ChowNow

MARCH 21, 2025

Understanding your target market is the foundation of making smart decisions for your menu, pricing, and overall guest experience. Without a well-defined target market, restaurants risk wasting resources on strategies that dont connect and menu offerings that dont selltrying to appeal to everyone, but standing out to no one.

Marketing 195

Marketing Social Media Email Marketing Loyalty Program 195

Modern Restaurant Management

JUNE 1, 2021

Now, orders are still being placed via phone, but calls have been swapped out for texts, mobile apps or online, cash registers have been upgraded to more robust technology systems, and contactless payment options are all the rage. This results in a faster time-to-market to excite customers of changes to keep your restaurant top of mind.

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Ordering Technology Mobile Ordering Online Ordering 450

Modern Restaurant Management

DECEMBER 29, 2020

In order to survive, restaurants needed to rethink the way they do business with many turning to technology to keep them afloat. One way is to embrace the wonders of technology. Emails are an efficient way of reaching your target market. Go All Out with Online Ordering. Don’t forget social media.

2021 520

2021 Technology Online Ordering Email Marketing 520

ChowNow

FEBRUARY 12, 2025

This guide will teach you everything you need to know about getting started with restaurant marketing. By the time you finish this article, youll know how to approach restaurant marketing the right way and not waste time doing guesswork, crossing your fingers, and then hoping you see new customers walking through the door.

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2025 Marketing Email Marketing Operations 195

Modern Restaurant Management

JULY 13, 2022

Differences in manpower, brand recognition, technology and marketing budgets have all presented significant challenges for single location restaurants to compete for market share. One of the biggest COVID-born shifts in the industry was the widespread adoption of technology solutions to streamline the ordering process.

Franchising 536

Franchising Franchise Operations Loyalty Program 536

ChowNow

MARCH 7, 2025

Every online order, email sign up, and reward program interaction generates valuable insightsbut if that data just sits there, youre missing a major opportunity. When used strategically, customer data can help you personalize marketing, streamline operations, and create a better dining experience for your guests.

Loyalty Program 195

Loyalty Program Email Marketing Online Ordering Point of Sale 195

Modern Restaurant Management

MARCH 25, 2022

They hit the mainstream back in 2002 when technological advancements enabled a QR-code reading feature to be added to mobile phones. While QR codes are a great tool for contactless service, they have a wide variety of uses, particularly when it comes to marketing. Direct Mail Campaigns. Facebook has more than 2.9

Social Media 539

Social Media Email Marketing Mobile Ordering Kitchen Safety 539

Modern Restaurant Management

JULY 14, 2021

In today’s tight job market, to be competitive and stay top of mind of potential hires, it’s important to launch a holistic recruitment marketing strategy to support basic recruiting functions. Technology platforms can also help you optimize these. ones with hospitality, restaurant, cooking, etc. Search Advertising.

Recruiting 531

Recruiting Hiring Marketing Advertising 531

Modern Restaurant Management

JUNE 24, 2020

Update Online Ordering Technology. Updated restaurant technology is the key to being a modern, successful establishment. They reported a 30 percent increase in take-out sales the year after implementing online ordering, and it's been the primary reason for their continued investment in restaurant technology to this day.

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Online Ordering Ordering Coupons Social Media 579

ChowNow

FEBRUARY 28, 2025

In 2025, the US online food delivery market is expected to reach $424.9 With your own online ordering system, you can collect emails, send promotions , and encourage repeat business with reward programs or special discounts. You can gather emails, send personalized promotions, and build loyalty programs to encourage repeat business.

Online Ordering 195

Online Ordering Ordering Email Marketing Mobile Ordering 195

Modern Restaurant Management

DECEMBER 5, 2022

Contactless payment solutions drive operators’ revenue and elevate customer experiences, but how can the technology set restaurants up for long-term success? The restaurant industry has perhaps seen higher adoption rates of this technology than any other industry. Thinking Long Term When Evaluating Restaurant Technologies.

Mobile Ordering 563

Mobile Ordering Loyalty Program Employee Relations Customer Experience 563

Modern Restaurant Management

DECEMBER 22, 2021

While there is plenty of technology out there to optimize your establishment, one food service trend is becoming a mainstay: Internet of Things. There are different IoT-based solutions on the market designed to decrease downtime, increase energy and operational efficiency and improve overall customer experience.

2022 610

2022 Equipment Email Marketing Customer Service 610

Modern Restaurant Management

SEPTEMBER 27, 2021

A technical, operational, and marketing transformation needed to happen, and it couldn’t happen fast enough. Inspired by the category leaders and guided by their technology and agency partners, brands realized that this wasn’t just about capturing a sudden change in consumer preference. The Real Treasure: Customer Data.

Mobile Ordering 496

Mobile Ordering Email Marketing Online Ordering Website Management 496

Modern Restaurant Management

JULY 1, 2021

Today’s diner has come to expect a new experience, one that is driven by technology. Diners have not only adapted to the technology changes that restaurants have implemented throughout the pandemic, but simply prefer them. Streamlining the In-Person Experience. In fact, 50 percent of U.S.

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Dietary Restrictions Email Marketing Customer Experience Mobile Ordering 443

Modern Restaurant Management

NOVEMBER 19, 2020

Investing in technology can be a key driver of success during these challenging times. New Marketing Tactics Can Help Reach Target Customers. It is no secret that marketing is a way for restaurants to keep up with loyal customers and engage with new ones. The Customer Online Journey Needs to be at the Forefront.

Social Media 539

Social Media Online Ordering Coupons Advertising 539

Modern Restaurant Management

JANUARY 20, 2022

Restaurants and food joints, once reliable venues for human interaction, will be important for the implementation of artificial intelligence (AI) technology. Some of the biggest disruptors will result from the increase in information technology, autonomous vehicles, automation and robotics in the kitchen, and AI chefs. Voice Ordering.

Food Order 520

Food Order Waste Online Ordering Email Marketing 520

Modern Restaurant Management

AUGUST 8, 2022

A repeat sale is 30 percent the cost of attracting a new customer, and repeat customers are walking advocates / marketers to new customers, ultimately generating more revenue–and reliable revenue–for less cost. So how can a restaurant drive revenue without time-intensive and costly marketing initiatives?

Social Media 468

Social Media Loyalty Program Email Marketing Point of Sale 468

Modern Restaurant Management

JANUARY 31, 2023

5 Use social media and email marketing to promote Super Bowl specials and gift card promotions to attract customers. Between social media, loyalty programs, apps and email/text, restaurants have a built-in database of loyal customers. This can help increase sales and also encourage repeat business.

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Loyalty Program Social Media Email Marketing Online Ordering 461

7 Shifts

FEBRUARY 7, 2024

Restaurant technology is no longer a nice-to-have: it’s an absolute necessity for building a modern, resilient restaurant that can become and stay competitive. The first technologies that restaurants often invest in are cloud-based point of sale (POS) systems and payroll processing.

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Technology Mobile Ordering Social Media Online Ordering 312

Modern Restaurant Management

MARCH 11, 2025

– Ilson Goncalves, Chef/Owner, Samba Montclair Two ways the pandemic changed the restaurant industry are around employees and technology. Technology continues to transform restaurant operations. Technology has become a solution in staffing as well. That's never going to change. They seek brands they believe in.

Front of House 221

Front of House Loyalty Program Recruiting Customer Experience 221

Modern Restaurant Management

MAY 24, 2024

Brands like McDonald's, Pizza Hut, Domino's, Starbucks, and others invest and implement customer retention strategies to hold the market share. This customer loyalty stays strong, negating the changing market landscape. With the least marketing efforts, the results in such a situation are quite high.

Loyalty Program 438

Loyalty Program Point of Sale Email Marketing Customer Experience 438

Modern Restaurant Management

JANUARY 22, 2024

How can you adjust your B2C marketing strategy to align with their needs and provide an elevated culinary experience? You can craft a B2C marketing strategy that is interesting, relevant, and successful by following this checklist. But precisely, how can you determine what customers want?

Loyalty Program 453

Loyalty Program Mobile Ordering Dietary Restrictions Social Media 453

Modern Restaurant Management

JUNE 29, 2022

To continue to see success, restaurants need to take ownership of customer data through direct online ordering technology to better manage their digital channels and deepen relationships with diners. Streamlining Operations. When a guest orders directly with a restaurant, they are opting in to share all their data with that establishment.

Ordering 474

Ordering Online Ordering Email Marketing Seasonal Menu 474

Modern Restaurant Management

MARCH 30, 2022

Restaurants are making use of workflow automation to increase efficiency in numerous ways inlcuding customer service automation and sales and marketing automation. Sales teams and marketers are deploying sales and marketing technology to automate the customers' journey and accelerate conversions.

Front of House 450

Front of House Social Media Email Marketing Point of Sale 450

Modern Restaurant Management

DECEMBER 21, 2020

Restaurant marketing strategy, design, and internal systems will evolve for independents and chains alike in the coming year. Historically, restaurants have been slow to adopt innovative technology. Marketing Strategy Will Adapt. Technological innovation will keep pushing forward. The pandemic changed that.

2021 478

2021 Online Ordering Email Marketing Advertising 478

Modern Restaurant Management

MAY 1, 2023

As the restaurant industry becomes more reliant on technology, the risk of cyber attacks is rising. This data is highly valuable on the black market and can be used for identity theft, fraud, and other criminal activities. Second, many restaurants rely on outdated or unsecured technology, making them easy targets for cyber attacks.

Insurance 508

Insurance Email Marketing Employee Relations Customer Experience 508

Modern Restaurant Management

JULY 12, 2022

Reach guests choosing to order-in by creating a Restaurant Week takeout menu—all you need is online ordering technology that enables you to pace and fulfill to-go orders while also serving a full dining room (providing you with two revenue streams). Be In Charge of Your Own Marketing. Do More with Less with Technology.

Loyalty Program 558

Loyalty Program Online Ordering Point of Sale Customer Experience 558

Modern Restaurant Management

APRIL 3, 2024

Statista’s market insights forecast the global cost of cybercrime will increase from $9.22T in 2024 to $13.82T in 2028. Artificial intelligence (AI) has emerged as another advantage for attackers, enabling them to personalize phishing emails for highly effective business email compromise scams to introduce ransomware packages at scale.

Email Marketing 512

Email Marketing Small Business Point of Sale Franchise 512

Goliath Consulting

NOVEMBER 6, 2024

To learn more about our services including menu development, business strategy, marketing, and restaurant operations, contact us at [link] or email us at getresults@goliathconsulting.com The post Using AI to Transform Customer Review Responses for Restaurants appeared first on.

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Email Marketing Customer Service Customer Experience Bar 221

ChowNow

MARCH 28, 2025

Its powering voice assistants, helping people write emails faster, and even suggesting what to watch or where to eat next. AI for Enhancing Marketing and Customer Engagement AI can also help you build stronger, more meaningful relationships with your customers. Once it feels like part of the flow, you can add the next AI technology.

Front of House 195

Front of House Back of House Online Ordering Email Marketing 195

Modern Restaurant Management

DECEMBER 4, 2023

Although management can’t always eliminate the wait for service entirely, they can use modern technology to set reliable wait time expectations from the start. Engaging Customers While They Wait One solution for decreasing perceived wait time is to leverage queuing technology for continued guest engagement during their wait.

Customer Experience 506

Customer Experience Customer Service Technology Communication 506

Goliath Consulting

OCTOBER 16, 2024

This helps create personalized marketing campaigns and promotions, encouraging repeat business and enhancing the customer experience. Loyalty Programs and Customer Relationship Management (CRM): Integrating CRM and loyalty programs into the POS system allows restaurants to collect valuable customer data.

Operations 150

Operations Loyalty Program Front of House Online Ordering 150

Modern Restaurant Management

AUGUST 1, 2022

In a tight labor market, restaurants are struggling, with many reducing hours or even closing due to staff shortages. This is easy to do with software and AI technology. Automatic reminders via SMS and email help reduce no-shows, and make it easy for candidates to reschedule as needed, without any work on the GM’s part.

Recruiting 508

Recruiting Email Marketing Inventory Training 508

Modern Restaurant Management

MARCH 8, 2021

Marketers and business leaders have heard the saying, “It’s cheaper to keep a customer than acquire a new one.” ” Usually, this comes up in conversations regarding B2B marketing strategies, but it also applies within the realm of B2C brands — especially restaurants.

Loyalty Program 493

Loyalty Program Coupons Email Marketing Merchandise 493

ChowNow

MARCH 20, 2025

Many of these issues come down to outdated processes, disconnected technology, and a lack of real-time insights. Marketing campaigns run, money is spent, and yet its unclear whether those efforts are actually driving more orders or just draining the budget. With better visibility, decision-making becomes more strategic.

Operations 195

Operations Online Ordering Customer Service Customer Experience 195

ChowNow

MARCH 27, 2025

A steady increase in orders can indicate strong demand and effective marketing, while a decline may signal issues like poor visibility, unhappy customers, or more competition in your area. Use personalized marketing: Send targeted messages or offers based on past orders or preferences. What Impacts Order Volume?

Delivery 195

Delivery Online Ordering Loyalty Program Food 195

Modern Restaurant Management

NOVEMBER 4, 2021

As consumer options and demand shifted, businesses were forced to adapt and prioritize new technologies and alternate ordering experiences that would allow them to deliver on customer expectations. Adopting a digital-first environment quickly became a priority and mobile technology is playing an integral role.

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Mobile Ordering Marketing Menu Fast Casual 508