) said they would continue to eat out “about the same as now” or “more frequently” over the next three months. Marketing Moves to Make Now. Restaurants that have customer lists can and should offer email communications (i.e.,

Loyalty Program 542

Loyalty Program Email Marketing Online Ordering Employee Relations 542

EATER

OCTOBER 21, 2024

The tool from the East Coast vegan chain — a digital take on a split-flap mechanical display that appears on its website and in the chain’s ordering app — estimates the amounts of water, land, CO2, and oil saved by eating vegan burgers. We call it out. We are not trying to preach, we’re not trying to take up too much space.

Sustainability 331

Sustainability Sourcing Consumer Goods Seasonal Menu 331

ChowNow

JANUARY 22, 2021

Your restaurant app can stand out from the pack by offering an enticing promotion. Market your restaurant app via email. Market your restaurant app via email. If your online ordering system gives you control over your customer data, you should have a healthy list of email addresses.

Email Marketing 370

Email Marketing Mobile Ordering Social Media Download 370

ChowNow

SEPTEMBER 26, 2024

Email marketing is a powerful tool to drive repeat orders and boost diner loyalty. Not only do the majority of customers like to be contacted by brands via email according to surveys , the average Return on Investment for email marketing is $36 for every dollar spent. The only catch? Customer frequency.

Email Marketing 195

Email Marketing Marketing Loyalty Program Online Ordering 195

Modern Restaurant Management

APRIL 30, 2021

So it makes good business sense to revamp your marketing strategies. Focus on changing the processes of your restaurant to accommodate the new realities and to reach out to customers living in your local areas. Five Local Marketing Strategies. Below are five ways you can improve your local marketing techniques.

Marketing 568

Marketing Food Safety Social Media Small Business 568