Modern Restaurant Management

FEBRUARY 25, 2022

To stand out and get more customers means focusing more on marketing. It’s easy to say you need to work harder on your marketing strategies, but aside from the vague generalizations that are all too common, how do you ensure those strategies are practical? Build and Optimize Your Website. That needs to go.

2022 531

2022 Marketing Email Marketing Social Media 531

Modern Restaurant Management

DECEMBER 10, 2020

Digital marketing is a key ingredient that can help restauranteurs connect with customers to achieve both. Digital marketing strategies can be a force multiplier for bringing back loyal restaurant customers, attracting new customers and increasing brand awareness. Some of these strategies include: Optimizing the Website.

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Marketing Social Media SEO Website Management 563

ChowNow

MARCH 14, 2025

Many restaurants struggle with high third-party app fees, low website traffic, and clunky ordering experiences that drive customers away. Even when they manage to attract online orders, a lack of repeat business makes sustained growth feel out of reach. Use email marketing to re-engage past customers.

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Modern Restaurant Management

FEBRUARY 9, 2021

This article includes some simple digital marketing strategies that restaurants can quickly implement ahead of the Valentine’s Day holiday. With the Marketing Rule of 7 , it takes an average of seven interactions with a brand before a purchase takes place. Give Your Website All of the Love.

Marketing 553

Marketing Email Marketing Website Management Social Media 553

Modern Restaurant Management

AUGUST 7, 2024

That's where old-fashioned consistent marketing efforts comes into play. "It’s "It’s important to think long term," HungerRush's SVP of Marketing Shannon Chirone told Modern Restaurant Management (MRM) magazine. "Cutting A balanced mix of online marketing and local marketing is ideal. "Make

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Marketing Email Marketing Social Media Coupons 471

Modern Restaurant Management

MARCH 20, 2020

We’re not alone — market research company Frost & Sullivan projects that online/mobile ordering will be a $200 billion dollar industry by 2025. However, thanks to the explosion of online ordering, owner/operators are left managing massive data sets — without any experience in doing so.

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Online Ordering Email Marketing Website Management Franchising 540

Modern Restaurant Management

JUNE 24, 2021

As a restaurant owner, digital marketing can be a daunting task that takes up valuable time, energy, and resources. Most simply do not have the time needed to research digital marketing strategies, let alone implement them. This often means marketing and advertising efforts are done on-the-fly or simply 86’d. A double win!

Marketing 508

Marketing Social Media Mobile Ordering Website Management 508

ChowNow

FEBRUARY 13, 2025

An inventory management system with automated restocking alerts keeps your stock levels in check. If customer retention is a priority consider a digital loyalty program or automated marketing tools. Most restaurants have either first-party ordering (your own website or app) or third-party platforms (like DoorDash or Uber Eats).

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2025 Technology Loyalty Program Mobile Ordering 195

Modern Restaurant Management

MARCH 3, 2025

For a deeper dive into brand messaging, strategy, and authenticity, creating unified guest experiences, and the orchestration of physical and experiential touchpoints, Modern Restaurant Management (MRM) magazine reached out to The Plaid Penguin’s Founder and Sir Idea Man Joe Haubenhofer. The work doesn’t stop with launch though.

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ChowNow

JANUARY 23, 2025

Time Management: 80% of tasks completed often come from 20% of the effort. And heres the other thing about focusing on customer retention: it saves you a boatload of money on marketing. Marketing = tons of your money. Meaning, that a small percentage of inputs or efforts often account for the majority of results or effects.

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2025 Loyalty Program Operations Email Marketing 195

Modern Restaurant Management

NOVEMBER 3, 2022

However, the term ‘get more Google reviews’ receives approximately 14,000 annual global searches, suggesting business owners and marketeers are struggling to find the secret to success. Pair the links with craft hand-written emails to your customers that had a great experience and ask for their feedback.

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Email Marketing Customer Service Website Management Customer Experience 508

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Basant Baruah, Senior Content Marketer, Beaconstac. Below are a few examples of small and big F&B chains applying unique marketing techniques. Here are their insights.

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Marketing Social Media Food Safety Email Marketing 585

Modern Restaurant Management

SEPTEMBER 21, 2023

How to Optimize Your Website for Local SEO Here are some tips to optimize your website for local SEO: Include Location Information on Your Site : Make sure to include details like your restaurant's address, phone number, and operating hours. Verify your business to confirm that you are the owner or manager.

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SEO Website Management Email Marketing Online Ordering 507

Modern Restaurant Management

JULY 3, 2024

A well-crafted website serves as the virtual storefront for your restaurant, providing potential diners with a glimpse into your establishment's unique offerings, ambiance, and culinary delights. Stunning visuals play a significant role in enticing visitors to explore your website further.

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SEO Website Management Online Ordering Mobile Ordering 489

Modern Restaurant Management

SEPTEMBER 27, 2021

Suddenly, the ability to engage customers digitally – to take orders via apps and websites, to fulfill orders via delivery and curbside pickup, all occurring “outside the four walls” – became existential. A technical, operational, and marketing transformation needed to happen, and it couldn’t happen fast enough.

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Mobile Ordering Email Marketing Online Ordering Website Management 496

ChowNow

MARCH 28, 2025

Its powering voice assistants, helping people write emails faster, and even suggesting what to watch or where to eat next. AI isnt about replacing peopleits about making everyday tasks faster, smarter, and easier to manage. Many inventory management systems now include AI-assisted forecasting. The short answer?

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Front of House Back of House Online Ordering Email Marketing 195

Modern Restaurant Management

JULY 14, 2021

In today’s tight job market, to be competitive and stay top of mind of potential hires, it’s important to launch a holistic recruitment marketing strategy to support basic recruiting functions. ones with hospitality, restaurant, cooking, etc. experience already). ones with hospitality, restaurant, cooking, etc.

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Recruiting Hiring Marketing Advertising 531

ChowNow

JUNE 5, 2024

Since 98% of consumers read reviews to help inform their decisions , it’s crucial for restaurants to encourage satisfied customers to provide feedback and manage their online reputation effectively. Now, let’s walk through how your team should manage these reviews.

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Email Marketing Social Media Website Management Online Ordering 394

Modern Restaurant Management

MARCH 26, 2021

Whether customers order via text to order, online, or through an app—these orders will automatically connect to your restaurant management system. Use detail reporting to market to the right customers at the right time based on their preferences. Fast-Track Your Online Time-to-Market.

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Ordering Mobile Ordering Online Ordering Email Marketing 566

Modern Restaurant Management

JANUARY 4, 2022

From the moment they set foot inside your restaurant to the first time they log onto your website, your customers are sharing vital pieces of information that can fundamentally change how your brand operates. This means an email marketing message turns into a deeper conversation with each customer.

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Point of Sale Customer Service Email Marketing Website Management 539

7 Shifts

AUGUST 12, 2021

In today's highly competitive environment, restaurant marketing requires precise, dependable, and complete consumer data. Data acquired about your actual consumers can be used in both online and offline marketing campaigns. Is your website optimized, and does it provide a good user experience? Optimization of NAPs.

Marketing 397

Marketing Email Marketing Loyalty Program Social Media 397

Modern Restaurant Management

APRIL 15, 2024

Restaurant managers balance several responsibilities while taking care of staff and guest needs. One of the most important parts of being a successful restaurant manager is having the ability to hear their customers’ concerns. Fortunately, managers can apply multiple strategies to increase their response rates.

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Management Management Loyalty Program Social Media 490

7 Shifts

JULY 30, 2021

From stand-out social media accounts, to good old-fashioned mail marketing, we'll walk you through 12 unique customer-driving ideas! Write a Marketing Plan. Your marketing plan is your restaurant's holy grail, so make sure you take the time to prioritize it. Influencer Marketing. Create an awesome website.

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Email Marketing Social Media Loyalty Program Website Management 370

Modern Restaurant Management

JANUARY 31, 2024

To delve more into the results, Modern Restaurant Management (MRM) magazine reached out to Matt Zibell, VP Technology at TouchBistro. I think I was most surprised by the fact that 72 percent of FSR operators said they had a dedicated website – I thought this would be higher. What results did you find surprising and why?

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2024 Online Ordering Website Management 2023 508

Modern Restaurant Management

OCTOBER 20, 2023

To attract customers while accommodating tightened budgets, restaurants should consider employing marketing strategies that leverage data-driven insights to tailor messaging according to consumer needs. Through cookies and pixels, marketers have collected consumer data as they navigated the rise of the Internet.

Marketing 379

Marketing Loyalty Program Email Marketing Coupons 379

Modern Restaurant Management

JUNE 29, 2022

To continue to see success, restaurants need to take ownership of customer data through direct online ordering technology to better manage their digital channels and deepen relationships with diners. Streamlining Operations. When a guest orders directly with a restaurant, they are opting in to share all their data with that establishment.

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Ordering Online Ordering Email Marketing Seasonal Menu 474

Modern Restaurant Management

JANUARY 22, 2024

How can you adjust your B2C marketing strategy to align with their needs and provide an elevated culinary experience? How do you manage your restaurant in a modern and efficient way? You can craft a B2C marketing strategy that is interesting, relevant, and successful by following this checklist.

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Loyalty Program Mobile Ordering Dietary Restrictions Social Media 453

Modern Restaurant Management

NOVEMBER 19, 2020

New Marketing Tactics Can Help Reach Target Customers. It is no secret that marketing is a way for restaurants to keep up with loyal customers and engage with new ones. Aside from marketing, a significant portion of the restaurant experience today is nailing the customer’s online order journey.

Social Media 539

Social Media Online Ordering Coupons Advertising 539

Modern Restaurant Management

OCTOBER 25, 2022

A QR code is really just a different way to distribute a website address. Similar to a traditional phishing scam, in a QR code, a fraudster will trick victims into believing a specially crafted QR code will lead them to a legitimate website or app, but instead it leads them to a site or app that they control.

Online Ordering 474

Online Ordering Website Management Social Media Mobile Ordering 474

7 Shifts

OCTOBER 28, 2024

Knowing how to calculate and optimize your customer acquisition cost (CAC) can help you make smarter decisions about your marketing and advertising strategies. CAC lets you get a clearer view of how your marketing efforts impact your bottom line.

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Loyalty Program Fast Casual Social Media Email Marketing 195

Modern Restaurant Management

MAY 21, 2020

Take the Flights restaurant , for example: Partnering up with the Los Gatos Chamber of Commerce, Flights started ‘Feed the Need Bay Area’ to leverage accounting support and marketing talent so that they could support the Bay Area community. Have a Marketing Plan for Reopening. Pick the Right Marketing Channels.

Social Media 539

Social Media Food Safety Cash Management Customer Service 539

7 Shifts

OCTOBER 9, 2020

According to a survey conducted by S&P Global Market Intelligence, 40% of Americans are ordering more food for takeout and delivery now than they were before the pandemic. This rise in digital interactions has made it critical for restaurants to have well-designed websites. How to build your restaurant’s website.

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Design Online Ordering Social Media Mobile Ordering 397

Modern Restaurant Management

MARCH 19, 2020

Any restaurant or F&B business can leverage this form of marketing to their benefit, it just requires a little know-how in the realm of digital networking. If you don’t have anything in the financial budget for influencer marketing, there are other non-monetary incentives that you can offer!

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Influencer Marketing Social Media Online Ordering 532

7 Shifts

OCTOBER 23, 2020

Did you know that three in four customers will visit a restaurant's website before dining at that restaurant? Here's the good news: restaurant website builders are making it easier than ever to create an online presence for your business. Restaurant website builders make your website easy to update and maintain.

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Website Management Online Ordering Hiring SEO 370

Modern Restaurant Management

JANUARY 13, 2020

Deploying marketing campaigns. Performed manually, these tasks eat up dozens of hours from a high-level manager on a recurring basis. Mobile phone manager alerts for voids and pricing event approvals. Customer email capture via a digital loyalty or marketing program. Deployment of marketing campaigns.

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2020 Website Management Online Ordering Point of Sale 364

ChowNow

FEBRUARY 21, 2025

They help with reservations and table management, staff scheduling and time management, inventory tracking, rewards programs, automated marketing, and more. These apps make it easier to manage digital orders, streamline kitchen operations, and reach more customers. Reservation and table management apps.

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2025 Loyalty Program Mobile Ordering Online Ordering 195

Modern Restaurant Management

APRIL 14, 2020

To add resources to these guides, reach out to Modern Restaurant Management (MRM) magazine Executive Editor Barbara Castiglia at bcastiglia@modernrestaurantmanagement.com with news. The National Restaurant Association-managed site also provides a direct connection to the industry’s grassroots engagement platform.

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Online Ordering Back of House Customer Service Small Business 530